Media And Information Literacy PDF

Media and Information Literacy Media and other information providers play a central role in information and communication processes. Nowadays, media become the common outlet of self expression and creativity. Its huge influence spreads speedily across the globe.  Commu...

Media and Information Literacy Media and other information providers play a central role in information and communication processes. Nowadays, media become the common outlet of self expression and creativity. Its huge influence spreads speedily across the globe.  Communication refers to the process of conveying or sharing information. Since then, it is often described as the natural ability of an individual to socialize with others. Communication is a process of Also comes from exchanging the Latin word meaningful “communicare” messages through which means the use of common “working as one”. symbols. Verbal Non-Verbal Oral Signs Written Symbols Colors Gestures Body language Facial expressions Was there ever a time that you or your message was misunderstood which resulted to a conflict?  Before we look into the role of media and information, we should be able to fully grasp the concepts and nature of communication first. To better understand this process, let us look at them through communication models. Known as the mother of all communication models, the Shannon –Weaver model depicts communication as a linear or one-way process consisting of the five elements: a source (producer of the message); a transmitter (encoder of the message into signals; and a destination.  Schramm modified the Shannon-Weaver model by adding the field of experience, defined as “life experiences, attitudes, values, and beliefs that each communicator brings to interaction and that shape how messages are sent and received.”  Berlo’s Model has mainly, four components to describe the communication process. They are sender, message, channel and receiver. Each component is affected by many factors such as; context, environment, and other factors surrounding the participants involved in the communication process. 1. Sender or speaker: the person who initiates a message 2. Receiver or interpreter: the person to whom a message is directed 3. Message: the verbal and/or nonverbal content encoded by the sender. 4. Channel: the medium by which the message is delivered and received. 5. Context: the setting and situation in which communication takes place. 6. Noise: anything that interferes with the accurate expression or reception of a message 7. Feedback: a response from the receiver indicating whether a message has been received in its intended form  Intrapersonal Communication It is a form of communication with oneself using internal vocalization or reflective thinking. Interpersonal Communication Interpersonal communication is a form of communication between two different people who may or may not have a direct relationship with each other but are mutually and actively part of the communication process.  Group Communication It is a type of communication between three or more people interacting to achieve a specific objective or certain goal.. Public Communication This is a sender-focused form of communication in which one person is typically responsible for conveying information to an audience.  Mass Communication Public communication becomes mass communication when it is transmitted to many people through print or electronic media.  How can we achieve an effective communication with other people? How is communication affected by media and information?  Media are defined as sources of credible and current information created through an editorial process determined by journalistic values. Media is the physical objects used to communicate with, or the mass communication through physical objects such as radio, television, computers, film, etc. It also refers to any physical object used to communicate messages. is a broad term that covers processed data, knowledge derived from study, experience, instruction, signals or symbols. How did Facebook affect or change the way we communicate with other people? 1. It makes the world a smaller place 2. It makes communication convenient 3. It shapes public opinion  Refers to the essential competencies (knowledge, skills and attitude) that allow citizens to engage with media and other information providers effectively and develop critical thinking and life-long learning skills for socializing and becoming active citizens. Source: MIL Policy and Strategy Guidelines by UNESCO, 2013 Combined set of interrelated competencies. MIL constitutes a composite set of knowledge, skills, attitudes, competencies and practices that allow effectively access, analyze, critically evaluate, interpret, use, create and disseminate information and media products with the use of existing means and tools on a creative, legal and ethical basis.  MEDIA LITERACY INFORMATION LITERACY TECHNOLOGY (DIGITAL) LITERACY 1. All media messages are constructed 2. Audiences negotiate meaning 3. Media messages have commercial implications 4. Media messages have social and political implications 5. Each medium has a unique aesthetic form 1. All media messages are constructed 2. Audiences negotiate meaning 3. Media messages have commercial implications 4. Media messages have social and political implications 5. Each medium has a unique aesthetic form 1. All media messages are constructed 2. Audiences negotiate meaning 3. Media messages have commercial implications 4. Media messages have social and political implications 5. Each medium has a unique aesthetic form 1. All media messages are constructed 2. Audiences negotiate meaning 3. Media messages have commercial implications 4. Media messages have social and political implications 5. Each medium has a unique aesthetic form 1. All media messages are constructed 2. Audiences negotiate meaning 3. Media messages have commercial implications 4. Media messages have social and political implications 5. Each medium has a unique aesthetic form 1. It teaches you how to verify information and acknowledge others’ perspectives. 2. It encourages audiences to think critically. 3. It promotes responsible information sharing and dissemination. 4. It helps you identify and understand the media’s role in our culture. 5. It teaches you to think and decide objectively, factually, and reasonably. 6. It encourages you to actively participate in public affairs as a citizen. 7. It teaches you to create your own content responsibly 8. It makes you better appreciate media products