POCE Business Plan PDF

**Dominican School of Calabanga** San Francisco, Calabanga, Camarines Sur, 4405 POCE ( Popcorn and Ice candy snacks) A Business Plan Presented to the Faculty of Dominican School of Calabanga High School Department **A Partial Fulfillment of the Requirement for Computer 10** **(Performance Tas...

**Dominican School of Calabanga** San Francisco, Calabanga, Camarines Sur, 4405 POCE ( Popcorn and Ice candy snacks) A Business Plan Presented to the Faculty of Dominican School of Calabanga High School Department **A Partial Fulfillment of the Requirement for Computer 10** **(Performance Task No. 2)** **By:** **Argayoso, Reign Anthea S.** **Butaslac, Mel Johnson** **Gonzales, Jena Marie H.** **Nishijima, Naru** **Pacis, Ayesha Jellaine V. Pacis** **Perez, Mark Peter V.** **Reforba, Shan Aila V.** **Salamanque, Elijah Margarette A.** **I. Executive Summary**\ \ ***Mission***: POCE aims to provide healthy snacks that are affordable to customers. POCE also aims to make delicious and satisfying snacks that will bring joy and delight to consumers. ***Objective***: To satisfy the customer\'s cravings To gain profits To provide customers with healthy products ***Vision***: To become the leading business with an innovative popcorn and ice candy creations for unforgettable snacking experiences. ***Name of the business:*** POCE (POpcorn and iCE candy) ***Location***: Dominican school of Calabanga, inside the campus, area between the elementary and high school building ***Total project cost:*** ₱480; ₱60 per member ***Return investment:*** At the end of the bazaar, we expect the return of 20% of the total cost of the products we have sold at the bazaar, which runs for 4 days in 2 weeks. ***Payback period:*** We due the splitting of the total profit and report of our financial managers about all the expenses throughout these 2 weeks, at the end of the bazaar and during our group deliberation. ***Source of fund:*** Contribution of all the shareholders ***Products and Services:*** Popcorn (Cheese and BBQ) Ice Candy (Pandan)\ \ \ **ll. GENERAL COMPANY OVERVIEW** ***a. Name, Nature, and Location of the Business*** The POCE will be about selling the tastiest products that are popcorn and ice candy. It is our goal to make our customers happy and feel the taste of our product that no one can hesitate to buy. It will be the most sales in our school that can be ordered online or in actuality. Our business name is inspired and conceptualized through the name popcorn and ice candy that we all Filipino like to eat when it is hot days like summer. Our business is offering a low guaranteed price that anyone can afford to buy, it will be available during recess time. The POCE products advertisement of selling will be posted through their FB page. The target customers are the students from Dominican School that are from elementary to senior High. The POCE products online selling will offer and highlight the following: \* Ice candy that is flavored pandan with creamy and smooth mouth feel. The popcorn can pop with cheesy and barbeque flavor ***b. Legal Business Organization*** I. Form of Business Organization The proposed business shall be established under the type of business that is corporation and will be known as POCE. The total capital amounting to ₱480 shall be raised through the contribution of the fellow members. Also, the corporation shall be under the management of all the owners. **List of owners** The proposed business venture will be owned by the following: - **Argayoso, Reign Anthea S.** - **Butaslac, Mel Johnson** - **Gonzales, Jena Marie H.** - **Nishijima, Naru** - **Pacis, Ayesha Jellaine V. Pacis** - **Perez, Mark Peter V.** - **Reforba, Shan Aila V.** - **Salamanque, Elijah Margarette A.** **III. Products and Services** a. ***Product Description*** POCE will sell the tastiest ice candy and popcorn in the campus. The ice candy will be pandan flavor and it would be rich and creamy that will not be hard to eat otherwise it will be smooth during the mouthfeel. The popcorn would be a perfect match with pandan flavored ice candy that will solve the customer\'s hunger. *PANDAN ICE CANDY*- Pandan ice candy is everyone's most liked food, perfect to indulge while enjoying the heat *BBQ-CHEESE POPCORN* - Popcorn is one of the perfect matches for Pandan Ice candy, it would be cheesy or tastier than a normal BBQ. From the name popcorn it would pop two different flavors that are cheese and BBQ during fun snack with friends and anyone that you could enjoy eating with. ***Advantage and disadvantage of the product:*** *a. Advantages* Our ice candy would contend against the extreme hot weather which would help us to feel cool. It would satisfy your cravings. Eating our sweet ice cream and our flavor full popcorn would help to activate your mind and body and would make to have a good mood. *b. Disadvantages* Over time as the popcorn was long exposed to air, it may lose its crispy-ness that may cause the loss of appetite. Due to extreme hot weather, if not stored property the ice candy would melt that would leave us with an unappetizing products to sell.\ \ \ **IV. Market Analysis** **a**. By using referrals marketing, it can also help us promote our products. This strategy leverages personal recommendations. When friends or acquaintances share their positive experiences with a product, it can significantly influence purchasing decisions because people tend to trust recommendations from those they know personally. ***b. Customer Profile*** Our target customers of the proposed business POCE are our schoolmates. Because students, especially teenagers, like to try new products or foods. ***c. Competition*** Our competitors are probably our classmates, because they\'re near to us and might have almost the same prices. ***d. Demand*** Demand for a business product refers to the level of consumer interest and willingness to purchase that specific product. The cost of the product is a primary factor. Generally, lower prices can increase demand, while higher prices might reduce it, depending on the product's price elasticity. ***e. Supply*** Our business will have its supply of raw materials are from the local market of Calabanga. Since our product\'s ingredients are easy to find. ***c. Risk*** The risk is that our business might not be successful, and competitors will outperform us. But having a business, you must be a risk taker because you\'ll encounter different problems\ \ \ **V. Marketing plan** ***A. Sales Strategy*** To develop a well strategic sale. We plan to promote our products through social media, peer-to-peer marketing and campus samplings, aiming to attract a consistent number of customers with the capability to advertise and set benefits of our food items. We consider offering students discounts or free items depending on the certain number of purchases and to loyal customers. In addition, we ensure to set up and maintain a well availability and satisfactory marketing stalls for students. ***B. Distribution Channel*** POCE, primarily focuses on providing convenient access of purchases to our customers directly. With that we establish designated locations around on the campus, in consideration of special events and activities we may consider setting up different stalls around the campus to increase our rate in publicity and wider range of customers. **C. General Marketing Practices** **1**. *Product strategy* POCE will ensure fresh, tasty and quality ingredients that meet our customers\' expectations and preferences while also making it affordable yet profitable, ranging in different varieties to satisfy our customers\' cravings. Along with providing hygienic, safe and well served snacks we ensure significance in handling our products to our customers. **2**. *Pricing Strategy* POCE, pricing strategy are to ensure affordable snacks for students while also managing profit for the business and we will consider the cost of our ingredients and expenses. With that we can adjust our price accordingly to determine if any prices change and remain profitability. **3**. *Company locations and Facilities* POCE designates areas that are visible and have accessibility to the students consisting of stalls and booths within the campus. We consider an online platforms and pages in addition for the administrators\' approval in collaboration with the school. **4**. *Target Market* For POCE our target audience will primarily be students within the campus of various ages. We focus on serving and offering during breaks and lunch. We also would consider marketing our product to teachers and other staff who may also appreciate and crave our snacks. **5**. *Advertising and Promotion Strategy* POCE will advocate using mainly social media as a platform online, peer-to-peer marketing such as receiving reviews and recommendations. We also consider giving free taste testing especially through events and collaboration with other partnerships and clubs to give us more attention and attract a variety of customers inside the campus. **6**. *Product packaging* POCE product packaging will be simple and eye-catching to grab students\' attention, with the use of small plastic bags for both the popcorn and ice candy. **7**. *Market Positioning* We position to target students within the campus who are looking for convenient and affordable snacks.\ \ \ **VI. OPERATION PLAN** **a. Product Process** The production of POCE foods products involves the following processes: 1.Preparation of all ingredients, equipment and kitchen tools. 2.Preparation of the place where the food will be prepared. 3.Packaging of the finished product. *For Ice Candy (pandan flavor)* 1\. In a large pot, dissolve gulaman powder in water and add sugar. 2\. Place mixture into heat, mix thoroughly and let it boil. 3\. Turn off heat as soon as it boils, then transfer into square mold and let it cool. 4\. Once the gulaman are firm, slice gulaman into cubes and set aside. 5\. In a large pot, combine fresh milk, coconut meat and condensed milk. 6\. Add sliced gulaman into milk mixture and mix thoroughly. 7\. Use a funnel and start packing with each ice candy bags. 8\. Freeze overnight and sell it in the morning. Enjoy! *For Popcorn* 1\. Heat the oil in a 3-quart thick-bottomed saucepan on medium high heat. 2\. Put 3 or 4 popcorn kernels into the oil. 3\. Wait for the popcorn kernels to pop. 4\. Add the rest of the popcorn. 5\. When the kernels pop, add the rest of the 1/3 cup of popcorn kernels in an even layer. 6\. Cover the pot, remove from heat and count 30 seconds. 7\. Wait 30 seconds brings all the other kernels to a near-popping temperature so that when they are put back on the heat, they all pop at about the same time. 8\. Return the pan to the heat. 9\. Once the popping starts in earnest, gently shake the pan by moving it back and forth over the burner. 10\. Once the popping slows to several seconds between pops, remove the pan from the heat. 11\. Remove the lid and dump the popcorn immediately into a wide bowl. 12\. Pour the cooked popcorn into the plastic bag and put your desired flavor. 13\. Gently shake the popcorn and serve to the customer. **Vll. Organization and management** **a. Proposed Organizations Structure** The proposed organizational internal structure provides information that shows the responsibilities and relationships of the officers and creates an evident representation of people in the organization with their roles and ranks in their respective occupations that will be comprised. Thus, the proposed organization structure will be composed of a Chief Executive Officer as the head of operation of the business, the Chief Operating Officer, the Finance Officer, the Marketing Officer, and the Executive Assistant Officer. The proposed organizational structure for the proposed progression of the business is illustrated and can be seen on the next page **Chief Executive Officer** **Chief Operating Officer** **Marketing Officer** **Financial Officer** **Executive Assistant Officer** **b. List of Officers** The proponent of PO\'CE will work according to their respective roles and responsibilities in the operation of the progression of the business. 1\. Chief Executive Officer: Shan Reforba 2\. Chief Operating Officer: Reign Argayoso 3\. Marketing Officer: Mel Butaslac and Peter Perez 4\. Financial Officer: Haru Nishijima and Elijah Salamanque 5.Executive Assistant: Yna Gonzales and Ayesha Pacis **c. Job Description** \**Chief Executive Office*r \- Responsible for setting and executing the organization\'s strategy \- Making major corporate decisions \- Determine how to improve the performance of the business. **\****Chief Operating Officer* \- Overseeing the operational functions of a business. -Developing strategies to improve management practices. -Developing and implementing policies and procedures to improve operational efficiency. \**Financial Officer* -Responsible for overseeing the company\'s financial operations and strategies. -Developing and implementing financial plans and budgets. -Preparing financial reports and managing financial compliance. \**Director of Marketing* -Developing and implementing marketing strategies to promote the company\'s products or services. -Overseeing marketing efforts -Overseeing market research and identifying new opportunities and threats. *\*Executive Assistant* -Providing support and management services to senior executives. -Managing the executive\'s schedule. -Have strong communication skills.\ \ \ **VIII. STARTUP EXPENSES AND CAPITALIZATION** **START UP EXPENSE** Raw Materials -- Php 330.0 Others -- Php 150.00 **STARTUP CAPITALIZATION** Members Share -- Php 480.00 Total Startup Capitalization -- Php 480.00\ \ \ **IX. FINANCIAL PLAN** **A. Financial data** Production Data a.) Cost of raw materials b.) Volume of raw materials c.) Packaging and labeling costs d.) Direct Labor e.) Allowance of the proponents during production days f.) Utilities *Sales Data* a.) The prices for POCE\'s products range from 10 pesos for the ice candy and two options for the popcorn; 10 pesos for the medium option and 15 for the large option. b.) We are aiming to make 15% to 20% in profit. For our capital, it will be 480 pesos, we aim to increase that by 85 pesos. *Operating Expenses* a\. Supplies in production b\. Utility Expenses **B. Total Project Cost** POCE project cost is 480 pesos. a\. Capital Requirements. Working Capital Raw materials - Php 330.00 Packaging - Php 80.00 Utility Expenses - Php 70.00 TOTAL: 480 *Distribution of Net Income:* Argayoso, Reign Anthea - Php 60.00 Butaslac, Mel Johnson - Php 60.00 Gonzales, Jena Marie - Php 60.00 Nishijima, Naru - Php 60.00 Pacis, Ayesha Jellaine - Php 60.00 Perez, Peter Vale - Php 60.00 Reforba, Shan - Php 60.00 Salamanque, Elijah Gareth - Php 60.00 *TOTAL*: Php 480.00 **X. REFINING THE PLAN** **Raising Capital** **Owner\'s Investment** The funds needed for short term: Php 480-500.00 All the proponent of POCE will automatically partake in investing or be part of the business. Fund will be used as capital for the business and is expected to be profitable. **Types of Business**: Small Business The products have a price range of: 10-15 pesos Our business offers an appetizing Filipino dessert and snack. **Business Logo:**