mba syllabus.pdf

RAJASTHAN TECHNICAL UNIVERSITY KOTA REVISED SCHEME & SYLLABUS OF FIRST YEAR MBA (EFFECTIVE FROM THE SESSION: 2020-21)  MBA WITH DUAL SPECIALIZATION...

RAJASTHAN TECHNICAL UNIVERSITY KOTA REVISED SCHEME & SYLLABUS OF FIRST YEAR MBA (EFFECTIVE FROM THE SESSION: 2020-21)  MBA WITH DUAL SPECIALIZATION IN MARKETING HUMAN RESOURCE FINANCE OPERATIONS & SUPPLY CHAIN INFORMATION SYSTEMS BUSINESS ANALYTICS 2 | New Teaching Scheme of MBA Program -2020-21 approved by BOS and Faculty  SCHEME OF MBA PROGRAM 1. The Master of Business Administration (MBA) is 4 semesters program. The Program structure and credits for MBA have been taken as per AICTE guidelines and model Scheme based on the stakeholders needs and general structure of the program. 2. Minimum number of classroom contact teaching credits for MBA is 96 credits and field work/ internship of 06 credits, thus the minimum number of credits for award of MBA course is 102 credits. Out of 96 credits, 54 credits are allotted for core courses and rest 42 credits for electives including laboratory work. 3. The following shall be the scheme for teaching and examination of MBA Course for academic session 2020-21. The teaching scheme is given in terms of number of sessions for a course/lab work. Each session is of 90 minutes. There will be 5 days teaching in a week. FIRST SEMESTER MBA TEACHING SCHEME No of Sessions Course Paper SN Paper Title Per Per Credits Internal External Total Type Code Semester Week 1 PCC M-101 Fundamentals of Management 24 2 3 30 70 100 2 PCC M-102 Managerial Economics 24 2 3 30 70 100 3 PCC M-103 Operations Management-I 24 2 3 30 70 100 4 PCC M-104 Marketing Management 24 2 3 30 70 100 5 PCC M-105 Information Technology for Managers 24 2 3 30 70 100 6 PCC M-106 Organizational Behavior 24 2 3 30 70 100 7 PCC M-107 Cost and Management Accounting 24 2 3 30 70 100 8 PCC M-108 Business Statistics and Analytics for 24 2 3 30 70 100 Decision Making 9 MCC MCC AUDIT COURSE 12 1 0 30 70 100* 10 REW M-109 Seminar on Contemporary Issues 24 2 1 60 40 100 11 PCC M-110 Data Analytics Lab. 24 2 1 60 40 100 12 PCC M-111 Business Communication Lab. 24 2 1 60 40 100 13 SODECA Social Outreach, Discipline & Extra - - 100 100 Curriculum Activities Total for I Semester 276 23 27 420 780 1200 *Note: Marks of audit course will not be considered for credit purpose SECOND SEMESTER MBA TEACHING SCHEME No of Sessions Internal/ External/ Course Paper SN Paper Title Per Per Credits Minimum Minimum Total Type Code Semester Week Marks Marks 1 PCC M-201 Legal and Business Environment 24 2 3 30 70 100 2 PCC M-202 Corporate Strategy 24 2 3 30 70 100 3 PCC M-203 Quantitative Techniques 24 2 3 30 70 100 4 PCC M-204 Financial Management 24 2 3 30 70 100 5 PCC M-205 Human Resource Management 24 2 3 30 70 100 6 PCC M-206 Marketing Research 24 2 3 30 70 100 7 PCC M-207 Operations Management- II 24 2 3 30 70 100 8 PCC M-208 New Enterprise and Innovation 24 2 3 30 70 100 Management 9 MCC AUDIT COURSE 12 1 0 30 70 100* 10 REW M-209 Mini-Project 24 2 1 60 40 100 11 PCC M-210 Business Ethics Lab. 24 2 1 60 40 100 12 PCC M-211 Managérial Computing Lab. 24 2 1 60 40 100 13 SODECA Social Outreach, Discipline & Extra - - 100 100 Curriculum Activities Total for II Semester 276 23 27 420 780 1200 *Note: Marks of audit course will not be considered for credit purpose 4. The first year of the MBA Program provides the incoming students, a thorough grounding in the basic and functional disciplines and courses are delivered with managerial focus. The first-year courses in the core curriculum are common to all students, and are aimed at providing contextual understanding, conceptual knowledge, analytical skills, tools and techniques, social, cultural, and environmental sensitivity. This will enable them to enter any stream of management when they embark upon a career, regardless of the choice of specialization they make in the second year. 3 | New Teaching Scheme of MBA Program -2020-21 approved by BOS and Faculty 5. All first-year courses are compulsory. The duration of external examination for each paper would be 3 hours. The minimum passing marks in each course will be 40% in each individual component of internal and external separately. A student must obtain 50% marks in aggregate in individual course for qualifying and to obtain pass grade. 6. Laboratory Work: 6.1 M-109/M-110/M-210/M-211: There shall be regular assessment of students in which internal assessment would be done by the concerned teachers taking the lab. A batch of 60 students is to be divided into 4 groups of 15 students per group for conducting lab classes. Each group is assigned a teacher for conducting the lab and assessment of the students will be done by the teacher out of 60 marks. The assessment of 40 marks shall be done by the external examiner appointed by the Head of the department in consultation with Director/Principal of the college. 6.2 The sessional examination for M-109/M-110/M-210/M-211 shall be conducted at the end of semester before theory examinations and schedule shall be notified in the MBA timetable by the RTU. 7. The evaluation of academic performance is based on internal assessment of the following components The distribution of internal assessment marks will be: SN COMPONENT MARKS 1 Term Test (Minimum two tests for each course) 10 2 Assignments/ Quiz/Case analysis 05 3 Project Work/ Term Paper 10 4 Class Participation and attendance 05 TOTAL 30 8. A systematic record for the award of internal assessment marks shall be maintained in the department signed by the faculty member concerned and counter signed by the Head of the Department. This type of assessment shall be done for all the four semesters. 9. Seminar on Contemporary issues (M-109) 9.1 In first semester, the students are required to take seminar on contemporary issues. The faculty members will assign contemporary issues concerning with Indian Corporate sector like, merger & acquisition, current economic issues, global interface, stock market developments, new HR initiatives, recent trends in marketing trends etc, to the students. 9.2 The students will prepare seminar under guidance of faculty members allotted by the Director/ Principal /Head of Department of the institute. There will be regular internal assessment and regular classroom interactions as per the number of sessions allotted to it. 9.3 The student will submit written report of seminar work, prepared individually and shall make an oral presentation before a panel consisting of internal and external examiner (Preferably from Industry) appointed by Director/Principal/HOD. The assessment of 40 marks shall be done by the external examiner appointed by the Head of the department in consultation with Director/Principal of the college. 9.4 The average number of pages in the report shall be 40 and should be typed by student himself. The format of the report is to be provided to students by the institute. 10. Mini-Project (M-209) 10.1 The Student should be able to identify the issues and challenge of the industry and is able to prepare report on the application of emerging technologies in the selected industry. 10.2 In second semester, the students are required to take one industry as per his/her interest, for analysis and prepare a project report. Preference should be given on the application of emerging technologies in the selected industry. 10.3 The students will prepare project report under guidance of faculty members allotted by the Director/ Principal /Head of Department of the institute. There will be regular internal assessment and regular classroom interactions as per the number of sessions allotted to it. 4 | New Teaching Scheme of MBA Program -2020-21 approved by BOS and Faculty  10.4 The student will submit written report of project work, prepared individually, and shall make an oral presentation before a panel consisting of internal and external examiner (Preferably from Industry) appointed by Director/Principal/HOD. The assessment of 40 marks shall be done by the external examiner appointed by the Head of the department in consultation with Director/Principal of the college. 10.5 The average number of pages in the report shall be 40 and should be typed by student himself. The format of the report is to be provided to students by the institute. 11. Summer Training Work/Internship 11.1 Summer Training Project offers an opportunity to put learning into practice and it also serves as an important experiential channel for students to move towards finalizing their preferences on various specializations. 11.2 At the end of the second semester examination, it is mandatory for every student of MBA to undergo on-the- job practical training in any manufacturing, service or financial organization. The training will be of 6 to 8 weeks duration. The college/institute will facilitate this compulsory training for students. 11.3 During the training, the student is expected to learn about the organization and analyze and suggest solutions to a live problem. The objective is to equip the students with the knowledge of actual functioning of an organization and problems faced by them for exploring feasible solutions. 11.4 During the course of training, the organization (where the student is undergoing training) may assign a problem/project to the student. 11.5 The student, after the completion of training will submit a report to the College/Institute which will form part of the third semester examination. The report must be submitted by the end of September 30. The report (based on training and the problem/project studied) prepared by the student will be known as Summer Training Report. It should reflect in depth study of an organization where the student undergoes training. 11.6 One comprehensive chapter must be included about the organization where the student has undergone training. This should deal with brief history of the organization, its structure, performance products/services and problem faced. This chapter will form part 1 of the report. Part 2 of the report will contain the study of problem undertaken during training. The average size of report ordinarily will be of minimum 100 pages in standard font size (12) and double spacing. Two neatly typed (one sided only) and soft bound copies of the report will be submitted to the College/Institute. The report will be typed on A-4 size paper. 11.7 The report will have three certificates, one by the Head of the Department, another by the Faculty guide and third one from reporting officer of the organization where the student has undergone training. These three certificates should be attached in the beginning of the report. 11.8 The Summer Training Project Report carry 200 marks and will be evaluated by two examiners (external and internal). The evaluation will consist of (1) Project Report evaluation (2) Project Presentation and Viva Voce. The Project Report evaluation will comprise of 120 sessional marks and would be evaluated by internal project guide. The Presentation and Viva Voce would comprise of 80 marks and would be evaluated by two examiners (1 external and 1 internal). 11.9 The external examiner will be appointed by University from the panel proposed by BOS and approved by DEAN/HVC, RTU. The concerned institute will bear the travelling, remuneration, DA and other incidental expenditure of external examiner with recourse to RTU. 11.10 Only such person will evaluate the project report who has minimum three years of experience of teaching MBA classes in a College/University. 11.11 The parameters on which external evaluation would be carried out are as under: Project Report External Evaluation: Evaluation Criteria SN Unsatisfactory Satisfactory Good Excellent Score 4 8 12 16 1 Understanding of Objectives with topic 2 Understanding of Reliance of topic 5 | New Teaching Scheme of MBA Program -2020-21 approved by BOS and Faculty  3 Interpretation & Analysis 4 Presentation 5 Query handling 11.12 It is mandatory that the student will make presentation in the presence of teachers and students. The student is expected to answer to the queries and questions raised in such a meeting. 11.13 The student shall prepare the Summer Training Report as per the format given in the Summer Training Manual as prescribed by the University 11.14 The students will also be required to submit a completed feedback form from these summer organizations. 12 The specialization once selected in third semester would continue in fourth semester also. The university shall offer following specialization in various functional areas: A. Financial Management B. Marketing Management C. Human Resource Management D. Operations and Supply Chain Management E. Information Systems F. Business Analytics 13 The credits of SODECA may be kept over and above the minimum number of credits for award of MBA course. 14 Audit Courses: In addition to the core and elective courses, students can take one audit course in each semester covering subjects of developing desired attitude among the learners. The enrolment in a such a course will permit a student to attend the without being evaluated for credit. These courses will be termed as MBA Common Courses. MBA Common Courses (Audit Courses): SN Course Title 1 English for Research Paper Writing 2 Disaster Management 3 Sanskrit for Technical Knowledge 4 Value Education 5 Constitution of India 6 Pedagogy Studies 7 Stress Management by Yoga 8 Personality Development through Life Enlightenment Skills 9 Indian Ethos and Business Ethics 6 | New Teaching Scheme of MBA Program -2020-21 approved by BOS and Faculty  RAJASTHAN TECHNICAL UNIVERSITY KOTA DETAILED SYLLABUS OF FIRST YEAR MBA WITH DUAL SPECIALIZATION IN MARKETING, HUMAN RESOURCE, FINANCE, OPERATIONS & SUPPLY CHAIN, INFORMATION SYSTEMS, BUSINESS ANALYTICS EFFECTIVE FROM THE SESSION: 2020-21 7 | Syllabus of I and II Semester MBA 2020-2021 approved by BOS and FOMS M-101: FUNDAMENTALS OF MANAGEMENT......................................................................................... 9 M-102:MANAGERIAL ECONOMICS......................................................................................................... 9 M-103: OPERATIONS MANAGEMENT - I............................................................................................... 10 M-104: MARKETING MANAGEMENT.................................................................................................... 11 M-105: IT FOR MANAGERS................................................................................................................... 13 M-106: ORGANIZATIONAL BEHAVIOUR................................................................................................ 13 M-107: COST AND MANAGEMENT ACCOUNTING................................................................................ 15 M-108: BUSINESS STATISTICS AND ANALYTICS FOR DECISION MAKING.............................................. 15 M-109: SEMINAR ON CONTEMPORARY ISSUES.................................................................................... 16 M-110: DATA ANALYTICS LAB............................................................................................................... 17 M-111: BUSINESS COMMUNICATION LAB............................................................................................ 17 M-201: LEGAL AND BUSINESS ENVIRONMENT..................................................................................... 18 M-202: CORPORATE STRATEGY............................................................................................................ 19 M-203: QUANTITATIVE TECHNIQUES................................................................................................... 20 M-204: FINANCIAL MANAGEMENT....................................................................................................... 21 M-205: HUMAN RESOURCE MANAGEMENT........................................................................................ 22 M-206: MARKETING RESEARCH............................................................................................................ 23 M-207: OPERATIONS MANAGEMENT II................................................................................................ 24 M-208: NEW ENTERPRISE AND INNOVATION MANAGEMENT............................................................. 25 M-209: MINI-PROJECT.......................................................................................................................... 26 M-210: BUSINESS ETHICS LAB............................................................................................................... 26 M-211: MANAGÉRIAL COMPUTING LAB............................................................................................... 27 SOCIAL OUTREACH, DISCIPLINE & EXTRA CURRICULAR ACTIVITIES (SODECA).................................... 28 Audit course: ENGLISH FOR RESEARCH PAPER WRITING...................................................................... 29 Audit course:: DISASTER MANAGEMENT.............................................................................................. 29 AUDIT COURSE: SANSKRIT FOR TECHNICAL KNOWLEDGE.................................................................... 30 Audit course: VALUE EDUCATION......................................................................................................... 30 Audit course: CONSTITUTION OF INDIA............................................................................................... 31 Audit course: PEDAGOGY STUDIES....................................................................................................... 31 8 | Syllabus of I and II Semester MBA 2020-2021 approved by BOS and FOMS  M-101: FUNDAMENTALS OF MANAGEMENT OBJECTIVES 1. To familiarize students with the basic concepts, principles, and practices of management. 2. To gain an understanding of the historical development of management theories and the implications for the management of any organization. 3. To help students identify and imbibe the key competencies needed to be an effective manager and resolve any management problem when presented LEARNING 1. Understand the history and concepts related to Business Management. OUTCOMES: 2. Demonstrate the roles, skills, and functions of management. 3. Apply knowledge of Principles and Practices of Management to diagnose and solve organizational problems and develop optimal managerial decisions. 4. Learn from the management practices of Business leaders, the art of management. SECTION-A UNIT COURSE DESCRIPTION SESSIONS I Basic Concepts of Management: Management an Overview- Concept, Functions, Scope and 4 Significance of Management, Managerial Roles, Managerial Skills, Schools of Management Thought: Classical Perspective- Scientific Management, Administrative Management, Bureaucratic Management; Behavioral Perspective; Systems and Contingency Approach for understanding organizations. II Contribution of Management Thinkers: Kautilya, Peter Drucker, C.K. Prahlad and Herbert Simon. 3 III Fundamentals of Planning: Essentials of Planning, Objectives, Strategies, Policies; Decision making. 3 IV Fundamentals of Organizing: Organizing - Nature and purpose, Departmentation, Span of Management, 3 Line and Staff authority, Centralization and Decentralization. V Staffing: Human resource Management and Selection, Selection Process, Techniques of Selection-Tests 2 and Interviews. VI Directing and Leading: Effective Directing, Supervision, Leadership- Concept, Styles and Theories- Trait 3 Theory, Behavioral Theories, Contingency Theories. VII Controlling and Coordinating: Control- Concept, Types and Process, Techniques of Controlling. 2 Coordination- Concept, Importance, Principles and Techniques of Coordination. VIII Management Practices of: Dhirubhai Ambani, Narayan Murthy, Azim Premji, Ratan Tata, Steve Jobs, Bill 4 Gates. SECTION B At least one Case study/Problem from each UNIT Questions will be case/inferences/application based PRACTICAL COMPONENT: Studying organizational structures of any 10 companies and classifying them into different types of organizations which are studied above and justifying why such structures are chosen by those organizations. Preparing the leadership profiles of any 5 business leaders and studying their leadership qualities. Conducting Role plays on each function of Management. Preparing presentations on management practices of business leaders. Assigning group tasks to be accomplished in stipulated time. Note: Faculty can either identify the organizations / leaders or students can be allowed to choose the same. BOOKS RECOMMENDED: 1 Weihrich, Heinz and Koontz, Harold. Management A Global and Entrepreneurial Perspective. McGraw Hill. 2 Koontz. Essentials for Management: An International Perspective. Tata McGraw-Hill. 3 Robbins, Stephen P., Decenzo, David, A. Essentials of Management. Pearson Education. 4 Bhat. Management: Principles, Processes and Practices. Oxford University Press. 5 PC Tripathi and PN Reddy, “Principles of Management”, Tata McGraw-Hill, Fifth Edition. 6 Drucker, Peter. The Practices of Management. Allied Publishers. 7 James AF Stoner, R. Edward Freeman, Daniel R. Gilbert, “Management”, Prentice Hall International. LIST OF JOURNALS / PERIODICALS / MAGAZINES / NEWSPAPERS 1. Harvard Business Review 2. Vikalpa: The Journal of Decision Makers, Journal of IIM, Ahmedabad 3. SANKALPA: Journal of Management & Research 4. Business India / Business Today / Business World/Effective Executive M-102:MANAGERIAL ECONOMICS OBJECTIVES 1. To develop analytical skills related to economic theories in business contexts. 2. To analyze the demand and supply conditions and assess the position of a company. 3. To design competitive strategies according to the natures of products and the structures of the markets. 4. To formulate and apply the right economic tools for business decision-making. LEARNING 1. Assess critically the main determinants of demand and supply of the firm. OUTCOMES: 2. Apply the tools of economic theory to explain optimal production and pricing decisions by the firm in each market structure. 3. Appraise emerging issues in economics at the national and international levels. 9 | Syllabus of I and II Semester MBA 2020-2021 approved by BOS and FOMS  4. Analyze mechanism by which the total amount of resources possessed by a firmware allocated among alternative uses. SECTION A UNIT COURSE DESCRIPTION SESSIONS I Introduction to Managerial Economics: Managerial Economics: Meaning, Nature, Scope, & 3 Significance. Relationship of Managerial Economics with Statistics. II Fundamental Concepts: Opportunity Costs, Incremental Principle, Time perspective, Discounting and 3 Equi-Marginal principles. Theory of the Firm: Firm and Industry. III Demand and Supply Analysis: Theory and Law of Demand, Individual and Market Demand, 3 Determinants of Demand, Concept of Elasticity of Demand, Types of elasticity of demand, Uses of elasticity of demand for Managerial decision making, Measurement of elasticity of demand. Concept of Demand Forecasting, Methods – Qualitative and Quantitative (basic concepts only). Supply – Law of Supply, Its determinants and Elasticity of supply. IV Cost Analysis and Pricing Approach: Cost - Concept and Types of Costs, Short Run Cost Analysis 4 - Fixed, Variable, Total, Average and Marginal Cost Curves. Long Run Cost Analysis - Economies and Diseconomies of Scale, Factors affecting cost at Micro-level. Full cost pricing, Product line pricing, Product lifecycle pricing. Pricing Strategies: Price Skimming, Penetration Pricing, Differential Pricing, Promotional Pricing, etc. V Production and Utility analysis: Concepts, production function with one variable input - Law of 4 Variable Proportions. Production function with two variable inputs and Laws of returns to scale. Consumer behavior and Surplus. Marginal Utility Analysis, Economies of scale. VI Market structure and pricing practices: Perfect Competition: Features, Pricing under perfect 2 competition. Monopoly: Features, Pricing under monopoly. Price Discrimination. Monopolistic Competition: Features, Pricing under monopolistic competition, Product differentiation. Oligopoly: Features, Kinked demand Curve, Cartels, Price leadership. VII Concepts of National Income, Index Number and Business Cycle: National Income- Concept, 3 GNP,NNP,GDP,PCI Methods and difficulties in Measurement of National Income. Review of index Number- Meaning, Importance and Limitations. Meaning and Features of Business Cycles, Phases of Business Cycles VIII Profits: Determinants of Short-term & Long-term profits. Classification - Measurement of Profit. 2 Break Even Analysis - Meaning, Assumptions, Determination of BEA, Limitations, Uses of BEA in Managerial decisions. SECTION B At Least one Case Study from each UNIT. Questions will be case/inferences/application based PRACTICAL COMPONENT Assessing the Impact of Social Media on the demand of a product/Services. Mini project may be given to students to assess the long-term and short-term cost incurred for producing goods/services Considering an industry and analyzing its features, and pricing strategies implemented by any two rivalry firms. Considering an industry and critically analyzing the impactof COVID 19 on business cycle Preparing a project proposal for a new business venture to understand the BEP using real time data. BOOKS RECOMMENDED: 1. D.N.Dwivedi, Managerial Economics, Vikas Publishing House, Eighth Edition. 2. D. M. Mithani, Managerial Economics - Theory and Application, Himalaya Publishing House, Eighth Edition. 3. Damodaran. Managerial Economics. Oxford University Press, second Edition. 4. Keat/ Banerjee, Managerial Economics: Economic Tools for Today’s Decision Makers, Pearson Education, Seventh Edition. 5. Petersen, H. Craig., Lewis and Jain. Managerial Economics. Pearson Education, Fourth Edition. 6. Geetika, PiyaliGhosh, Purba Roy Chowdhury, Managerial Economics, McGraw-Hill Education, Third Edition. 7. Gillespie, Business Economics, Oxford University Press, Second Edition. LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS 1. Margin- The Journal of Applied Economic Research 2. South Asia Economic Journal 3. Global Journal of Emerging Market Economics 4. Asian Journal of Management Cases 5. Economic Times Newspaper M-103: OPERATIONS MANAGEMENT - I OBJECTIVES 1. To acquire a set of skills and tools to improve Productivity to get competitive advantage through operations. 2. To comprehend planning, creation and management of resource capabilities used by a business to make services or products. 3. To analyze service operations system and its relationship with all other functions and activities in the organization. LEARNING 1. Understand the different process technologies OUTCOMES: 2. Identify similarities and differences between products and services and basic manufacturing process. 3. Acquire the knowledge of Demand Forecasting and its techniques 10 | Syllabus of I and II Semester MBA 2020-2021 approved by BOS and FOMS  4. Understand the importance of stores management and different techniques of inventory control. SECTION-A UNIT COURSE DESCRIPTION SESSIONS I Operations Management: Introduction, Scope of Operations Management, Operations Management and 2 Decision Making, Historical Evolution of Operations Management, Key Issues for Today’s Business Operations. Competitiveness, Strategy, and Productivity, Mission and Strategies, Operations Strategy, Implications of Organization Strategy for Operations Management , Productivity and its improvement II Demand Management and Forecasting; Need, objectives, Approaches to Forecasting, Qualitative and, 4 Quantitative Methods, Forecasts Based on Time-Series Data, Associative Forecasting Techniques, Other Techniques: Focus Forecasting, Web-Based Forecasting-Collaborative planning, Forecasting, and Replenishment (CPFR). Accuracy and monitoring the forecast. III Product and Service Design: Introduction, Reasons for Product/ Service Design or Redesign. Idea 2 Generation, Design Considerations, Strategies of Product or Service Life Stages, Degree of Standardization, Designing for Mass Customization, Phases in Product Design and Development, Designing for Production. Service Design: Overview. IV Capacity Planning: Introduction to capacity, Capacity Strategy, Defining and Measuring Capacity, 2 determinants of effective capacity, developing capacity strategies, and evaluating alternatives. Cost-Volume analysis V Facilities Planning: Strategic Facilities Planning, Process Selection: Process Types, Product-Process 3 matrix, Facility Location: Need for location decisions, Strategic Importance and Objectives. Factors affecting location, General Procedure for Making Location Decisions, qualitative and quantitative techniques of location analysis. VI Facilities Layout: Product, Process, Fixed Position, and Cellular layouts, Service Layout, Designing 3 Product Layouts: Line Balancing, Designing Process Layouts, Systematic Layout planning, Materials Handling VII Planning levels: long range, Intermediate range and Short-range planning, Aggregate planning: Objective, 4 Strategies, and techniques of aggregate planning. Master scheduling; Bill of materials, MRP; inputs processing and outputs, and overview of MRPII , use of MRP to assist in planning capacity requirements, Introduction to ERP VIII Inventory Control: The Nature and Importance of Inventories, Functions and Objectives, Inventory Costs, 4 Inventory Ordering Policies, Economic Order Quantity Models, Basic Economic Order Quantity (EOQ) Model, Economic Production Quantity (EPQ), Quantity Discounts, Reorder Point Ordering, Shortages and Service Levels, Fixed-Order-Interval Model, Single-Period Model, Continuous Stocking Levels, Discrete Stocking Levels, Selective Inventory control techniques. SECTION B At least one Case Study from each UNIT. Questions will be case/inferences/application based PRACTICAL COMPONENT Visit any industrial unit and understand the processes performed in the unit. Use the theoretical knowledge to understand the operations. Prepare a report on how the above concepts used in selected industrial unit under the guidance of your subject teacher. Practical Assignment on calculating EOQ of a manufacturing company Collect data for identifying forecasting techniques of five national brands Student Groups may carry out a project work by visiting industrial unit/plant to demonstrate the application of principles of operations and submit written report/make presentation using infographics/Video. BOOKS RECOMMENDED: 1 Chase, R. B. et al., Operations and Supply Management, Tata McGraw-Hill, 2010. 2 Blanchard, David., Supply Chain Management Best Practices, NY, John Wiley & Sons, 2006. 3 Stevenson. Operations Management with Student DVD (SIE). Tata McGraw-Hill. 4 Russell & Taylor, III. Operations Management. Prentice Hall of India. 5 Nair. Production and Operations Management. Tata McGraw-Hill. 6 Govil, M., and Proth, J., Supply Chain Design and Management, Academic Press, 2001. LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS 1. International Journal of Supply and Operations Management (IJSOM) 2. Operations and Supply Chain Management:(OSCM) 3. Journal of Operations and Supply Chain Management (JOSCM) 4. International Journal of Operations & Production Management(IJOPM ) 5. International Journal of Supply Chain Management (IJSCM) M-104: MARKETING MANAGEMENT OBJECTIVES 1. To learn various dimensions of Marketing Management, Concepts and Applications. 2. To understand analytical perspectives, management decision tools for Planning, designing & implementing marketing strategy. 3. To have right understanding of consumer motivation and expectations. LEARNING 1. Develop strong conceptual knowledge in the functional area of marketing management. OUTCOMES: 2. Analyze consumer markets, identify market segments, targets and craft the brand positioning. 11 | Syllabus of I and II Semester MBA 2020-2021 approved by BOS and FOMS  3. Apply analytical skills in developing right marketing strategies and plans. 4. Devise effective product, pricing, promotion and placing strategies after environmental scanning for creating long-term loyalty relationships. SECTION-A UNIT COURSE DESCRIPTION SESSIONS I Introduction: Concept and Scope of Marketing, Philosophies of Marketing Management, Elements of Marketing - Needs, Wants, Demands, Customer, Markets and Marketers; Marketing Vs. Selling, Marketing – Mix, The Modern Components of the Mix- The Additional 3Ps, Holistic Marketing Concept. Co-Creation 3 and Customer Engagement concept. II Marketing Environment & Marketing Strategy: Marketing Environment: Internal and External, Factors 3 Affecting Marketing Environment, Functions of Marketing Management, Strategic Marketing Planning, Managing and controlling marketing program III Segmentation, Targeting and Positioning: The STP process, Concept of Market Segmentation, 3 Benefits of Market Segmentation, Requisites of Effective Market Segmentation, Process of Market Segmentation, Bases for Segmenting Consumer Markets, Targeting strategies, Positioning concept and strategies. IV Consumer buying behavior: Introduction, Characteristics, Types of Buying Decision Behavior, Factors 3 influencing Consumer Buying Behavior, Buying Decision Process, Buying Motives, Buyer Behavior Models V Product Management-Brand and Branding Strategy: Key concepts, Levels of Products, Classification 3 of Products, Product Hierarchy, Product Line Strategies, Product Mix Strategies, Packaging and Labeling, New Product Development process, Product Life Cycle (PLC) – Stages and strategies, concept of a brand, brand elements and types VI Pricing and Channel Decisions : Pricing Objectives, Policies, Methods of Setting Price, Pricing 3 Strategies, Distribution Channel Management, Member channel functions, Factors Affecting Channels of Distribution, Distribution channels design strategy, Introduction to logistics management, Current Trends in Wholesaling and Retailing. B2B, B2C VII Integrated Marketing Communication: Role of Marketing communications mix, Marketing 3 Communications Tools- Advertising, Sales Promotion, Personal Selling, Public Relations, Direct Marketing, Social Media Marketing, Marketing Communications Planning, VIII Evaluating Marketing Performance and Recent Trends in Marketing: Marketing Strategy 3 Implementation and Tools of measuring marketing performance- annual plan control, profitability control, efficiency control and strategic control., Introduction to importance of Data Analytics in Marketing Strategies, Customer Relationship Marketing, Digital Marketing, Sustainable marketing, Rural Marketing. Introduction to Global Marketing, Incoterms and its types SECTION B At Least one Case Study from each UNIT. Questions will be case/inferences/application based PRACTICAL COMPONENT 1. Students should choose three companies- FMCG, Consumer Durable and Service Company and study their marketing-mix variables, customer retention strategies and innovative marketing strategies for enhancing customer engagement with the company brands. 2. Students are expected to visit and explore website of three of their preferred brands to identify the Segment & Target customer, Positioning strategy and effectiveness of their marketing strategies in making them popular. 3. Using smartphone or any other recording device students are expected to make a short video (12-15 mins duration) covering marketing-mix strategy (Product, Price, Place, Promotion) of a recently launched new product. 4. Students have to visit a Retail store targeting young people (for example Cafe Coffee Day, Benetton, Shoppers Stop, Adidas, etc). and make observations and assessment on the following: (a) Target market and strategic location of the store (b) Length and breadth of the store’s product assortments (c) Internal and external atmospherics of the retail store (Lighting, décor, music, colour, spaces etc.) (d) Services offered by the store(limited service or full service) (e) Role of Personal Selling in the store 5. Selecting one television advertisement and one print advertisement students will describe the television and print advertisements in their assignment and answer the following questions: (a) Objective of both advertisements and the highlighted USP (b) Type of appeals (rational, emotional, moral) and execution-styles used in the advertisements (c) Target customer and media selection decision. (d) As creative and media planner for these brands what would be their suggestions regarding creative strategy, selection of media type, vehicle, timing etc. BOOKS RECOMMENDED: 1. Kotler, P. T., & Armstrong, G. (2017). Principles of Marketing, Global Edition. 2. Chernev Alexander (2019) Strategic Marketing Management - The Framework, Cerebellum Press. 3. Dr.G. Bhuvaneshwari, Dr.S. Ramachandran (2018). Marketing Management, Airwalk Publications. 4. V S Ramaswamy (2017).Marketing Management: A Strategic Decision Making Approach, McGraw Hill Education 5. Michael J Etzel, Bruce J Walker, William J Stanton, Ajay Pandit, (2017). Marketing, 14e, McGraw Hill Education. 6. David A. Aaker& Amp; Damien McLoughlin; (2017). Strategic Market Management; John Wiley & Sons (Asia) Pvt. Ltd. 7. Baines, P., Fill, C., & Page, K. (2013). Essentials of marketing. Oxford University Press. 12 | Syllabus of I and II Semester MBA 2020-2021 approved by BOS and FOMS LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS 1. Journal of Marketing (USA) 2. International Marketing Review 3. International Journal of Online Marketing 4. Indian Journal of Marketing, 5. Marketing Master Mind, Etc. M-105: IT FOR MANAGERS OBJECTIVES 1. To acquire fundamental knowledge essential to manage Information technology functions successfully within an organization. 2. To define Information System from both a Technical and Business perspective. 3. To understand knowledge representations methods and IT Techniques as strategic tools to make business more competitive. LEARNING 1. Apply frameworks and management principles to cope up with challenges inherent in rapidly advancing OUTCOMES: technology. 2. Design, plan, analyze, budget and propose technical requirement that impact the performance of business process to create a competitive edge. 3. Apply knowledge and evaluate the role of Information Technology in supporting various levels of Business strategy. 4. Access and interpret the relationship between Organizations, Information Systems and Business Processes. SECTION A UNIT COURSE DESCRIPTION SESSIONS I Business value of telecommunication networks: The basics of doing business on the Internet- the 4 Internet revolution - the business value of Internet, Intranet and Extranet. Introduction to Web page Design. Creating Web Pages using HTML. Introduction to Cloud Computing. II Information Systems (IS): Concept of Data and Information, Kinds of Information Systems (IS); 3 Elementary study of: Operations Support System (OSS), Transaction Processing System(TPS),Process Control System(PCS), Management Information System(MIS), Decision Support System(DSS). Artificial Intelligence (AI), Neural Networks, Expert Systems (ES). III Developing MIS Systems: System Development Life Cycle, Investigation Phase, Prototyping, 4 Feasibility Analysis, System Analysis(DFD and ER Diagram), System Design, Implementing Business Systems, Testing, Documenting, Training and Maintenance. IV Data Organization issues, Exposure to Database Management System and SQL, Fundamentals of 3 Data Warehouse and Data Mining for Decision Support V e-Business and e-Commerce: E-Business systems: e-Business models - Enterprise e-Business 3 systems -E-Commerce systems – essential-Commerce processes - electronic payment processes - e- commerce application trends - Web store requirements, m-commerce. VI IT application in business: Functional business systems - cross-functional enterprise systems - 4 Enterprise resource planning (ERP) - Customer relationship management (CRM) and Supply chain management (SCM). VII Management challenges: Security and Ethical Challenges of IT, Ethical Responsibility - Business 3 Ethics, Technology Ethics; Cyber Crime and Privacy Issues. SECTION B At least One Case study/ Lab session for each UNIT. Questions will be inferences/application based PRACTICAL COMPONENT Students should see actual/virtual assembling of a computer system. Considering an organization of repute study, the Management Information system of the organization. Develop MIS for small business application BOOKS RECOMMENDED: 1. Kumar, K. And Rajkumar, S. Computer Applications in Business. Tata McGraw-Hill. 2. Lucas.Information Technology for Management. Tata McGraw-Hill. 3. David Cyganski, John A. Orr, Richard F. Vaz, Information Technology: Inside and outside, Pearson. 4. Laudon K C and Laudon J P., Rajanish Dass., Management Information Systems: Managing the Digital Firms, Pearson. 5. Stair, Ralph. M. Reynolds, George. Reynolds, George. W., Principles of Information System. Cengage Learning. 6. Murdick, Ross &Claggett. Information Systems for Modern Management Prentice Hall of India. LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS 1. CIS Communications, Computer Society of India. 2. MIS Quaterly, University of Minnesota. 3. Journal of Management Information System (Taylor & Francis Online) 4. Journal of Information System & e-Business management (Scimago Journal) 5. IGI Global (International Journal of E-Business Research) M-106: ORGANIZATIONAL BEHAVIOUR OBJECTIVES 1. To facilitate the development of a perspective to diagnose & effectively deal with the issues of human behavior in organizations. 13 | Syllabus of I and II Semester MBA 2020-2021 approved by BOS and FOMS  2. To enhance understanding of the dynamics of interaction and integration between the individual and the organization. 3. To explore the organization system in totality to capture the full complexity of organizational behavior. LEARNING 1. Analyze the behavior of individuals and groups in organizations in terms of the key factors that influence OUTCOMES: organization behavior. 2. Critically evaluate the potential effects of important developments in the external environment on organizational behavior. 3. Analyze organizational behavioral issues in the context of organizational behavior theories, models, and concepts. 4. Manage conflict in organizational context and deal with stress. SECTION A UNIT COURSE DESCRIPTION SESSIONS I Concept of Organizational Behavior: Models of Organizational Behavior, Emerging issues in 2 organizational behavior, International OB: An Introduction to Individual & Interpersonal Behavior in Global Perspectives. II Perception and Attribution: Concept, Nature, Process, Importance. Management and behavioral 3 Applications of Perception, Attribution theory. III Attitude: Concept, and Importance, Attitude Measurement. Attitudes and Workforce Diversity. 2 IV Personality and Learning: Concept, Nature, Determinants of Personality, Freuds psychoanalytical theory 3 of personality. The Myers-Briggs Type Indicator model of personality, The Big five model of personality, traits of personality, Concept and Theories of Learning V Motivation: Definition, Nature and Importance, Basic Content & Process Theories of Motivation-,Maslow’s 4 Hierarchy of Needs Theory, Herzberg’s Motivation-Hygiene Theory, Alderfer’s ERG Theory, Mc Clelland’s Achievement Motivation Theory, Cognitive and Behavioral theories- Expectancy, Equity, Goal-Setting theories. VI Group Dynamics: Transactional Analysis, Group Dynamics: Concept, Definition, Stages of Group 3 Development, Group Cohesiveness, Types of Groups, Group Decision Making, VII Organizational Power, Culture and Change: Power: Concept, Sources of Power, Distinction between 4 Power, Authority and Influence, Approaches to Power. Organization Culture: Concept, Characteristics & Importance of Culture. Organizational Change: Concept, process and managing change. VIII Conflict and Stress Management: Conflict: Concept, Sources, Types of Conflict, approaches to conflict, 3 Levels of conflict: Intra, Individual, Interpersonal, and Intergroup, Conflict management techniques. Stress: Understanding Stress Management and Its Consequences, Causes of Stress, Managing Stress SECTION B At Least one Case Study from each UNIT. Questions will be case/inferences/application based PRACTICAL COMPONENT Preparing the leadership profiles of any 5 business leaders and studying their behaviours with respects to the trait, behavioural and contingency theories studied. Identifying any five job profiles and listing the various types’ abilities required for those jobs and also the personality traits/attributes required for the jobs identified. Students will be divided into groups of four to five members. The group’s task will be to use concepts from the course to identify, analyze, and develop a plan for resolving a key problem that an organization is facing. The goal of this assignment is to analyze and apply OB concepts in a real organization. The key elements of motivation are intensity, direction and persistence. Based on these elements various motivation theory have been proposed. Compare the application of different motivational theories within the identified local organization to study using interviews, observations, and/or surveys. Based on learning of the concept of perception, conduct a study among managers in an organization to find out the impact of perceptual errors on perceptual interpretation. Study the various sources of stress across different levels in an organization. Identify individual and organizational strategies adopted to cope with stress. Suggest changes that could be brought into handle the stress more effectively in the organization. Stress Management: Workshop on Stress Management and importance of Yoga and Meditation for mental health BOOKS RECOMMENDED 1. Stephen P. Robbins, Timothy A. Judge, Neharika Vohra, Organization Behavior, Pearson Education, 18th Edition, 2019. 2. Ashwathappa, K., Organizational Behavior, Himalaya Publication, 12th Edition 2019. 3. Fiona M. Wilson, Organizational Behavior and Work, Oxford University Press, 5th Edition, 2018. 4. Robbins & Judge, Essentials of Organizational Behavior, 14th edition, Pearson Education 2017. 5. Shashi K. Gupta, Rosy Joshi, Organisational Behavior,10th Edition, Kalyani Publication, 2017. 6. Suja Nair, Organisational Behavior-Text & Cases, Himalaya Publication, 2017. LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS 1. Harvard Business Review, Harvard University. 2. Vikalpa, The Journal of decision maker, Sage publication. 3. Journal for Organisation Behaviour, Wiley online library. 4. Research in organization behavior, Elsevier. 5. Organisation Behaviour & Human resource magazine, Brock university library. 14 | Syllabus of I and II Semester MBA 2020-2021 approved by BOS and FOMS  M-107: COST AND MANAGEMENT ACCOUNTING OBJECTIVES 1. To inculcate an ability of preparing the financial statements of a business organization. 2. To develop the ability of performing analysis and deriving the interpretation from financial statements using different techniques of financial statement analysis. 3. To develop an orientation towards standards of accounting practices accepted and adopted at international level under IFRS. LEARNING 1. Understand and describe management accounting. OUTCOMES: 2. Critically analyze and provide recommendations to improve the business operations using accounting techniques. 3. Identify problems associated with relying on financial accounting information for internal decision making. 4. Apply managerial accounting and its objectives in a way that demonstrates a clear understanding of ethical responsibilities. SECTION A UNIT COURSE DESCRIPTION SESSIONS I Introduction to Accounting: Need and Types of Accounting, Users of Accounting, concepts and 2 conventions of Accounting, Accounting Equations. II Elementary Preparation of Books of Accounts: Journals, ledgers and trial balance. Final Accounts, 5 Trading, Profit Loss account without adjustments, Balance Sheets III Financial Statements preparation, analysis and Interpretation: Income statement, Comparative, 5 common size statements, Analysis techniques- Ratio Analysis, Cash flow Statement analysis as per AS3 and Fund flow statement analysis IV Cost Accounting -An Introduction: Concept, classification and Elements of Cost, Cost Sheet, Basics of 3 Marginal costing V Standard Costing: Introduction, Material Variances only 3 Budgetary Control – Concept, Types and Formats with basic calculations VI Accounting Standards and Introduction to IFRS: IFRS and proposed changes in Indian Accounting 2 Standards. VII Emerging issues in Financial Accounting : Introduction to Human Resource Accounting, 2 Responsibility Accounting and Basic concept of GST VIII Valuation: Valuation of goodwill, Inventory Management (LIFO, FIFO and HIFO methods) 2 SECTION B At least One Case Study from each module. 50% of the Questions will be Numerical & Cases/Inferences based. PRACTICAL COMPONENT: Study published financial statements of any three NSE listed companies and draw inferences and interpret the results. Prepare journals, ledgers and trial balance of any two companies of your choice. Prepare the statement of changes in the financial position of any two firms and comment. Study and report on any three companies following Responsibility Accounting. Do a ratio analysis of any two BSE listed companies and interpret results. Books Recommended: 1 Anthony, Hawkins & Merchant, Accounting: Text and Cases, Tata McGraw Hill Education, 2010. 2 M Y Khan& P K Jain, Managerial Accounting, Tata McGraw Hill Publication,6th Edition, 2017. 3 Narayanaswamy R., Financial Accounting: A Managerial Perspective, PHI, 6th Edition, 2017. 4 Ravi M Kishore, Advanced Cost Accounting & Cost Systems, Taxmann’s Publication,6th Edition 2016. 5 Vijay Kumar, Accounting for Management, McGraw Hill Publication,4th Edition, 2010. 6 Anthony, Hawkins, Merchant, Accounting: Text and Cases, Tata McGraw Hill Publication,12th Edition 2015. 7 Ramachandran & Kakani, Financial Accounting for Management, Tata McGraw Hill, 4th Edition, 2016. LIST OF JOURNALS/PERIODICALS/MAGAZINES/ARTICLES: 1. Journal of International Financial Management and Accounting. 2. Journal of Management Accounting Research. 3. Accounting and Business Research. 4. Accounting, Auditing & Accountability Journal. 5. Accounting Horizons. M-108: BUSINESS STATISTICS AND ANALYTICS FOR DECISION MAKING OBJECTIVES 1. To familiarize with basic mathematical and statistical techniques and their applications in managerial decision making. 2. To develop understanding for managerial implications of the mathematical techniques. 3. To understand significance of measures of central tendency, symmetrical and asymmetrical distribution, patterns. LEARNING 1. Use of matrices for solving business problems. OUTCOMES: 2. Statistically analyze business data using various tools. 3. Apply distribution techniques in business context. 4. Carry out basic Investment Analysis 15 | Syllabus of I and II Semester MBA 2020-2021 approved by BOS and FOMS  SECTION A UNIT COURSE DESCRIPTION SESSIONS I Matrices and Determinants: Definition of a matrix, types of matrices, algebra of matrices, Transpose, 2 Adjoint, Inverse of a matrix. II Business Applications using Matrices: Solving linear equations by using matrices, Input-Output 3 analysis. Application of matrices for solution to simple business and economic problems. III Descriptive Statistics: Measures of central tendency and dispersion and their implications, Mean, Mode, 3 Median, Variance and standard deviation and Coefficient of Variation, Z Score, Exploratory data analysis, Box and Whisker Plot IV Correlation: Covariance and coefficient of correlation. Visual explorations using software like Microsoft 3 Excel/MINITAB etc. V Regression: Types of Regression models, determination of simple linear regression equation using least 3 square method, coefficient of determination, Overview of Partial and Multiple regressions. VI Index Numbers: Meaning, Types of index numbers, uses of index numbers, Construction of Price, 3 Quantity and Volume indices: Fixed base and Chain base methods. Fisher ideal index number. Ration and Proportion. VII Probability: Basic probability concepts, conditional probability, marginal probability, and its uses in 4 business decision making; Bayes’ theorem and its applications. Probability Distributions: Concept and application of Binomial, Poisson, Exponential and Normal distributions VIII Investment Analysis: Interest: simple, compound, nominal and effective rate of interest. time value of 3 money, discounting. Annuity, amortization and sinking funds. Breakeven Analysis. SECTION B Note: 50% of the Questions will be Numerical & Cases/Inferences based. PRACTICAL COMPONENT: Identifying a business problem and solving it using matrices & determinants. Illustrate practical usage of Index Numbers Analyzing relationship between different probability distributions Understanding managerial implications of correlation & regression Conducting investment analysis of five individual investors BOOKS RECOMMENDED: 1 Doane. Applied Statistics in Business and Economics. Tata McGraw-Hill. 2 Aczel. Complete Business Statistics, Tata McGraw-Hill. 3 Gupta, S.P. Statistical Methods. Sultan Chand & Sons. 4 John C. Lee., Business and Financial Statistics Using Minitab 12 and Microsoft Excel 97. World Scientific Publisher 5 Sharma, J.K.., Business Mathematics, Theory and Application, Ane Books India. 6 Francis Andre, Ben Mousley,Business Mathematics and Statistics (2014), Cengage Learning 7 C. R. Kothari, Quantitative Techniques, Vikas Publishing House, 2009. LIST OF JOURNALS/PERIODICALS/MAGAZINES/ARTICLES: 1. Proceedings of the Indian Academy of Sciences: Mathematical Sciences 2. Journal of the Ramanujan Mathematical Society 3. Journal of the Indian Mathematical Society 4. Sankhya: The Indian Journal of Statistics 5. Journal of Applied Statistics M-109: SEMINAR ON CONTEMPORARY ISSUES 1. In first semester, the students are required to take seminar on contemporary issues. The faculty members will assign contemporary issues concerning with Indian Corporate sector like, merger & acquisition, current economic issues, global interface, stock market developments, new HR initiatives, recent trends in marketing trends etc, to the students. 2. The students will prepare seminar under guidance of faculty members allotted by the Director/ Principal /Head of Department of the institute. There will be regular internal assessment and regular classroom interactions as per the number of sessions allotted to it. 3. The student will submit written report of seminar work, prepared individually, and shall make an oral presentation before a panel consisting of internal and external examiner (Preferably from Industry) appointed by Director/Principal/HOD. The assessment of 40 marks shall be done by the external examiner appointed by the Head of the department in consultation with Director/Principal of the college. University shall not appoint any examiners for M-109. 4. The average number of pages in the report shall be 40 and should be typed by student himself. The format of the report is to be provided to students by the institute. 16 | Syllabus of I and II Semester MBA 2020-2021 approved by BOS and FOMS  M-110: DATA ANALYTICS LAB. OBJECTIVES To equip the students with an understanding of the, tools like MSEXCEL/Solver, LINGO /SYSTAT /R/SAS/MINITAB/Design Expert etc to facilitate managerial decision making. LEARNING Use software’s like MSEXCEL/Solver, LINGO /SYSTAT /R/SAS/MINITAB/Design Expert for taking OUTCOMES: managerial decisions. SN DETAILS OF LAB WORK 1 To use the following basic features of MSECXEL using the given dataset: Essential shortcuts, Paste Special (Value, Transpose), Absolute & Relative referencing. Data Analytics using Excel: Sort & Filter, SUBTOTAL, SUMIFS, COUNTIFS, Pivot Table for multivariable analysis, Computations, Sum, Max, Min, Average, Count. 2 To use the following advanced features of MSECXEL using the given dataset: Generating multiple reports, VLOOKUP, HLOOKUP, IF, Nested IFs, AND, OR etc. Data Cleaning and MIS reporting: LEFT, RIGHT, MID, UPPER, PROPER, LOWER, TRIM, Find & Replace, Go To Etc. MIS reporting: Automatic row-wise Subtotal, Conditional Formatting, File Password Select Dashboard Techniques, Grouping, Hide-Unhide Columns & Rows etc 3 To develop tables and charts for categorical and numerical data: Bar Chart, PIE Chart, Pareto Diagram, Steam and Leaf display, Frequency distribution, Histogram, Scatter plot and Time Series plots for the given dataset. 4 To compute the numerical descriptive statistics, covariance and coefficient of correlation for the given raw data and to construct Box and Whisker plot 5 Data Execution: Data Exporting, Data Validation, Data Analysis, V-Lookup, Data Segregation, creating a Pivot Table, working with Pivot Charts, Advance Statistical Functions 6 To construct contingency table, compute conditional, marginal probability and use Bayes theorem for the given data and interpret results 7 To construct the distribution plot for discrete distribution and continuous distribution probability distributions and infer results. 8 To compare the characteristics of data with theoretical properties of Normal distribution and to construct the normal probability plot 9 To carry out break even analysis using Excel’s Goal Seek feature for the given problem. 10 Case Study on Demand Forecasting 11 To compute PV, NPV, XNPV, EMI, term of loan, IRR and infer the result for the given data set. Note: The above list is suggestive. Experiments/case studies may be added relevant to the theory courses taught in the semester BOOKS RECOMMENDED: 1. Stephen L. Nelson, Elizabeth C. Nelson “Microsoft Excel Data Analysis For Dummies, 2018 , Wiely 2. MacInnes, J. (2016), “An Introduction to Secondary Data Analysis with IBM SPSS Statistics”, Sage Publishing. 3. Maheshwari, A. (2017), “Data Analytics”, McGraw Hill Education. 4. Manohar Hansa Lysander, “Data Analysis and Business Modelling Using Microsoft Excel Paperback – 1”, January 2016, PHI 5. Mize Edward, " Data Analytics: The Ultimate Beginner's Guide to Data Analytics", 2019, Venture Ink M-111: BUSINESS COMMUNICATION LAB. OBJECTIVES 1. To understand the fundamentals and importance of communication for managers. 2. To prepare students to acquire necessary communication skills required for better effective performance. 3. To enhance soft skills that are important to achieve goals. LEARNING 1. Learning key principles of effective business communication and business etiquette. OUTCOMES: 2. Effectively solving problems and making good decisions 3. Developing and delivering business presentations 4. Collaborating in business with team and cross-functional teams SN DETAILS OF LAB WORK 1 Introduction: Business Communication-Process, Barriers to Communication, the Importance of Communication at Workplace, Applying 7 C’s of communication. Practice: Describing about personal life and work life, one way and two-way communication and understand the various communication barriers, noise, filters. Select a text-based data (e.g., a newspaper article, a story, etc.) and analyze the effectiveness of 7 C’s of communication. 2 Oral Communication: Paralanguage - appropriate use of Voice, tone, pauses and vocabulary. Elevator Speech. Practice: creating an outline for a short (30 to 90 second) Elevator Speech to introduce yourself 3 Written Communication: Introduction, need, significance and practice of: a) Cover Letters/Business letters b) Preparation of CV/Resume, c) Email writing and etiquette, d) Social Media writing e) Write your own one-page resume, Cover Letters/Business letters etc. 4 Written Communication: need, significance and practice of: a) Memo b) Circulars c) Press Release 5 Communication Media Etiquette: Telephone, Mobile, E-mail, social settings etc. a) To practice etiquette using communication media by using Role Plays b) To discuss do and don’ts while interacting on communication media. 17 | Syllabus of I and II Semester MBA 2020-2021 approved by BOS and FOMS  6 Group Discussion: Practicing Mock Group Discussions, types of GD’s, Applying leadership skills in a GD. Goal Setting. Conduction of Group Discussion on any topic. 7 Art of Presentation: a) To discuss the various elements of effective presentation, Designing Content, Use of creative ideas and interesting audio-visual aids, impressive grooming as per occasion – appearance, posture and gestures, Handling Stage fear and anxiety, Practicing delivery of presentation. b) Practice: Initial Planning, Preparation and Handling questions. To make effective use of Power Point Presentation demonstrating the use of animation, effects, hyperlinks, and productivity tools etc., Each student is required to give presentation of 5 minutes (this can be spread throughout the semester) and to be evaluated by the faculty 8 Teamwork: a) Discuss the elements of teamwork, stages of team formation, essential building block of effective teams b) To perform the given exercise on team building. 9 Employability Skills: a) Account creation on various social Media Platforms for employability and Networking, b) Getting ready for interview: First Impression and Clothing styles; Practicing Mock interviews, types of interviews, creating first right impression while approaching interview panel, analyzing interview questions (FAQ) 10 Business Etiquette and Success Abilities: Business and social etiquette, Guidelines for a meeting, a workshop or a conference and common mistakes, Time Management Skills, Art of giving and receiving feedback, Identifying and mapping success habits from successful people. a) To demonstrate conduction of Online Meetings / Video conferencing with the help of Google Meet, WebEx, Microsoft Teams etc. in the class. b) To conduct a mock meeting of students in the class identifying an issue of their concern. The students should prepare notice, agenda, and minutes of the meeting. 11 Case Analysis and Presentation: A suitable case is to be selected and administered in the class sticking to all the guidelines of case administering and analysis. 12 Group Activity: Form Student groups and ask them to write a persuasive letter and proposal for an innovative product or service. Circulate the work from each group among all other groups and ask them to evaluate the letter and proposal in line with possible responses to a letter (pleased, displeased, neither pleased nor displeased but interested, not interested) Note: The above list is suggestive. BOOKS RECOMMENDED: 1. Murphy, Effective Business Communication, 7th edition, Tata McGraw-Hill. 2. Sethi, Anjanee, and Bhavana Adhikari. Fundamentals of Communication, McGraw-Hill Education, 2013 3. Kaul, Asha, Effective Business communication, Prentice Hall of India. 4. Chaturvedi, P. D. and MukeshChaturvedi, Business Communication: Concepts, Cases and Applications, Pearson Education. 5. Ludlow, Ron & F. Panton, The Essence of Effective Communication, Prentice Hall of India. 6. Sally Chew. Business Etiquette: An Essential Guide for Executives. Times Books, 1992 7. Thill, John & C. V. Bovee, Excellence in Business Communication, McGraw Hill. M-201: LEGAL AND BUSINESS ENVIRONMENT OBJECTIVES 1. To have practical knowledge of legal issues to become more informed, sensitive and effective business leaders. 2. To understand various micro and macro environmental forces that affect business decision making. 3. To comprehend emerging trends in business environment. Also, to understand the government policies and current issues in Indian perspective. LEARNING 1. Realize the importance of creating general legal boundaries that define the regulation of business. OUTCOMES: 2. Evaluating the role of law in an economic, political and social context. 3. Analyze the interaction between External and Internal forces of business environment. 4. Assess the changing business environment of India. SECTION A UNIT COURSE DESCRIPTION SESSIONS I Legal Aspect of Business: Introduction to Business Laws- Business Management and Jurisprudence; 1 structure of the Indian Legal Systems: sources of Law; Manager and Legal System. II Law of Contract: Meaning of Contract; Essentials of a Valid Contract; Nature and Performance of Contract; Termination and Discharge of Contract. Contract of Indemnity and Guarantee- Definition and Concept Basic Essentials of a valid contract of Indemnity and Guarantee, Difference between contract of guarantee and contract of indemnity, Contract 5 of Bailment: Definition and essentials. Rights and Duties of bailer and bailee and Law of Agency: Definition, Kinds of agents, Rights and Duties of agent and principal only. Elements of Law relating to Sale of Goods: Essentials of a Contract of Sale; Sale Distinguished from Agreement to Sell & Doctrine of Caveat Emptor. III Law relating to Business Organizations: Partnership Act, 1932: Partnership and its essentials, Rights and Duties of Partners, Types of Partners, Registration of Firms, and Modes of Dissolution of firms. 3 Elements of Company Law 2013: Meaning and Nature of Company, Incorporation of a Company, Concept of Memorandum of Association, Article of Association , Concept of Board of Directors, Company Meetings and Winding of Company. 18 | Syllabus of I and II Semester MBA 2020-2021 approved by BOS and FOMS  IV Protecting the property of Business: Introduction to Copyright, Trademark, Secret, Geographical Indications, and Legislation for Anti-competitive and Unfair Trade Practices. 3 Alternate Dispute resolutions: Introduction to Arbitration or Conciliation. Introduction to Consumer Protection Act 2019: Formation & Working of Consumer redressal agencies. V Business Environment: Nature, Concept and Significance, Types of environment: economic and non- economic environment and their interaction, Environment scanning and its process, Interaction between 3 internal and external environments, Emergence of Market Driven Economies, Essential of competitive economies, emerging sectors of Indian economy. VI Liberalization, Privatization and Globalization (LPG): Introduction of Liberalization, Privatization and Globalization (LPG) Assessment of LPG in India with respect to Financial, Automobile and FMCG. Current industrialization trends and industrial policy. 3 Agriculture and Business Role of Agriculture in Economic Development, Dependence of Business on Agriculture, Business opportunities in the rural sector. VII Economic and Monetary Policies of India: Emergence of Micro, Small and Medium (MSME) enterprises and Role of Institutions Micro, Small and Medium enterprises in India, Role of SIDBI and other institutions. Public sector reforms and performance; public-private partnership 3 Monetary policy, Fiscal policy, current inflationary position and their impact on business environment. Stock exchange, Commodity exchanges in India, the role of SEBI, IRDA, Pension, and Board of Financial Supervision. Trends in service sector growth; Role of RBI and various Banking reforms and challenges VIII Globalization trends and challenges: Foreign Trade and Global Trends - Foreign Trade Policy, Balance of payment and Balance of Trade, Exchange rate and competitiveness, foreign capital flows and foreign 3 collaboration, FDI in India. India’s competitiveness in the world economy. SECTION B At least one Case Study from each UNIT Questions will be case/inferences/application based PRACTICAL COMPONENT Students to collect prospectus, memorandum of association and articles of association of any two companies and present,. Students should select real life cases from Government and/or Corporate world, study the same and make presentation. Prepare an assignment on different business laws as applicable to managerial functions. Students should be divided in groups to select a firm from an industry and prepare report on various micro and macro environmental factors affecting the firm. Monitoring trends of FDI in a particular industry in India for five years and preparing a report. BOOKS RECOMMENDED: 1. Kapoor G.K., Suri A. P. Corporate Laws, Taxmann Publications, Third Edition. 2. Ghosh ,B.N., Business Environment, Oxford University Press, First Edition. 3. Veena Keshav Pailwar, Business Environment, First Edition 4. Justin Paul, Business Environment Text & Cases, Tata McGraw Hill Publishing Co. Ltd., Fourth Edition. 5. Francis Cherunillam, Business Environment-Text and Cases, Himalaya Publishing House, Twelfth Edition. 6. A Comparative Study of Companies Act 2013 with Rules and Companies Act 1956 with Rules (2014) 7. Corporate Laws, The Companies Act 2013, Lexis-Nexis LIST OF JOURNALS/PERIODICALS/MAGAZINES/NEWSPAPERS 1. Company Law Journal 2. International Journal of Information Processing and Management 3. Journal of Strategy and Management 4. Business Standard Newspaper 5. Business World Magazine M-202: CORPORATE STRATEGY OBJECTIVES 1. To evaluate major concepts and techniques of strategic management. 2. To have an overview of issues relevant to corporate and business strategy. 3. To develop strategic decision-making skills. LEARNING 1. Develop understanding of the key dimensions of strategic management. OUTCOMES: 2. Apply diagnostic and practical skills to analyze and evaluate a range of business situations. 3. Develop skills in generating alternative solutions to complex problem areas in various business settings, 4. Demonstrate understanding of the concept of competitive advantage and its sources. SECTION-A UNIT COURSE DESCRIPTION SESSIONS I INTRODUCTION OF STRATEGIC MANAGEMNT: Strategic Management: introduction, nature & scope, 3 need, strategic decision making. Strategic Intent through Vision and Mission Statements, Core Competencies of Business. Need for explicit mission, Components of mission statement, Formulation of mission & objectives and their specificity. Goals and Objectives of Business. II Environmental Scanning: Component of environmental scanning-SWOT analysis, Scanning of Socio 3 economic, Technological, Political environment, Techniques for environmental analysis. Industry analysis: Porter’s approach, Environmental threat & opportunity profile. III Internal Environment Scanning: Factors of internal analysis; Marketing & distribution. R&D & 3 engineering, Production & operations, Finance & accounting, Corporate resources & personal factors, Analyzing strengths & weaknesses of enterprise (SWOT). Value chain analysis, 19 | Syllabus of I and II Semester MBA 2020-2021 approved by BOS and FOMS  IV Strategy Formulation- Business Strategy: Generic Business Strategies, Tactics for Business Strategies, 4 Business strategies for different Industry Condition, Tools and Techniques for Strategic Analysis: Porter’s Five forces Model of competition. SWOT analysis, McKinsey’s 7’s framework; GE-9 Cell Model, Bostan’s Consultancy Model. Components of Competitor Analysis, Strategic Plan. V Strategy Formulation- Corporate Strategy : Grand Strategies –Stability, growth, retrenchment & 4 combination strategies- Modernization, Diversification, Integration, Merger, Take-over and Joint Venture strategies, Turnaround – divestment and Liquidation strategies. VI Strategy Implementation: Nature of Strategic Implementation; Barriers to strategy implementation, 4 Interrelationship of formulation and implementation Resource Allocation, Factors affecting resource allocation, Values, Ethics and strategy, Social Responsibilities and Strategic Management. Corporate Governance – Introduction & meaning, different stakeholders, ownership & management, governing board, governance issues, governance & strategic implementation. VII Evaluation and Control: An Overview and Nature of strategic evaluation and Control, Importance of 2 Strategic Evaluation, Barriers in Evaluation, Strategic Control, Operational Control, Techniques of strategic evaluation and control. VIII International Strategy: Opportunities and Challenges of operating internationally, strategy in a global context, 1 Multinational Corporation. SECTION B At least one Case study / Problem from each module. Questions will be case / inferences / application based PRACTICAL COMPONENT: Analyzing Mission and Vision statements of any five companies and comparing them. Applying concept of Michael Porter’s five forces model to any one industry (Retail/Infrastructure/FMCG/Insurance etc) Study of International strategies of any two companies. Preparing Environmental Profile of any two companies. Preparing presentation on corporate strategy of any one company of choice. BOOKS RECOMMENDED 1. J. D. Hungerand T.L. Wheelen, Strategic Management and Business Policy, Pearson Education,N. Delhi. 2. Azhar Kazmi, Business Policy & Strategic Management, Tata McGraw Hill. 3. Thompson & Strickland, Strategic Management-Concepts and Cases; Tata McGraw Hill Publishing Co. Ltd. New Delhi 4. Garth Saloner, Andrea Shepard and Joel Podolny : Strategic Management, John Wiley & Sons. 5. John A. Pearce & R. B. Robinson, Strategic Management ,Strategy Formulation and Implementation, AIBT Publishers & Distributors, New Delhi 6. Ramaswamy and Namakumari, Strategic Planning Formulation of Corporate Strategy, MacMillan India Ltd. New Delhi 7. Budhiraja S Band Athreya MB,Casesin Strategic Management, Tata Mc Graw-Hill LIST OF JOURNALS / PERIODICALS / MAGAZINES / NEWSPAPERS 1. Harvard Business Review 2. Vikalpa–A Journal for Decision Makers, IIM Ahmedabad 3. IIMB Management Review (IMR). 4. SANKAL PA: Journal of Management & Research(ISBN:22311904) 5. Business Standard/Economic Times/Financial Times/ Management Review M-203: QUANTITATIVE TECHNIQUES OBJECTIVES 1. To give an exposure to operations research techniques to support business decisions. 2. To understand simulation and its application in decision making LEARNING 1. Apply quantitative tools in managerial decision making. OUTCOMES: 2. Apply decision theory for business decisions. 3. Effectively use simulation tool in relevant application areas. SECTION-A UNIT COURSE DESCRIPTION SESSIONS I Introduction to Quantitative Approaches to decision making, Classification of models, general method of 2 solving quantitative models, Quantitative models in practice II Linear Programming: Structure of LP model, Assumption, Advantages, Limitations, General Structure of 4 LPP, Model Formulation, of LP model, graphical method, simplex method. Application to production, marketing, agriculture etc., Introduction to Duality. III Transportation and Assignment models: Transportation problem, General structure of transportation 4 problem, methods of finding initial basic feasible solution (NWCM, LCM & VAM), test for optimality (MODI Method), degeneracy, Assignment problems, Introduction, General structure, Hungarian method of solution, variations of assignment problems: minimization, maximization, unbalanced cases and restrictions IV Decision Theory: Decision-making under uncertainty- Maximin, Maximax, Laplace and Hurwicz criteria; 3 decision-making under Risk- Expected Value (EMV, EOL,EVPI), decision tree analysis V Game Theory: Theory of games- formulation of game models, Two person Zero sum games & their solution, 3 2 x N and M x 2 games, pure strategies with saddle point, rule of dominance, solution methods for games without saddle point: Mixed strategies (Algebraic, Arithmetic, Graphical method only), Limitations of game theory. VI Replacement Theory: Replacement Problems: Replacement of items that deteriorate with time; 2 Replacement of items that fail completely; staffing problem. 20 | Syllabus of I and II Semester MBA 2020-2021 approved by BOS and FOMS  VII Queuing Theory: Characteristics of Single Server Queueing model, Application of Poisson and Exponential 3 distribution in estimating arrival rate and service rate; Applications of Queue model for better service to the customers. (No derivation, only application aspects) VIII Simulation: Simulation, process of simulation, types of simulation, steps in simulation process, Monte Carlo 3 simulation, application in queuing, inventory, finance, marketing and HR areas, Advantages & Disadvantages. SECTION B At least one Case Study from each unit. Questions will be case/inferences/application based PRACTICAL COMPONENTs: Solving and analyzing theoretical problems Application of problems by using excel Application of Techniques for real life problems Conducting data analysis using TORA and MS-Project Solving a real business problem using quantitative technique BOOKS RECOMMENDED: 1. Frederick S. Hillier, Gerald J. Lieberman, Introduction to Operations Research - 9/e, Tata McGraw-Hill, 2011. 2. Sharma S. D, Operations Research: Theory, Methods and Applications, Kedar Nath, Ram Nath& Co. 3. Vohra N. D, Operations Research - 4/e, TMH, 2010 4. Taha H. A, Operations Research: An Introduction - 9/e, PHI 5. Gupta, P. K., and Hira, D. S., Operations Research, S. Chand & Company 6. Ravindran, A., et al., Operations Research, John Wiley & Sons. 7. Kapoor, V. K., Operation Research: Quantitative Techniques for Management, Sultan Chand, 2011 LIST OF JOURNALS/PERIODICALS/MAGAZINES/ARTICLES: 1. International Journal of Operations Research 2. Operations Research Perspectives-Journal-Elsevier 3. Journal of the Operational Research Society 4. Journal of Operations Management 5. International Journal of Production Research M-204: FINANCIAL MANAGEMENT OBJECTIVES 1. To understand the financial aspects of managerial decisions. 2. To develop skills to determine capital structure and other financial policies. 3. To develop managerial skills in areas related to investment, financing, and dividend policy decisions. LEARNING 1. Apply financial management concepts and tools to the financing decisions and dividend decisions. OUTCOMES: 2. Appraise risk profile of firms; specifically, estimate the costs of capital, including debt and equity capital using financial data. 3. Apply concepts and tools to the decisions faced by a manager in investment decisions. 4. Select and apply techniques in assessing and managing working capital SECTION-A UNIT COURSE DESCRIPTION SESSIONS I Financial Management: Introduction to financial management, objectives of financial management. 2 Changing role of finance managers in contemporary business environment. Interface of Financial Management with other functional areas. II Sources of Financing: Shares, Equity Shares, Preference Shares Debentures, Term loans. 2 III Time value of Money: Future value of single cash flow & annuity, present value of single cash flow, annuity 2 & perpetuity. Capital recovery & loan amortization. IV Investment Decisions: Investment evaluation techniques-Net present value, Internal rate of return, 4 Modified internal rate of return, Profitability index, Payback period, Discounted payback period, Average Rate of Return Method Estimation of cash flow for new project, replacement projects V Cost of Capital: Cost of capital - basic concepts. Cost of term debenture capital, cost of preference capital, 4 cost of equity share capital. Cost of retained earnings. Determination of Weighted average cost of capital (WACC) VI Financial Decisions: Working Capital Management: Working capital determinants, 4 Current Assets financing policy. Determination of operating cycle. Estimation of working capital requirements of a firm: Operating Cycle Method and Net Assets Method. Leverage: Operating Leverage, Financial Leverage and Total Leverage. VII Capital Structure: Theory and Policy- Net Income Approach, Modigillani – Miller Approach, Modern 3 Theories, Optimal Capital Structure, EBIT- EBT Analysis, Financial Break- Even. VIII Dividend Policy Decisions: Dividend Policy-Factors affecting the dividend policy - Dividend policies- 3 stable dividend, stable payout. Dividend Theories: Walter, Gordon and MM Approach. SECTION B At least one Case/Problems from each unit/ Questions will be case/inferences/application based. Note: 50% of the questions will be numerical. PRACTICAL COMPONENT: Study the sources of finance of any five BSE listed companies & calculate the proportions of their sources of finance. Calculate future value of annuity of any five fixed deposits schemes offered by Banks/NBFCs. Calculate working capital requirement of any two firms using operating cycle method and net assets method. 21 | Syllabus of I and II Semester MBA 2020-2021 approved by BOS and FOMS  Evaluate investment decisions of any two firms using NPV and payback period method. Study dividend policy of any three growth firms for past five years and comment. BOOKS RECOMMENDED: 1. Pearson Hunt, Charles Marvin Williams, Gordon Donaldson Basic Business Finance: A Text. R. D. Irwin. 2. Hampton, John. J. Financial Decision Making: Concepts, Problems, and Cases. Prentice-Hall International. 3. Prasanna, Chandra.Financial Management. Tata McGraw-Hill. 4. Pandey, I.M. Financial Management.Vikas Publishing House. 5. James, C. Van, Horne. Wachowicz,John. M. Fundamentals of Financial Management. Prentice Hall of India. 6. Khan, M. Y., & Jain, P. K. (2017). Financial Management: Text and Cases. 7th edition. 7. S. B., Hirt, G. A., & Short, J. D. (2000). Foundations of Financial Management. Toronto: McGraw-Hill Ryerson. LIST OF JOURNALS/PERIODICALS/MAGAZINES/ARTICLES: 1. Journal of Finance. 2. The Review of Financial Studies. 3. Journal of Financial Economics 4. Journal of Financial and Quantitative Analysis 5. Journal of Banking and Finance M-205: HUMAN RESOURCE MANAGEMENT OBJECTIVES 1. To acquire basic knowledge of Human Resource Management and develop insight into the managerial skills required to effectively manage people in an organization. 2. To comprehend various facts of managing people and to create an understanding of the various policies and practices of human resource management. 3. To understand significance of career and succession planning. LEARNING 1. Develop understanding of the basic concepts, functions and processes of human resource management. OUTCOMES: 2. Ability to apply knowledge of human resource planning and implement techniques of job design. 3. Design HRM processes such as Recruitment/Selection/Training/Performance appraisals/Reward Systems etc.