Module 1 Lesson 1 Introduction of Media and Information Literacy PDF

01 Introduction to Media and Information Literacy What I know  What is Communication?  Why do we Communicate?  How do we Communicate? What Is Communication? Add a brief introduction of your section here: Let’s dive in and get to know some interesting facts about animals! Comm...

01 Introduction to Media and Information Literacy What I know  What is Communication?  Why do we Communicate?  How do we Communicate? What Is Communication? Add a brief introduction of your section here: Let’s dive in and get to know some interesting facts about animals! Communication…..  the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feeling, etc., to someone else. (http://www.merriam-webster.com)  the exchange of information and the expression of feeling that can result in understanding. (http://www.dictionary.cambridge.org) Communicati on Media “ Media refers to various channels of communication between a person or person and their intended audience.” Examples Communication Media Communication Media used in Daily Lives The Role of Media in the Communications Process  Communicat ion is defined as the process of understanding and sharing meaning (Pearson & Nelson, 2000). Littlejohn and Foss ( 2008), who are scholars and experts in the field, regard communication as “one of those everyday activities that is intertwined with all of human life so completely that we sometimes overlook its pervasiveness, importance, and complexity.”  Components of Communications 01 Source 05 Feedback 02 Message 06 Environmen t 03 Channel 07 Context 04 Receiver 08 Interference  Components of Communications 01 - a person, group, or entity 05 Feedback that forms, creates, sends, or forwards a message or information 06 Environmen t 02 Message 07 Context 03 Channel 08 Interference 04 Receiver  Components of Communications 01 Source 05 Feedback 02 the stimulus or meaning 06 Environmen produced by the source for the receiver or t audience (McLean, 2005) 07 Context 03 Channel 08 Interference 04 Receiver  Components of Communications 01 Source 05 Feedback 02 Message 06 Environmen t the tool or manner in 03 which the messages will 07 Context be carried through from the source to the receiver 04 Receiver 08 Interference  Components of Communications 01 Source 05 Feedback 02 Message 06 Environmen t 03 Channel 07 Context 04 receives the message from 08 Interference the source, analyzing and interpreting the message in ways both intended and unintended by the source (McLean, 2005)  Components of Communications the messenger or 01 Source 05 response of the receiver which is sent back to the source 02 Message 06 Environmen t 03 Channel 07 Context 04 Receiver 08 Interference  Components of Communications 01 Source 05 Feedback the atmosphere, physical 02 Message 06 and psychological, where you send and receive messages(McLean, 2005) 03 Channel 07 Context 04 Receiver 08 Interference  Components of Communications 01 Source 05 Feedback 02 Message 06 Environmen t the communication 03 Channel 07 interaction involves the setting, scene, and expectations of the individuals involved (McLean, 2005) 04 Receiver 08 Interference  Components of Communications 01 Source 05 Feedback 02 Message 06 Environmen t 03 Channel 07 Context anything that blocks or 04 Receiver 08 changes the source’s intended meaning of the message (McLean, 2005)  The Communication Process Through Models Harold Lasswell’s Communication Model Shannon and Weaver’s Communication Model David Berlo’s SMCR Communication Model David Berlo’s SMCR Communication Model Years later, David Berlo developed Shannon and Weaver’s model shifting the focus to the context, environment, and others factors surrounding the participants involved in the communication process. These factors include the following:  Communication skills such as reading, writing, speaking, listening, and watching.  Knowledge about a subject or topic  Attitude toward the topic and the audience  Social and cultural aspects that influence the content of the message and the manner by which it is sent. What will you do? Instructions: Answer the question briefly in your own words. 1. Why is communication a process? 2. What are the important elements of communication? 3. How can we achieve and effective communication with other people?  Five Level Forms of Communicatio n This is where you section ends. Duplicate this set of slides as many times you need to go over all your sections.  1. Intrapersonal Communication 2. Interpersonal Communication 3. Group Communication 4. Public Communication 5. Mass Communication Levels of Communication  Examining public speaking’s place within the broader context of communications studies. Five Level Forms of Communication  Levels of Communication Intrapersonal Interpersonal Group Communication Communication Communication it is a type of It is a form of Interpersonal communication between communication with communication can three or more people oneself using interacting to achieve a be planned or specific objective or internal vocalization unplanned, but since certain goal. This form of or reflective it is interactive, it is communication happens thinking. usually more often during team-based (Communication in structured and tasks mostly done in the Real World, schoo works or 2010) influenced by social organizationa expectations. endeavors. Levels of Communication Public Mass Communication Communication public This is a sender- communications focused form of becomes mass communication in communication which one person is when it is typically responsible transmitted to many for conveying people through print information to an or electronic media. audience.  The Role of Media in the Communication 0 0 0 1 2 3 It makes the It makes world a smaller It shapes communication public opinion place convenient Media Literacy 0 2 Information Literacy and Technology Literacy  This is a timeline. Tues Wed Identify the Understand and similarities and value the concept differences of media of Media and literacy, and Information Literacy technology literacy as a whole. Pre-Test | What I Know?  Terminologies A.Literacy – is the ability to identify, understand, interpret, create, communicate, and compute using written or unwritten materials associated with varying contexts. B. Media – The physical objects used to communicate with or the mass communication through physical objects such as radio, television, computers, film, etc. It also refers to anu physical object used to communicate messages.  Terminologies C. Media Literacy – The ability to access, analyze, evaluate, and create media in a variety of forms. It aims to empower citizens by providing them with the competencies (knowledge and skills) necessary to engage with traditional media and new technologies. D. Information – A broad term that covers processed data, knowledge derived from study, experience, instruction, signals or symbols.  Terminologies E. Information Literacy – The ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various formats. F. Technology(Digital) Literacy – The ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools. Using these tools an individual can access, manage, integrate, evaluate, create and communicate information. Terminologies