Crew.pdf

Video Produc on Crew Pre-produc on Director The director, or video director, leads the produc on and controls the vision. They have expert knowledge of filming from camerawork to script wri ng. Whether it is a set of videos for an ad campaign or a short explainer video...

Video Produc on Crew Pre-produc on Director The director, or video director, leads the produc on and controls the vision. They have expert knowledge of filming from camerawork to script wri ng. Whether it is a set of videos for an ad campaign or a short explainer video, the film director is responsible for the overall ar s c and drama c feel of the visual presenta on. They instruct the technical crew and talent to produce the best video content possible. Crea ve director Leading the adver sing and marke ng department of the agency, the crea ve director works closely with the crea ve team to build the strategic plan for delivering the vision of the client. Their ul mate duty is to ensure that the messaging and the visual experience of the video are on point. They are instrumental in managing client rela onships. Plus, it is their responsibility to establish budgets and melines. Art director The art director is responsible for the visual elements of the video produc on. Their number one duty is to decide on what types of sets and se ngs will serve the produc on best. They design props, sets, and color schemes while collabora ng with the producer and film director to create the mood of the video according to the concept. Moreover, they assign tasks to designers and other team members while making sure the team is holding an accurate visual image. Copywriter The copywriter on the video team writes scripts and lines including headlines and catchphrases for the video. Their job is to ensure that the textual content is top-notch and complements the visual experience so well that it makes the viewer to take ac on. Besides, as they are experts in marke ng psychology and adver sing, they help the producer and crea ve director with concept crea on. Storyboard ar st Storyboard ar sts help create a visual representa on of the video’s narra ve. Their number one role is to translate the script and the director’s vision into a visual form. They plan the shots while focusing on ensuring con nuity between them. And they accomplish that by producing a series of panels of images. Loca on scout There’s no live-ac on without the loca on scout. Their job is to find the best loca ons for the video and par cular scenes before shoo ng would take place. Loca on scouts review the script with the produc on manager, director, and copywriter, to make sure they are fully in line with the project’s vision. Produc on Producer The producer is the engine of the en re video project. They manage the produc on process from pre-produc on to post-produc on, making sure that the project objec ves and the high expecta ons of the client are met. They put together the crew members who can execute the project best. Also, the concept crea on process relies heavily on them. Being the ini al contact for the video project, the producer is responsible for communica ng with the client and transla ng their requests into doable tasks for the crew. Assistant director The assistant director is responsible for running the set during produc on. They are the point of contact between the director and other crew members. They make the shoo ng schedule and shot lists, coordina ng with all departments. It is also their responsibility to break down each scene and establish the requirements for execu ng on that scene. Produc on assistant Produc on assistants ensure things run smoothly on set. You can find them doing all sorts of tasks, such as prin ng and distribu ng scripts, running errands for directors and producers, and ge ng snacks to team members. Director of photography The director of photography is the heart of photographic produc on. Working closely with the director, they discuss the look and feel of the film a er reading the screenplay. They coordinate the crew, ensure the equipment is working, and test special lenses and filter. These professionals are deeply knowledgeable about cameras, composi on, ligh ng, and film history. Camera operator Camera operators are responsible for physically controlling the camera equipment both in studio and on loca on. Their equipment includes mobile mounts, cranes, portable cameras, remote-controlled cameras, and digital cameras. They closely work with the Director to bring the overall vision of the video project to life. Digital imaging technician The duty of the digital imaging technician is to make sure that the produc on achieves the crea ve goals of the director of photography while op mizing digital image quality. Data management from set to editorial suite is also their job, they’re the link between produc on and postproduc on. Gaffer Gaffers are chief ligh ng technicians and head of the electrical department on set. They are responsible for leading a team of ligh ng technicians to execute the ligh ng plan for a produc on. Sound engineer It is the sound engineer’s responsibility to ensure that a video project has high-quality sound. They mix, amplify, record, and reproduce sound, music, and voices to elevate the effect of ac ons and movements in the video by combining their acous c knowledge with technical skills. Audio technician The audio technician is responsible for maintaining and assembling the technical equipment used to record and reproduce sound for the video. They also monitor and adjust audio levels during the recording session, while communica ng directly with the film director. Talent Talent is the people who are performing on screen. They can be actors or influencers the producer hires for the projects, but employees are also o en featured in video content these days as more and more businesses want to emphasize the human side of their brand. Wardrobe stylists The duty of a wardrobe stylist is more than simply choosing the best ou its for talent. These professionals play an important role in bringing the vision of the crea ve director and producer to life. They make sure that people on screen look according to the concept. Hair and makeup ar sts The hair and makeup ar st applies theatrical makeup and create hair designs for talent based on the concept. They are professionals with ar s c skills in the beauty industry who can pull off a wide variety of looks. They work with the produc on crew on set and ensure that everyone’s face and hair look flawless on screen - it also involves doing makeup fixes during shoo ng. Post-produc on 3D ar st The 3D ar st creates photo-realis c 3D models of products or environments using their high level of skills and rich imagina on. They can literally bring to life anything you visualize, in the form of a rendered image or an aminated video. B2B adver sing o en requires anima on solu ons as they allow you to showcase product details and processes that are invisible to the naked eye. And the 3D ar st can make it happen. Compositor Video produc on involves special effects, video edi ng, graphic design - and more. And bringing all these areas together to deliver the project's message can be challenging. That’s where the compositor steps in. The compositor makes sure that the visual elements of the video are in perfect harmony. Colorist The colorist’s job begins in the post-produc on phase. A er the video is recorded, the footage is sent to these professionals to design the video’s color scheme, which is a deal- breaker in evoking a specific mood or style. In other words, the visual experience you want to achieve. Composer What else could reflect emo ons and communicate atmosphere be er than music – besides visual signs, of course? Composers are key members to produc on. They compose unique music for the video a er the storyboard is edited and soundtrack are created, making the video content look and sound original. They know how to navigate the preferences of the various genres in the video sector. Sound designer Sound designers collect, edit, and create sound effects, ambient effects, and even music for the video. Being on the sound hunt, they do a ton of search through audio libraries. And when there’s no sound that fits the goal of the project, they create the sound they are looking for.