COM1101 Lecture 9: Influencers and Brands on Social Media PDF
Document Details
Uploaded by WorthySweetPea5946
Tags
Related
Summary
This document discusses the role of influencers and brands on social media. It covers topics such as advertising strategies, product branding, and co-branding. The text explores how companies leverage social media for marketing.
Full Transcript
20yearsago Advertisingeasy buyspaceoftime control greater easiertosaysth signin everytime across platforms devices...
20yearsago Advertisingeasy buyspaceoftime control greater easiertosaysth signin everytime across platforms devices gettingto youbetter advertising synth purchasedecision different challenges it Mt outing Transwers asf psychology synth address whatyourcompanycontrols youowns Opentice no direct control simpleposting influence sponsored directly pay someoneto sth about me influencers say Product a Brand tattoo at Original meaning oldone gives meaningtaproduet xhguddesign 90 costpayt a dream class tranditton make a simplepurchasemeaningful x buy a product Menofgoodoften Nate prettystrongpolitical stance Equality double edged sword Reliability company brand product brand by protective marks Thronesemotion Thtangtble whatkinds developrelativetix global yourexperience others peopleusing atyoung preference recognition T promoting age advertising embodybrand Hettie tomake cartoons Disney themeparktoys clothes videogames Brandextension clothes hotel resort Co branding licensing collectable rare product Ingredientbranding Starkbreks place fancy customizable busier longerqueue standforSth byadvertising Narrowing down makethe brandstaytill the 4thM but not reallyAt the rentity onlydecide brands E3 at first within 3 brands Continue buying andevenbetter touchpoint influencers street movies quitenarrow traditional less advertising boy ofdertstonsmrtetnstorelwhentnst.ve boy 7 4 retailers'tim don'twant to waste purchase stable anecosystem sopeopleworkingforApple FestaWally I x hotforsinglesMe business Advertisingonline expensive H'soktobehated mutating tail sperm thy then lookforideas in the office X Design dothingsnotsupposedtodo challenges Foot Nonstream forsolutions thatbrandis doing unique classy Great Leapforward 1st Jan legallyrecognised firstbrand Make up religion th connectpeople NY By Forthepeople bro t symbols outgroup 1971 Nike 2011 Internet Topdown met is a Bottom bl nettlematters up Manufacturingmeaning Brandingreflects ofculture condition influenceonline Detrition a personproportionalwith conversate molto you providepro n Md hangshapaynottobebanned Xtra 0 C consumer Ssafes sales perso TThSiders natural cheaper It brand Most weresmall in thepastIdo allthingsbyyourown y notinterruptionbased Xpushed attention high Richpentge Iusefulcontents theyareexperts Koc productionvalues naturel experience persuatton dosth meaningful tonalknowledge insufficient impress ey challenges 7ktKMETA Fan 37g of Dunkin Brands celebrity celebrity brands