POCE Business Proposal and SWOT Analysis
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Questions and Answers

Who is identified as the target customer for the proposed business POCE?

  • Parents of students.
  • Schoolmates, particularly students. (correct)
  • Local residents outside the school.
  • Teachers and faculty members.

    • How do personal recommendations impact purchasing decisions?

  • They have little to no effect on decisions.
  • They are often ignored by consumers.
  • They are only effective for luxury products.
  • They can significantly influence decisions. (correct)

    • What is a primary factor influencing demand for a product?

  • Brand loyalty of consumers.
  • The product's price elasticity. (correct)
  • The geographical location of the business.
  • The personal background of the consumers.

    • From where will the business source its supply of raw materials?

    <p>The local market of Calabanga.</p> Signup and view all the answers

    What is a potential risk mentioned for the proposed business?

    <p>Competition from classmates.</p> Signup and view all the answers

    Which method will the business primarily use to promote its products?

    <p>Social media and campus samplings.</p> Signup and view all the answers

    What is the primary target customer group for the POCE products?

    <p>Elementary to senior high students from Dominican School</p> Signup and view all the answers

    What is one advantage of the ice candy offered by POCE?

    <p>It helps cool down during extreme hot weather</p> Signup and view all the answers

    What is a key component of the product strategy for POCE?

    <p>Ensuring fresh and quality ingredients at affordable prices.</p> Signup and view all the answers

    Which of the following flavors is NOT offered by POCE's popcorn?

    <p>Chocolate</p> Signup and view all the answers

    How does the business plan to ensure wider publicity and a broader customer base?

    <p>By setting up stalls at different campus events.</p> Signup and view all the answers

    What type of business organization will POCE be established as?

    <p>Corporation</p> Signup and view all the answers

    How much total capital is planned to be raised for the establishment of POCE?

    <p>₱480</p> Signup and view all the answers

    What disadvantage is associated with the popcorn sold by POCE?

    <p>It can lose its crispiness when exposed to air</p> Signup and view all the answers

    Who are the business owners of POCE?

    <p>A group of eight listed members</p> Signup and view all the answers

    What marketing strategy is mentioned for promoting the products of POCE?

    <p>Referral marketing</p> Signup and view all the answers

    What is the primary focus of POCE's pricing strategy?

    <p>Ensuring affordability while managing profit</p> Signup and view all the answers

    Which method is POCE primarily using for marketing and promotion?

    <p>Social media and peer-to-peer marketing</p> Signup and view all the answers

    What packaging strategy is POCE employing for its products?

    <p>Simple and eye-catching packaging</p> Signup and view all the answers

    Who is included in POCE's target market?

    <p>Teachers and staff in addition to students</p> Signup and view all the answers

    What is the first step in the production process of POCE foods?

    <p>Prepare all ingredients and equipment</p> Signup and view all the answers

    How will POCE ensure the visibility and accessibility of its products?

    <p>By placing booths and stalls within the campus</p> Signup and view all the answers

    What is the final step for preparing the ice candy after mixing all ingredients?

    <p>Pack the mixture into bags using a funnel</p> Signup and view all the answers

    Which ingredient is NOT mentioned as part of the ice candy preparation process?

    <p>Chocolate syrup</p> Signup and view all the answers

    What is the first step in preparing popcorn according to the provided instructions?

    <p>Heat the oil in a saucepan.</p> Signup and view all the answers

    What is the purpose of counting 30 seconds after covering the pot?

    <p>To ensure even cooking by raising the temperature.</p> Signup and view all the answers

    Which of the following is NOT listed as an officer in the proposed organization structure?

    <p>Chief Marketing Officer</p> Signup and view all the answers

    What is one of the responsibilities of the Chief Executive Officer?

    <p>Setting and executing the organization’s strategy.</p> Signup and view all the answers

    What should be done once the popping slows to several seconds between pops?

    <p>Remove the pan from the heat.</p> Signup and view all the answers

    How many Marketing Officers are named in the list of officers?

    <p>Two</p> Signup and view all the answers

    Which task is specifically mentioned for the Executive Assistant?

    <p>Supporting other officers in their duties.</p> Signup and view all the answers

    What should be done with the cooked popcorn after it is removed from the pot?

    <p>Pour into a plastic bag and add flavor.</p> Signup and view all the answers

    What is one of the primary responsibilities of a Chief Operating Officer?

    <p>Developing strategies to improve management practices</p> Signup and view all the answers

    Which of the following does NOT fall under the role of a Financial Officer?

    <p>Implementing policies to improve operational efficiency</p> Signup and view all the answers

    What is included in the startup expenses for the project?

    <p>Costs of raw materials</p> Signup and view all the answers

    What is the total startup capitalization mentioned in the plan?

    <p>Php 480.00</p> Signup and view all the answers

    What is the projected profit margin for the products according to the financial plan?

    <p>15% to 20%</p> Signup and view all the answers

    Which of the following is a component of the total project cost?

    <p>Utility Expenses</p> Signup and view all the answers

    How much will each member receive from the distribution of net income?

    <p>Php 60.00</p> Signup and view all the answers

    What is the total amount needed for short-term capital according to the plan?

    <p>Php 480-500.00</p> Signup and view all the answers

    Study Notes

    POCE Business Proposal:

    • POCE is formed as a corporation with a total capital of ₱480.
    • The 8 owners are: Reign Anthea S. Argayoso, Mel Johnson Butaslac, Jena Marie H. Gonzales, Naru Nishijima, Ayesha Jellaine V. Pacis, Mark Peter V. Perez, Shan Aila V. Reforba, and Elijah Margarette A. Salamanque.
    • POCE offers Pandan Ice Candy and BBQ-Cheese Popcorn.
    • Pandan Ice Candy is made with gulaman, fresh milk, coconut meat, and condensed milk.
    • The popcorn is flavored with cheese and BBQ, making it a unique snack option.
    • POCE targets students of Dominican School from elementary to senior high.
    • POCE utilizes referral marketing to promote its products.

    SWOT Analysis

    • Strengths:*

    • Offers unique products that cater to student preferences.

    • Utilizes affordable pricing to attract customers.

    • Utilizes convenient distribution channels within the campus.

    • Weaknesses:*

    • Potential for loss of product quality due to prolonged exposure to air (popcorn) or heat (ice candy).

    • High competition due to the presence of other student-owned businesses.

    • Opportunities:*

    • Expanded marketing through social media and peer-to-peer referrals.

    • Expand product offerings based on student feedback.

    • Threats:*

    • Risk of low sales and profitability.

    • Competition from established food businesses within the area.

    Marketing Plan

    • Sales Strategy: Social media promotion, peer-to-peer marketing, campus samplings, student discounts, and loyal customer rewards.
    • Distribution Channel: Designated locations around the Dominican School campus, with potential expansion for special events.
    • Target Market: primarily students, but also teachers and staff.
    • Advertising and Promotion Strategy: Social media, peer-to-peer marketing, free taste testing, collaboration with clubs and partnerships.

    Operational Plan

    • Production Process:
      • Ice Candy: Ingredients are combined and boiled, then poured into molds and allowed to cool. Gulaman pieces are added to milk mixture and packed into ice candy bags. The product is frozen overnight.
      • Popcorn: Popcorn is cooked in a saucepan, flavored with cheese and BBQ, and packaged in plastic bags.
    • Organization and Management:
      • Proposed Organizational Structure: Includes a Chief Executive Officer (CEO), Chief Operating Officer (COO), Marketing Officer, Financial Officer, and Executive Assistant Officer.
      • Job Descriptions: Clearly outlines the responsibilities of each officer.

    Financial Plan

    • Startup Expenses: ₱480 (₱330 for raw materials, ₱150 for other expenses).
    • Startup Capitalization: ₱480.
    • Pricing: ₱10 for Pandan Ice Candy, ₱10 for medium popcorn, ₱15 for large popcorn.
    • Projected Profit: 15% to 20%.
    • Total Project Cost: ₱480.
    • Distribution of Net Income: Each owner receives ₱60.
    • Capital Raising: ₱480-₱500 invested by all owners.

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    POCE Business Plan PDF

    Description

    Explore the business proposal for POCE, a corporation offering unique snacks like Pandan Ice Candy and BBQ-Cheese Popcorn. This quiz includes a SWOT analysis, highlighting strengths, weaknesses, and marketing strategies targeting students. Test your knowledge of the business model and snack offerings!

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