Question Answers PDF

Question 1 10 / 10 pts What is one of the most dynamic trends that is affecting current global business strategies? the trend toward providing aid to developing and less developed nations the trend toward buying American cars in Europe the trend toward establishing a world currency the trend t...

Question 1 10 / 10 pts What is one of the most dynamic trends that is affecting current global business strategies? the trend toward providing aid to developing and less developed nations the trend toward buying American cars in Europe the trend toward establishing a world currency the trend towards using English as the global language - the trend toward the acceptance of the free market system among developing countries Question 2 10 / 10 pts How has globalization impacted domestic markets in the United States? - Multinational manufacturing companies in all industries and sizes have outperformed their domestic counterparts. Companies with only domestic markets have been able to sustain their customary rates of growth. Multinational companies are making more profits from their domestic operations compared to their earnings from the foreign markets. Only multinational companies with large production facilities have outperformed their strictly domestic U.S. counterparts. The domestic companies have reduced their manufacturing employment more than U.S. multinationals. Question 3 10 / 10 pts What is an uncontrollable element for an international marketer? channels-of-distribution - level of technology firm characteristics price research Question 4 10 / 10 pts For an international marketer, the \_\_\_\_\_\_\_\_ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives. competitive structure controllable elements economic climate structure of distribution - environmental factors Question 5 0 / 10 pts Which political action is most likely to favor international marketing? the U.S. government coupling human rights issues with foreign trade policy the U.S. government placing a trade ban on Libya owing to rampant terrorism - South Africa abolishing apartheid and the U.S. lifting the embargo placing trade embargoes on Cuba owing to widespread political instability in the country tariff hike for imports established by China Question 6 10 / 10 pts Which global marketing strategy costs businesses more money to implement? global standardization - global adaptation Question 7 10 / 10 pts Which market entry strategy is the highest financial commitment, risk and marketing control? Joint Venture Exporting Licensing - Direct Investment Franchising Question 8 10 / 10 pts Using the research link provided in the Instructor Lecture Ch 1 to the Bureau of Economic Analysis, which country or region has the highest dollar amount of investment in the U.S.? Asia - Europe China Africa Australia Question 9 10 / 10 pts Compared to the foreign environment variables, which of the following uncontrollable variables is least likely to affect a domestic marketer? competitive structure - cultural forces legal forces economic climate political forces Question 10 10 / 10 pts Adaptation on the part of an international marketer is best described as the notion that people in one\'s own company or country know best how to do things. a conscious effort to make themselves aware of the home cultural reference in their analyses and decision making. an unconscious reference to one\'s own cultural values, experiences, and knowledge as a basis for decisions and then to adjust the marketing mix in order to closely reflect these decisions. the process of identifying the similarities that exists between the domestic and foreign markets. - a conscious effort to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then to adjust the marketing mix to minimize the effects.