Press Releases and Media Alerts (PDF)
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This document provides information on writing effective press releases and media alerts. It outlines key elements like crafting compelling headlines, writing impactful lead paragraphs, structuring the body of the content, and including a clear call to action. The document also explores various distribution methods, from traditional media (newspapers, magazines) to digital media (websites, social media).
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Press releases and media Alert WHAT IS A PRESS RELEASE? A formal written statement issued to the media to announce news. WRITING EFFECTIVE PRESS RELEASES 1. Crafting a Strong Headline - Create an attention-grabbing headline. 2. Writing a Compelling Lead Paragraph - Start with a s...
Press releases and media Alert WHAT IS A PRESS RELEASE? A formal written statement issued to the media to announce news. WRITING EFFECTIVE PRESS RELEASES 1. Crafting a Strong Headline - Create an attention-grabbing headline. 2. Writing a Compelling Lead Paragraph - Start with a strong opening paragraph that summarizes the main news. 3. Organizing the Body - Structure the main content clearly and logically. 4. Including a Strong Call to Action - End with a clear call to action, telling readers what to do next. WHAT IS A MEDIA ALERT? “A brief announcement sent to journalists to alert them to an upcoming news event.” TIPS FOR WRITING EFFECTIVE MEDIA ALERTS 1. Keep it Concise: Make your media alert short and to the point. Avoid unnecessary details. 2. Use Strong Verbs: Choose powerful and clear verbs to make your message more impactful. 3. Include a Call to Action: Tell the journalists what you want them to do, such as attend an event or cover a story. 4. Proofread Carefully: Check for any errors in spelling, grammar, and punctuation to ensure your alert is professional. DISTRIBUTING PRESS RELEASES AND MEDIA ALERTS Traditional Media:This includes newspapers, magazines, radio, and television. These are the classic channels for distributing press releases and media alerts. Digital Media:This refers to online platforms such as websites, blogs, and social media. Digital media allows for quick and wide distribution. Online Newsrooms:These are dedicated sections on a company’s website where press releases, media alerts, and other news materials are published. They serve as a resource for journalists and the public.
