Podcast
Questions and Answers
Who founded Tupperware?
Who founded Tupperware?
- Brownie Wise
- DuPont
- Earl Tupper (correct)
- Sara Lee
What was Tupperware's main product when it was founded?
What was Tupperware's main product when it was founded?
- Plastic food storage containers (correct)
- Cosmetics
- Baby products
- Kitchen appliances
In which year did Tupperware start manufacturing its iconic products?
In which year did Tupperware start manufacturing its iconic products?
- 1951
- 1998
- 1946 (correct)
- 1938
What innovative sales method did Brownie Wise introduce?
What innovative sales method did Brownie Wise introduce?
What percentage of Tupperware's revenue in the mid-1990s came from international markets?
What percentage of Tupperware's revenue in the mid-1990s came from international markets?
Which of the following is NOT a Tupperware product category?
Which of the following is NOT a Tupperware product category?
What was a key reason for Tupperware's success in the 1950s?
What was a key reason for Tupperware's success in the 1950s?
Who primarily constituted Tupperware's sales force in its early years?
Who primarily constituted Tupperware's sales force in its early years?
What type of marketing system is Tupperware an early example of?
What type of marketing system is Tupperware an early example of?
Which company did Tupperware acquire in 2005?
Which company did Tupperware acquire in 2005?
What is the main feature of Tupperware's distribution system?
What is the main feature of Tupperware's distribution system?
How does Tupperware primarily promote its products?
How does Tupperware primarily promote its products?
What percentage of Tupperware's 2011 revenues came from Europe?
What percentage of Tupperware's 2011 revenues came from Europe?
What is a key challenge faced by Tupperware in emerging markets?
What is a key challenge faced by Tupperware in emerging markets?
What drove Tupperware's sales growth in the 1990s?
What drove Tupperware's sales growth in the 1990s?
In which decade did Tupperware expand into toys for child development?
In which decade did Tupperware expand into toys for child development?
How are Tupperware's independent consultants compensated?
How are Tupperware's independent consultants compensated?
Which country is NOT mentioned as a focus for Tupperware's international sales?
Which country is NOT mentioned as a focus for Tupperware's international sales?
What impact did the 1990s economic downturns have on Tupperware?
What impact did the 1990s economic downturns have on Tupperware?
What was Tupperware's revenue in 2011?
What was Tupperware's revenue in 2011?
How is Tupperware's distribution system characterized?
How is Tupperware's distribution system characterized?
What is the primary method of demonstrating Tupperware products?
What is the primary method of demonstrating Tupperware products?
How does Tupperware motivate its independent dealers?
How does Tupperware motivate its independent dealers?
What is a disadvantage of the direct selling model for Tupperware?
What is a disadvantage of the direct selling model for Tupperware?
How many levels does Tupperware's distribution structure have?
How many levels does Tupperware's distribution structure have?
What is the main social benefit of Tupperware's home parties?
What is the main social benefit of Tupperware's home parties?
What is a key advantage of Tupperware's direct selling model?
What is a key advantage of Tupperware's direct selling model?
What challenge do Tupperware hostesses face during home parties?
What challenge do Tupperware hostesses face during home parties?
What type of distribution system does Tupperware implement?
What type of distribution system does Tupperware implement?
What is a limitation of Tupperware's direct selling strategy?
What is a limitation of Tupperware's direct selling strategy?
Which demographic is Tupperware's main target audience?
Which demographic is Tupperware's main target audience?
What motivates managers in Tupperware's distribution hierarchy?
What motivates managers in Tupperware's distribution hierarchy?
What is a suggested improvement for Tupperware's future strategy?
What is a suggested improvement for Tupperware's future strategy?
Why should Tupperware consider online interaction for sales?
Why should Tupperware consider online interaction for sales?
What is one proposed criterion for evaluating market focus?
What is one proposed criterion for evaluating market focus?
How can Tupperware make its direct selling model more appealing?
How can Tupperware make its direct selling model more appealing?
What geographic regions were highlighted for declining sales?
What geographic regions were highlighted for declining sales?
What has been a historical focus of Tupperware's marketing efforts?
What has been a historical focus of Tupperware's marketing efforts?
What factor influences Tupperware's performance in emerging markets?
What factor influences Tupperware's performance in emerging markets?
How can Tupperware leverage social media for growth?
How can Tupperware leverage social media for growth?
Which feature differentiates Tupperware from competitors?
Which feature differentiates Tupperware from competitors?
What is a proposed method to attract new customers?
What is a proposed method to attract new customers?
What aspect of Tupperware's model makes it cost-efficient?
What aspect of Tupperware's model makes it cost-efficient?
What is a potential drawback of relying heavily on home parties?
What is a potential drawback of relying heavily on home parties?
What is a key element in Tupperware's revenue strategy?
What is a key element in Tupperware's revenue strategy?
What is a future opportunity for Tupperware in digital transformation?
What is a future opportunity for Tupperware in digital transformation?
Which company is a major competitor in beauty and personal care?
Which company is a major competitor in beauty and personal care?
What factor should be prioritized when choosing new market focus?
What factor should be prioritized when choosing new market focus?
How does Tupperware maintain its competitive edge?
How does Tupperware maintain its competitive edge?
What is a suggestion to make home parties more attractive?
What is a suggestion to make home parties more attractive?
Flashcards
Tupperware Founder
Tupperware Founder
Earl Tupper established Tupperware.
Tupperware Initial Product
Tupperware Initial Product
Plastic food storage containers were the original Tupperware product.
Tupperware's Founding Year
Tupperware's Founding Year
Tupperware began production in 1946.
Brownie Wise's Innovation
Brownie Wise's Innovation
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Tupperware International Revenue (1990s)
Tupperware International Revenue (1990s)
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Non-Tupperware Product Category
Non-Tupperware Product Category
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1950s Tupperware Success Factor
1950s Tupperware Success Factor
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Tupperware's Early Sales Force
Tupperware's Early Sales Force
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Tupperware's Marketing System
Tupperware's Marketing System
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Tupperware's 2005 Acquisition
Tupperware's 2005 Acquisition
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Tupperware Distribution System
Tupperware Distribution System
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Tupperware Product Promotion
Tupperware Product Promotion
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Tupperware's 2011 European Revenue
Tupperware's 2011 European Revenue
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Tupperware's Emerging Market Challenge
Tupperware's Emerging Market Challenge
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1990s Tupperware Sales Growth Driver
1990s Tupperware Sales Growth Driver
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Tupperware's Toy Expansion Decade
Tupperware's Toy Expansion Decade
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Tupperware Consultant Compensation
Tupperware Consultant Compensation
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Tupperware International Focus
Tupperware International Focus
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1990s Economic Downturn's Impact
1990s Economic Downturn's Impact
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Tupperware's 2011 Revenue
Tupperware's 2011 Revenue
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Study Notes
Tupperware Quiz - Case Study Notes
- Founder: Earl Tupper
- Initial Product: Plastic food storage containers
- Manufacturing Start: 1946
- Innovative Sales Method: Home parties
- International Revenue (mid-1990s): 85%
- Non-Tupperware Product Category: Luxury jewelry
- 1950s Success Factor: Recruitment of independent consultants
- Early Sales Force: Primarily women
- Early Marketing System: Direct marketing
- 2005 Acquisition: Sara Lee
- Distribution System Feature: Direct selling
- Tupperware Product Promotion: Primarily home parties
- 2011 Revenue: $2,585 million
- Emerging Market Challenge: Low-quality competitors
- 1990s Sales Growth Driver: Product introductions
- Child Development Toys Introduction: 1960s
- Consultant Compensation: Primarily monthly commissions
- International Sales Exclude: Brazil
- 1990s Economic Downturn Impact: Sales decline in Far East and Latin America
- Geographic Sales Decline Focus: Russia, Australia, and Japan
- Tupperware's Marketing Focus: Empowering women through flexible jobs
- Emerging Market Performance Factor: Local competitors' low-cost materials
- Social Media Strategy: Promoting home party invites
- Tupperware Differentiation: High-quality, durable products
- Customer Acquisition Strategy: Increasing product variety
- Cost-Efficient Model Element: Low-cost direct selling system
- Tupperware's Competitive Edge: Innovative product launches
- Home Party Attractiveness Boost: Covering hostess costs
- Digital Transformation Opportunity: Building robust e-commerce platforms
- Key Competitor in Beauty/Personal Care: Avon
- Market Focus Prioritization: GDP per capita in the middle class
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