Unit III Developing CRM Strategy PDF

Summary

This document details the developing CRM strategy, the role of CRM in business strategy, service quality (technical, functional, and dimensions), and managing customer communications.

Full Transcript

UNIT – III Developing CRM Strategy: Role of CRM in business strategy, Understanding Service Quality: Technical, Functional, and dimensions of service quality, Managing Customer communications.

UNIT – III Developing CRM Strategy: Role of CRM in business strategy, Understanding Service Quality: Technical, Functional, and dimensions of service quality, Managing Customer communications.

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