Research Methods Chapter 11 Quiz

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Which type of companies has emerged due to increasing nonresponse rates and the prevalence of online surveys?

Data collection companies (correct)

Online feedback platforms

Retail intercepts

Market analysis firms

What is crucial for controlling nonsampling errors during the data collection stage in marketing research?

Setting strict deadlines for surveys

Increasing sample size

Stress on proper questionnaire design (correct)

Training interviewers extensively

Which technique involves framing a sensitive question about a respondent in terms of another person?

Confidentiality technique

Hypothetical technique

Indirect technique

Third-person technique (correct)

What type of error is minimized by addressing the tendencies of respondents to misrepresent facts?

Intentional respondent error Signup and view all the answers

Which method is NOT typically used to minimize intentional respondent error?

Increasing survey duration Signup and view all the answers

What term describes respondents who fail to complete a survey properly?

Break-offs Signup and view all the answers

Which labeling system is preferred for data analysis to ease interpretation of results?

Clear questionnaire labels Signup and view all the answers

What is the primary goal when identifying and removing 'bad' respondents from survey data?

Enhancing data integrity Signup and view all the answers

What is the primary benefit of having a code book that describes the data file?

Allows any interviewer to work on the dataset. Signup and view all the answers

Panel companies often provide samples of specific consumer types. What characteristic defines these panel members?

They meet specific qualifying criteria. Signup and view all the answers

Which of the following practices does NOT help control unintentional respondent error?

Conducting random interviews without guidelines. Signup and view all the answers

Which practice is NOT typically employed to address data quality issues?

Leaving the respondent's data row as is. Signup and view all the answers

What is a recommended strategy for reducing item breakoffs in surveys?

Offering the 'don't know' option for complex questions. Signup and view all the answers

What type of error occurs when a respondent is coached to provide a desired response?

Leading the respondent Signup and view all the answers

What term is used to describe the ratio of completed interviews to eligible units in the sample?

Response rate Signup and view all the answers

Which operation links code values with possible responses for each questionnaire question?

Data coding Signup and view all the answers

Which option does NOT classify as a problem category for respondents?

Homogeneous responses Signup and view all the answers

What process involves checking respondents' answers due to nonresponses and suspicious answers?

Validating respondents' answers Signup and view all the answers

Most issues in online surveys can commonly be avoided by what means?

Pre-testing the survey Signup and view all the answers

Which factor is crucial for enhancing the completion rate of online surveys?

Clarity and conciseness Signup and view all the answers

What is the implication of a high item omission rate in survey results?

Poor question design or unclear instructions Signup and view all the answers

Study Notes

Quiz 8 Instructions and Content

Due date: October 23 at 1:50 PM
Points: 5
Questions: 20
Available: October 16 at 3:05 PM - October 23 at 1:50 PM
Time limit: 45 minutes
Content: Chapter 11
No question backtracking allowed
Submission deadline: 1:50 PM October 23. Late submissions receive a 0.
Textbook required: The questions may be similar to those in the final exam; therefore a thorough review of the textbook is strongly encouraged before taking the quiz.

Attempt History

Attempt 1: 19 minutes
Score: 5 out of 5

Question 1

Coaching a respondent to obtain desired response: This is a type of interviewer error known as "Leading the respondent".

Question 2

Response rate: Defined as the ratio of completed interviews to eligible units in the sample.

Question 3

Data coding: Identifying and assigning code values to responses for each question on a questionnaire.

Question 4

Homogeneous responses are not a problem respondent category

Question 5

Necessitating data inspection: Data inspection is a separate phase within the data-processing stage.

Question 6

Preventing online survey errors: Proper survey design can reduce the occurrence of errors in online surveys.

Question 7

Online survey firms' use of external firms: Skyrocketing nonresponse rates and increase in online surveys have led to growing use of data collection companies, panel companies and social media firms

Question 8

Importance of thorough validation: Emphasizing the importance of thorough validation of both interviewer and respondent during data collection stage.

Question 9

Implied question technique: The implied question technique is known as 'third-person' technique.

Question 10

Data analysis error minimization: Minimizing falsehoods and non-response tendencies is important to reduce data analysis errors.

Question 11

Minimizing intentional respondent errors: The use of contract respondents, confidentiality protocols, and validation checks can lower intentional respondent errors.

Question 12

Identifying issues by inspecting raw data: Identifying incomplete responses, non-responses, or omitted responses is vital when inspecting raw data.

Question 13

Questionnaire-based labels for data analysis: Using labels from the questionnaire instead of codes for data analysis makes analysis more efficient.

Question 14

Identifying and discarding problematic respondents: Removing respondents providing problematic information or answers.

Question 15

Codebook advantages: Codebooks provide a comprehensive description of the data file's structure enabling all research members to work on the dataset

Question 16

Panel company members: Panel companies allow their members to participate in surveys based on specific pre-defined criteria.

Question 17

Unintentional respondent errors (control): Well-prepared questionnaires, examples, scale endpoint reversals, careful respondent selection are crucial to minimizing unintentional respondent errors

Question 18

Data quality issues solutions: Removing problematic respondent data entries, leaving correct entries while fixing errors or modifying problematic entries are part of data quality management.

Question 19

Fieldworker error reduction: Methods such as screening, training, role-playing, orientation sessions can help reduce fieldworker errors.

Question 20

"Don't know" option: Providing a "don't know" option reduces respondent reluctance and mental effort. This makes surveys more effective and valid.

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Description

Test your knowledge with this Chapter 11 quiz focused on Research Methods. This quiz consists of 20 questions that cover critical concepts such as response rates, interviewer errors, and data coding. A thorough review of the textbook is recommended to achieve the best score.