GBS MBA Marketing Management Practice Module Assessment Brief PDF

**GBS MBA: Marketing Management Practice Module Assessment Brief & Grading Criteria** There are two parts to this assessment brief: Part A requires you to develop a report; and Part B requires you to develop your digital portfolio. **Part A: Comparative Analysis Report (2500 words) (50%)** Deadli...

**GBS MBA: Marketing Management Practice Module Assessment Brief & Grading Criteria** There are two parts to this assessment brief: Part A requires you to develop a report; and Part B requires you to develop your digital portfolio. **Part A: Comparative Analysis Report (2500 words) (50%)** Deadline: 23.59, Sunday 17/11/2024 In this assessment, you are tasked with writing a report that documents the findings of a comparative analysis of the marketing strategies utilized by two companies. For this assessment, the **research objective** is to analyse and compare the marketing strategies of companies within the same sector to identify differences in approach. To achieve the research objective, you are required to select **two companies within the same sector** and conduct a comparative analysis of their **marketing strategies**. The aim is to identify strengths, areas for improvement, and opportunities for optimisation for each company. You should evaluate the current marketing strategy of the companies, including their brand positioning, market segmentation, value proposition, and marketing mix. To do this, you will need to utilise a variety of information sources such as financial reports, company websites, industry news, and other relevant sources to support your analysis. Upon completion of the report, it is necessary to highlight the key findings from the comparative analysis and provide marketing recommendations based on your conclusions. Your analysis should always be grounded in theoretical references. You are encouraged to explore and analyse the companies independently, suggesting a presentation structure that aligns with your research and critical thinking. **Once you complete the assessment, upload as a DOC file or a PDF file on Moodle.** **Remember to include the Student Assessment Declaration Page.** **Part B: Individual Structured Portfolio - (2500 words) (50%)** **Deadline: 23.59, Sunday xx/xx/2024.** A portfolio is a collection of written materials, images, or photographs showcasing examples of your work, compiled for use when applying for jobs, entering competitions, or submitting for assessment. For this task, you will be required to prepare a **digital portfolio** using a tool of your choice, e.g. Google Sites, Moodle, Wix, WordPress.com or Behance. Before publishing the portfolio online, you need to plan it out in a Word document following the suggested structure below. After developing the plan and discussing the aspects of your portfolio in workshops during class, you may begin transferring the information to the online environment. Your submission for this assessment will be the Word document containing the entire portfolio plan and the **link to the digital portfolio**, which should be included in the document. Your assessment will be based on the plan and the digital portfolio you have developed. **Structure of the Digital Portfolio** **Introduction/About Me** The introduction should be in the format of an Initial Statement. An initial statement is made by an individual about themselves, highlighting their qualities, values, goals, and aspirations. Include visual and photographic content. **Professional Portfolio (Through Storytelling)** Tell a coherent story about your professional journey. Highlight key moments, overcome challenges, and important achievements to engage those viewing your portfolio. Include visual and photographic content. **Academic Portfolio (Through Reflective Practice)** Describe and analyses your learning in this module. Follow this structure: Illustrative image Module Description (What?) Analysis of your learning in the Module (So, what?) How you plan to use the learning for your future career (Now, what?) **Marketing Career Plan** Comment on your professional aspirations in the marketing field. Underpin your discussion with concepts and theories presented in this module and others you believe are relevant. Demonstrate your knowledge within the marketing area. Present the Action Plan to achieve your goals in the marketing field. **Appendix (Additional Content)** **Mood Board** Present a visual mood board to convey the essence of your work and style. Use images, colours, and graphic elements that represent your personality and unique approach in marketing. **Links** LinkedIn Other Social Media Please keep in mind the [GBS Academic Misconduct Policy](https://gbs.edu.mt/media/aeqkqvs5/gbs-he-malta-limited-academic-good-practice-and-academic-misconduct-policy-v10-rm-vfinal.pdf) when writing your assessment. You should take care to ensure that the work presented is your own and that it fully acknowledges the work and opinions of others. It is also your responsibility to ensure that you do not undertake any form of cheating (plagiarism) or attempt to gain unfair advantage in any other way. You are required to confirm this via a declaration at submission. Remember that the use of AI content generation software is an academic misconduct, and it will be penalized. **Grading Criteria for Marketing Management Practice Module Assessment** *There are two components to the assessment of the Marketing Management Practice Module. A Fail in either or both components will require a further submission. A Marginal Fail in both components will require a further submission. A Marginal Fail in either of the components requires a minimum of Merit in the other component to secure an overall Pass in the module.* *When using the grade criteria to assess student work a judgement will need to be made concerning how well the assessed work fits either a pass, merit, distinction and refer fits the description for a grade category. Not all aspects of the descriptor for a category will be met with some aspects of the assessed work fitting one category and some fitting another category.* *Double marking and moderation will help ensure consistency of grading student-assessed work with the external examiner also helping ensure academic standards are met and assessment is fair, consistent, and understandable to students.* **Part A: Report** +-----------+-----------+-----------+-----------+-----------+-----------+ | | ***Fail | ***Margin | ***Pass | ***Merit | ***Distin | | | (1)*** | al | (3)*** | (4)*** | ction | | | | Fail | | | (5)*** | | | | (2)*** | | | | +===========+===========+===========+===========+===========+===========+ | **Depth | Superfici | Limited | Satisfact | In-depth | Exception | | of | al | analysis | ory | analysis | ally | | Analysis, | or absent | of | analysis | of | deep and | | Proper | analysis | marketing | of | marketing | insightfu | | Use of | of | strategie | marketing | strategie | l 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+-----------+-----------+-----------+-----------+-----------+-----------+ **Part B: Digital Portfolio** +-----------+-----------+-----------+-----------+-----------+-----------+ | | ***Fail | ***Margin | ***Pass | ***Merit | ***Distin | | | (1)*** | al | (3)*** | (4)*** | ction | | | | Fail | | | (5)*** | | | | (2)*** | | | | +===========+===========+===========+===========+===========+===========+ | **Plannin | The | The | The | The | The | | g | planning | planning | planning | planning | planning | | and | of the | of the | of the | of the | of the | | Execution | portfolio | portfolio | portfolio | portfolio | portfolio | | of the | is | is weak, | is | is very | is | | Portfolio | inadequat | with some | adequate, | good, | exception | | ** | e, | deficienc | with | with | al, | | | with a | ies | sufficien | comprehen | demonstra | | | lack of | in | t | sive | ting | | | research, | research, | research, | research, | thorough | | | organisat | organisat | organisat | organisat 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