Unit III Developing CRM Strategy PDF
Document Details
Tags
CRM strategy
service quality
customer communications
business strategy
Summary
This document details the developing CRM strategy, the role of CRM in business strategy, service quality (technical, functional, and dimensions), and managing customer communications.
Full Transcript
UNIT – III Developing CRM Strategy: Role of CRM in business strategy, Understanding Service Quality: Technical, Functional, and dimensions of service quality, Managing Customer communications.
UNIT – III Developing CRM Strategy: Role of CRM in business strategy, Understanding Service Quality: Technical, Functional, and dimensions of service quality, Managing Customer communications.
