MBA (Online) 2023 Bharati Vidyapeeth Syllabus PDF

BHARATI VIDYAPEETH (Deemed to be University), Pune 'A+' Accreditation (Third Cycle) by 'NAAC' in 2017 Category-I Deemed to be University Grade by UGC ‘A’ Grade University Status by MHRD Govt. of India Ranked 91st by NIRF – 2023 FACULTY OF MANAGEME...

BHARATI VIDYAPEETH (Deemed to be University), Pune 'A+' Accreditation (Third Cycle) by 'NAAC' in 2017 Category-I Deemed to be University Grade by UGC ‘A’ Grade University Status by MHRD Govt. of India Ranked 91st by NIRF – 2023 FACULTY OF MANAGEMENT STUDIES MASTER OF BUSINESS ADMINISTRATION [Online Mode] (Interdisciplinary, Multidisciplinary and Holistic Approach) CHOICE BASED CREDIT SYSTEM (CBCS - 2022) SYLLABUS Applicable with effect from 2023-24 Page 1  …CONTENTS… Sr.No. Particulars I Title II Preamble III Rationale for Syllabus Revision IV Vision Statement V Broad Objectives of the Learning Outcome based Curriculum Framework (LOCF) VI Aim VII Postgraduate Attributes VIII Qualification Descriptors IX Learning Outcomes X Eligibility for Admission XI Structure of the Programme XII Credits- Total XIII Examinations XIV A) Dual Specialization B) Summer Internship XV Question Paper Pattern for University Examinations XVI Structure Of The Syllabus XVII Proposed Programme Module XVIII List Of Specialization – Electives Page 2  BHARATI VIDYAPEETH (DEEMED TO BE UNIVERSITY), PUNE Faculty of Management Studies Master of Business Administration MBA [Online Mode] Revised Course Structure (To be effective from 2023-2024) I. Title: a) Name of the Programme: Master of Business Administration - MBA b) Nature & duration of the Programme: [Online Mode] Post Graduate Degree Programme of TWO YEARS (Approved by AICTE). II. Preamble : The Master of Business Administration is a two-year program offered byBharati Vidyapeeth (Deemed to be University), Pune School of Online Education. The University is accredited by NAAC with an A+ grade. The University has experienced faculty members, Learning Management System (LMS), Library, and other modern facilities to provide proper learning environment to the Students/Learners. This programme is very well received by the industry. III. Rationale for Syllabus revision: The Vision and Mission statements of the MBA programme embodies the spirit of the mission of the University and vision of Hon‘ble Dr. Patangraoji Kadam, Founder- Chancellor Bharati Vidyapeeth (Deemed to be University), Pune, which is to usher in ―Social Transformation through Dynamic Education. In view of the dynamic nature of the market, an economy and evolving expectation of the stakeholders such as Students/Learners, faculty members and industry in particular, the syllabus is revised periodically. The last revision was in the year 2020-21. Over the past two years, feedback was received from various stakeholders and considering the changes in the macro environment, a need was felt to revise the syllabus so as to satisfy the requirements of the industry and society. This revised Page 3  draft is the result of inputs received from the industry, academia, alumni and all stakeholders. IV. Vision Statement of MBA Programme : To facilitate creation of Dynamic and Effective Business Professionals, HR Managers, Marketing Managers and Entrepreneurs who can transform the corporate sector, cater to the needs of the society and contribute towards Nation building. V. Broad Objectives of the Learning Outcome based Curriculum Framework (LOCF) of Master of Business Administration Programme (Online Mode): At Bharati Vidyapeeth (Deemed to be University), Pune the objective of MBA Program (Online Mode) is to provide world class Business Education and develop dynamic HR Managers, Marketing Managers, entrepreneurs and business leaders. The Program aims to enhance decision-making capabilities of upcoming HR managers, Marketing Managers, Leaders and Entrepreneurs by imparting critical thinking and analytical abilities in leading dynamic organizations. Master‘s Degree is the well- recognized postgraduate qualification in higher education. The contents of this degree are determined in terms of knowledge and understanding, expertise and skills that a student intends to acquire. Students/Learners qualify for joining a profession or to provide development opportunities in particular employment settings. Graduates are enabled to enter a variety of jobs or to continue academic study at higher level. VI. Aim of Master of Business Administration Programme (Online Mode): The aim of this programme is to inculcate the Students/Learners with rigorous knowledge and understanding the domain of field Management. Students/Learners/Learners undertaking this programme will: Demonstrate an understanding of key terms , theories/concepts and practices within the field of Management. Demonstrate competencies in development and problem solving in the area of Management Provide innovative solutions to problems in the field of Management. Be able to identify and appreciate the significance of the ethical issues in Management Page 4 VII. Postgraduate Attributes in MBA (Online Mode): On completion of the PG course Students/Learners are expected to have acquired the skills of critical thinking, rational enquiry, effective communication, and exploring the relationship between the stakeholders of an organization while remaining sensitive to the fulfillment of societal objectives at large. The Graduate attributes expected from the postgraduates of M.B.A. (Online Mode) are: Critically assess existing theory and practice in the field of Management Develop an ability to undertake qualitative and quantitative research Apply knowledge about qualitative and quantitative research to an independently constructed piece of work Respond positively to problems in unfamiliar contexts Identify and apply new ideas, methods and ways of thinking Demonstrate competence in communicating and exchanging ideas in a group context Be able to advance well-reasoned and factually supported arguments in both written work and oral presentations Work effectively with colleagues with diverse skills, experience levels and way of thinking Be able to evaluate Management related social, cultural, ethical and environmentalresponsibilities and issues in a Global Context VIII. Qualification Descriptors Upon successful completion of the PG course, the Students/Learners receive a M.B.A. Post Graduate degree (Online Mode) are expected to branch out into different paths seeking spheres of knowledge and domains of professional work that they find fulfilling. They will be able to demonstrate knowledge of major Management functions and the ability to provide an overview of scholarly debates relating to Management. It is expected that besides the skills specific to the discipline, these wider life skills of argumentation and communication, attitudes and temperaments, and general values inherent in a discipline that studies human beings in their social context, in all its complexity, ultimately enable learners to live rich, productive and meaningful lives. The list below provides a synoptic overview of possible career paths provided by postgraduate training in MBA (Online Mode): Human Resource Manager, Human Resource Generalist, Staffing Director, Technical Recruiter, Compensation Manager, Employee Relations Manager, Employment Manager, Page 5  Director of HR Training and Development, Marketing Manager, Import Export Manager etc. IX. MBA Programme (Online Mode) Course Outcomes: On the successful completion of this Post Graduate Programme, a students /Learners shall be able to: o Apply the knowledge of management theories and practices to solve business problems o Foster analytical and critical thinking abilities for data-based decision making o Learn new technologies with ease and be productive at all times o Ability to understand, analyze and communicate global, economic, legal and ethical aspects of business. o Read, write, and contribute to Business literature o Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment. X. Eligibility for Admission: Admission to the programme is open to any Graduate (10+2+3) of any recognized university satisfying the following conditions: 1. The candidate should have secured at least 50% (45% for SC/ST) in aggregate at graduate level university examination. 2. The Candidate studying in final year of Bachelor‘s degree may also apply. Admission of such candidates will remain provisional until submission of final result certificates in original. XI. Structure of the Programme: The MBA programme (Online Mode) is of 124 credits, which need minimum two years divided into four semesters to complete. During third semester Students/Learners have to opt for any Two specialization(s) and study the specialization courses in depth. The programme also includes Summer Internship / Summer Training of 6 0 days. The medium of instruction and examination will be only English. A student would be required tocomplete the course as per the ABC (Academic Bank Credit) policy of UGC. XII. Credits- Total: 124 credits Page 6  The course shall be conducted according to the 4-quadrant approach as per UGC (Credit framework for online learning courses) Regulation, 2016; which shall include – (a) Quadrant-I : is e-Tutorial; which shall contain: Video and Audio Content in an organized form, Animation, Simulations, video demonstrations, Virtual Labs, etc, along with the transcription of the video. (b) Quadrant-II : is e-Content; which shall contain; self-instructional material (digital Self Learning Material), e-Books, illustrations, case studies, presentations etc, and also contain Web Resources such as further references, Related Links, Open source Content on Internet, Video, Case Studies, books including e-books, research papers and journals, Anecdotal information, Historical development of the subject, Articles, etc. (c) Quadrant-III : is the Discussion forum for raising doubts and clarifying the same on real time basis by the Course Coordinator or his team. (d) Quadrant-IV : is Assessment, which shall contain; Problems and Solutions, which could be in the form of Multiple Choice Questions, Fill in the blanks, Matching Questions, Short Answer Questions, Long Answer Questions, Quizzes, Assignments and solutions, Discussion forum topics and setting up the FAQs, Clarifications on general misconceptions. XIII: Examinations: A) Scheme of Examinations: Courses having Internal Assessment (IA) and University Examinations (UE) shall be evaluated by the respective Learner Support Centers and the University at the term end for 30(IE) and 70(UE) Marks respectively. The total marks of IA and UE shall be 100 Marks and it will be converted to grade points and grades. For courses having only Internal Assessment (IA) the respective Learner Support Centers will evaluate the learners in various ways through online assignments for a total of 100 marks during the term. Then the marks will be converted to grade points and grades. Open Courses shall be evaluated for 100 marks only (hundred marks only). (Note: MOOCs and Open Courses are compulsory). Page 7  B) Components of continuous evaluation system (CES/CCA): Following are the suggested components of CES/CCA, b) Online Assignment c) Online Business plan d) Online Quiz e) Online Presentations Breakup of CES/CCA marks – Online Assignments: 30 Marks. B) MOOCS Guidelines – The Bharati Vidyapeeth (Deemed to be University), Pune offering MOOCS stands for Massive Open Online Courses Subjects. The student will complete MOOCS courses prescribed by Institute from NPTEL / SWAYAM in respective semester and will be evaluated at the University level based on the assignments submitted by the Students/Learners and the University level exam on those subjects. Following are the sources from where Students/Learners can undertake MOOCs. 1. iimb.ac.in 2. swayam.gov.in 3. alison.com 4. edx.org 5. nptel.com (technical courses) 6. Coursera 7. harvardx.harvard.edu 8. udemy.com 9. futurelearn.com 10. Indira Gandhi National Open University (IGNOU) 11. National Council of Educational Research and Training (NCERT) 12. National Institute of Open Schooling (NIOS) 13. National Programme on Technology Enhanced Learning (NPTEL) Important Note: Students can complete MOOCs anytime during 02 years from the time being admitted toProgramme. Students have to submit a completion Certificate of MOOCs. Unless certificate of all 05 MOOCs submitted Fourth Semester Marksheet will not be issued. Page 8 Grading System for Programmes under Faculty of Management Studies: The Faculty of Management Studies, Bharati Vidyapeeth (Deemed to be University), Pune has suggested the use of a 10-point grading system for all programmes designed byits different Board of Studies. The 10 point Grades and Grade Points according to the following table Range of Marks (%) Grade Grade Point 80≤Marks≤100 O 10 70≤Marks≤80 A+ 9 60≤Marks≤70 A 8 55≤Marks≤60 B+ 7 50≤Marks≤55 B 6 40≤Marks≤50 C 5 Marks < 40 D 0 Standard of Passing: For all courses, both UE and IA constitute separate heads of passing (HoP). In order to pass in such courses and to earn the assigned credits, the student must obtain a minimum grade point of 5.0 (40% marks) at UE and also a minimum grade point of 5.0 (40% marks) at IA. If Students/ Learners fails in IA, the Students/ Learners passes in the course provided, he/she obtains a minimum 25% marks in IA and GPA for the course is at least 6.0 (50% in aggregate). The GPA for a course will be calculated only if the student passes at UE. A Students/ Learners who fails at UE in a course has to reappear only at UE as backlog candidate and clear the Head of Passing. Similarly, a Students/ Learners who fails in a course at IA he/she has to reappear only at IA as backlog candidate and clear the Head of Passing to secure the GPA required for passing. The performance at UE and IA will be combined to obtain GPA (Grade Point Average) for the course. The weights for performance at UE and IA shall be 70% and 30% respectively. GPA is calculated by adding the UE marks out of 70 and IA marks out of 30.The total marks out of 100 are converted to grade point, which will be the GPA. Page 9 Formula to calculate Grade Points (GP) Suppose that ‗Max‘ is the maximum marks assigned for an examination or evaluation, based on which GP will be computed. In order to determine the GP, Set x = Max/10 (since we have adopted 10 point system). Then GP is calculated by the following formulas Range of Marks Formula for the Grade Point 8x ≤ Marks≤10x 10 5.5x ≤ Marks≤8x Truncate (M/x) +2 4x ≤ Marks≤5.5x Truncate (M/x) +1 Two kinds of performance indicators, namely the Semester Grade Point Average (SGPA) and the Cumulative Grade Point Average (CGPA) shall be computed at the end of each term. The SGPA measures the cumulative performance of a student in all the courses in a particular semester, while the CGPA measures the cumulative performance in all the courses since his/her enrollment. The CGPA of student when he /she complete theprogram is the final result of the student. The SGPA is calculated by the formula SGPA= ∑Ck * GPk ∑Ck Where, Ck is the Credit value assigned to a course and GPk is the GPA obtained by the student in the course. In the above, the sum is taken over all the courses that the student has undertaken for the study during the Semester, including those in which he/she might have failed or those for which he/she remained absent. The SGPA shall be calculated upto two decimal place accuracy. The CGPA is calculated by the following formula Σ𝐶𝑘 ∗ 𝐺𝑃𝑘 𝐶𝐺𝑃𝐴 = Σ𝐶𝑘 where, Ck is the Credit value assigned to a course and GPk is the GPA obtained by the student in the course. In the above, the sum is taken over all the courses that the student has undertaken for the study from the time of his/her enrollment and also during the semester for which CGPA is calculated. The CGPA shall be calculated up to two decimal place accuracy. Page 10  The formula to compute equivalent percentage marks for specified CGPA: 10 * CGPA-10 If 5.00 ≤ CGPA ≤ 6.00 5 * CGPA+20 If 6.00 ≤ CGPA ≤ 8.00 % marks (CGPA) 10 * CGPA-20 If 8.00 ≤ CGPA ≤ 9.00 20 * CGPA-110 If 9.00 ≤ CGPA ≤ 9.50 40 * CGPA-300 If 9.50 ≤ CGPA ≤ 10.00 Award of Honours: A Students/ Learners who has completed the minimum credits specified for the programme shall be declared to have passed in the programme. The final result will be in terms of letter grade only and is based on the CGPA of all courses studied and passed. The criteria for the award of honours are given below. Range of CGPA Final Grade Performance Equivalent Range of Marks (%) Descriptor 9.5≤CGPA ≤10 O Outstanding 80≤Marks≤100 9.0≤CGPA ≤9.49 A+ Excellent 70≤Marks≤80 8.0≤CGPA ≤8.99 A Very Good 60≤Marks≤70 7.0≤CGPA ≤7.99 B+ Good 55≤Marks≤60 6.0≤CGPA ≤6.99 B Average 50≤Marks≤55 5.0≤CGPA ≤5.99 C Satisfactory 40≤Marks≤50 CGPA below 5.0 F Fail Marks below 40 Important Note: Student or Learner is expected to write Two Research Papers and publish it in Peer Reviewed Journals. A Student /Lerner can carry any number of backlog paper till Semester-IV provided his/her academic term(s) is/are granted. XIV: A. Dual Specialization: M.B.A Programme 2023-24 offers Dual Specialization to the Students/Learners in second year of MBA Programme. Under dual specialization Students/Learners will have to select any Two Specialization Subjects from the list given belowin semester III & IV. Page 11  i) Specialization Combinations: The specialization may be chosen by the student from the following choices: Specialization II (Any Two of these) Marketing Management Financial Management Human Resource Management International Business Management Production & Operations Management Information Technology Management Agribusiness Management Retail Management Project Management Business Analytics Event Management Hospitality Management Sports Management Infrastructure Management B. Summer Internship: Rules for Summer Internship: 1) All students of MBA-I have to undergo a mandatory Summer Internship Program (SIP) of minimum 60 days in an organization after their Sem-II exams. 2) The Summer Internship is allocated 8 credits as per the University Syllabus. 3) During the period of the Internship, it is absolutely necessary for the students to conduct himself/herself professionally during the tenure with the organization as a summer intern. 4) During the Internship period, on all working days, students to be in formal dress code. Situations may arise when the Company guide may call and wants to have a video call with students and students are not found in formals. Complaints from the company guide, such as these will not be tolerated. This will lead to cancellation of the project. 5) At all times during the Internship period, students should be accessible on their Mobile Phones. Also they are to regularly access their emails for any messages from their Internal faculty guide or their Company Guide. In addition, if the institute receives any complaint from the organization‘s regarding the conduct or indiscipline of the student, strict action Page 12  will be taken against the student. 6) During the tenure with the organization the student is required to work on a subject relevant to the organization and society, formulating the problem and devising ways to solve the same under expert guidance. 7) Once the Students join the Internship they are oriented by the reporting manager at the new workplace. This might take the form of a conventional orientation program or merelya walk around the office, depending on the size of the company. Give interns an overview of the organization; some companies give talks or hand out information about the company‘s history, vision and services. Explain who does what and what the intern‘s duties will be. Introduce him or her to co-workers. 8) Guidance/ Regular Feedback: It‘s important to give students lots of feedback. The reporting manager in the organization gives the students feedback during the course of the Internship. They‘ll want to know if their work is measuring up to organizational expectations. 9) Chapter Scheme used in the project report Chapter 1: Introduction The purpose of introduction is to introduce the research project to the readers.It should contain history of the organization, past and current practices, new technology and future strategies. Enough background should be given to make clear to the readers why the problem was considered worth investigating. A brief summary of other relevant research may also be stated so that the present study can be seen in that context. The hypotheses of study, if any, and the definitions of the major concepts employed in the study should be explicitly stated in the introduction of the report. In this chapter the following minimum contents should be covered. Overview of industry as a whole Profile of the organization (History,Vision,MissionObjectives,Functions.Etc.) Problems of the company/Industry (Growth of Industry, Players in Industry, size, contribution in GDP, Total employees, global practices, etc.) Competitors information SWOT analysis of the organization Chapter 2: Research Methodology Statement of the Problem Objectives & Scope of Study Managerial usefulness of study Type of Research and Research Design Page 13  Data Collection Method Limitations of Study Chapter 3: Conceptual Discussion Review of Literature (Discussion about the work done by others on similar issues and published articles/books/research projects, etc.) Current Issues (From Newspaper, Journals–For Company and Industry) New Development of Company and Industry Chapter 4 : Data Analysis– Methods and techniques of data analysis(Questionnaire, Graphs, Statistical Methods, SPSS etc) Primary Data Analysis Secondary Data Analysis Chapter5 :My contribution to the body of knowledge Chapter 6 : Findings, Conclusion and Suggestions Chapter 7: Summary of the project Appendix Here a sample Questionnaire, FAQ (Frequently Asked Questions)and any other relevant documents may be included. Bibliography (Use APA format for Bibliography) ReferenceBooks,Journals, Newspapers,WebSites, Reports etc are to be listed out there.(Examples of Books, Magazines, Journals and News papers as referred by the students are given below.) Books Kotler Philips, Marketing Management Analysis, Planning Implementations & Control Edition, 1998. Prentice Hall of India Ltd. New Delhi. Magazines, Journals & Newspapers. Name of the articles, e.g. BusinessToday:15-22May2012 Name of the articles, e.g. TheTimesofIndia.Mumbai:1stMay2012. 10) The candidate is required to publish internship work in conferences and journals in consultation with the Internal Faculty guide and after due permission/ consent from the organization/industry where he/she has undergone the internship. 11) EVALUATION THROUGH PRESENTATION/VIVA-VOCE THROUGH ONLINE MODE - Page 14  The student will give a presentation based on his training report, before an expert committee constituted by the University and the Institute as per norms of the institute. The evaluation will be based on the following criteria: Quality of content presented. Proper planning for presentation. Effectiveness of presentation. Depth of knowledge and skills. Attendance records, daily diary, departmental reports shall also be analyzed alongwith the Internship Report. This presentation will enable sharing knowledge & experience amongst students & teachers and build. Communication skills and confidence in students. Question Paper Pattern for University Examinations (For Online Education) Title of the Course Day: Total Marks: 70 Date: Time: 2.00 Hours Instructions: 1) Q.1 is compulsory, carries 50 Marks. 2) Solve any FOUR, from Q.2 to Q.6. Each Question carries 5 marks. SECTION – I 50 Marks a. It should contain 25 Multiple choice questions covering the syllabus & should test the conceptual knowledge of the students. b. Each question will carry 2 marks SECTION – II 20 Marks a. It should contain 06 short questions covering the entire syllabus & should be based on application of the Concepts b. Student has to attempt ANY FOUR c. Each question carrier 5 marks Page 15 XV. STRUCTURE OF THE SYLLABUS The MBA Programme as per Semesters, Credits and Marks is as follows: Semester Credits Marks Distribution I 31 1000 II 35 1100 III 39 1100 IV 19 700 Total 124 3900 Page 16 XVI. PROGRAMME MODULE MBA -2023-2024 Semester -I Course CDOE Total Name of the Subjects Format Credits Code Marks IE UE 101 Management Concepts & IE&UE 30 70 3 100 Applications 102 Managerial Economics IE&UE 3 30 70 100 103 Financial & Management IE&UE 30 70 4 100 Accounting 104 Organizational Behaviour IE&UE 3 30 70 100 105 Statistical Techniques IE&UE 4 30 70 100 106 Business Environment IE&UE 3 30 70 100 107 Business Communication IE&UE 3 30 70 100 108 Basics of Information IA 100 -- 2 100 Technology 109 MOOCS – I * CCA 4 -- -- -- 110 Open- I** CCA 2 100 -- 100 Total No. of Credits 31 410 490 900 *Student has to complete MOOCS compulsory [Please refer MOOCS guidelines as per point no. X(C)] **Open Courses: Students/Learners can opt any one course from the following Course Code Open Course Open Course Agriculture Business Management Open Course Community Work- I Open Course Current Affairs Open Course Universal Human Values Open Course Counseling Psychology. Page 17  Semester – II Course Name of the Subjects Format Credits CDOE Total Code Marks IE UE 201 Marketing Management IE&UE 3 30 70 100 202 Financial Management IE&UE 4 30 70 100 203 Human Resource Management IE&UE 3 30 70 100 204 International Business IE&UE 3 30 70 100 205 Production & Operations IE&UE 30 70 3 100 Management 206 Research Methodology IE&UE 4 30 70 100 207 Operations Research For Managers IE&UE 30 70 3 100 208 Business Ethics and Corporate IA 100 -- 2 100 Governance 209 MOOCS – II* CCA 2 -- -- -- 210 MOOCS – III* CCA 4 -- -- -- 211 Open –II** CCA 4 100 -- 100 Total No. Credits 35 410 490 900 *Student has to complete MOOCS compulsory [Please refer MOOCS guidelines as per point no. X(C)] **Open Courses: Students/Learners can opt any one course from the following Course Code Open Course Open Course Data analysis using MS- Excel Open Course E-commerce Application Open Course Managerial Skills for Effectiveness Open Course Social Media Management Open Course Yoga and Meditation *** In addition to the above; Add on Course having 02 (TWO) credits may be offered by the Institute on Extra fees for the course from the student. Page 18  Semester -III Course Name of the Subjects Format Credits CDOE Code Total Marks IE UE 301 Strategic Management IE&UE 3 30 70 100 302 Legal Aspects of Business IE&UE 30 70 3 100 303 Innovation,Design Thinking and IE&UE 30 70 Entrepreneurship Management 3 100 See Specialization I - E-(i) IE&UE 30 70 3 100 groups See Specialization I - E-(ii) IE&UE 3 30 70 100 groups See Specialization II - E-(i) IE&UE 30 70 3 100 groups See Specialization II - E-(ii) IE&UE 30 70 3 100 groups 304 **Summer Internship IA 8 100 --- 100 305 MOOCS – IV* CCA 4 -- -- -- 306 MOOCS – V* CCA 4 -- -- -- 307 Open –III** CCA 2 100 -- 100 Total No. of Credits 39 410 490 900 *Student has to complete MOOCS compulsory [Please refer MOOCS guidelines as per point no. X(C)] **Open Courses: Students/Learners can opt any one course from the following Course Code Open Course Open Course Digital Marketing Open Course Corporate Taxation Open Course Cross Cultural Issues and International HRM Open Course Artificial Intelligence in HR Practices Open Course Indian Culture ** In addition to the above, Add on Course having 02 (TWO) credits may be offered by the Institute on Extra fees for the course from the student. Page 19  Semester -IV Course CDOE Total Name of the Subjects Format Credits Code Marks IE UE 401 Project Management IE&UE 3 30 70 100 See Specialization I - E-(iii) IE&UE groups 3 30 70 100 See Specialization I - E-(iV) IE&UE groups 3 30 70 100 See IE&UE Specialization II - E-(iii) 3 30 70 100 groups See IE&UE Specialization II - E-(iv) 3 30 70 100 groups 402 Environment & Disaster IA 2 100 - 100 Management 403 Open –IV CCA 2 100 - 100 Total No. Credits 19 350 350 700 Student has to complete MOOCS compulsory [Please refer MOOCS guidelines as per point no. X(C)] **Open Courses: Students/Learners can opt any one course from the following Course Open Course Code Open Course Introduction to Data Science Open Course Human Resource Analytics Open Course Labour Laws Open Course Cyber Security Open Course Financial Planning & Instruments ** In addition to the above, Add on Course having 02 (TWO) credits may be offered by the Institute on Extra fees for the course from the student. AS PER AICTE –MODULE Total =124 credit I year – 66 credit II Year =58 credit (50+8 Internship ) Total Marks- 3900 ( I to IV sem)-(I-1000+II-1100+III-1000+IV-800) Structure – UE+IE, IA & CCA Page 20 XVII. LIST OF SPECIALIZATION – ELECTVES Elective: Marketing Management Sem III Code. Name of the Course MK01 Consumer Behaviour MK02 Services Marketing Sem IV MK03 Sales & Distribution Management & B2B MK04 Integrated Marketing Communication Elective: Financial Management Sem III Code. Name of the Course FM01 Investment Analysis & Portfolio Management FM02 Management of Financial Services Sem IV FM03 Corporate Finance FM04 International Financial Management Elective: Human Resource Management Sem III Code. Name of the Course HR(E) 01 Employee Relations and Labor welfare HR(E) 02 HRD Instruments Sem IV HR(E) 03 Negotiations and Counseling HR(E) 04 HR Audit Elective: International Business Management Sem III Code. Name of the Course IB01 Regulatory Aspects of International Business IB02 Export Import Policies, Procedures and Documentation Sem IV IB03 International Marketing IB04 Global Business Strategies Page 21 Elective: Production and Operations Management Sem III Code. Name of the Course PM01 Quality Management PM02 Business Process re-engineering Sem IV PM03 Logistics & Supply Chain Management PM04 World Class Manufacturing Practices Elective: Information Technology Management Sem III Code. Name of the Course IT01 System Analysis & Design IT02 Information System Security & Audit Sem IV IT03 RDBMS with Oracle IT04 Enterprise Business Applications Elective: Agribusiness Management Sem III Code. Name of the Course AM01 Rural Marketing AM02 Supply Chain Management in Agribusiness Sem IV AM03 Use of Information Technology in Agribusiness Management AM04 Cooperatives Management Elective: Retail Management Sem III Code. Name of the Course R01 Introduction to Retailing R02 Retail Management & Franchising Sem IV R03 Merchandising, Display & Advertising R04 Supply Chain Management in Retailing Elective: Project Management Sem III Code. Name of the Course PR01 Project Risk Management PR 02 Software Project Management Tools Sem IV PR 03 Managing Large Projects PR 04 Social Cost and Benefit Analysis of Project Page 22 Elective: Business Analytics Management Sem III Code. Name of the Course BA 01 Business Analytics for Managers BA 02 Multivariate Statistics Sem IV BA 03 Data Warehousing and Data Mining BA 04 Applied Analytics Elective: Event Management Sem III Code. Name of the Course EM 01 Event Marketing EM 02 Event Risk Management Sem IV EM 03 Customer Relationship in Event Management EM 04 Human Resource in Event Management Elective: Hospitality Management Sem III Code. Name of the Course HM 01 Food Service Operation HM 02 Tour Operations Management Sem IV HM 03 Hospitality Marketing Management 4M 04 Accommodation Operations Management Elective: Sports Management Sem III Code. Name of the Course SM 01 Sports Marketing SM 02 Basics of Sports Medicine & Nutrition Sem IV SM 03 Sports Sponsorships SM 04 Managing Sports Organization Elective: Infrastructure Management Sem III Code. Name of the Course IM 01 Infrastructure Project Management IM 02 Contract and Claims Management Sem IV IM 03 Health, Safety and Environmental Management IM 04 Infrastructure Project Formulation, Assessment and Appraisal Page 23 XV. Summary of the Syllabus Content Sr. Existing syllabus Proposed Syllabus Content Remark(If Any) No Content 1 Total Credit (102) Total credit (124) No of Credits Change the credit structure in all increased semester as per AICTE Norms I Year – 66 Credit II Year – 48 Credit 2 Total Marks of Total Marks of Subjects- 3900 Subjects- 3600 Marks & Credit distributed Marks & Credit Sem I= 1000 (31) No. of Marks and distributed Sem-II- 1100 (35) Credits has increased. Sem I= 900 (25) Sem-III-1100(39) Sem-II- 900 (25) Sem-IV-700 (19) Sem-III-1000(31) Total -3900 (124) Sem-IV- 800 (21) Total -3600 (102) 3 MOOCS was optional Introduced MOOCS in all Four MOOCS becomes for Open subject semester at course Structure Mandatory as per Mandatorily. UGC and AICTE Semester –I MOOCS- 4 Credit Norms. Semester –II MOOCS- 6 Credit Semester –III MOOCS- 8 Credit Total = 20 credit 4. Area of Specialization Introduce New specialization(4) Introduce New Business Analytics specialization(4) Total No of Event Management Specialization = 09 Hospitality Management As per Industry Sports Management Requirements and Students/Learners Infrastructure Management demand New Syllabus- Area of Specialization = 14 5 Open Course Introduce Five (5) choice based Introduce open subject open subject each semester as per AICTE Norms (3) choice based open and List. subject each semester 5 Examination Pattern Examination Pattern Note- UE-100 MARKS UE 100 marks paper UE-50 MARKS IE- 50 MARKS will convert into 50 IE- 50 MARKS Total = 100 Marks UE - Examination UE- Examination Hours- UE 100 Marks Hours- 2 hours 3hours Conversion Will Be Made By Controller Of Examination Dept Page 24 4 Replacement of Subject Semester -I i. Open Course Need Fundamental IT Internal Assessment Data Analysis Using Subject Because- IT Fundamentals of Information Advance Excel ) Sem-I elective offering in Technology (Sem-I) MBA programme. ii. Open Course Open Course AICTE Norms (Open Computers Agriculture Business Subject) Application for Management Business Community Work- I Social Media Human Rights Management Counseling Psychology SEMESTER -II iii. Data analysis using Ms- AICTE Norms (Open Open Course Excel Subject) Introduction to E-commerce Business Analytics Application E-Commerce Managerial Skills for Applications Effectiveness Managerial Skills Social Media for Effectiveness Management Yoga & meditation Semester-III iv. Cross Cultural Issues UE&IE & International UE&IE Cross Cultural Issues & HRM Labour Laws-I (Core HR) International HRM Introduce in Open subject list v. Open Course Open Course Additional Three Open subject introduce as Negotiation Cross Cultural Issues & per AICTE Norms. Management International HRM Artificial Intelligence in HR Practices Indian Culture Semester –IV vi. UE&IE Labour Laws II Labour Laws II Note - Introduce in Labour Laws II Introduce in Open course List. Open subject list (Because it will an additional chance to learn other Elective group students/Learners) vii. Open Course Open Course To manage the credit Introduction to Data Innovation Management structure and Select Science Tourism Management Open subject as per Artificial Basics of Stock Market core HR base Life Intelligence for Labour Laws II Skill Base. Managers Page 25  As Per AICTE –Module – New Course Structure MBA (HR) CBCS – 2023-24 Major Highlights 1. Credit and Marks Structure ✓ I year – 66credit (31 credit+35 Credit) ✓ II Year =58 credit (39 credits +19 credits ) ✓ Total =124 credit ✓ Total Marks- 3900( I to IV sem) ✓ Structure – UE+IE, IA, CCA(Open) and MOOCS 2. Offering New Specialization - Introduce new additional New Specialization & Develop syllabus structure= Four (4) ✓ Business Analytics ✓ Event Management ✓ Hospitality Management ✓ Sports Management ✓ Infrastructure Management 3. Develop New Open subject Syllabus content = Six (6) ✓ Human Rights ✓ Counseling Psychology ✓ Yoga & meditation ✓ Indian Culture ✓ Tourism Management ✓ Basics of Stock Market 4. Introduction of MOOCS Each semester- Compulsory 5. Examination pattern- 100 marks (100-UE+50 IE) ✓ UE-100 marks conversion into 50 Marks for regular mode & 70 Marks of Distance education & Online mode ✓ Examination HOURS FROM 2hrs to 3 Hrs 6. Total No of Subjects offering (4 Semester ) = 103 Page 26  Structure AQAR Based Course structure – Course mapping and outcome base subjects Sr.No. Name of the Course No. of Subjects 1 Core Subjects 22 2 Electives Subjects 56 (14 Elective * 2 Subjects =28 Subjects ) each for semester III & IV 3 Open Subjects 20 4 MOOCS 05 TOTAL 103 Sr.No. Name of the Course No. of Course 1 Employability Skill 70 2 Entrepreneurship Development 56 3 Skill Development (Life Skill, Knowledge Skill, Personality Skill, 25 Managerial Skill Sr.No. Name of the Course No. of Course 1 Combination of Programme as per UGC AND AQAR 103 (Core+ Elective + open+ MOOCS) =4 COMBINATION 2 Core Course (Common Subject(Sem-I to IV) 22 3 Generic Elective –Open Elective (Sem-III &IV) 09 4 DSE-Discipline Specific Elective(14 Elective*2) 56 5 16 Ability Enhancement Compulsory Course ((Sem-I to IV) Total Programmes 103 Page 27  MBA SEMESTER I Revised Syllabus With Effect from (2023 –24) Page 28  Programme:MBA CBCS – Revised Syllabus w.e.f. - Year 2023 – 2024 Semester Course Code Course Title I 101 Management Concepts and Applications Type Credits Evaluation Marks Core 3 UE:IE 70:30 Course Objectives : To understand the basic Management Concepts and Skills. To study the Principles and Functions of Management. To learn the Applications of Principles of Management. To familiar with the Functional areas of management. To study the Leadership styles in the organization. To expose to the Recent trends in management. Course Outcomes: On completion of this course, the students will be able to Understand the Management Concepts and Managerial Skills. Focus on the Principles and Functions of Management. Learn to apply the Principles of Management in practice. Familiarize with the Functional areas of management. Use the effective Leadership styles in the organization. Recognize the Recent trends in management. Unit Contents 1 Introduction to Management: Definition and meaning of Management, Characteristics of Management, Management as Art and Science, Scope of Management, Scientific Management Approach by F.W. Taylor, Principles of Management by Henry Fayol, Levels of management, Skills and Functions of Manager 2 Planning: Meaning of Planning, Nature and importance of Planning, Steps in Planning Process, Types of Plans, Objectives-meaning, Management by Objectives (MBO), Management by Exception. Decision Making Decision making- Process of Decision making, Decision making models: classical, Administrative, Political and Vroom-Jago Model. 3 Organizing: Meaning of Organizing, Process of Organizing, Principles of Organizing , Types of organizational structures - Formal and Informal, Line and Staff Relationship Departmentalization - Bases of Departmentalization,. Staffing: Meaning of Staffing, Human Resource Planning - Job Analysis, Recruitment - Sources of Recruitment, Selection - Process of Selection, Training of Employees: Methods. Performance Appraisal: Methods, 4 Directing: Meaning of Directing, Principles of Directing, Span of Management - Determinants of Span of Management, Centralization Vs Decentralization, Authority, Responsibility and Accountability: Delegation of Authority - Page 29  Advantages of Effective Delegation.Barriers to effective delegation Delegation Vs Decentralization 5 Controlling: Importance of coordination, Meaning of Controlling, Need for effective controlling, Process of Controlling, Techniques of Controlling, Leadership: meaning , Importance Styles of Leadership, 6 Functional Departments And Sections - HR, Marketing, Production & Operations, Finance, etc. Introduction To Business Sectors: Manufacturing (Automobile, Pharmaceutical, etc ), Service ( IT, Telecom, Banking, Insurance, etc), Management of SMEs. Reference Books: Sr.No. Name of the Author Title of the Book Year of Publisher 1 – National S.A. Sherlekar and Principles ofBusiness Himalaya V.S. Sherlekar Management Publishing 2 – National Dr. T. Ramasamy Principles andPractice of Himalaya Management Publishing 3 – National L.M. Prasad Principles andPractice of Sultan Management, Chand & 4 – International Koontz, Weihrich and Principles ofManagement Tata A. Ramchandra McGraw- 5 – International Peter F. Drucker Practice ofManagement Harper Business. 6 – International Richard L. Daft Principles ofManagement Cengage 7-Lead Textbook Pravin Durai Principles ofManagement – 2019 Pearson Text & Cases Online Resources: Online Web site address Resources No 1 http://www.ft.com/business-education. 2 http://www.makeinindia.com/policy/new-initiatives. 3 https://india.gov.in/ 4 http://pmindia.gov.in/en/ 5 http://www.makeinindia.com/policy/new-initiatives 6 https://mygov.in/group/digital-india 7 www.skilldevelopment.gov.in/World%20Youth%20Skills%20Day.html MOOCs: Resources No Web site address 1 https://www.coursera.org/learn/management-fundamentals-healthcare- administrators Page 30  Programme:MBA CBCS – Revised Syllabus w.e.f. - Year 2023 – 2024 Semester Course Code Course Title I 102 Managerial Economics Type Credits Evaluation Marks Core 3 UE:IE 70:30 Course Objectives : To acquaint learners with basic concepts and techniques of economic analysis and their application to managerial decision-making. To prepare the students for the use of managerial economics tools and techniques in specific business settings. Comprehend how changes in the environment in which firms operate influence their decision-making. To develop managerial skills for developing business strategy at the firm level. To understand recent developments in strategic thinking and how it is applied to economic decision making. Identify possible external and internal economic risks and vulnerabilities to economic growth and identify policies to address them. Course Outcomes: Understand the role of managers in firms. Analyze the demand and supply conditions and assess the position of a company. Estimation of production function and finding out optimal combination of input using Isoquant and Isocost. Design competition strategies including costing, pricing and market environment according to the nature of the product and structure of market. Enable to know the importance of various sectors of the economy and their contribution towards national income. Investigate potential output and compute output gaps and diagnose the outlook for the economy. Unit Contents 1 Introduction to Economics For Business -Nature and Scope of Managerial Economics, Firm and its Objectives, Theories of Firm, Role of Managerial Economics in Decision Making. 2 Demand Theory and supply- Demand and its Determination - Law of Demand, Types of Demand, Demand Function, Economic Concept of Elasticity (Price, Cross and Income Elasticity). Concept of Supply, Demand and Supply Equilibrium, Shift in Demand and Supply. 3 Theory of Production -Production function, Law of Diminishing Marginal Returns, Three stages of Production, The Long run Production function, Isoquant and Isocost curve, Importance of Production function in managerial decision making. 4 Theory of Cost - Classification of Costs - Short Run and Long Run Cost, Cost Function, Scale Economies, Scope Economies, Dual Relationship Between Cost and Production Function, Least cost combination of input (Producer Equilibrium). 5 Market Structure - Introduction to different types of Market- Price Determination under Perfect Competition- Introduction, Market and Market Structure, Perfect Competition, Price-Output Determination Page 31  under Perfect Competition, Short-run Industry Equilibrium, Short- run Firm Equilibrium, Long-run Industry Equilibrium, Long-run Firm Equilibrium under Perfect Competition.Pricing Under Imperfect Competition- Introduction, Monopoly, Price Discrimination under Monopoly, Monopolistic Competition, Oligopoly (Kinked Curve), Game theory. 6 Macroeconomic markets and Integration -Product Market: Saving and Investment Function, consumption function. Aggregate demand and Aggregate supply. Fiscal Policy and Monetary Policy for uplifting the economy. Types of Business Cycle. Activi Students are required to prepare workbook (practical file) -Hands on ty practice towards diagrams of Demand, Supply, Markets and price determination. News from economic times –For Policy Making, Industry related and country specific. Applications of managerial economics in different firms. Comparing the GDP and other key indicators across the countries. Macroeconomic indicators and the role of fiscal policy in uplifting economy. Reference Books: Sr. No. Name of the Title of the Book Year Publisher Author Edition Company 1 National DN Dwivedi Managerial Economics 2015 Vikas Publishing 2 National G.S Gupta Managerial Economics: 2004 McGraw Micro Economic Hill 3 National H.L.Ahuja Managerial Economics 2017 S. Chand 4 International D. Salvatore Managerial Economics 2015 Oxford 5 International R.Dornbusch, Macro Economics 2018 McGraw S.Fischer Hill 6 International A.Koutsoyiannis Micro Economics 1979 Mac Millan Online Resources: Online Web site address Resources No. 1 www.rbi.org.in 2 www.economicshelp.org 3 www.federalreserve.gov 4 www.economist.com 5 www.bbc.com 6 International Journal of Economic policy in Emerging Economieshttps://www.inderscience.com/jhome.php?jcode=ijepee 7 Journal of International Economicshttps://www.journals.elsevier.com/journal-of-international- economics/ Page 32 MOOCs: Resources Web site address No. 1 Swayam –IIT https://swayam.gov.in/nd1_noc20_mg20/preview 2 Swayam –IIM https://swayam.gov.in/nd2_imb19_mg16/preview 3 EDX –IIM https://www.edx.org/course/introduction-to-managerial-economics-2 4 Coursera https://www.coursera.org/specializations/managerial-economics-business- analysis Page 33  Programme:MBA CBCS –Revised Syllabus w.e.f. - Year 2023 – 2024 Semester Course Code Course Title I 103 Financial and Management Accounting Type Credits Evaluation Marks Core 4 UE:IE 70:30 Course Objectives : To acquaint the learners with the fundamentals of Financial Accounting. To orient to the Accounting mechanics involved in preparation of Books of Accounts and Financial Statements of a sole proprietor To make the students familiar with International Accounting Standards and International Financial Reporting Standards (IFRS) To introduce the concepts of Cost and Management Accounting To orient the students about application of budgetary control as a technique o Management Accounting To acquaint the students with application of Standard Costing and Marginal Costing as techniques of Management Accounting Course Outcomes : Learners will able to know the fundamentals of Financial Accounting and Accounting Principles Learners will demonstrate the ability to prepare Financial Statements of a sole proprietor Learners will understand the utility and importance of International Accounting Standards and International Financial Reporting Standards (IFRS) Learners will be familiar with concepts of Cost and management Accounting Learners will be able to apply the technique of Budgetary Control Learners will be able to apply the technique of Standard Costing and Marginal Costing. Unit Contents 1 Introduction to Financial Accounting Financial Accounting: Definition, Objectives and Scope, Accounting Concepts and Conventions, GAAP, Branches of Accounting,Accounting Cycle, End Users of Financial Statements 2 Accounting Mechanics Principles of Double Entry Book-Keeping, JournalLedger and Preparation of Trial Balance, Preparation of Trading, Profit & Loss Account and Balance Sheet of a Sole Proprietor, Meaning of Financial Statements, Importance and Objectives of Financial Statements 3 Introduction to International Accounting Standards Development of international accountingStandards and financial reporting rules. Role of ICAI and Ministry of Corporate affairs in setting up Accounting Standards. Need and Advantages of International Financial Reporting Standards (IFRS) IFRS for Small and Medium Enterprises Page 34  (SMEs). 4 Introduction to Cost and Management Accounting Cost Accounting: Meaning and Importance ,Concept of Cost Centre, Cost Unit, Classification of Costs, Preparation of Cost Sheet, Management Accounting: Definition, Nature and Scope, Distinction between Financial Accounting and Management Accounting 5 Techniques of Management Accounting (Budgetary Control) Meaning, Objectives, Advantages and Limitations of Budgetary Control Types of Budgets, Preparation of Flexible Budget and Cash Budget 6 Techniques of Management Accounting (Standard Costing and Marginal Costing) Meaning of Standard Costing, Steps to implement Standard Costing Variance Analysis of Material and Labour Costs, Marginal Costing – Meaning of Marginal Cost, Characteristics and Advantages of Marginal Costing, Cost-Volume-Profit Analysis – Profit/Volume ratio, Break-Even Analysis and Margin of Safety, Caselets of Management accounting : decision making Reference Books: Reference Name of the Author Title of the Book Year Publisher Books(Publisher) Edition Company 1 – National S.N. Maheswari An Introduction to 11th Vikas Accounting edition 2 – National Ambarish Gupta Financial Accounting for 5th Pearson Management edition 3 – National Ashok Seghal, Taxman‘s Financial 2015 Taxman Deepak Seghal Accounting edition 4 – International Colin Drury, Cost and Management 7th 2011 Cengage Huddersfield Accounting Learners 5 – International Pauline Weetman Financial and Management 7th 2015 Pearson Fin Accounting – An introduction, 6 – International Jan Williams , Sue Financial & Managerial Acc 18th McGraw Haka , Mark Bettner , ounting, edition hill Joseph Carcell Online Resources: Online Resources No. Web site address 1 https://www.moneycontrol.com/ 2 www.icai.org 3 https://www.ifrs.org/ 4 https://icmai.in/icmai 5 https://www.rbi.org.in/ Page 35 MOOCs: Resources No. Web site address 1 https://www.coursera.org/learn/wharton-accounting 2 https://www.classcentral.com/course/whartonaccounting-769 3 https://swayam.gov.in/nd2_cec19_cm04/preview 4 https://swayam.gov.in/nd1_noc19_mg36/preview 5 https://www.coursera.org/learn/accounting-for-managers Page 36  Programme:MBA CBCS –Revised Syllabus w.e.f. - Year 2023 – 2024 Semester Course Code Course Title I 104 Organizational Behavior Type Credits Evaluation Marks Full Credit 3 UE:IE 70:30 Course Objectives: To create Dynamic and Effective Business Professionals and Leaders. To transform the individuals to cater to the needs of the society and contribute to Nation building To develop entrepreneurs to register different aspects of their business under remedial individual and team behavior. To improve Organizational Behavior by having a sound knowledge of cultural differences. Course Outcomes : Understand the expected individual and team behavior in business world. The awareness of applicable leadership qualities for entrepreneurs / corporate / managers. To develop skills and inculcate motivational concepts. To be aware of individual, cultural difficulties of organizations and to be able to master over them. Unit Contents 1 Introduction to Organizational Behaviour – Definition - Evolution of the Concept of OB- Contributions to OB by major behavioural science disciplines - Challenges and Opportunities for OB managers - Models of OB study 2 Individual Behavior : Perception – Factors influencing perception, Process, Perception distortion- halo effect, stereotyping, projection, Attitudes and Job Satisfaction - Components of Attitude - Major Job Attitudes - Job Satisfaction, Job involvement, Organizational Commitment. Personality and Values - Personality Determinants - MBTI, Big - Five Model, Values - Formation - Types of Values, Learning- Theories of Learning –reinforcement 3 Motivation Concepts to applications: Concept of motivation - Definition - Theories of Motivation - Maslow‘s' need Theory, Herzberg‘s Two factor theory, McClelland, Porter and Lawler Model, ERG Theory - Theory X and Theory Y Equity Theory - Vroom's Expectancy Theory – Application of Motivation concept, Individual motivation and motivation in the organization, Cultural Differences in Motivation, Intrinsic and Extrinsic Motivation, The Job Characteristics model – Work Redesign 4 Group Behavior: Group-Formation o fGroup -Classification-informal and formal groups, Group Properties - Roles, norms, status, size and cohesiveness-Group decision making–Group Shift, Group Think,Creating effective teams.Conflict-Process-Conflict management 5 Leadership: Concept of Leadership-Traits of good Leader-Difference between Leader and Manager-Theories of Leadership– Trait theory, Behavioral theory and Contingency theory, Ohio State and Michigan Studies Page 37  -Blake and Mouton theory-Fielders model-Likert's model. Managers as leaders. Leadership Styles. Future perspectives of Leadership 6 The Organization System : Stress: meaning and types, burnout, causes and consequences of stress, strategies to manage stress, Workforce diversity- Diversity management strategies. Culture - Definition, Culture's function, need and importance of Cross Cultural training – Organizational Change – Forces for change, resistance to change, Managing organizational change. Reference Books: Sr. No. Name of the Author Title of the Book Year Publisher Edition Company 1 National Kavita Singh Organizational 2015, 3rd Pearson Behaviour edition Publication 2 International Robbins, Timothy Organizational 12th edition Stephen Pearson Judge, SeemaSanghi Behaviour Prentice Hall 3 National M N Mishra Organizational 2010 Vikas Publishing Behaviour House Pvt. Limited 4 International Fred Luthans Organizational 13th edition Mc Grow Hill Behaviour Inc 5 International John Newstrom and Organizational 11th edition Tata McGrow Keith Davis Behaviour Hill Online Resources No. Web site address 1 www.bretlsimmons.com 2 https://www.youtube.com/watch?v=JIa7vP3gyL4 3 www.positivesharing.com 4 https://www.youtube.com/watch?v=r2Xv9Am7PWQ MOOCs: Resources No. Web site address 1 Alisons 2 Swayam Page 38  Programme:MBA CBCS –Revised Syllabus w.e.f. - Year 2023 – 2024 Semester Course Code Course Title I 105 Statistical Techniques Type Credits Evaluation Marks Core 4 UE:IE 70:30 Course Objectives: To introduce to the learner the importance of statistical techniques in business applications To familiarize with the basic concepts of statistical techniques. To expose to the Graphical representation of data. To impart skills in computation and application of correlation and regression. To understand the basics of probability and testing of hypotheses Course Outcomes: After learning the concepts of Statistical Techniques, students will be able to have a Develop numerical ability to solve examples on various topics and specifically formation and Testing of Hypothesis Have clear understanding of various statistical tools and their applications in Business. Analyze the importance of Statistical Techniques in different functional areas of Management. Apply Correlation and Regression Techniques in Business applications. To apply the statistical techniques to small data sets for analysis and interpretation Unit Contents 1 Introduction to Statistics: Introduction to Statistics, Importance of Statistics in modern. Applications of Statistics. Frequency and Frequency Distribution, Diagrammatic and graphic representation of Data – Bar diagrams, Pie chart, Histogram, Frequency polygon , Frequency curve, Ogive curves 2 Measures of Central Tendency Measures of Central Tendency: Arithmetic mean, Median and Mode, examples on missing frequency, Positional averages - Quartiles, deciles and percentiles. 3 Measures of Dispersion – Range - Quartile deviations, Mean deviation, Standard Deviation, Variance, Coefficient of Variation. Applications in business and management. 4 Correlation analysis: Correlation, Types of Correlation, Scatter diagram, Karl Pearson‘s correlation coefficient, Properties of Karl Pearson‘s correlation coefficient, Spearman‘s Rank Correlation Coefficient. 5 Regression analysis: Regression lines, Regression coefficients. Business application 6 Probability & Probability Distributions: Elementary probability concepts: Random Experiment, Outcome, Sample space, Examples on Tossing of coins, throwing dice, playing cards. Probability Distributions- Binomial, Poisson and Normal Distribution Page 39 Reference Books: Reference Books Name of the Title of the Book Year Publisher Company (Publisher) Author Edition 1 – National S.C.Gupta& Business 2016 Himalaya Publishing Indira Gupta Statistics House 2 – National Bhardwaj R. S. Business 2009 Excel Books India Statistics 3 – National R.P. Hooda Statistics for 2013 Vikas Publishing Business and House Economics 4 – International Richard I. Levin Statistics for 1994 Prentice Hall & David Management 5 – International Robert S. Witte, Statistics 2014 John Wiley & Sons John S. Witte 6 – International Dr. Jim McClave, Statistics for 2011 Pearson Dr. Terry Sincich Business and Economics Online Resources: Online Resources No Web site address 1 http://www.yourarticlelibrary.com 2 https://en.wikipedia.org 3 https://managementhelp.org 4 https://www.cleverism.com 5 https://commercemates.com MOOCs: Resources No Web site address 1 www.swayam.gov.in 2 www.udemy.com 3 www.coursera.org Page 40  Semester Course Code Course Title II 106 Business Environment Type Credits Evaluation Marks Core 3 CES UE:IE = 70:30 Course Objectives : i) To enable the students to understand the overall business environment within which an organization has to function. ii) To enable students to understand its implication for decision making in business organizations. Course Outcomes : On the successful completion of this course the learner will be able to; i) Understand the role of managers in firms. ii) Design and develop strategic plans for the organization iii) Understand the importance of various sectors of the economy and their contribution towards national income. Unit Contents 1 Introduction to Business Environment: - Nature and scope of business, goals meaning of environment of business, objectives, environmental analysis, significance/benefits of environmental analysis, environmental factors/types, techniques of environmental forecasting, limitations of environmental forecasting. 2 Economic Environment: - Nature of economy, structure of economy, understanding economic system, economic policies- Industrial Policy and Trade Policy, Fiscal Policy, Monetary Policy, National Income and GDP, composition and growth trends. 3 Regulatory Environment: - Functions of state, Economic role of Government, Government and Legal System, the constitutional environment, forms of Government regulations, state intervention and control, business- Government interference. 4 Socio-Cultural Environment: - Business and Society- social responsibility of business social orientation of business, the Indian scenario, social audit, impact of culture on business, other socio-cultural factors and business, Consumer Protection Act, Consumer rights, Right to information Act, business ethics and corporate governance. 5 Natural and Technological Environment: - Natural Environment, technological environment and their impact on business, innovation and business technology and competitive advantage, economic effects of technology, technology policy and government promotional facilities. 6 Global Environment and Institutions: - Globalisation- meaning, features, benefits, challenges, globalization of Indian businesses GATT and WTO – understanding WTO, functions, structure, implications for India, regulation of foreign trade- Foreign Trade Act, EXIM policy, FEMA., Market Reforms in Asian Countries. Page 44 [MBA (CBCS) 2022 w.e.f. AY 2022-23] Reference Books : - Sr. No. Name of the Author Title of the Book 1 National Raj Agarwal Business Environment 2 National Francis Cherunilam Business Environment 3 National K. Aswathappa Essentials of Business Environment Online Resources: Online Web site address Resources No 1 www.rbi.org.in 4 www.economist.com 5 www.bbc.com MOOCs: Resources Web site address No 1 Swayam 2 Coursera Page 45 [MBA (CBCS) 2022 w.e.f. AY 2022-23]  Programme:MBA CBCS –Revised Syllabus w.e.f. - Year 2023 – 2024 Semester Course Code Course Title I 107 Business Communication Type Credits Evaluation Marks Core 03 UE:IE 70:30 Course Objectives: To familiarize the students with the process of communication, make them understand the principles and techniques of Business Communication. To enable students to comprehend the different dimensions of Business Communication. To enlighten about the communications strategy for managers. Course Outcomes: The Students should be able to communicate effectively in professional circles. There should be a positive change in the oral and written communication skills of the students after studying the subject. The students should be able to draft business letters, give effective presentations write formal reports and deliver speeches independently. Unit Contents 1 Basic Principles of Communication: Introduction, Understanding Communication, the Communication Process, Barriers to Communication, the Importance of Communication in the Workplace, Types of Communication channels, their effectiveness and limitations, Importance of Non-Verbal Communication 2 Communication in Organizations Communication needs of business organization, Strategies for improving Organizational communication, direction of flow of communication in organization, networks of flow of communication–wheel network, chain network, Y network, circle network. Feedback, types of feedback, importance of feedback Intra-organizational communication, inter-organizational communication. Inter-cultural communication – guidelines for effective communication across cultures 3 Verbal & Non-verbal communication: Introduction, Advantages of verbal Communication, Public Speaking, Meaning, Importance, Uses of non- verbal communication, Body Language, Gestures, Postures, Para Language, nonverbal aspects of written communication. Presentation Skills –Techniques for effective Presentations, Qualities of a skillful Presenter. Group Discussions and Interviews: Introduction, What is a Group Discussion? Attending Job Interviews, Preparation for GD, and Interviews. Exercises for Oral Communications – Individual and Group Presentations, Group discussion, Extempore, Role Playing, Debates, and Quiz 4 The Importance of Listening and Reading Skills: Introduction, what is listening? Barriers to Listening, Strategies for Page 46 [MBA (CBCS) 2022 w.e.f. AY 2022-23]  Effective Listening, Listening in a Business Context Reading Skills for Effective Business Communication: Introduction, what is reading? Types of reading, SQ3R Technique of Reading. 5 Guidelines for Written Business Communication: Introduction, General Principles of Writing, Principles of Business Writing Internal Business Communication: Introduction,Writing Memos, Circulars, Notices, Meeting:agenda, minutes of the meeting ,Email, Communication with Shareholders External Business,Writing Business Letters: Introduction,Types of Business Letters, Format for Business Letters (Types of business letters: office order, office circular, invitation letters, inquiry letters, trade reference letters, etc Letters from Purchase department, Letters from the different functional departments, Letters of social significance, Tenders, Quotations and Orders, Banking Correspondence, dealing with complaints) Exercises for Written Communications: Essay writing, Speech Writing, Creative Writing, Poster Making, Writing, an Advertisement Copy, Slogans, Captions, & preparing Press notes, Letter Of Acceptance, Letter Of Resignation Writing Business Reports: Introduction, What is a Report? Types of Business Reports, Format for Business Reports, Steps in Report Preparation Employment Communication – Resumes and Cover Letters: Introduction, Writing a Resume, Writing Job Application Letters, And Other Letters about Employment 6 Technology enabled communication–role of technology, different forms of technology for communication, Telephone Etiquette, Netiquette Communication Strategy for Managers: Communicating different types of messages – positive or neutral messages, negative messages, persuasive messages, effective team communication, motivational communication Reference Books: Sr. No. Name of Author Title of the Book Publisher 1 National MeenakshiRaman,Prakash Business Oxford Higher Singh Communication Education 2 National R.K.Madhukar Business Vikas Publications Communication 3 National UrmilaRai, S M Rai Business Himalaya Communication Publications 4 International Shirley Taylor Communication for Pearson Longman Business Publications 5 International Kerry Patterson, Joseph Crucial Conversations: McGraw-Hill Grenny Tools for Talking When Stakes Are High 6 International John V. Thill, Courtland Excellence in Business Pearson Publications L. Bovee Communication Page 47 [MBA (CBCS) 2022 w.e.f. AY 2022-23] Online Resources: Resource Website Address No. 01 https://www.freebookcentre.net/business-books-download/Business- Communication.html 02 https://open.umn.edu/opentextbooks/textbooks/business-communication-for- success 03 https://courses.lumenlearning.com/wm-businesscommunicationmgrs/ MOOCs: Sr. No. Details 01 www.coursera.org 02 www.udemy.com 03 my-mooc.com Page 48 [MBA (CBCS) 2022 w.e.f. AY 2022-23]  Programme:MBA CBCS – Revised Syllabus w.e.f. - Year 2023 – 2024 Semester Course Code Course Title I 108 Fundamentals of Information Technology Type Credits Evaluation Marks Core 2 CES IE = 100 Course Objectives To impart the IT skills and Knowledge required for managers. To help the students understand the basics of computer technology and Networking To help the students develop the use of Tools like Microsoft Word, Microsoft Excel and Power point To orient the students about the E-Commerce technology and its applications in Business world. To help the students understand various Information Systems implemented in organizations To acquaint the students with various current trends and concepts of computer Technology. Course Outcomes: Students will be able to gain the basic knowledge of Computer Technology Students will be able to know the basics of computer technology and Networking Students will be able to practically use the tools like Microsoft Word, Microsoft Excel and Power point Students will understand the E-commerce technology and its applications Students will have a greater understanding of with Information Systems implemented in organizations Students will be familiar with new terms and trends of computer technology Unit Contents 1 Introduction to Computer Technology, Basic operations and connecting Devices and External Operating devices, Types of Software: (system, Utility, Applications) types of application software (content access, end user, enterprise, simulation, application suite), examples, selecting and acquiring software options for procuring the software (licensed, sold, public domain, open source, freeware, shareware), software trends and issues (mobile applications, integration of in-house and outsourced services strategy, cloud based enterprise solutions), Data Base, Data Base Management Systems 2 Networking: Definition of Network, Types of Networks, Advantages of Networks, Internet: Definition , concept, advantages, threats, applications 3 Microsoft Word, Microsoft Excel, Microsoft PowerPoint : IT Skills: Lab sessions necessary Microsoft Office- Introduction and working with MS Word, Features - insert headers and footers, insert table and table options, Mail Merge.etc MS Power point- Basic introduction, features, Creating & Formatting Content Collaborating – Track, Edit, Add, Delete Comments, Merge Managing & Delivering Presentations, design a template, entering data to graph, organization chart, slide transitions, creating slide shows. Page 49 [MBA (CBCS) 2022 w.e.f. AY 2022-23]  MS Excel – Basic functions, Creating, Analyzing & Formatting Data & Content Collaborating – Insert, View, Edit etc. Managing Workbooks, advance functions, sensitivity analysis, Pivot tables etc. 4 E-COMMERCE: E-commerce : Definition, evolution, advantages. Types of E-commerce: B2B, B2C, C2C, E-governance,. Impact of E- commerce on Banking Industry. How Banking Industry has evolved post E-commerce applications. 5 Introduction to MIS: Principles of MIS, Characteristics, functions, structure & Classification of MIS, information for decisions; MIS in Manufacturing, Marketing, Finance Human Resource Management, Materials & Project Management; Brief idea about knowledge management, Information Technology in Knowledge Management, Roles of people in knowledge management. Types of information systems (TPS, MIS, DSS, ESS, ES, KWS), GIS Information systems and functional areas- Transaction processing system, Human Resource systems and Marketing systems, Operations and Financial Management Systems. 6 Current trends- Integrated enterprise system (ERP, CRM, and SCM), governance tool, ITIL. Concept of SMAC (Social, Mobile, Analytics and Communication), use of Social media face book, tweeter, LinkedIn etc. for general communication and business communication, social media for marketing, email and video conferencing tools for business commu