COM1101 Lecture 9: Influencers and Brands on Social Media PDF

Summary

This document discusses the role of influencers and brands on social media. It covers topics such as advertising strategies, product branding, and co-branding. The text explores how companies leverage social media for marketing.

Full Transcript

20yearsago Advertisingeasy buyspaceoftime control greater easiertosaysth signin everytime across platforms devices...

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