New Media Reviewer PDF

Module 1: Introduction to New Media # Topic Description Digital forms of communication that allow for interaction and sharing of content in real-time, often facilitated 1 New Media...

Module 1: Introduction to New Media # Topic Description Digital forms of communication that allow for interaction and sharing of content in real-time, often facilitated 1 New Media by the internet. 2 Digital Media Any media that is encoded in a machine-readable format. 3 User-Generated Content (UGC) Content created and shared by users on digital platforms. 4 Old/Traditional Media Print and broadcast media such as newspapers, magazines, radio, and television. News and journalistic content delivered through digital platforms, often characterized by its immediacy and 5 Online Journalism interactivity. A regularly updated website or web page, typically run by an individual or small group, that is written in an 6 Blog informal or conversational style. 7 Vlog A blog in video format, typically found on platforms like YouTube. 8 Social Media Websites and applications that enable users to create, share, and engage with content in a digital space. 9 Podcast A digital audio program distributed over the internet, typically available in episodes 10 Streaming Services Platforms that deliver digital content such as music, movies, and TV shows over the internet. Module 2: New Media Law and Ethics # Topic Description A system of rules established by a governing authority to regulate behavior, maintain order, and ensure 1 Law justice within a society. The moral principles and standards that govern an individual's behavior and decision-making processes. It 2 Ethics involves determining what is right or wrong, fair or unfair, in various situations. Data Privacy Act of 2012 (Republic Act No. Aims to protect the privacy of individuals by regulating the collection, processing, and storage of personal 3 10173) data by organizations. Cybercrime Prevention Act of 2012 (Republic Defines and penalizes cybercrimes, including illegal access to systems, cybersex, identity theft, and online 4 Act No. 10175) libel. 5 Cybercrime Criminal activities conducted via the internet or other digital means. Philippine Anti-Camcording Law (Republic 6 Enacted in 2010 to combat the unauthorized recording and distribution of films shown in movie theaters. Act No. 10088) The unauthorized use of any recording device to capture the audio or video of a film being exhibited in a 7 Camcording cinema, often done for the purpose of creating pirated copies of the film. Legal rights that protect the creations of the mind, such as inventions, literary and artistic works, and 8 Intellectual Property Rights (IPR) symbols, names, and images used in commerce, and the exclusive right to reproduce, distribute, and display films and series. Intellectual Property Code of the Philippines 9 Governs the protection of intellectual property, including copyrights, trademarks, and patents. (Republic Act No. 8293) 10 Copyright The legal right of creators to control the use of their works. Module 3: Writing for News # Topic Description Concise, attention-grabbing, and often optimized for search engines (SEO), and the most important 1 Headline element in online news articles. A short summary or expansion of the headline that provides additional context, and entices readers to 2 Subheadline continue reading the article. 3 Lead Paragraph The opening paragraph that summarizes the most critical information. 4 Who, What, When, Where, Why, and How 5Ws and 1H 5 Body The main part of the article where the story is developed and detailed. 6 Inverted Pyramid Structure Starts with the most important details, followed by supporting information and background. 7 Subheading Breaks up the texts to improve readability and highlight key sections. The various forms of media used to enhance the storytelling and provide a richer, more engaging reader 8 Multimedia Elements experience. 9 Breaking News Urgent news that is happening at the moment and requires immediate reporting. Serious, fact-based reporting on significant events and issues, usually involving politics, economics, crime, 10 Hard News or other matters of public interest. News that is more entertaining or human-interest-oriented, often focusing on lifestyle, arts, culture, and 11 Soft News other lighter topics. In-depth stories that are more narrative and may include analysis, personal stories, and background 12 Feature Stories information. 13 Editorials Articles that express the opinions of the writer or publication on various topics. In-depth reporting that uncovers hidden information, often related to corruption, crime, or other serious 14 Investigative Journalism issues. It requires extensive research and fact-checking. 15 Sports News Reporting on sports events, athletes, and related topics. 16 Business News News that focuses on the economy, financial markets, companies, and business trends. 17 Entertainment News Coverage of the entertainment industry, including movies, television, music, and celebrities.  Reporting on new developments in science and technology, including discoveries, innovations, and their 18 Science and Technology News impact on society. Module 4: Writing for Web # Topic Description The practice of creating content specifically for the internet, designed to be engaging, accessible, and 1 Web Writing optimized for online readers. 2 SEO (Search Engine Optimization) The process of optimizing content to rank higher in search engine results pages (SERPs). The percentage of users who click on a link or advertisement compared to the total number of users who 3 Click-Through Rate (CTR) view the link or ad. The interaction between readers and content, including likes, shares, comments, and other forms of 4 Engagement participation. 5 Blogs Informal, regularly updated content on various topics, usually written in a conversational style. 6 Travel Writing Descriptive writing about travel experiences, destinations, and cultural insights. 7 Lifestyle Writing Content focused on daily life, trends, and personal interests, including health, fashion, and relationships. 8 Film Reviews Evaluations and critiques of movies, including plot summaries, performances, and overall impressions. 9 Food Reviews Assessments of restaurants, dishes, and culinary experiences. 10 Product Reviews Evaluations of consumer products, including features, benefits, and performance. A brief and compelling title for a web article or post that attracts readers' attention and encourages them to 11 Headline (Title) read more. 12 Subheadline Provides additional context or a brief summary that complements the headline. 13 Introduction Introduces the topic and hooks the reader. It should encourage readers to continue reading. 14 Main Body Delivers the core content, breaking down the topic into manageable sections. 15 Conclusion Summarizes the article and reinforces the main points. It may also provide a call to action (CTA). 16 Call to Action (CTA) Encourages readers to take a specific action after reading the article. Module 5: Writing for Digital Campaigns # Topic Description The coordinated efforts that use digital platforms like social media, websites, email, and search engines to 1 Digital Campaign achieve a specific goal, such as brand awareness, conversions, or customer engagement. When a user completes a desired action, such as purchasing a product, signing up for a newsletter, or 2 Conversion downloading an app. 3 KPI (Key Performance Indicator) A measurable value that shows how effectively a campaign is achieving its goals. 4 Lead A potential customer who has shown interest in your product or service by providing their information. 5 Brand Awareness Designed to introduce or reinforce a brand's presence in the minds of potential customers. 6 Lead Generation Aimed at collecting contact information from potential customers who show interest in the brand or product. 7 Product Launch Focused on introducing new products or services to the market. Designed to increase interaction with the target audience and encourage actions like liking, commenting, 8 Engagement sharing, or posting user-generated content. A concise document used by creative teams to understand the goals, audience, tone, and key messages of 9 Creative Brief a project or campaign. A brief summary at the beginning of a creative brief that provides an overview of the campaign or project, 10 Project Overview stating the title, background, and objectives. 11 Target Audience The specific group of people the campaign is aimed at. 12 Demographics Age, gender, income level, location, education, etc. 13 Psychographics Lifestyle, values, interests, and personality traits. 14 Behavioral Data Online habits, purchasing behavior, brand loyalty. 15 Pain Points and Needs What problems does the audience face that your product or service can solve? 16 Campaign Goal The specific objective that the campaign aims to achieve. 17 SMART Framework Specific, Measurable, Achievable, Relevant, Time-bound 18 Key Message The central idea or message that the target audience should take away from the campaign. 19 Tone The emotional quality or attitude of the message, described in terms of adjectives. The language, visual aesthetics, and presentation approach that align with the brand identity and appeal to 20 Style the audience. 21 Key Deliverables The list of materials that need to be created as part of the project. 22 Competitors Other brands or businesses that offer similar products or services to the same target audience. Module 6: Writing for Social Media # Topic Description 1 Copywriting The art and science of writing text for the purpose of advertising or marketing. The written or spoken text used to convey a message, persuade an audience, or promote a product, 2 Copy service, or idea. 3 Unique Content Original, fresh, and one-of-a-kind material created specifically for a platform or audience.  4 Mirrored Content Content repurposed across multiple channels or platforms with slight adjustments. Sharing the same content or message across multiple social media platforms simultaneously or within a 5 Cross-Posting short period. 6 In-Art Copy Text that appears directly within an image or video. 7 Post Copy Text written in the caption or status section of a social media post. Act as keywords or phrases preceded by the "#" symbol, making posts easily searchable and discoverable 8 Hashtag by users with shared interests. 9 Social Media Websites and applications that enable users to create, share, and engage with content in a digital space. 10 Facebook Broad, community-driven platform for both personal and brand engagement. 11 Instagram Visually-driven platform for showcasing photos and videos with short captions. Microblogging platform used for real-time updates, short messages, and engaging in conversations 12 Twitter around trends and issues 13 TikTok Short-form video platform that thrives on trends, creativity, and entertainment. Video-sharing platform that focuses on long-form video content such as tutorials, vlogs, and product 14 YouTube reviews. Professional networking platform used for sharing industry insights, job-related content, and professional 15 LinkedIn updates. 16 Text Post Simple, text-only posts that convey information, updates, or messages. 17 Static Post Feature a single, non-interactive image or graphic. 18 Carousel Multiple images or videos to be included in a single post, where users can swipe or scroll through. 19 Stories Short-lived posts that disappear after 24 hours. 20 Video Content Ranges from short clips (e.g., TikTok or Instagram Reels) to longer formats like YouTube videos. Highly interactive content formats that encourage engagement by asking followers to vote or answer 21 Polls and Quizzes questions. Module 7: Writing for Podcasts # Topic Description 1 Podcast A digital audio program distributed over the internet, typically available in episodes A preliminary version of the script that organizes main points and segments but doesn’t include full 2 Outline dialogue. 3 Script A written document that outlines the dialogue, narration, and cues for a podcast episode. A single speaker’s extended speech within a podcast episode, often used for personal reflections or 4 Monologue detailed explanations. 5 Dialogue Conversations between two or more people in a podcast, used to create dynamic and interactive content. The opening part of a podcast episode that typically includes a welcome message, an introduction of the 6 Intro hosts or guests, and a brief overview of what will be discussed. The person or people who lead the podcast episode, guiding the conversation and engaging with the 7 Host audience. This is the core section of the episode where the main subject matter is discussed or presented. The length 8 Content and complexity of this section can vary based on the podcast format. 9 Segment A distinct part of a podcast episode, often focused on a specific topic or theme. An individual invited to participate in the podcast, often to provide expertise, share stories, or contribute to 10 Guest discussions. Transitions between different segments or parts of the podcast help maintain flow and signal a shift in 11 Transition content. 12 Segue A nice transitional phrase to move you from one area of discussion to another in a natural way. 13 Stinger/Bumper A short piece of music that can be used in between podcast segments. 14 Advertisements/Sponsorships Short ads, typically in the middle of the episode, that can be read by the host or pre-recorded. 15 Ad Read Promotion of a product, service, or sponsor. The concluding part of a podcast episode that includes a summary, closing remarks, and information about 16 Outro where listeners can find more content or get in touch. 17 Closing Remarks The closing wraps up the episode, providing a sense of closure and inviting listeners to take further action. 18 Recap Summarize key takeaways or important insights discussed during the episode. Module 8: Writing for Video # Topic Description 1 Audio Various types of sound, such as voiceover, music, dialogue, and ambient sounds, to enhance storytelling. The process of creating the auditory elements of a film, including sound effects, ambient sounds, and 2 Sound Design overall audio aesthetics. 3 Mixing The process of combining multiple audio tracks, adjusting levels, EQ, effects, and panning. Sounds that originate from the film's world, where characters can hear them, including dialogue, sound 4 Diegetic Sound effects, and music that the characters are aware of, enhancing realism. 5 Dialogue Spoken words between characters, usually recorded during filming or added later. 6 Ambient Sound Background sounds that occur naturally in a scene, providing context and atmosphere.  7 Sound Effects (SFX) Sounds that enhance the realism or atmosphere of a scene, created through various means. 8 Foley The reproduction of everyday sound effects added to films in post-production to enhance audio quality. Sounds that do not have a source within the film's world, meaning characters cannot hear them like 9 Non-Diegetic Sound background music, voice-overs, or any audio added during post-production for dramatic effect. 10 Voice-Over (VO) A narrative voice that is not part of the on-screen action, providing commentary, insights, or context. 11 Music Score Original music composed specifically for a film or video, enhancing emotional impact and storytelling. 12 Silence The absence of sound can be a powerful tool in storytelling. 13 Video A sequence of images shown in rapid succession, creating the illusion of continuous movement. 14 Frames per Second (fps) A set number of frames shown every second. 15 Standard frame rates 24 fps (cinematic), 30 fps (standard), and 60 fps (smooth). 16 Resolution The total number of pixels in each dimension the video displays (width x height). The proportional relationship between the width and height of the video frame, tailored to different platforms 17 Aspect Ratio and viewing experiences. 18 A-Roll The primary footage that captures the main subject or action of a scene. 19 B-Roll Supplemental footage that supports the A-roll by providing context, setting, or additional visual interest. 20 Establishing Shot A wide shot used to set the scene, often showing the location or context of the action. 21 Extreme Long/Wide Shot (ELS)/(EWS) A shot that captures a large area, often placing the subject far in the distance. A shot that shows the full subject and some of the surrounding environment, giving context while still 22 Long/Wide Shot (LS/WS) focusing on the subject. A type of long shot that includes the subject’s entire body in the frame, often used to show body language 23 Full Shot (FS) and movement within a setting. A shot that frames the subject from approximately the knees up, balancing the focus between the subject 24 Medium Wide Shot (MWS) and the background. A variation of the medium shot that frames the subject from mid-thighs up, often used in western films to 25 Cowboy Shot (CS) show both the character and their holstered weapons. Frames the subject from the waist up, commonly used to focus on dialogue or body language while 26 Medium Shot (MS) maintaining some background context. A shot that captures the subject from the chest up, providing more focus on the subject’s facial expressions 27 Medium Close-Up Shot (MCU) while still showing some background. Frames the subject’s face or a specific detail closely, highlighting emotions and details that may not be as 28 Close-Up (CU) visible in wider shots. A more intense version of a close-up, focusing on a specific detail, like an eye or an object, intensifying a 29 Extreme Close-Up (ECU) particular aspect or emotion. 30 Cut A direct and instantaneous transition from one shot to the next. The screen gradually turns from black (or any color) to the video (fade in) or from the video to black (fade 31 Fade out). 32 Dissolve One shot gradually fades out while the next shot fades in, creating a blending effect. Audio-Visual (AV) script format divides the visual and audio components into two columns, allowing for a 33 AV Script clear and organized presentation of content for video production. Module 9: Writing for Film # Topic Description A medium of storytelling that combines moving images, sound, and often music to create an engaging and 1 Film immersive experience for the audience. 2 Feature Films Full-length movies, typically over 60 minutes, created for theatrical or streaming release. 3 Short Films Brief stories, generally under 40 minutes, often used as a showcase for emerging filmmakers. 4 Documentaries Non-fictional films focused on real events, people, or issues. 5 Animated Films Stories told through animation rather than live action. 6 Screenwriting The art and craft of writing scripts for films, television, or web series. 7 Screenplay/Script A written work by screenwriters that contains the dialogue, actions, and descriptions of scenes for a film. 8 Logline A one-two sentence summary of the story that captures the essence of the plot. 9 Synopsis A brief summary of the screenplay’s story, including the main characters, setting, and key plot points. 10 Plot The sequence of events that make up a story, showing how characters encounter and resolve conflicts. 11 3-Act Structure A storytelling framework that divides a narrative into three parts: setup, confrontation, and resolution. 12 Act 1: Setup Introduces the main characters, setting, and the central conflict or goal. 13 Opening Image The first visual or moment of the film, setting the tone. 14 Establishing Characters and Goals Introduces the protagonist, their personality, and initial goals. 15 Inciting Incident A pivotal event that disrupts the protagonist’s world, sparking the main story. 16 Act 2: Confrontation The protagonist faces obstacles and conflicts that prevent them from easily achieving their goal. 17 Rising Action A series of obstacles and challenges that increase tension and deepen the story. Secondary storylines and characters that enrich the main plot, providing additional conflicts or aiding the 18 Subplots and Supporting Characters protagonist. A significant event or revelation halfway through the film that changes the protagonist’s approach or 19 Midpoint deepens the stakes. 20 Act 3: Resolution The climax and resolution of the story, where the protagonist’s journey concludes. The story’s most intense moment, where the protagonist faces the primary conflict head-on, leading to a 21 Climax final outcome. The fallout or aftermath of the climax, where loose ends are tied up, and the protagonist’s journey reaches 22 Resolution closure. 23 Final Image The last scene or visual that reflects the story’s outcome and leaves a lasting impression on the audience. A narrative framework that describes a universal storytelling structure where the protagonist (the "hero") 24 Hero's Journey embarks on an adventure, faces challenges, and undergoes a personal transformation.