Quiz 8 Marketing Research D01 Fall 2024 PDF

Quiz 8 Due Oct 23 at 1:50pm Points 5 Questions 20 Available Oct 16 at 3:05pm - Oct 23 at 1:50pm Time Limit 45 Minutes Instructions Content: Chapter 11 NOTE: 1. There is no question backtracking on this quiz. 2. The assignment will be due by 1:50 PM 10/23. Students who miss th...

Quiz 8 Due Oct 23 at 1:50pm Points 5 Questions 20 Available Oct 16 at 3:05pm - Oct 23 at 1:50pm Time Limit 45 Minutes Instructions Content: Chapter 11 NOTE: 1. There is no question backtracking on this quiz. 2. The assignment will be due by 1:50 PM 10/23. Students who miss the 1:50 PM 10/23 deadline will receive a 0. Email submission will not be graded. 3. The correct answers will not be provided. You need to read the textbook before taking the quiz. If you answer a question incorrectly, you need to read the textbook again to find the correct answer. 4. Some of the questions will appear again on the final exam. This quiz was locked Oct 23 at 1:50pm. Attempt History Attempt Time Score LATEST Attempt 1 19 minutes 5 out of 5  Correct answers are hidden. Score for this quiz: 5 out of 5 Submitted Oct 22 at 10:57am This attempt took 19 minutes.  Question 1 0.25 / 0.25 pts Coaching a respondent to obtain desired response is which type of interviewer error? Leading the respondent Pressuring the respondent Distracting the respondent Misleading the respondent  Question 2 0.25 / 0.25 pts ________ is defined as the ratio of the number of completed interviews to the number of eligible units in the sample. Response rate Survey ratio Confidence interval Interviewer completed responses  Question 3 0.25 / 0.25 pts Which of the following is the operation in which the identification of code values is associated with the possible responses for each question on the questionnaire? Data code entry Data analysis Dataset entry Data coding  Question 4 0.25 / 0.25 pts Which of the following does NOT represent one of the problem respondent categories? Homogeneous responses Break-offs Yea- or nay-saying patterns Item omissions  Question 5 0.25 / 0.25 pts Necessitated by nonresponses and suspicious answers, ________ in the marketing research process involves inspecting respondents' answers in the dataset. a separate phase of the data preparation stage validating respondents' answers validating interviewers survey methods a separate type of software analysis  Question 6 0.25 / 0.25 pts Most problems encountered with online surveys can usually be prevented by ________.  proper market research analysts a proper survey design software program selecting options or requirements in the online questionnaire program a proper data analytics software program  Question 7 0.25 / 0.25 pts Skyrocketing nonresponse rates and the popularity of online surveys have prompted a number of firms to use ________. data collection companies panel companies mall intercepts social media surveys  Question 8 0.25 / 0.25 pts ________ is one of the most important ways to control a wide variety of nonsampling errors on the part of both interviewers and respondents during the data collection stage of the marketing research process. Stressing the importance of thorough validation Allocation of sufficient amounts for survey administration Focusing on paying respondents and interviewers appropriately Stressing the importance of good questionnaire design in reducing these errors  Question 9 0.25 / 0.25 pts Instead of directly quizzing the respondent about a subject that might be embarrassing, the interviewer couches the question in terms of another person who is similar to the respondent. This is known as which type of technique? In-direct technique Confidentiality technique Third-person technique Anonymous person technique  Question 10 0.25 / 0.25 pts It is important to minimize falsehoods and non-response tendencies on the part of respondents to control ________. data analysis error  unintentional respondent error intentional respondent error interviewer behavior error  Question 11 0.25 / 0.25 pts Methods useful in minimizing intentional respondent error include all of the following EXCEPT ________. use of contract respondents confidentiality validation checks anonymity  Question 12 0.25 / 0.25 pts Researchers look for "break-offs" or ________ when inspecting raw data. incomplete responses non-responses omitted responses signal of complete responses  Question 13 0.25 / 0.25 pts It is much more convenient to have findings tables use the labels on the questionnaire, such as "male" or "female," rather than the code numbers, such as "1" and "2" when performing ________. data analysis data booking data validation data coding  Question 14 0.25 / 0.25 pts Determining the presence of "bad" respondents and to throw out the ones with severe problems is the purpose of ________. raw data inspection valid data inspection examination of incorrect answers examination of correct answers  Question 15 0.25 / 0.25 pts The advantage of a code book that describes the data file is that any ________ can work on the dataset. interviewer marketer software engineer analyst  Question 16 0.25 / 0.25 pts Panel companies claim to provide samples of very specific ________ by inviting only those panel members who qualify on specific criteria to participate in any given survey. non-respondents businesses non-consumer types consumer types  Question 17 0.25 / 0.25 pts The control of unintentional respondent error takes various forms including all of the following EXCEPT ________. well-drafted questionnaire instructions and examples reversals of scale endpoints careful selection of respondents Use of prompters  Question 18 0.25 / 0.25 pts ________ is NOT one of the options in addressing data quality issues. Throwing out the respondent's entire data row Leaving the respondent's entire data row in the dataset Setting the bad data items to blanks or missing data Leaving the respondent's data row but correcting the answers  Question 19 0.25 / 0.25 pts Which of the following is NOT among the several mechanisms routinely used by professional field data collection companies to reduce unintentional fieldworker errors?  Psychological screening Selection and training Role playing Orientation sessions  Question 20 0.25 / 0.25 pts In order to reduce ________, it is useful for a researcher to offer the "don't know" option with questions that require mental effort. item cheating item breakoffs item omissions refusals to participate Quiz Score: 5 out of 5