GE-4 Module 2: Communication and Globalization PDF

GE-4 MODULE 2 COMMUNICATION AND GLOBALIZATION Globalization - process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. The Imp...

GE-4 MODULE 2 COMMUNICATION AND GLOBALIZATION Globalization - process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. The Impact of Globalization on Communication - David Ingram said that communication skills development has always been an important factor of success in business, but the influence of globalization and cross-cultural interaction in recent decades has impacted the types of communication skills needed on dramatic ways. 1) Virtual Interactions - globalization has introduced virtual communication and collaboration as a major part of academic and workplace dynamics. We need to understand the strengths and limitations of different communication media, and how to use each medium to maximum effect. 2) Cultural Awareness in Speech - the need for cultural awareness is a major impact of globalization on the required skillset of effective communicators, resulting in the evolution of communication skills development programs. In Japanese business culture, for example, it can be considered rude to ask personal questions in an initial business meeting. 3) Cultural Awareness in Body Language - awareness of cultural differences in body languages can be just as important as the nuances of speech. 4) Time Differences - the advent of global collaboration introduces another new dynamic to communication skills - the need to communicate and share information across several time zones. Impacts of Globalization on Global Communication - According to Danev (2017), the process of globalization has widely increased the availability of information of people across the world. By the use of the internet and advanced mobile services, people are able to discuss business plans and proposals on an international level as well as exchange private data securely. 1) Availability of Information - availability of information is a major effect of the process of globalization. 2) Business Conduct - globalization has influenced global communication by implementing new techniques for business conduct among workers at international corporations. 3) Social Awareness - availability of information, which is a direct effect of the development of global communication systems, has led to increased social awareness of people across the world. 4) The Problem - despite its quick spread and continuous development, global communication has not reached the majority of people on all continents. Increased Business Opportunities - Many companies today hire employees that are located in other countries. Using communication vehicles such as video calling makes it simple to converse with colleagues across the globe, almost making it feel like they are in the same room. Creation of a Global Village - the phrase "global village," coined by theorist Marshall McLuhan. Affected both by globalization and global communication, the global village is created when distance and isolation no longer matter because people are connected by technology. Fewer Cultural Barriers - Many people perceive culture to be the root of communication challenges. When people from two different cultures try to exchange information, the way they speak, their body language, or their mannerisms can be interpreted differently by the other person The Power of ICT - The revolution of ICT is considered as the main driving force for globalization (Ogunsola 2005) by promoting trade, investment, and business both domestically and internationally. It contributes to the globalization process by contributing to infrastructure for trans-world connections (Faye 2000). Social media - refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. - an internet-based form of communication Social Media Main functions 1. Reflecting identity - According to one of the top Instagram growth services, any account, no matter whether it’s an influencer, brand, agency, or individual, primarily reflects identity. Everything you post on the Internet reflects you, your principles, and values. 2. Opportunity to keep in touch - Almost all social media have built-in tools for connecting with other users. How do they communicate? With the help of hashtags, mentions, messengers, challenges sharing, and so on. 3. Enabling permanent sharing - “Social” means sharing between people. This can be the exchange of knowledge, practices, experience, entertainment content, and much more. 4. Establishing new contacts - One of the main social media goals is to make new connections by forming interest groups. Here we often find people who share similar thoughts to receive social support or encouragement. 5. Promotion - It’s generally accepted that social media promotion is more suitable for the B2C market. But the modern possibilities of these tools allow promoting the business-to-business and peer-to-peer markets.