Tupperware Quiz - Case Study Answers PDF

**[Quiz - Case - Tupperware]** 1. Who founded Tupperware? - a\) Earl Tupper (Correct) - b\) Brownie Wise - c\) DuPont - d\) Sara Lee 2. What was Tupperware\'s main product when it was founded? - a\) Baby products - b\) Plastic food storage containers (Co...

**[Quiz - Case - Tupperware]** 1. Who founded Tupperware? - a\) Earl Tupper (Correct) - b\) Brownie Wise - c\) DuPont - d\) Sara Lee 2. What was Tupperware\'s main product when it was founded? - a\) Baby products - b\) Plastic food storage containers (Correct) - c\) Kitchen appliances - d\) Cosmetics 3. In which year did Tupperware start manufacturing its iconic products? - a\) 1938 - b\) 1946 (Correct) - c\) 1951 - d\) 1998 4. What innovative sales method did Brownie Wise introduce? - a\) Retail stores - b\) Online marketing - c\) Home parties (Correct) - d\) Trade shows 5. What percentage of Tupperware\'s revenue in the mid-1990s came from international markets? - a\) 75% - b\) 85% (Correct) - c\) 90% - d\) 50% 6. Which of the following is NOT a Tupperware product category? - a\) Kitchen tools - b\) Small appliances - c\) Luxury jewelry (Correct) - d\) Baby products 7. What was a key reason for Tupperware\'s success in the 1950s? - a\) Advertising campaigns - b\) Recruitment of independent consultants (Correct) - c\) High product variety - d\) Strong competition 8. Who primarily constituted Tupperware\'s sales force in its early years? - a\) Men - b\) College students - c\) Women (Correct) - d\) Retired individuals 9. What type of marketing system is Tupperware an early example of? - a\) Digital marketing - b\) Direct marketing (Correct) - c\) Guerilla marketing - d\) Experiential marketing 10. Which company did Tupperware acquire in 2005? - a\) Avon - b\) Sara Lee (Correct) - c\) Estée Lauder - d\) Procter & Gamble 11. What is the main feature of Tupperware\'s distribution system? - a\) Wholesale partnerships - b\) Direct selling (Correct) - c\) Franchise agreements - d\) Department store sales 12. How does Tupperware primarily promote its products? - a\) Home parties (Correct) - b\) TV commercials - c\) Flyers - d\) Email marketing 13. What percentage of Tupperware's 2011 revenues came from Europe? - a\) 28% - b\) 33% (Correct) - c\) 29% - d\) 10% 14. What is a key challenge faced by Tupperware in emerging markets? - - - - 15. What drove Tupperware\'s sales growth in the 1990s? - - - - 16. In which decade did Tupperware expand into toys for child development? - - - - 17. How are Tupperware\'s independent consultants compensated? - - - - 18. Which country is NOT mentioned as a focus for Tupperware\'s international sales? - - - - 19. What impact did the 1990s economic downturns have on Tupperware? - - - - 20. What was Tupperware\'s revenue in 2011? - a\) \$2,585 million (Correct) - b\) \$3,000 million - c\) \$2,000 million - d\) \$2,342 million 21. How is Tupperware\'s distribution system characterized? - - - - 22. What is the primary method of demonstrating Tupperware products? - - - - 23. How does Tupperware motivate its independent dealers? - - - - 24. What is a disadvantage of the direct selling model for Tupperware? - - - - 25. How many levels does Tupperware\'s distribution structure have? - - - - 26. What is the main social benefit of Tupperware's home parties? - - - - 27. What is a key advantage of Tupperware's direct selling model? - - - - 28. What challenge do Tupperware hostesses face during home parties? - - - - 29. What type of distribution system does Tupperware implement? - - - - 30. What is a limitation of Tupperware\'s direct selling strategy? - - - - 31. Which demographic is Tupperware\'s main target audience? - - - - 32. What motivates managers in Tupperware's distribution hierarchy? - - - - 33. What is a suggested improvement for Tupperware's future strategy? - - - - 34. Why should Tupperware consider online interaction for sales? - - - - 35. What is one proposed criterion for evaluating market focus? - - - - 36. How can Tupperware make its direct selling model more appealing? - - - - 37. What geographic regions were highlighted for declining sales? - - - - d\) Asia-Pacific and Latin America 38. What has been a historical focus of Tupperware\'s marketing efforts? - - - - 39. What factor influences Tupperware's performance in emerging markets? - - - - 40. How can Tupperware leverage social media for growth? - - - - 41. Which feature differentiates Tupperware from competitors? - - - - 42. What is a proposed method to attract new customers? - - - - 43. What aspect of Tupperware's model makes it cost-efficient? - - - - 44. What is a potential drawback of relying heavily on home parties? - - - - 45. What is a key element in Tupperware's revenue strategy? - - - - 46. What is a future opportunity for Tupperware in digital transformation? - - - - 47. Which company is a major competitor in beauty and personal care? - - - - 48. What factor should be prioritized when choosing new market focus? - - - - 49. How does Tupperware maintain its competitive edge? - - - - 50. What is a suggestion to make home parties more attractive? - - - -