Research in Hospitality PDF

Summary

This document provides an overview of research in the hospitality industry, outlining various aspects; including the nature of research, and components of research. It also explains the research process as a whole, in addition to suggesting topics that could be suitable for research. The university logo is present.

Full Transcript

Research in Hospitality Faculty of Hospitality and Tourism Management Research Problem in the Hospitality Industry Nature of Research Research Themes in Tourism and Hospitality Nature of Research Problem Nature of Research Research Definition Researchable Topics Com...

Research in Hospitality Faculty of Hospitality and Tourism Management Research Problem in the Hospitality Industry Nature of Research Research Themes in Tourism and Hospitality Nature of Research Problem Nature of Research Research Definition Researchable Topics Component of Research Topic Intended Learning Outcomes ∙ Articulate the primary objectives of research, including the pursuit of new knowledge and solving specific problems; ∙ Formulate clear and focused research questions that are relevant, researchable and contribute to the existing body of knowledge. Inquiry and Research Inquiry can be used in conducting research as part of data gathering, such as interviews and administering survey questionnaires In inquiry, the fundamental knowledge of synonyms and antonyms are reflecting gathered information to new ones Inquiry and Research The aim of research is to develop creative, innovative and critical – thinking skills so that the methodology and appropriate information and data are gathered. In doing research, any individual will “Learn to learn” Problem-Solving and Research Problem-solving is focused on the finding the solution to a problem already identified. In research, the research problem is answered by gathering data, analyzing them, interpreting them to make a generalization and making a conclusion to propose a possible solution. What is Meant by the Term Research Research is a systematic investigation or study conducted using an accepted methodology to establish facts based on pieces of evidence to make conclusions and create knowledge that may be useful for discovering more learning that may innovate and contribute to the body of knowledge that exists at present. What is Meant by the Term Research Systematic – concerns careful planning and structured organization of data to be processed and later interpreted to come up with a more concrete result. What is Meant by the Term Research Investigation – formal examination of data to separate those that are relevant and useful to the topic under study. Methodology used is another concern – a researcher processes the data to produce accurate results Recommended Topic for Research Global or International Issues Present Emerging Problems Unsatisfactory Conditions Experienced Topics that Should be Avoided Topics that are obvious or common Topics that concern morality Topics that include superstitious beliefs Components of the Research Process The research process is a guide to assist researchers on how to go about their research activities. To wit: Research Problem Objectives / Sub problems Hypotheses Theoretical / Conceptual Framework Review of Related Literature and Study Research Design Data Collection Data Processing and Statistical Treatment Summary of Findings Conclusions Recommendations

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