MBA Marketing Management Internal Assignment 2024 PDF
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Uploaded by CureAllPipeOrgan
2024
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This is an internal assignment for a Marketing Management MBA course, semester 2, 2024. The assignment covers distribution strategies, product life cycle stages, social media marketing, and green marketing. Each question is worth 5 marks.
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MBA : Semester II Examinations 2024 Subject: Marketing Management Paper Code: MBA- 202 Internal Assignment Answer all questions. Each question carries 5 marks...
MBA : Semester II Examinations 2024 Subject: Marketing Management Paper Code: MBA- 202 Internal Assignment Answer all questions. Each question carries 5 marks 4X5=20 1. Briefly explain each of the distribution strategy approaches referred to as, ‘Intensive, Selective and Exclusive’ distribution. For any two of these give one example of a brand/company which follows such a distribution strategy. (5) 2. Discuss the stages of Product Life Cycle with example. (5) 3. Elaborate the advantages & challenges of Social Media Marketing. (5) 4. Outline the advantages of Green Marketing. (5)
