Modified MBA day III, IV sem with sign 2024-25 (1).pdf

MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 University with potential for Excellence(Accredited by NAAC A+ Grade) Category Graded Autonomy...

MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 University with potential for Excellence(Accredited by NAAC A+ Grade) Category Graded Autonomy by UGC III - SEMESTER  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 MBA Year-II Semester–III HPW Max Marks Course Code Course Title Nature Credits (Th+Tu+P) (CCE+ESE) Operations Management MB301 Core 4 4Th + 1 Tu 40+60 E- Global Business MB302 Core 4 4Th + 1 Tu 40+60 MB303 Total Quality Management Core 4 4Th + 1 Tu 40+60 Finance Investment Analysis & MB304-F-I Portfolio Management Elective 5 4Th + 1 Tu 40+60 MB304-F-II Banking & Insurance Elective 5 4Th + 1 Tu 40+60 Marketing MB304-M-I Marketing Engineering Elective 5 4Th + 1 Tu 40+60 MB304-M-II Advertisement and Retail Management Elective 5 4Th + 1 Tu 40+60 Human Resources MB304-HR-I Compensation Management Elective 5 4Th + 1 Tu 40+60 MB304-HR-II Industrial Relations and Labour Laws Elective 5 4Th + 1 Tu 40+60 Entrepreneurship MB-304-E-I Project Management & Business Plan Elective 5 4Th + 1 Tu 40+60 MB304-E-II Innovation & Design Thinking Elective 5 4Th + 1 Tu 40+60 Systems with Business MB304-S-I Analytics Data Base Management Elective 5 3Th + 2P 40+40+20P MB304-S-II Systems Elective 5 4Th + 1 Tu 40+60 Business Analytics Case Study MB 305 2 50 Research Design MB 306 1 25 Progress Seminar MB 307 1 25 Semester Credits 26 600 Total Credits at the end of III Semester 76 1800  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 *Research Design and Progress Seminar should be evaluated for 25 marks each and then converted to Grade. Two Case Studies will be conducted both for Core and Elective. Presentations may be conducted in Teams. Evaluation must be done on the basis of participation, conceptual knowledge, team cohesiveness, analytical skills, discussion and presentation skills. Each Case study should be evaluated for 25 Marks.  HPW – Hours Per Week  CCE – Continuous Comprehensive Evaluation  ESE – End Semester Exam  Th- Theory  Tu – Tutorial  P - Practical  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 SEMESTER-III PAPER CODE – MB301 Course: OPERATIONS MANAGEMENT Course Objectives: 1. To provide an extensive introduction to the field of operations management. 2. To explain the concepts, strategies, tools and techniques for managing the transformation process that can lead to building of adequate knowledge regarding the basic manufacturing facilities 3. How service activities have attained significance and need managerial skills to address the problem and build competitive advantage for the firm. Further 4. To introduce various optimization techniques with managerial perspective. 5. To understand maintenance management operations Course Outcomes: 1. Understanding of the evolution of operations management practices and world class manufacturing processes 2. Define the importance /Planning organizing and controlling aspects of operations management, 3. Enhances the understanding of product development and design process, to maintain the economies in maintenance engineering. 4. Ability to plan and control the production and operations, and overcome bottlenecks 5. Provides insight to Quality management tools and practices. UNIT-I: Introduction to Production and Operations Management Introduction, Objectives, Scope and Differences among Production and Operations Management. Historical evolution of Production and Operations Management. Characteristics of Modern Operation functions. Recent trends in Production and Operations Management. Operations Management interaction with other functional areas of management. The transformation Process: Manufacturing, Service and Hybrid Agile Manufacturing. UNIT-II: Operations Planning PPC Introduction, Objectives, Basic types of Production Control, Capacity planning, Capacity Requirement, Resources aggregate planning, MPS, MRP-I, MRP-II, Economic Batch quantity, Lean operations, JIT, Line balancing, ERP. UNIT-III: Designing and Managing Operational systems Introduction to product design, importance, objective, factors influencing, characteristics of good product design. Process design and selection, process planning, process strategy, product life cycle versus process life cycle. Work Study, Method Study, Time study, Motion Study and work measurement. Facility location, Facility layout, types of layouts, Job Sequencing, Johnson’s Algorithm, n jobs two machines, n jobs three machines, n jobs m machines, (Problems) Scheduling,  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 UNIT-IV: Productivity, Quality and Maintenance Management Productivity, importance, measurement of productivity, tools to increase productivity, factors affecting industrial productivity, TQM, essentials, principles, scope and ISO standards basics. Statistical Quality Control (SQC), Control charts for variables and attributes (Problems). Break Down Maintenance, Preventive Maintenance, Replacement of machines, Replacement Models. when money’s worth is not considered in capital cost of the Asset, when money’s worth is considered in capital cost of the Asset, Individual and Group replacement (problems) UNIT-V: Inventory Control and Stores Management Role and Importance of inventory, Inventory planning and control, Inventory decisions - Economic Order Quantity (EOQ), Selective Inventory Control, Safety Stock and Reorder Level and Inventory models- Inventory analysis and control systems: ABC, (Problems) VED, FNSD analysis, Just In Time (JIT) Stores Management: Functions of stores and Materials control. Classification, codification, simplification and standardization of materials, Bin card, Double-Bin and stores Ledger. Evolution of Computer Based Stores Management and emerging trends in stores management. Suggested Books: 1. Nigel Slack, Stuart Chambers and Robert Johnston, “Operations management”, Prentice Hall, Sixth edition 2. Panner Selvem, “Production and operations management”, Prentice Hall of India 3. Upendra Kachru, “Operations management”, Excel Publications. 4. Martin K. Starr, “Production & Operations management, Wiley India, New Delhi. 5. Buffa, S. Elwood and Sarin, K. Rakesh - Modern Production/Operations Management, John Wiley & Sons. 6. Chunnawals, “Production & operations management”, Himalaya Publications. 7. Kanishka Bedi, “Production & operations management”, Oxford University Press. 8. Adam EE & Ebert RJ , “Production and operations management”, 6th ed., Prentice hall of India. 9. Chary, S.N. - Production & Operations management, New Delhi, Tata McGraw Hill 10. Manoj Kumar Sarkar - Production & Operations Management, Jaico Publisher. 11. P. Rama Murthy - Production and Operations Management, new age international. 12. Gaither N. and Frazier, G., Operations Management, ed. ix, Thomson.  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 SEMESTER-III PAPER CODE: MB 302 Course: E-GLOBAL BUSINESS Course Objectives: 1. To understand the fundamentals of e-commerce and its impact on global business. 2. To explore the challenges and opportunities associated with conducting business in a digital environment. 3. To analyse the strategies and technologies used in e-global business. 4. To develop critical thinking and problem-solving skills in the context of e-global business. 5. To identify the challenges in e-Global operations Learning Outcomes: 1. Identify and explain the key concepts and principles of e-global business. 2. Describe the impact of e-commerce on global business operations. 3. Analyse and develop strategies for conducting business in a digital environment. 4. Apply critical thinking skills to solve problems and make informed decisions related to e-global business. 5. Evaluate the emerging trends in e-global business Unit 1: Introduction to e-Global Business Introduction to e-commerce and its evolution, Globalization and the digital economy, Benefits and challenges of e-global business, Global market entry strategies, Digital transformation and its impact on global business, Evolution of online marketplaces and their role in e-global business, The role of technology and innovation in driving e-commerce growth, Regulatory and legal frameworks governing e- global business, The role of artificial intelligence (AI) and automation in e-global business, Digital entrepreneurship and the emergence of start-ups in the digital space, Cyber security challenges in e-global business and methods for protection, The impact of social media on global business and customer engagement, Emerging technologies shaping e-global business (such as Internet of Things, edge computing, etc.) Unit 2: E-Global Business Models Types of e-business models (B2C, B2B, C2C, etc.), E-marketplaces and online platforms, Digital marketing and customer relationship management, Payment systems and security in e-global business, Peer-to-peer (P2P) sharing economy and its implications for e-global business, Subscription-based business models and recurring revenue strategies, Omni channel retailing and the integration of online and offline channels, Influencer marketing and its effectiveness in e-commerce, Collaborative consumption and its impact on e-global business, Crowd funding platforms and their role in supporting e-commerce ventures, Influencer selection and management strategies for effective digital marketing, Strategies for building and managing online communities to drive customer loyalty, Social commerce and social selling strategies.  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 Unit 3: Managing E-Global Business Operations Supply chain management in a digital environment, Logistics and fulfilment in e-commerce, International trade and legal considerations, Cross-cultural management and customer service, Warehouse automation and robotics in e-commerce fulfilment, Reverse logistics and managing returns in e-global business, Intellectual property rights and protection in digital transactions, Customer data privacy and compliance with data protection regulations, Cloud computing and its role in supporting scalable and flexible e- commerce operations, Supply chain sustainability and responsible sourcing in e-global business, Innovations in last-mile delivery and the future of e-commerce logistics, Legal considerations for cross- border e-commerce transactions and international expansion, Risk management in e-global business operations. Unit 4: E-Global Business Strategies Developing an e-global business strategy, E-marketing and online advertising, Data analytics and business intelligence, Social media and online reputation management, Personalization and customization strategies in e-commerce, User experience (UX) design and its role in enhancing online conversions, Conversion rate optimization (CRO) techniques for e-global business, Competitive analysis and benchmarking in the digital marketplace, Personalization through machine learning and recommendation systems, Social commerce and the integration of e-commerce with social media platforms, Voice search optimization and its impact on e-commerce websites, Gamification strategies for enhancing customer engagement and retention, Chatbot implementation and customer support automation. Unit 5: Emerging Trends in E-Global Business Mobile commerce and the rise of m-commerce, Artificial intelligence and machine learning in e-commerce, Blockchain technology and its applications, Ethical and sustainability issues in e-global business, Voice commerce and the impact of smart speakers on e-commerce, Augmented reality (AR) and virtual reality (VR) in enhancing online shopping experiences, Crypto currencies and their potential for transforming global payments, Environmental sustainability practices in e-global business, The Internet of Things (IoT) and its applications in e-commerce, Virtual reality (VR) and augmented reality (AR) in transforming the online shopping experience, The rise of smart cities and their impact on e-global business, The ethical implications of AI and automation in e-commerce decision-making processes, Data-driven decision-making and predictive analytics in e-global business. Suggested Books: 1. "E-Commerce 2025: 11 Trends Impacting E-Commerce Companies This Decade" by Gerald Celente 2. "Global E-commerce: Impacts of National Environment and Policy" by Yong Zhou 3. "E-Business and E-Commerce Management" by Dave Chaffey and Tanya Hemphill 4. "Global Electronic Commerce: A Policy Primer" by Catherine L. Mann and Sarah Cleeland Knight  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 5. "e-Business: The Indian Scenario" by Ravi Kalakota and Marcia Robinson 6. "e-Commerce in India: A Game Changer for the Economy" by Pradeep Kumar. 7. "Global E-commerce: Impacts of National Environment and Policy" edited by Geng Cui and Yu Tian 8. "Digital Marketing: Strategy, Implementation and Practice" by Dave Chaffey and Fiona Ellis-Chadwick 9."e-business: The Indian Scenario " by Ravi Kalakoda and Marcia Robinson 10."e-commerce in India: A Game Changer for the Economy " by Pradeep Kumar  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 SEMESTER-III PAPER CODE-MB303 Course: TOTAL QUALITY MANAGEMENT Course objectives: 1. Orienting the students towards the importance of quality as a management tool 2. Towards understanding the principles and practices of total quality management 3. Introducing the various tools and techniques used in the measurement of quality 4. Understanding the importance of six sigma as a quality tool and its implementation 5. Sensitizing the participants to the importance of quality in various sectors. Course outcomes: 1. Define the basic terminologies and metrics that are used to govern quality management 2. Get a better perspective on quality standards like ISO and quality awards 3. Be able to identify the various metrics that govern quality 4. Elucidate the role and importance of six sigma as a quality measurement tool 5. Identify the various means and techniques for establishing quality in manufacturing, services and IT sector. Unit-I: TQM- History and Evolution Connotations of Quality, Quality Dimensions- Product and Service. The concept of TQM, Evolution of TQM-Inspection, SQC, QA and TQM. Conventional quality management versus TQM. Customer supplier focus in TQM. Benefits and Costs of TQM. Historical perspectives of TQM. Quality System Awards and Guidelines-ISO, Malcom Baldrige National Quality Award (MBNQA), European Foundation for Quality Management (EFQM), Golden Peacock National Quality Award (GPNQA). Unit - II: Tools of TQM Measurement Tools: Check Sheets, Histograms, Run Charts, Scatter Diagrams, Cause and Effect Diagrams, Pareto’s Chart, Process Capability Measurement. Analytical Tools: Process Mapping, Regression Analysis, Resource Utilization and Customer Service Analysis, The Five Why’s, Overall Equipment Effectiveness. Improvement Tools and techniques: Kaizen, JIT, Quality Circles, Force Field Analysis, Five S’s. Control Tools: Gantt Chart, Network Diagram, Radar Chart, The PDCA cycle, Milestone Tracker Diagram and Earned Value Management. Unit-III: Techniques of TQM Quantitative techniques: Failure Mode Effect Analysis (FMEA), Statistical Process Control (SPC), Quality Function Deployment (QFD), Design of Experiments (DOE), Quality by Design and Monte Carlo Technique (MCT). Qualitative techniques: Benchmarking, The Balanced Scorecard, Sales and Operations Planning, Kanban and Activity Based Costing (ABC). Taguchi methods: Quality loss function, Orthogonal arrays, Signal-to-Noise ratio: Nominal-the best, Target-the-best, Smaller -the-best, Larger-the-best. Parameter Design, Tolerance design.  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 Unit-IV: Six Sigma and its Implementation The concept of Six Sigma, Objectives of Six Sigma, The framework of Six Sigma programme, Six Sigma Organization: roles and responsibilities, Six Sigma problem solving approach: The DMAIC model, Six Sigma Metrics: Cost of poor quality, Defects per million opportunities and First pass yield. Benefits and costs of Six Sigma. Unit-V: TQM in Various Sectors Implementation of TQM in Manufacturing Sector- Automobile and Pharmaceuticals TQM in Service Organization: Framework for improving service quality, Model to Develop to measure service quality programs. TQM in Health-care services, Hotels and financial services- Banks, Investment company and Mutual Funds. Role of TQM in IT Sector. Suggested Books: 1. Dale H. Besterfield, Carlo Besterfield- Michna, Glen H Besterfield and Mary Besterfield “ Total Quality Management”, 2018, Pearson Education 2. K. Shridhara Bhat “Total Quality Management” Himalaya Publishing House, 2010,First Edition. 3. D.R.Kiran, “Total Quality Management”, Key Concepts and case studies, 2017,Elsevier, BS Publications 4. Poornima M. Charantimath, “Total Quality Management”, 2022, Pearson Education (PMC) 5. Ramaswamy, S., “Total Quality Management”,2017, McGraw Hill Education. 6. “The Six Sigma Instructor Guide”, Green belt Training made easy, 2008, 2nd Ed. Macmillan 7. R.P. Mohanty & R.R. Lakhe, “ TQM in the Service Sector” Jaico Books.2016.  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 SEMESTER-III PaperCode–MB304–F - I Discipline Specific Elective Course: INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT Course Objectives: 1. To list the basic concepts of risk and return 2. To explain the concept of portfolio return and risk and portfolio theories 3. To understand the features and valuation of debt instruments 4. To state the features and valuation of Common stock 5. To describe portfolio evaluation methods Course Outcomes: 1. Differentiate various avenues of investment on the basis of risk and return 2. Gain basic knowledge of analysing stocks 3. Make valuation of equity, debt and portfolio instruments 4. Demonstrate an understanding of mutual funds, their performance evaluation and regulation. 5. Evaluate portfolio management effectively Unit–I: Introduction to Investments Concept; Real vs.Financialassets;Investmentdecisionprocess;Sourcesofinvestment-information; Investment vs. Speculation; Factors to be considered in investment decision-Liquidity, Return, Risk, Maturity, Safety, Tax and Inflation. The concept and measurement of return-realized and expected return. Ex-ante and ex-post returns. The concept of risk. Sources and types of risk. Measurement of risk-Range, Standard Deviation and Co- Efficient of Variation. Risk-return trade-off. Risk premium and risk aversion. Approaches to investment analysis-Fundamental Analysis; Technical Analysis (including basic numerical on RSI, Oscillators, Moving averages for security analysis); Efficient Market Hypothesis. Unit–II: Portfolio Theory Concept of portfolio. Portfolio return and risk. Harry Markowitz’s Portfolio theory, construction of minimum risk portfolio, the single-index model. Capital market theory: Introduction of risk-free asset, Capital Market Line, Separation theorem. Unit–III: Fixed Income Securities-Analysis, Valuation and Management Features and types of debt instruments, Bond indenture, factors affecting bond yield. Bond yield measurement-Current yield, holding period return, YTM, AYTM and YTC. Bond valuation: Capitalization of income method. Bond price theorems, Valuation of compulsorily/optionally convertible bonds, Valuation of deep discount bonds. Bond duration, Macaulay’s duration and modified Macaulay’s duration. Bond convexity, Considerations in managing a bond portfolio, term structure of  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 interest rates, risk structure of interest rates. Managing Bond Portfolio: Bond immunization, active and passive bond portfolio management strategies. Unit–IV: Common Stocks-Analysis and Valuation Basic Features of Common Stock, Approaches to valuation–Balance sheet model, dividend capitalization models; earnings capitalization models; Price-Earnings multiplier approach and capital asset pricing model, Free Cash flow model, relative valuation using comparables-P/E,P/BV,P/S. Security Market Indexes, their uses; computational procedure of Sensex and Nifty. Capital asset pricing model (CAPM): Security Market Line. Identifying over-priced and under-priced securities. Arbitrage pricing theory (APT):The Law of one price, two factor arbitrage pricing, Equilibrium risk-return relations. A synthesis of CAPM and APT. Unit– V: Portfolio Evaluation Performance measures-Sharpe’s reward to variability index, Treynor’s reward to volatility index, Jensen’s differential index, Fama’s decomposition of returns. Mutual funds: genesis, features, types and schemes. NAVs, costs, loads and return of mutual funds, Problems and prospects in India, Regulation of mutual funds and investor’s protection in India. Suggested Books: 1. Alexander. G. J, Sharpe. W.F and Bailey. J.V, “Fundamentals of Investments”, PHI, 3rd Ed. 2. Zvi Bodie, Alex Kane, Marcus. A.J, Pitabas Mohanty, “Investments”,TMH,8thEd. 3. Prasanna Chandra, “Investment Analysis and Portfolio Management”, TMH, 3rdEd. 4. Charles.P.Jones, “Investments: Analysis and Management”,John Wiley & Sons,Inc.9thEd. 5. Francis. J.C. & Taylor, R.W., “Theory and Problems of Investments” , Schaum’s Outline Series, McGraw Hill 6. Herbert. B. Mayo, “Investments: An Introduction”,Thomson–SouthWestern.9thEd. 7. Peter L. Bernstein and Aswath Damodaran, “Investment Management”, Wiley Frontiers in Finance. 8. DhaneshKhatri,“SecurityAnalysisandPortfolioManagement”,2010, Macmillan Publishers. 9. SudhindraBhat,“SecurityAnalysisandPortfolioManagement”,2009, Excel Books. 10. Preeti Singh, Investment Management, 2010, HPH, 17th Revised Edition. 11. Stephen A. Ross, Randolph Westerfield, and Jeffrey Jaffe, “Corporate Finance”, TMH. 12. S. Chand “Investment Management: Security Analysis & Portfolio Management”. 13. S. Kevin, “Analysis and Portfolio Management”, PHI. 14. Punithavathy Pandian, “Security Analysis and Portfolio Management”, Vikas Publishing House 15. Donald E. Fisher and Ronald J. Jordan: “Securities Analysis and Portfolio Management”, Prentice Hall. 16. Graham &Dodd, “Security Analysis and Portfolio Management”, McGraw Hill. 17. Jack Clark Francis, “Investment”, TMH, New Delhi.  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 MASTER OF BUSINESS ADMINISTRATION (MBA) SYLLABUS SEMESTER-IV PAPER CODE – MB304-F-II Discipline Specific Elective Course: BANKING AND INSURANCE Course Objectives: 1. To provide an overview of the structure of banking and insurance business in India. 2. To describe the products and services in Banking and Insurance 3. To highlight the regulatory changes and innovations in the Banking and Insurance sectors. 4. To prepare students for career opportunities in banking and insurance Course Outcomes: After studying this course the student will be able to 1. Learn about the performance of banks in India 2. Learn about the sources and uses of bank funds 3. Understand the role and importance of insurance, its types, principles, and regulation 4. Understand the latest innovations in banking system Unit-I: Introduction to Banking Structure of Indian Banking system- scheduled commercial banks, foreign banks; commercial banks versus payment banks; Types of banking –universal banking, wholesale banking, private banking, retail banking; Evolution of Banking in India-nationalization, banking reforms: financial intermediation by banks; Role of commercial banking and economic development.RBI, Banker- Customer relationship. Functions of a Bank, Banking Sector and organization of Banks: Different types of accounts. Various services offered by banks, Sources of risk in banks; Analyzing banks' financial statements Unit-II: Uses of Bank Funds Features or Bank Credit, Different types of accounts. Steps to be followed in the assessment of creditworthiness or a prospective borrower, The credit process and management, Different types of loans and their features, Loan Pricing: The basic model, pricing of fixed & floating rate loans, cost- benefit loan pricing, Customer Profitability Analysis, NPAs:- concept of gross and net NPAs, causes, implications & recovery of NPAs. Priority sector lending. Unit-III: Regulation and Innovations in Banking System Regulation of Bank Capital: The need to regulate Bank Capital, Concept of Economic Model, Concept of Regulatory Capital, Basel Accords I, II and III: Banking innovations: - Core Banking Solution, Retail Banking-Products & Services - Nature, Scope, Future and Strategies, Plastic Money, National Electronic Funds Transfer, ATM, Mobile Banking, M- Wallets, Net Banking; Bancassurance; Payment & Settlement systems in Banks-Clearing and Gateways.  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 Unit-IV: Introduction to Insurance Definition and nature of Insurance, Role and importance of Insurance, History and Development of Insurance, Risk Management and the Role of Insurance, Features of insurable risk; Principles of insurance; Legal aspects of Insurance Contract, Functions of Insurers, Types of Insurers, Reinsurance, Prospects of Insurance Companies, Overview of IRDA. Unit-V: Life Insurance and General Insurance The concept of Life Insurance, Life Insurance Products-Traditional and Market Related, Pension Plans, Group Insurance, Insurance for the under privileged; Tax treatment of Life Insurance; Claims settlement, Distribution channel Marketing intermediaries; General insurance types - Health and accident, Motor, Fire, Credit and crop. Suggested Books: 1. Introduction to Banking, Vijayaragavan Iyengar, Excel Books, 2009. 2. Banking and Insurance, O.P.Agarwal,Himalaya Publishing, 2010. 3. Bank Management & Financial Services, Peter.S.Rose & Sylvia. C. Hudgins, Tata McGraw Hill2010, 7th Edition. 4. Bank Financial Management, IIBF, Macmillan 2010. 5. Management of Banking & Financial Services, Padmalatha Suresh & Justin Paul, Pearson, 2nd Edition. 6. Fundamentals of Risk & Insurance, Emmett J. Vaughan & Therese M. Vaughan, Wiley,India Edition 2003, 9th Edition. 7. Indian Insurance-A Profile,H. Narayanan,JaicoPublishingHouse,2008. 8. Risk Management&Insurance,S.Arunajatesan,T.R.Viswanathan,MacMillan2009. 9. Introduction to Risk Management& Insurance, Mark. S.Dorfman, Prentice-Hall of IndiaPrivate Limited-2007, 8th Edition 10. Insurance-Principles and Practice,M.N.MishraandS.B.Mishra,S.Chand,16' hEdition. MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 SEMESTER-III Paper Code – MB 304 – M – I Discipline Specific Elective Course: MARKETING ENGINEERING Course objectives: 1. Acquainting the readers with modeling of market variables using a wide variety of models 2. Use of market segmentation and perceptual maps to provide an insight into marketing strategy analysis 3. Use of forecasting models to measure demand and market response modeling 4. To gain an insight into quantitative and qualitative response models and their role in strategic analysis 5. To help understand how modeling can be used in advertising decision making andpricing analysis Course Outcomes: 1. Understand the relevance of modeling in marketing for logical judgment 2. Appreciate the business and economic lifetime value of marketing engineering 3. Be well versed with the various models, both qualitative and quantitative in marketing engineering 4. Understand the relevance of using modeling in marketing as a decision making tool 5. Learn the importance of marketing engineering as a strategic marketing analysis tool Unit – I: Introduction to marketing engineering models Marketing Engineering Approach, Key Concepts of Marketing Engineering (ME) Model, Verbal, Model, Box and Arrow Model, Response Model, Mathematical Model, Models Vs Judgments, Trial / Repeat Model, Marketing Decision Environment, Tools for Marketing Engineering , Business Value of Marketing Engineering, Customer Value, Value in Use Assessment, Economic Life Time Value, Approaches to Measure Customer Value. Unit – II: Functions of marketing engineering Segmentation, Targeting, Positioning-Traditional Segmentation, Targeting, Positioning through Brand Linkages, Perceptual Maps, Preference Maps, Limitations of Perceptual and Preference Map Forecasting Methods – Judgemental Method, Market and Product Analysis Method, Time Series Methods, Causal Methods, Product Life Cycle, New Product Forecasting Models – The Bass Model Bases Model, Selection of Forecasting Methods. Unit – III: Overview of response models Market Response Models: Concept of a Response Model, Response Models – Aggregate Response Model, Individual Response Models, Shared Expenditure Models, Qualitative Response Models.  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 Unit – IV: Advanced marketing engineering models Strategic Market Analysis, Strategic Marketing, Decision Making, Advertising Budget Model, Rao & Miller Model, Ad budg model, the Full Model, Advisor Model, Media Decisions, Steps in Ad design Adcad systems, Syntex Approach. Unit –V: Price and promotion models Geo-demographic analysis, Gravity Model, Pricing Models, Differential Pricing, Competitive Bidding Bases for Differential Pricing, Revenue Management Process, Promotional analysis. Promotional Effects, Promotional types and targets, Promotional Effects Model. Suggested Readings: 1. Gary L Lilien, Arvind Rangaswamy, Arnaud De Bruyn, “Principles of Marketing Engineering “ 2005, P H I. 2. Gary L Lilien, Philip Kotler, Sridhara Moorthy, “Marketing Models “ ,2005,P H I 3. Gary L Lilien, Arvind Rangaswamy “Marketing Engineering “, 2006 Trafford Publishing. 4. Paul W Farris, Neil T Bendle, Phillip E. Pfeifer, David J. Reibstein, “ Marketing Metrics”, 2010 Wharton School Publishing  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 5. SEMESTER-III Paper Code–MB304–M - I I Discipline Specific Elective Course: ADVERTISEMENT AND RETAIL MANAGEMENT Course Objectives: 1. To sensitize students on various dimensions of the promotion mix 2. To help gain an understanding of the role of advertising in marketing 3. To explore the various elements relating to an effective advertising strategy 4. To introduce the concept of organized retailing 5. To help understand the various functions & roles of retailing in India 6. Course Outcomes: After reading this course you should be able to; 1. Understand the importance of advertising in the marketing mix 2. Establish the importance of creativity in an ad campaign 3. Determine the comparative importance of organized retailing sector vis-a- vis unorganized sector 4. Compare the functions and performance of organized retail sector to others 5. Determine the role of other functional areas of marketing as key drivers to the retail sector Unit-I: Introduction to Retail Advertising – Role in promotion mix, Objectives of advertising, Creativity in advertising, Ad-copy, Creative strategy & process – Implementation & evaluation, DAGMAR, Types of ad appeals, Ad budget – Establishment & allocation, Budgeting approaches Unit- II: Ad Media Selection Media planning, Deciding media objectives – Media strategy, Media mix, Ad reach Vs. Frequency, Evaluation of media, Internet and interactive media, Role of technology in media, Media planning, Role of Technology in media planning, Measuring ad effectiveness, Copy testing Unit – III: Retail Management Introduction to organized retailing, Trends in retail, Types of retail format, Behaviour of organized retail markets, Objectives and function of retailing, retailing in India MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 Unit- IV: Retail Trends Retailing in rural India, Geographic spread of Indian retail sector, Organized & unorganized, Types of retail formats, Retailing in services sector, International retailing, Cultural challenges in International retail, Role of MNC’s Unit – V: Retail Issues & Changes CRM in retail, Retail pricing strategies – Key drivers, Merchandising management, Store management, visual merchandising – Logistics management, Developing retail CRM programmes, Legal & ethical concerns in organized retail Suggested Readings: 1. Aaker, David A, Advertising Management 4th edition, PHI 2. Bajaj Tuli Srinivatsava , Retail Management, 3rd Edition, Oxford Publication 3. Belch, George E and Blech, Michael A, Advertising and promotion, Tata McGrawHill, 4. Ogilvy David, Ogilvy on Advertising , Longeman, London 5. Chunawalla, S.A., Advertising, Sales and Promotion Management HimalayaPublishing House. 6. Mohan, Mahendra, Advertising Management, Tata McGraw Hill 7. Levy & Weitz, Retailing Management, Tata McGraw Hill 8. Bary Berman & Evans, Retail Management- A Strategic Approach, Pearson Education 9. Akileshwar Pathak, Legal Aspects of Business, Tata McGraw Hill 10. Nicholas Alexander, International Retailing, Blackwell Basin Publishers Ltd 11. Dr. Harjith Singh, “Retail Management: A Global Perspective, Texts and Cases” S. Chand 12. S.A. Chanuwalla and KC. Sethia, “ Foundations of Advertising- Theory and Practice”, HPH  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 SEMESTER-III Paper Code – MB 304 – H R – I Discipline Specific Elective Course: COMPENSATION MANAGEMENT Course Objectives: 1. To demonstrate various perspectives of compensation management 2. To provide thorough knowledge of planning and administering compensation in different sectors. 3. To understand the nature of executive and international compensation 4. To list various fringe benefits and Voluntary Retirement Schemes 5. Determine the nature and management of Executive compensation Course Outcomes: 1. Understand the fundamental concepts and theories of compensation. 2. Recognize the importance of compensation strategy. 3. Analyze, integrate, and apply the knowledge of administering wages in different sectors according to the different wage laws. 4. Comprehend the employee benefits and services 5. Appreciate the advancements in managing compensation at global level. UNIT I: Fundamentals of Compensation Concept of Compensation; Different perspectives of Compensation – Stakeholders and determinants of compensation; Compensable Factors; Wage Differentials and Types of Compensation – Base pay, Variable Pay, Benefits, Incentives; The concepts of Minimum wage, Fair wage, Living wage, Money and real wages; Wage Theories – Macro and Micro. UNIT II: Compensation Planning and Employee Contributions Developing a total Compensation Strategy and Pay Roll Management System – Competitive Advantage –Compensation Structure - Wage and Salary surveys, the wage curve, Pay grades and Rate ranges, Preparing Salary matrix; Compensation management’s association with Employee Motivation, Job design and Job evaluation; Performance-related compensation, Individual and team-based compensation. UNIT III: Wage Administration Wage Administration, Wage Policy and Wage Legislation in India - The Minimum Wages Act, 1948. The Payment of Wages Act, 1936. The Payment of Bonus Act, 1965. The Equal Remuneration Act, 1976. The Payment of Gratuity Act, 1972. The Employees’ Provident Fund and Miscellaneous Provisions Act,  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 1952; Wage Structure in different Sectors – in Central Government, in State Government, in PSEs and in Nationalised Banks; Wage Boards - structure, scope and functions – Pay Commissions– Compensation Committees; Compensating contingent employees. UNIT IV: Employee Benefits and Services Legally required and Discretionary employee benefits; Employee services; Designing, Planning and Administration of benefits program; Totally integrated employee benefits; Fringe Benefits and Voluntary Retirement Schemes. UNIT V: Executive and International Compensation Nature and management of Executive compensation; Executive Compensation theories – Agency theory, tournament theory and Social comparison theory. International Compensation - Design and Approaches to International remuneration with special reference to expatriates and the remuneration of third country nationals. Challenges of international compensation Suggested Readings: 1. Joseph J. Martocchio- Strategic Compensation- 3rd Edition 2. Dr. Pradeep Kumar Das, Dr. Madan Chettri and Ms. Roshni Tamang., Compensation Management, Lulu Publication, 2021, 1st Edition. 3. Tapomoy Deb, Compensation Management – Texts and Cases, Excel Books, 2009, 1st Edition. 4. S. K. Bhatia, New Compensation Management in Changing Environment – Managerial Remuneration and Wage & Salary Administration, A Professional Manual, Deep and Deep Publications Pvt. Ltd., 2009, 3rd Edition. 5. R.C. Sharma and Sulabh Sharma, Compensation Management, Sage Publications, 2019, 6. Dr.Kanchan Bhatia,” Compensation Management”, HPH 7. Peter T.Chingos, “Paying for Performance: A guide to Compensation Management, 2nd edition, Wiley Publications. 8. Milkovich, Newman & Gerhart, Compensation, Tata McGraw Hill, 2011, 10th Edition 9. Richard I. Henderson, Compensation Management in a Knowledge-Based World, Pearson Education, 2009, 10th Edition. 10. B D Singh, Compensation and Reward Management, 2008, Excel Books. 11. Dr. Vinay Ojha, “Compensation and Reward Management”, 2019, 7th Edition. 12. Luis R. Gomez-Mejia & Steve Werner, Global compensation - Foundations and perspectives Routledge, 2008. 13. Mousmi S. Bhattacharya & Nilanjan Senguupta, Compensation Management, Excel Books, 2009, 1st Edition. 14. Dipak Kumar Bhattacharya Compensation Management- Oxford University Press, 2015 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 SEMESTER-III Paper Code – MB 304 – H R – I I Discipline Specific Elective Course: INDUSTRIAL RELATIONS AND LABOUR LAWS Course Objectives: 1. Ident ify various actors as part of the industrial relations such as the state, ILO and trade unions 2. Understand industrial relation issues labour laws, and its implications. 3. Critically analyze reforms in labour legislation over labour codes. 4. Characterize labor legislation in India 5. Assess various labor legislation acts and laws Course Outcomes: 1. Gain a comprehensive understanding of Industrial relations in the wake of economic reforms. 2. Analyze industrial disputes and make a framework for resolution of such disputes. 3. Understand the role of trade unions and generate alternate decision making. 4. Appreciate Labour laws related to labour welfare, social security and other protective laws towards women labour, migrant labour and contract labour 5. Appraise salient features of Welfare and security legislations for organized and unorganized workers in India Unit – I: Industrial Relations Industrial relations- Meaning, Concept and objectives; Changing roles of actors - Workers, Management & Government in industrial relations; Approaches to Industrial Relations - System approach (Dunlop’s), Social Action Approach, input – output Approach; Conditions for good Industrial Relations, Economic Reforms and status of IR in India, Industrial Relations code 2020. Unit – II: Industrial Disputes and Resolution Management of Discipline - The Industrial Employment (Standing Orders) Act, 1946; Industrial Disputes - Meaning, nature, causes, extent and methods of settling industrial disputes; Industrial Disputes Act, 1947; Alternate Dispute Resolution Strategies - Collective Bargaining, Negotiation, Conciliation/Mediation, Adjudication and Voluntary Arbitration; Management of Industrial Cooperation - Labour Management co-operation, Workers’ Participation in Management and Industrial Democracy.  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 Unit – III: Trade Unionism: Historical & Legal Framework Trade Unionism - Objectives and Functions of Trade Unions; Trade Union Movement in India - History and growth of Trade Union in India – Trade Unions in Pre and Post – independence Period; Trade Unions Act, 1926; Challenges of Trade Unions in India, Changing industrial environment and Role Trade Unions in Globalized economy. Unit – IV: Labor Legislation In India (Part-1) Labour Legislation - History and growth of labour legislation in India; International Labour Organization (ILO) – Activities of ILO, Impact of I.L.O. on Indian Labour standards; Labour Welfare and Social Security – Meaning, Concept and Principles of Labour Welfare, Approaches to Labour Welfare, Indian Constitution & Labour Welfare and National Commission on Labour recommendations on Labour Welfare; Meaning, Evolution, institutional growth and need of social security and concept of employer's Liability; Salient features of Welfare and security legislations for organized and unorganized workers in India, Code on Social Security, 2020; Unit – V: Labor Legislation In India (Part-2) Women and Labour law - The Sexual Harassment of Women at Workplace (Prevention, Prohibition and Redressal) Act, 2013, Supreme Court verdict in Vishaka Versus State of Rajasthan case; Protective Labour Legislation in India – Inter State Migrant Workmen (Regulation of Employment & conditions of Service) Act, 1979; Salient features of Occupational safety, Health and Working Conditions code, 2020; Contract Labour (Regulation & Abolition) Act, 1970; Labour Law reforms initiative in India – The Code on Wages, 2019; The Occupational Safety, Health and Working Conditions Code, The Code on Social Security, The Industrial Relations Code. Suggested Readings 1. New Labour and Industrial Laws, 2020, Taxmann Publications, New, Delhi. 2. Mishra, SN, Labour and Industrial Laws, 2018, Central Law Publications. 3. Ghosh, P and Nandan, S, 2015, Industrial relations and Labour Laws, Mc Graw Hill Publishers. 4. Goswami, V.G., 2015, Labour and Industrial Laws, Allahabad, Central Law Agency 5. Srivastava, SC, 2012, Industrial Relations and Labour Laws, Vikas Publications, New Delhi, 6. C.S Venkata Ratnam, “Industrial Relations”, 2009, Oxford University Press, New Delhi. 7. S.C. Srivatsava, “Industrial Relations and Labour Laws, 8th eition, S. Chand Publications 8. Sharan, “ Industrial Relations and Labour Laws at Glance, Shroff Publications MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 9. Sukomal Sen, 1997, “Working Class in India, History of Emergence and Movement (1830- 1990)”, National Book Agency, Kolkata. 10. Srivastava, S.C, “Industrial Relations and Labour Laws”, 5th Rev., Vikas PublicationHouse, New Delhi, 2006 11. Singh B.D, 2008, “Industrial relations and labor laws”, Excel books. 12.P.K. Padhi, 2009, “Labour and Industrial Laws”, PHI Learning Pvt. Ltd. MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 SEMESTER-III Paper Code – MB 304 – E - I Discipline Specific Elective -Entrepreneurship Course: PROJECT MANAGEMENT AND BUSINESS PLAN Course Objectives: 1. To familiarize the students with the mechanics of appraisal and evaluation of projects. 2. To understand the concept of SCBA 3. Write a comprehensive Business Plan 4. List out various project financing methods 5. Describe PERT and CPM forms of project management Course Outcomes: 1. Identify Forecast of cash flows 2. List out various aspects involved in Preparation of Business plan with all inputs 3. Characterize applications of network techniques of project management 4. Predict project management outcomes 5. Design time and cost over runs in project management UNIT-I: Introduction Concept of Project: Characteristics and importance of Projects – Project development cycle - Types of projects - Risk-return trade off, Identification of investment opportunities: Sources of new project ideas - Preliminary screening of projects, Feasibility Studies and Reports: Broad aspects of appraisal – Market feasibility, Technical feasibility, Operational feasibility, financial feasibility. UNIT-II: Feasibility Appraisal a) Market Appraisal: Market and demand analysis - Market survey - Demand forecasting - Sales projections. (b) Technical Appraisal: Issues involved in technical feasibility – Production technology - Materials and inputs - Plant capacity - Site selection – Plant layout – Site preparation - Civil works and structures - Details of machines and equipment- Specification and cost determination. (c) Operational Appraisal: Heads of cost - Estimates of cost of production - Break even point - Economics of working - Profitability. UNIT-III: Business Plan Financial Appraisal: (a) Cost of project and means of financing (b) Estimation of cash inflows - Basic principles of estimation (c) Risk analysis in capital budgeting, certainty equivalent, standard deviation, sensitivity analysis etc. (d) Writing a Business Plan MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 UNIT-IV: Project Financing & SCBA a) Social Cost Benefit Analysis: Rationale of SCBA - Approaches to SCBA in India. (b) Financing Projects: Appraisal procedures and practices of financial institutions -Financial statements required for project financing UNIT-V: PERT & CPM a) Project Implementation: Network techniques - Critical path - Project Crashing - Time and cost over runs. PERT and CPM - Project management - Forms of organization – Project planning and control. Suggested Readings: 1. Project Appraisal: A Third World View Point: UNID Publications - 1996. 2. Project Evaluation and Management: M.K.Singh. 3. Projects, Preparation, Appraisal and Implementation: Prasanna Chandra, TMH, New Delhi 4. Project Financing: H.P.S. Pahwa. 5. Clifford. F. Gray, Erik. W. Larson: Project Management, the Managerial Emphasis, McGraw Hill - 2000. 6. Mike McKeever, How to Write a Business Plan  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 Paper Code – MB 304 – E - I I Discipline Specific Elective Course: INNOVATION AND DESIGN THINKING Course Objectives: 1. To understand the importance and process of Innovation. 2. To delve deep into the concept of design thinking and its practical application in a business context. 3. Utilize design thinking to identify problems, generate creative solutions, and implement impactful business innovations. 4. Assess ideation phase and test and validate prototyping 5. Formulate design thinking for business impact Course Outcomes: 1. Inculcate the concepts of creative thinking, design thinking and innovation. 2. Develop the students as a good designer by imparting creativity and problem- solvingability 3. Implement creative and design thinking to come up with an effective innovation. 4. Identify problems and apply design thinking to come up with solutions. 5. Design thinking to develop innovative products that bring business impact. Unit 1: Introduction to Innovation Meaning and differences innovation and creativity, Characteristics, Importance, Principles of Innovation, Process of Innovation, Types of innovation, strategic advantages of innovation, innovation adoption and diffusion model. Unit 2: Innovation in management Macroscopic view of innovation, approaches to innovation, assumptions and barriers in innovation, push and pull innovation, TRIZ Theory, SCAMPER Technique, SWOT analysis, organizational aspects of innovation, success factors in innovation management. Unit 3: Fundamentals of Design Thinking New Product Development: New product life cycle, linking engineering, technology and management for innovation, innovation platform, industrial design concepts for a product. Introduction to design thinking: principles, stages, and key methodologies Emphasis on the human-centered approach to design thinking, The importance of empathy in understanding customer needs and experiencesTechniques to define problems in a user centric manner  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 Unit 4: Ideation, Prototyping, and Testing Understanding the ideation phase: Techniques to stimulate creativity and brainstorminnovative solutions Introduction to prototyping: Principles, methodologies, and hands-on exercises, The role of testing in design thinking: Techniques to test prototypes and validate ideas effectively Interpreting feedback and refining the solution: Iteration process in design thinking Case studies demonstrating successful ideation, prototyping, and testing stages Unit 5: Implementing Design Thinking for Business Impact Tools for design thinking, The transition from design thinking to implementation in the business context -How to use design thinking to develop innovative products and services - Strategies for scaling design thinking in an organization and maintaining an innovative culture - Design thinking's role in driving business growth and transformation - design thinking and innovation for sustainability - Case studies of innovative products developed through design thinking highlighting the business impact. Suggested Books: 1. John.R. Karsnitz, Stephen O’Brien and John P. Hutchinson, “Engineering Design”, Cengage learning (International edition), second edition, 2013. 2. Roger Martin, "The Design of Business: Why Design Thinking is the Next Competitive Advantage", Harvard Business Press, 2009.Product Design and Development- Karl T Elrich- sixth edition-McGraw Hill publications 3. Hasso Plattner, Christoph Meinel and Larry Leifer (eds), "Design Thinking: Understand – Improve- apply” Springer, 2001. 4. Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, HarperCollins Publishers Ltd 5. Idris Mootee, Design Thinking for Strategic Innovation, John Wiley & Sons Inc 6. Brenda Laurel, Design Research methods and Perspectives, MIT press 2003 7. Yves Pigneur, Alexander Osterwalder, Business model generation: A handbook for visionaries, game changers and challengers, Wiley 8. Don Norman, "The Design of Everyday Things, Basic Books 9. Todd, Zaki Warfel, "Prototyping: A Practitioner's Guide," Rosenfeld Media 10. Eric Ries, "The Lean Startup: How Today's Entrepreneurs Use ContinuousInnovation to Create Radically Successful Businesses," Currency 11. Michael G Luchs, K Scott Swan, Abbie Griffin, Design Thinking, WILEY 12. Thomas Lockwood, Design thinking Integrating Innovation, Customer Experience, and Brand Value, Allworth Press MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 PaperCode–MB304–S - I Discipline Specific Elective DATA BASE MANAGEMENT SYSTEMS Course Objectives: 1. The objective of the course is to present an introduction to database management systems, with an emphasis on how to organize, maintain and retrieve - efficiently, and effectively - information from a DBMS. 2. To explain basic database concepts, applications, data models, schemas and instances. 3. Describe the basics of SQL and construct queries using SQL. 4. Use the basics of SQL and construct queries using SQL in database creation and interaction. 5. Analyze and Select storage and recovery techniques of database system. Course Outcomes: 1. Apply the basic concepts of Database Systems and Applications 2. Design a commercial relational database system (Oracle, MySQL) by writing SQL using the system. 3. Appraise Database design and to familiarize issues of concurrency control and transaction management in DBMS 4. Develop an understanding Database recovery Authentication, Authorization and access control. 5. Assess and appraise SQL concepts and its applications Unit-1: Database System Architecture and Data Models Data Abstraction, Data Independence, Data Definition Language (DDL), Data Manipulation Language (DML), Entity-relationship model, network model, relational and object oriented data models, integrity constraints, data manipulation operations. Unit-2: Relational Query Languages and Relational Database Design Relational algebra, Tuple and domain relational calculus, SQL3, DDL and DML constructs, Open source and Commercial DBMS - MYSQL, ORACLE, DB2, SQL server. Unit-3: Query Processing and Optimization and Storage Strategies Evaluation of relational algebra expressions, Query equivalence, Join strategies, Query optimization algorithms, Indices, B-trees, hashing.  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 Unit-4: Transaction Processing and Database Security Concurrency control, ACID property, Serializability of scheduling, Locking and timestamp based schedulers, Multi-version and optimistic Concurrency Control schemes, Database recovery Authentication, Authorization and access control. Unit-5: SQL and PL/SQL Concepts Basics of SQL, DDL,DML,DCL, structure – creation, alteration, defining constraints – Primary key, foreign key, unique, not null, check, IN operator, aggregate functions, Built-in functions –numeric, date, string functions, set operations, sub-queries, correlated sub-queries, join, Exist, Any, All , view and its types., transaction control commands Suggested Books: 1. “Database System Concepts”, 6th Edition by Abraham Silberschatz, Henry F. Korth, S. Sudarshan, McGraw-Hill. 2. “Fundamentals of Database Systems”, 7th Edition by R. Elmasri and S. Navathe, Pearson 3. “An introduction to Database Systems”, C J Date, Pearson. 4. “Modern Database Management”, Hoffer, Ramesh, Topi, Pearson. 5. “Principles of Database and Knowledge – Base Systems”, Vol 1 by J. D. Ullman, Computer Science Press. MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 PAPER CODE – MB 304 –S-I Course: DATABASE MANAGEMENT SYSTEMS - Practical Syllabus Note: Student is required to submit a document showing the database as per their questions Experiment 1: Student should decide on a case study and formulate the problem statement. Experiment 2: Conceptual Designing using ER Diagrams (Identifying entities, attributes, keys and relationships between entities, cardinalities, generalization, specialization etc.) Experiment 3: Converting ER Model to Relational Model (Represent entities and relationships in Tabular form, Represent attributes as columns, identifying keys) tables created from ER Model. Experiment 4: Normalization -To remove the redundancies and anomalies in the above relational tables, Normalize up to Third Normal Form Experiment 5: Creation of Tables using SQL- Overview of using SQL tool, Data types in SQL, Creating Tables (along with Primary and Foreign keys), Altering Tables and Dropping Tables Experiment 6: Practicing DML commands- Insert, Select, Update, Delete Experiment 7: Practicing Queries using ANY, ALL, IN, EXISTS, NOT EXISTS, UNION, INTERSECT, CONSTRAINTS Experiment 8: Practicing Sub queries (Nested, Correlated) and Joins (Inner, Outer and Equip). Experiment 9: Practice Queries using COUNT, SUM, AVG, MAX, MIN, GROUP BY, HAVING, VIEWS Creation and Dropping. Experiment 10: Practicing on Triggers - creation of trigger, Insertion using trigger, Deletion using trigger, Updating using trigger Experiment 11: Procedures- Creation of Stored Procedures, Execution of Procedure, and Modification of Procedure. Experiment 12: Cursors- Declaring Cursor, Opening Cursor, Fetching the data, closing the cursor Experiment 13: Creating forms and working with different objects, Graphics and reports. Experiment 14: To create a table, alter and drop table. Experiment 15: To perform select, update, insert and delete operation in a table. Experiment 16: To make use of different clauses viz where, group by, having, order by, union, intersection, set difference. Experiment 17: To study different constraints. [SQL FUNCTION] Experiment 18: To use oracle function viz aggregate, numeric, conversion, string function. Experiment 19: To understand use and working with joins. Experiment 20: To understand use and working of sub-queries.  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 Paper Code–MB304–S - I I Discipline Specific Elective Course: BUSINESS ANALYTICS Course Objectives: 1. The objective is to provide knowledge of data science 2. To provide basic statistical tools 3. State the importance of data in current business scenario 4. To develop contingent business models for better analysis 5. Demonstrate ability to Interpret data using R program Course Outcomes: 1. Describe data as a tool for business analysis 2. Apply data visualization techniques for businesses 3. Evaluate Micro metrics to identify data gaps 4. Design business models that help in better decision making 5. Develop, manage and manipulate data Using R program Unit – I: Introduction to Business Analytics Definition of Business Analytics, Categories of Business Analytical methods and models, Business Analytics in practice, Big Data - Overview of using Data, Types of Data- Business decision modeling. Unit – II: Descriptive Analytics Overview of Description Statistics (Central Tendency, Variability), Data Visualization - Definition, Visualization Techniques – Tables, Cross Tabulations, charts, Data Dashboards using Advanced Ms-Excel or SPSS. Unit – III: Predictive Analytics Trend Lines, Regression Analysis – Linear & Multiple, Predictive modeling, forecasting Techniques, Data Mining - Definition, Approaches in Data Mining- Data Exploration & Reduction, Data mining and business intelligence, Data mining for business Classification, Association, Cause Effect Modeling. Unit – IV: Prescriptive Analytics Overview of Linear Optimization, Non Linear Programming Integer Optimization, Cutting Plane algorithm and other methods, Decision Analysis – Risk and uncertainty methods - Text analytics Web analytics.  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 Unit – V: Programming Using R R Environment, R packages, Reading and Writing data in R, R functions, Control Statements, Frames and Subsets, Managing and Manipulating data in R. Suggested Books 1. Camm, Cochran, Fry, Ohlmann, Anderson, Sweeney, Williams - Essentials of Business Analytics, Cengage Learning. 2. James Evans, Business Analytics, Pearson, Second Edition, 2017. 3. Albright Winston, Business Analytics - Data Analysis - Data Analysis and Decision Making, Cengage Learning, Reprint 2016. 4. Sahil Raj, Business Analytics, Cengage Learning. 5. Jank Wolfgang, “Business Analytics for Managers”, Springer 6. Prema Alla, Introduction to Data Science Using R, BS Publications 7. Sharaff Aakanksha, Data Science and Its Applications, Taylor & Francis MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 Paper Code – MB 305 CASE STUDY A Case study is a detailed analysis of a person or group or a unit such as corporate division that stresses factors contributing to its success or failure. It is a rich method for investigating and researching a single case. The research questions that can be investigated by case studies include outcome questions, theory-building, pragmatic and experiential or narrative questions. Faculty must choose Case Study for students. They must teach them the methodology of solving Case Study. For evaluating a case presentation/ discussion, the following steps shall be followed: 1. The participants should ensure that they have enough detail to help present an overall assessment as well as a few strengths and weaknesses, with specific examples of each category. 2. The evaluator should observe the reaction to the opening question and check if the choice is a good one to set a base for further discussion. 3. Note down the participant responses as Initiator, Builder, Challenger and Summarizer, etc. 4. Examine the connection across transaction blocks and assess how the overall learning objective is being addressed. 5. Check if the closure is appropriately done and the participants have come up with a decision sheet and involvement sheet. 6. Comment on the students’ preparation and level of engagement at different points in the discussion. 7. Scrutinize the presentation for an overall assessment on the areas to be appreciated, areas of concern, actionable recommendations. MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 Paper Code MB 306 RESEARCH DESIGN A Research Design seminar presentation to be made by the student on the topic chosen for Project Work. A synopsis must be submitted to the college. The Research Design Seminar will consist of 1. Title of the Project. 2. Statement of the problem 3. Introduction 4. Aims and objectives 5. Hypotheses (if any) 6. Research Methodology a. Nature of the study b. Scope of the study c. Data Collection methods d. Tools for analysis e. Chapterization (Name of the chapters) MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 Paper Code MB 307 PROGRESS SEMINAR Students must present their Progress of Research Seminar showing the extent of work done on the Project chosen. A write up on the Progress Work must be submitted to the college. MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 University with potential for Excellence(Accredited by NAAC A+ Grade) Category Graded Autonomy by UGC IV -SEMESTER  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 MASTER OF BUSINESS ADMINISTRATION MBA Year-II Semester–IV HPW Max Marks Course Code Course Title Nature Credits (Th+Tu+P) (CCE+ESE) Business Policy and Strategy MB401 Core 4 4Th + 1 Tu 40+60 Logistics and Supply Chain MB402 Management Core 4 4Th + 1 Tu 40+60 MB403 Business Intelligence Core 4 3Th + 2P 40+40 +20P Finance MB404-F-III Financial Risk Management Elective 5 4Th + 1 Tu 40+60 MB404-F-IV International Finance Elective 5 4Th + 1 Tu 40+60 Marketing MB404-M-III Buyer Behaviour Elective 5 4Th + 1 Tu 40+60 MB-404-M-IV Services and Digital Marketing Elective 5 4 Th + Tu 40+60 Human Resources MB404-HR-III Leadership and Change Elective 5 4 Th + 1Tu 40+60 Management MB404-HR-IV Performance Management Elective 5 4 Th + 1 Tu 40+60 Entrepreneurship MB404-E-III Technology for Elective 5 4 Th + 1 Tu 40+60 Entrepreneurs MB404-E-IV Social Entrepreneurship Elective 5 4 Th + 1 Tu 40+60 Systems with Business Analytics MB404-S-III Data Visualization Elective 5 3 Th + 2 P 40+40+20P MB404-S-IV Data Mining for Business Elective 5 4 Th +1 TU 40 + 60 Dissertation MB405 1 25 Final Presentation MB406 2 50 Viva Voce during Final MB407 1 25 Presentation Semester Credits 26 600 Total Credits at the end of IV Semester 102 2400 MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 SEMESTER-IV PAPER CODE-MB 401 Course: BUSINESS POLICY AND STRATEGY Course Objectives: I. To impart key strategic business skills to the learners 2. To make the student learns about business environment 3. Toexposethestudenttowardsvariouspracticalapproachesofstrategyformulation 4. To provide Industry analysis to the learners 5. To build understanding of the nature of dynamics of strategy implementation process Course Outcomes: I. The students develops higher level skills in strategic business areas 2. The student outlook changes towards business environment 3. They are exposed to practical problems of strategy formulation 4. The students attains the knowledge about Industry and market 5. The students critically analyze the internal and external environment of business Unit-I: Introduction to Strategic Management Business Definitions, Business Objectives, Types of Businesses, Strategic Planning, Planning Process, decision making, Strategy definition, Establishing Corporate direction, Vision, Mission And Object ives – Strategic Intent – Strategic Management & Process, A Model of Strategy and And Elements used in strategic positioning – Strategic choice and Strategic action. Unit-II: Environmental Appraisal Environmental scanning, Introduction, Demographic, Social and Cultural environment, Technological environment, Economic Environment, Political environment, Natural Environment and Industry analysis, Portfolio Analysis, BCG, GE and Add Little Models For understanding Competitive position, S W O T Analysis, Porter’s Competitive Advantage, Value chain Analysis – Core Competencies and Capability building Strategies. Unit-III: Strategy Formulation Business Strategies: Business Level Strategy, Strategy formulation, Situation Analysis, Growth Strategies, Offensive strategies, Defensive strategies, Generic Strategies, Industry Life Cycle Analysis, Emerging Industries, Maturing Industry, Fragmented Industry, Strategy For Leaders, Challengers, Followers and Niches – Managing Business Crisis. MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 Unit-IV: Alternative Strategies Strategy analysis and Choices, Strategy Alternatives, Corporate level international strategy, Creating Value through Intensive Growth strategies, Integration Strategies, Diversification Strategies, Mergers & Acquisitions – Strategice Alliances – Outsourcing Strategies, Types of Outsourcing, Benefits, Growth and Drivers of Outsourcing, Managing Strategic Change, Approaches to Organizational Structure, Matching Structure and Strategy with the use of 7s. Unit –V: Strategy Implementation and Control Strategy Implementation: Strategies Evaluation and Control, Social responsibilities of Business, Business Ethics, Corporate Governance, Good Corporate Citizenship, Understanding Environmental Change and Instilling Corporate Culture for Promoting S M A R T approach, Re-Designing Organizational Structures and Controls – Corporate Failures, Mechanism for Strategy control and Evaluation, Types of Strategic Controls – Social and Ethical responsibilities of Corporate Organizations. Suggested Books: 1. Arthur A Thomson Jr, Sitricland “Strategic Management concepts and cases “TATA Mc Graw Hill Company Ltd. Second reprint 2010, New Delhi. 2. Gerry Johnson, Kevan Scholes, Richard Whittington, “Exploring Corporate Strategy”Pearson Education Ltd. United Kingdom Second Edition 2009. 3. P. Subbarao “Business Policy and Strategic Management” Himalaya Publishing House, Revised Edition 2017. 4. Upendra Kachru “ Strategic Management” 2008 Concepts and Cases” 2005, EXCEL BOOKS New Delhi. 5. R.M. Srivastava “Management Policy and Strategic Management – Concepts, Skills and Practices “ 2014 revised edition, H P H, Hyderabad.  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 SEMESTER-IV PAPER CODE-MB 402 Course: LOGISTICS AND SUPPLY CHAIN MANAGEMENT Course objectives: 1. To understand the fundamental operations of logistics and supply chain management. 2. To apply the knowledge and principles of management of cross functional areas for effective Logistics and supply chain management. 3. Define the strategic issues and multi-level linkages in logistics management. 4. Explain the role and importance of transportation in logistics 5. Determine the warehouse and distribution center operations Course Outcomes: 1. Demonstrate a holistic understanding of logistics and supply chain management and the role of Logistics management in SCM 2. Assess the basic drivers that lead to the performance of LSM in effective manner. 3. Evaluate the role of Information Technology and recent trends in making supply chains more efficient. 4. Tabulate the advantages and disadvantages of various modes of transportation 5. Design warehouse operations for a supply chain Unit-I: Logistics Management-Introduction Introduction to logistics, meaning of logistics management, objectives, Evolution of logistics management, concept, functions of logistics management, Role of logistics in supply chain management, difference between logistics and supply chain management, 3PL,4PL Unit-II: Importance of Logistics Management Inbound and outbound logistics, Integrated logistics management, Reverse logistics, Logistics planning and strategy, Role and importance of transportation in logistics, Transportation formats, Factors influencing their choice. Unit III: Supply Chain Management Concept, Objectives and Functions of SCM, Evolution of supply chain with respect to its origin, Conceptual framework, Supply chain strategy and structure, Steps in supply chain management, Drivers enhancing effectiveness of supply chains, Value chain, Value delivery systems  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 Unit-IV: Managing supply chains Bull-Whip Effect, Measures of supply chain performance, Warehousing-Types of warehousing, Warehousing operations, Warehouse Management Systems, Role of Distribution Centers, Supplier integration- Forward integration, Backward integration, Diversification, Global supply chains Unit-V: Recent trends in SCM Role of IT in SCM, Lean Supply Chains, Digital supply Chains, Green Supply Chains, Circular Supply Chains, Agile Supply Chains, FMS, RFID, Bar coding, Trends in supply chain management Suggested Readings: 1. Shah. J, "Supply Chain Management", 2009, 1st Edition, Pearson Education 2. Shridhara Bhat, K “Logistics and Supply Chain Management”, 2017, Himalaya Publishing House. 3. Crandall, Richard E & others, "Principles o Supply Chain Management", 2010, CRC Press. 4.Mohanty, R P and Deshmukh S.G, "Essentials of Supply Chain Management", 2009, 1st Ed Jaico, 5. Chandrasekaran. N, "Supply Chain Management process, system and practice", 2010, Oxford,1stEd. 6. Altekar, V. Rahul, "Supply Chain Management", PHI, 2005 7. Leenders, Michiel R and others, "Purchasing and Supply Chain Management", 2010, TMH. 8. Coyle, J.J., Bardi E.J. Etc., "A Logistics Approach to Supply Chain Management", 2009 Cengage, 9. Ling Li, "Supply Chain Management: Concepts, Techniques and Practices", 2009, 1st Ed Cambridge. 10. Kachru Upendra, "Exploring the Supply Chain Theory and Practice", 2009, Excel books.  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 SEMESTER-IV PAPER CODE -MB 403 Course: BUSINES INTELLIGENCE Course Objectives: 1. To provide an understanding of business intelligence and related concepts 2. To understand the importance data warehousing and Data Mining in the context of technological advancements in data base management 3. To introduce various concepts like Business Performance Management, Business Analytics and Data Visualization and their utility 4. Identify concepts of data mining and its advantages 5. Analyze key indicators for business performance measurement Course Outcomes: 1. Describe the importance of BI as good decision support system in an organization 2. Relate the learner to get a holistic perspective of BI tools 3. Assess theoretical framework for the understanding of data warehousing and data mining 4. Demonstrate a complete understanding of BPM architecture 5. Design and implement critical success factors for business intelligence Unit-I: Introduction to Business Intelligence (BI) Definition, History and Evolution, Styles of Business Intelligence, Benefits of Business Intelligence, Real-time Business Intelligence, Business Intelligence Value chain, Architecture of Business Intelligence. Unit-II: Data warehousing and Data mining Date Warehousing (DWH): - Definition, Characteristics, types,-Date warehousing frame work, Data Warehousing architecture, Alternative architectures, Data ware housing integration, Data ware housing- Development approaches, Real time data warehousing. Data Mining: - Definition, Characteristics, Benefits, Data mining functions, Data mining applications, Data mining techniques and tools. Text mining, Web mining.  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 Unit III: Business Performance Measurement (BPM) Definition, BPM v/s BI, Summary of BPM Process, Performance measurement, BPM methodologies, BPM architecture and applications, Performance dash boards. Unit-IV: Business Analytics and Data Visualization Business Analytics-Definitions, Tools and techniques of BA, Advanced business analytics Business Analytics and Web usage, Benefits and success factors of Business Analytics. Data Visualization: Definition, New direction in Data Visualization, GIS, GIS v/s GPS Unit-V: Business Intelligence implementation and emerging trends Implementing Business Intelligence-Implementation Factors, Critical success factors of Business implementation, Managerial issues related to BI implementation, Business Intelligence and integration -Types, Need, and Levels of Business Intelligence integration. Emerging trends in Business Intelligence implementation, Social networks and Business Intelligence, Collaborative decision making, Reality mining. Suggested Readings: 1. Business Intelligence-A Managerial Approach, Turban, Sharada, Delen, King- Pearson - Second Edition-2014. 2. Decision Support and Business Intelligence Systems -Turban, Aaronson, Liang, Sharada- Pearson, and latest Edition. 3. Successful Business Intelligence, Cindi Howson, McGraw Hill Education-Indian Edition. 4. Business Intelligence- A hands on approach by N. Rajeshwari, 1 st Edition, PHI 5. Ramesh Sharda, Turban E, Business Intelligence and analytics, 10 th Edition, Pearson Books 6. Bernard Marr, “Data strategy” Kogan Page publishing 7. Anoop V K Kumar, “Business Intelligence demystified” 1st edition 2022, BPB publications 8. Jarke M, Fundamentals of Data Warehousing, 2 nd edition Springer India publication 9. Paulraj Ponniah, Data warehousing fundamentals for IT professionals, 2 nd edition , John Wiley books 10. Lather A S, Anil K Saini “Business Intelligence and data warehousing” 2018, Narosa publication  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 SEMESTER-IV PAPER CODE -MB 403 Business Intelligence Lab Syllabus The business Intelligence lab will cover the following syllabus  Introduction to Business Intelligence tools: Tableau and Power BI  Creating interactive dashboards and reports  Data storytelling and communicating insights effectively  Developing a comprehensive BA solution for a real-world business problem Suggested Readings: 1. Ramesh Sharda, Dursur Delen, “ Business Intelligence and Analytics” Pearson Education 2. Prasad R.N., Seema Acharya, “ Fundamentals of Business Analytics” Wiley 3. Albright, Winston, “ Business Analytics – Data Analytics and Decision Making” Cengage Learning  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 SEMESTER-IV Discipline Specific Elective PAPER CODE - MB 404-F-III COURSE: FINANCIAL RISK MANAGEMENT Course Objectives: 1. To understand the concept and types of risk that financial institutions are exposed to. 2. To learn about the measurement and management of risk. 3. To analyze the techniques of risk management - financial and non-financial 4. To develop knowledge about the various instruments of hedging. 5. To develop through knowledge of risk management Course Outcomes: 1. Calculate and compute CaR and VaR values 2. Differentiate between forwards and futures 3. Demonstrate high level of understanding of valuation of swaps and hedging mechanism 4. Assess the intrinsic value of Options using BOPM and BSOPM 5. Evaluate various tools of risk management Unit - I: Introduction The concept of risk, Nature, need and scope of risk. Source, Measurement, identification and evaluation of risk, Types of risk-product market risk and capital market risk, Possible risk events, Risk indicators, Risk management process pre-requisites and fundamentals, Misconceptions of risk, An integrated approach to corporate risk management, Risk management approaches and methods, A comprehensive view of risk in financial institutions, Risk reporting process-internal and external. Unit - II: Measurement and management of risk Value at risk (VaR): The concept, computation, stresses testing, back testing, Cash flow at risk (CaR): VaR and CaR to make investment decisions, Managing risk when risk is measured by VaR or CaR, Non-Insurance methods of Risk Management, Risk avoidance, Loss Control, Risk  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 Retention and Risk Transfer, Asset-Liability Management (ALM)-Evolution & concept, RBI guidelines, Capital adequacy, Management of interest rate risk, Liquidity risk, Credit risk and exchange rate risk. Unit - III: Techniques and tools of Risk Management: Forward contracts and futures contracts The concept of derivatives and types of derivatives, The role of derivative securities to manage risk and to exploit opportunities to enhance returns, Individuals, speculators, hedgers, arbitrageurs and other participants in derivatives market. Forward contracts: Definition features and pay-off profile of forward contract. Valuation of forward contracts, Forward contracts to manage commodity price risk, Interest rate risk and exchange rate risk, Limitations of forward contract. Futures contracts: Definition, Clearing house, margin requirements, marking to the market. Basis and convergence of future price to spot price. Valuation of futures contract, Differences between forward contracts and futures contracts, Risk management with futures, contracts-the hedge ratio and the portfolio approach to a risk-minimizing hedge. Unit - IV: Techniques and tools of risk management: SWAPS Definition, types of swaps, Interest rate swaps, Currency swaps. Interest rate swaps: Mechanics of interest rate swaps, Using interest rate swaps to lower borrowing costs, hedge against risk of rising and falling interest rates. Valuation of interest rate Swaps. Pricing of interest rate swaps at origination and valuing of interest rate swaps after origination. Currency swaps: Types of currency swaps, Valuation of currency swaps. Using currency swaps to lower borrowing costs in foreign country, to hedge against risk of a decline in revenue, to hedge against risk of an increase in cost, to hedge against risk of a decline in the value of an asset, to hedge against risk of a rise in the value of a liability, Pricing of currency swap at origination and valuing of currency swap after origination.  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 Unit - V: Techniques and tools of Risk Management Options, Definition of an option, Types of options: call option, put option, American option and European option. Options in the money, at the money and out of the money. Option premium, intrinsic value and time value of options. Pricing of call and put options at expiration and before expiration. Options on stock indices and currencies. The binominal option pricing model (BOPM): assumptions - single and two period models. The Black & Scholes option pricing model (BSOPM): assumptions and estimation of fair value of call and put option Suggested Books: 1. Dun and Bradstreet, "Financial Risk Management", TMH, Delhi. 2. Paul Hopkins, Kogan Page, "Fundamentals of Risk Management", Institute of Risk Management. 3. Ravi Kumar, "Asset Liability Management", Vision Books Pvt. Ltd. 4. David. A. Dubofsky & Thomas. W. Miller, Jr., "Derivatives Valuation and Risk Management", Oxford University Press. 5. Jean-Philippe Bouchaud and Mark Potters, "Theory of Financial Risk and Derivative Pricing", Cambridge press 6. John C. Hull & Sankarshan Basu, "Options, Futures and Other Derivatives", Pearson Education 7. "Theory and Practice of Treasury and Risk Management in Banks", Indian Institute of Banking and Finance, Taxmann 8. Peter S. Rose & Sylvia C. Hudgins, "Bank Management & Financial Services", Tata McGraw- Hill 9. Rene. M. Stulz, "Risk Management & Derivatives", Thomson Southwestern. TMH. 10. Jayanth Rama Varma, "Derivatives and Risk Management", 11. Don M. Chance &Robert Brooks, "Derivatives and Risk Management Basics", Indian Edition, Cengage Learning 12. M. A. H. Dempster, "Risk Management: Value at Risk and Beyond", Cambridge press. 13. Prakash Yaragol “ Financial Derivates- Text and Cases, Vikas Publishing House 14. Arora R. K, “ Financial Risk Management” , Wiley  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 SEMESTER-IV Discipline Specific Elective PAPER CODE: - MB404 – F-IV Course: INTERNATIONAL FINANCE Course Objectives: 1. To provide an analysis of the evolution of International Financial System. 2. To learn about international banking. 3. To study about the foreign exchange markets. 4. To learn the financial management of MNCs. 5. To understand the international tax environment. Course Outcomes: 1. Differentiate between fixed and floating rates 2. Make calculations relating to foreign exchange rates based on parity theories 3. Assess the financial instruments in international markets 4. Make decisions relating to capital budgeting techniques in an international environment 5. Assess and appraise the International tax environment Unit-I: International Financial System Evolution of international financial system –gold standard, Breton woods standard, floating exchange rate, EMS, currency board, sterilized and unsterilized intervention: international financial markets. Global financial institutions: IMF, Bank for International settlements: International banking – Euro bank, types of banking offices, correspondent bank, representative office, foreign branch, subsidiary bank, offshore bank. International financial instruments- Euro CP, Eurobonds, Foreign bonds, global bonds, euro equity, ADR, GDRs. Unit-II: Foreign Exchange Market Distinctive features and types, Major participants, Participants in foreign exchange market, structure of foreign exchange market in India, Exchange rate mechanism-quotes in spot market and forward market, Triangular arbitrage: nominal effective exchange rate (NEER),Real effective exchange rate (REER), currency derivatives-forwards, Futures, forward rate agreement, options, swaps. Foreign Exchange Management Act, BoP, BoP trends in India, current account convertibility, capital account convertibility, Tarapore Committee Report.  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 Unit-IlI : Exchange Rate Determination & Risk Management Theories of exchange rate behavior, Parity conditions, Purchasing power parity, Interest rate parity. International Fisher effect, Unbiased forward rate theory, International debt crises and currency crises, Asian currency crisis, Greek debt crisis, Risk management in Multinational Corporations, Types of risk-currency risk, Transaction exposure, Translation exposure, economic exposure and assessment, interest rate risk, Country risk assessment, political risk. Financial risk, Risk management through hedging, Natural hedges, hedges with currency derivatives, Forward market hedging options, Market hedge, Money market hedge, Hedging exposure through swaps, other financial and non-financial methods of hedging. Unit-IV: Multinational Corporate Decisions in Global Markets Nature of International finance functions and the scope of International financial management, TFM and domestic FM, Foreign investment decision, Foreign direct investment(FDI)motives, FDI theories, Theory of comparative advantage, OLI paradigm of FDI in India, Modes of foreign investment, Evaluation of overseas investment proposal using NPV and APV, International cash management, Multinational capital structure decision, Cost of capital, International portfolio diversification rationale, barriers, home country bias Unit-V: International Tax Environment Types of taxation, Income tax, withholding tax, value added tax, Tobin tax, tax environment- worldwide approach, territorial approach, Foreign tax credits, tax havens, Organization structure for reducing tax liabilities- Branch and subsidiary income, Payments to and from foreign affiliates, Controlled foreign corporation, netting, offshore financial centers, re- invoicing center, Tax havens; Objectives of taxation -tax neutrality tax equity, Double taxation avoidance, Tax implications of foreign enterprises in India, Taxation of foreign source income in India, Transfer pricing (TP) and tax planning -TP methods, TP rules in India  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 Suggested Readings: l. Eun C.S., Resnick B.G., "International Financial Management", Tata McGraw Hill Education Pvt. Ltd., Special Indian Edition, 2. Levi M., "International Finance", Routledge, Taylor & Francis Group 3. Shailaja G, "International Finance", Orient Blackswan 4. HendrikVandenBerg,"InternationalFinanceandOpenEconomyMacroEconomics"C ambridge 5. Sharan V., "International Financial Management", PHI, 6. Madura J., "International Financial Management", Cengage Learning. 7. Apte P.G., "International Finance", McGraw Hill 8. "Risk Management, Indian Institute of Banking & Finance, Macmillan. 9. Madhu Vij, "International Financial Management", Excel Books 10. Jain, Peyrard and Yadav "International Financial Management," Trinity Press. 11. Kevin. S., Fundamentals of International Financial Management, Second edition, PHI 12. Alan C. Shapiro, Peter Moles, “International Financial Management” Wiley  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 SEMESTER-IV Discipline Specific Elective PAPER CODE - MB 404-M-III Course: BUYER BEHAVIOUR Course Objectives: 1. Understand the world of buyer behavior. 2. The discipline borrows from several social sciences including psychology, sociology, and anthropology to explain behavior in the marketplace. 3. Analyze the various perceptions, learning, memory, personality, and attitudes influence consumption behavior. 4. Identify various buyer behavior theories and concepts to marketing decisions. 5. Describe the role of culture and family groups in buyer behaviour Course Outcomes: 1. Identify the major influences in buyer behavior 2. Develop an understanding between different consumer behavior influences and their relationships. 3. Design and evaluate the marketing strategies based on fundamentals of consumer buying behavior. 4. Demonstrate a comprehensive understanding of buyer behaviour process 5. Describe models of buyer behaviour Unit - I: Understanding Buyer Behaviour Introduction to buyer behaviour, Contemporary dimensions of buyer behaviour, Buyer behaviour research process, Concepts and theories of motivation marketing implications, Motivation and buyer behavior, motives and motivation theories, personality and its role in buyer behavior. Unit - II: Components of Buyer Behavior Perception and Learning Theory: Introduction, meaning, nature, Importance and limitation of perception, Theories of buyer behavior, its role in Learning principles and their marketing implications. Concepts of conditioning, important aspects of information processing theory, encoding and information retention, Retrieval of information  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 Unit - III: Role of Culture and GSroups Impact of culture on buyer behaviour, Social and cultural settings, Meaning of culture, Characteristics of culture, Functions of culture, Types of culture, Sub-culture and cross cultural marketing practices, Reference groups and family life cycle, Advantages and disadvantage of reference groups, Types of reference groups. Role of family life cycle in buyer behavior Unit - IV: Attitude and Buyer Decision Process Consumer decision making and buyer attitude: Information search, evaluation of alternatives. Steps between evaluation of alternatives and purchase decision, Post-purchase behaviour, Attitude and consumer behaviour, Meaning of attitude, nature and characteristics of attitude, Types of attitude, Learning of attitude, Sources of influence on attitude formation Unit - V: Models of Buyer Behavior Models of buyer behaviour: Modeling behavior, Traditional models, Contemporary models, Generic models of buyer behavior, Howard Sheth model, Engel Blackwell model and Rao-Lilien model, Consumerism Suggested Readings: 1. Schiffman and Kanuk, "Consumer Behavior", 2004, Pearson Education / PHI. 2. Black-well, R. Miniard PW and Engel, "Consumer Behavior", 2005, Thomson Learning. 3. Loudon and Della Bitta, "Consumer Behavior", 2004, TMH. 4. Dinesh Kumar Consumer Behavior, 2014, oxford University Press. 5. Gary Lilien, "Marketing Models", 2000, PHI. 6. Suja R. Nair, "Consumer Behaviour in Indian perspective", 2010, HPH. 7. Shethand Mittal, "Consumer Behavior", 2004, Thomson Learning. 8. Satish Batra, "Consumer Behavior", 2009, Excel Books New Delhi.  MBA (Day) Course Structure and Syllabus as per AICTE guidelines with effect from 2024-25 SEMESTER-IV Discipline Specific Elective PAPER CODE - MB 404-M-IV Course: SERVICES AND DIGITAL MARKETING Course Objectives: 1. To supplement basic marketing and marketing strategy courses by focusing on problems and strategies specific to marketing of services on global markets 2. Identify the major elements needed to improve the marketing of services. 3. Develop an understanding of the roles of relationship marketing and customer service in adding value to the customer's perception of a service 4. Appraise the nature and development of a global marketing strategy. 5. Understand the various aspects of social media marketing Course Outcomes: Unit-I: Introduction to services and Effective Management of Services marketing Concepts, contribution and reasons for the growth of services sector, difference in goods and services in marketing, characteristics of services, Classification of services, Services marketing triangle, Internal marketing of services, External versus internal orientation of service strategy. Marketing demand and supply through capacity planning. Market segmentation, targeting and positioning in services. Unit-II: Understanding customer expectations through market research and consumer behavior in services Conducting marketing research to understand customer expectations, Search experience and Credence property, consumer expectation of services, two levels of expectations, Zone of tolerance, Factors influencing customer expectation of services, Customer perception of services- Factors that influence customer perception of services, Service encounters, Customer sati