Spring Fire Department Brand Management Guide PDF

# Fire Department / Harris County ESD No. 7 - Brand Management ## Standard Operating Guideline - SFD.078 **Revision No.:** 0 **Issue Date:** 8 July, 2024 **Review Date:** 1 July, 2025 **Reviewed By:** Strategic Services **Effective Date:** 8 July, 2024 **Approved By:** Scott C. Seifert ## Brand M...

# Fire Department / Harris County ESD No. 7 - Brand Management ## Standard Operating Guideline - SFD.078 **Revision No.:** 0 **Issue Date:** 8 July, 2024 **Review Date:** 1 July, 2025 **Reviewed By:** Strategic Services **Effective Date:** 8 July, 2024 **Approved By:** Scott C. Seifert ## Brand Management ### 1. Executive Summary - **Procedures and Responsibilities:** Outlines the process for co-branding and collaboration, emphasizing the importance of alignment with the department’s values and mission. - **Overall Philosophy:** The department values collaboration and partnerships for mutual success and is open to partnership opportunities that align with its values. - **Governmental & Political Collaboration:** The department engages with leaders to accomplish its mission while maintaining neutrality in political affiliations. - **Spring Fire Department and ESD 7 Logos:** Branding should be consistent, with Harris County Emergency Services District No. 7 branding used as approved. - **Approval:** Use of the brand or identity requires approval from the Fire Chief or designee, with routine approval from the Deputy Chief of Strategic Services. - **Intellectual Property:** Intellectual property developed by employees during their employment belongs to the Spring Fire Department. ### 2. Purpose This guideline provides established official standards for our fire department’s visual identity. It is applied to all materials, whether print or digital. It includes guidelines on the proper use of our logo, colors, fonts, and official messaging. This also includes guidelines on the manner in which Spring Fire Department will collaborate with other brands. ### 3. Policy Statement All Spring Fire Department brand and identity use must adhere to these guidelines. ### 4. Scope This guideline applies to all members. ### 5. Definitions See Glossary. ### 6. Procedures and Responsibilities - **Co-Branding & Collaboration** - **Overall Philosophy:** - Spring Fire Department values collaboration and partnerships to achieve shared goals and drive mutual success. - SFD is open to exploring partnership opportunities with organizations that align with our values and mission at the discretion of the Fire Chief or designee. - SFD welcomes proposals and ideas that align with our brand values and objectives. Parties interested in exploring partnership opportunities with the Spring Fire Department must contact the Fire Chief or designee. - **Any co-branded materials must be approved by Spring Fire Department prior to use to ensure consistency and alignment with our brand guidelines, while respecting the identity of the partner brand.** - **Governmental & Political Collaboration:** - Spring Fire Department is engaged with political and community leaders to accomplish the organization's mission and ensure public safety. - Spring Fire Department does not endorse or prefer any political party or affiliation and collaborates with all equally in service of the community and the organization’s mission. - **Spring Fire Department and ESD 7 Logos:** - It is preferred to use Spring Fire Department branding to build recognition and brand consistency. - Harris County Emergency Services District No. 7 branding may be used as approved by the Fire Chief or Designee. - **Approval:** - For any use of the Spring Fire Department brand or identity, approval must be obtained from the Fire Chief or designee. - Approval should routinely be obtained from the Deputy Chief of Strategic Services or Multimedia Coordinator. - Examples of brand use that require approval: - Individual content creator partnerships - Product placement - Affiliation or endorsement - Cross-promotions - Brand ambassadors - Social media collaboration - Political or partisan collaboration - Commercials or advertising - Refer to Appendix 1 for the logo, fonts, color, and other specifications for the Spring Fire Department Brand. - Photos, videos, or other digital media should be approved for use in compliance with other applicable SFD guidelines. - **Intellectual Property:** - Any intellectual property created or developed by employees throughout the course of their employment will belong to the Spring Fire Department. The Department is entitled to have ownership of any intellectual property that employees have worked on as part of their regular duties or work assignments. ### 7. References & Related Policies This section provides references to applicable laws, standards, or other related internal policies or guidelines. - **NFPA:** Applicable State or Federal Statutes - **TCFP:** CPSE PI - **OSHA:** Spring FD - **ISO:** SFD.003 - **Other:** Appendix 1: Spring Fire Department Branding Guidelines ### 8. Contact Office The appropriate contact office for questions or comments on this SOG is: - Company Officer - District Chief - Deputy Chief of Strategic Services - Assistant Chief - Fire Chief ### 9. List of Changes - **Revision No.:** Description of Changes | Approved by | Effective Date ### 10. Errors See something wrong? Click here or use this QR code to submit an error or inconsistency. This policy is for internal use only and does not enlarge a member's legal duty or civil liability in any way. This policy should not be construed as creating a duty to act or a higher duty of care, with respect to third-party civil claims against members or the department. A violation of this policy, if proven, can only form the basis of a complaint by this department for non-judicial administrative action in accordance with the laws governing member discipline.