Topic 1: Introduction To Creative Thinking PDF

O N T I UC V E D T I Faculty of Applied Arts R O EA G Program of Digital Advertising...

O N T I UC V E D T I Faculty of Applied Arts R O EA G Program of Digital Advertising T CR I N Creative Thinking I O INK N T H T Dr. Mai Nada TOPIC 1 Creative Thinking Creative Thinking refers to Using Abilities And Soft Skills To Come Up With New Solutions To Problems. Creative thinking skills are techniques used to look at the issue from different and creative angles, using the right tools to assess it and develop a plan Convergent vs. divergent thinking The American psychologist J. P. Guilford was one of the first to work on intelligence assessment and creaAvity. He coined the terms “divergent” and “convergent” thinking in the late 50s. Guilford described convergent thinking is the act of gathering facts and data to give one simple answer, possibly the correct one, to a problem. It doesn’t leave any room to flexibility or ambiguity. It is the type of thinking used to answer mulAple-choice quesAonnaires. Divergent thinking is the opposite of convergent thinking. It’s the process of generaAng mulAple ideas from one topic, of exploring as many soluAons as possible to a problem. There is no right or wrong answer in divergent thinking. It is the type of thinking used in brainstorming sessions, where parAcipants share a flow of ideas associated with the topic, before using convergent thinking to narrow the soluAons down. Divergent thinking is a creaAve thinking because it lets people think outside the box by making connecAon between things that would not necessarily be connected in a more restricted environment. Relationship between Creative Thinking and Graphic Design A creative mindset is a foundation to establish designs. Graphic design is an artistic method of solving problems. It involves visual elements to express a designer’s idea and plan and creatively incorporates texts and graphics to transfer the thoughts and plans to the audience in an interesting and elaborative manner. Creative thinking for a design plan adds flavor to the whole structure of the design. Creative thinking can improve a designer’s design capabilities and promote the development and progress of those designs. Design is a creative layout of ideas and plans. A graphic design is the basic classification of the design space situation. It is considered art with purpose. It entails devising a creative and systematic strategy for solving a problem. For a Graphic Designer, the ability to think beyond limits is crucial. Creative Thinking is one of those traits in Graphic Designing, that turns out to be an intrinsic ability. It’s easy to come up with a list of creative ideas and projects that are already out there and the ones we know of. Thank You’’