Lesson 2 - Conducting a Market Survey PDF

Conducting a Market Survey LESSON 2  discuss the manifest the create a 20 item sources of fruit value of caring survey to market trees and for mother earth fruits. famous orchards by taking care of in the the forest and philippines...

Conducting a Market Survey LESSON 2  discuss the manifest the create a 20 item sources of fruit value of caring survey to market trees and for mother earth fruits. famous orchards by taking care of in the the forest and philippines trees, and;  ESSENTIAL QUESTION How can you effectively sell your products to your target market?  How can you reach your target market? What is a survey? A survey is a method of gathering information using relevant questions from a sample of people with the aim of understanding populations as a whole.  IF YOU THINK YOU HAVE THE POTENTIAL TO GROW A BUSINESS IN A SPECIFIC AREA, THEN YOU CAN START YOUR BUSINESS PLAN OR MARKET PLAN BY CONDUCTING A SIMPLE SURVEY. Here are some important questions that we must answer when starting a fruit business: 1. Who are our buyers or customers? 2. Where do they live? 3. How many people are living in our area or community? 4. Are they currently buying a particular fruit? 5. What are the prices offered by our competitors? 6. Are they getting enough supplies at the moment?  What are the guidelines for doing a market survey? Guidelines in doing a Market Survey 1. Set the objectives To satisfy our buyers, we should involve them in the changes, that needs to be done. Through a market survey they can take part and give their feedbacks on our products or services. Guidelines in doing a Market Survey 2. Know the target market Once we set our objectives, we need to decide who is your target market respondents. If we have the right objectives but our survey is conducted in the wrong market, we will not get the right results. Guidelines in doing a Market Survey 3. Prepare the questionnaire We have to take our time when formulating our questions. The next steps will all be based on our questionnaires. If we will do an online survey, we may use online survey tools like Google Forms. Guidelines in doing a Market Survey 4. Conduct the survey. Once our questionnaires are ready, we must have our buyers answer. This may be through paper and pencil or online. We have to gather as much information as we need. Then, we mark any changes if needed. Guidelines in doing a Market Survey 5. Gather the information. We should base our survey or questionnaire on the needs and demands of our products or services. The answers from our buyers or customers will serve as our basis for the next steps. Guidelines in doing a Market Survey 6. Analyze the data Once our survey is done, we have to analyze the answers. Then, we organize and summarize them to come up with a conclusion. We can use an electronic spreadsheet like Excel to do this. Guidelines in doing a Market Survey 7. Do the test marketing Test market is the people or place in which we can see the efficiency of our products or services. It is smaller than our target market. Guidelines in doing a Market Survey 8. Implement the findings If the results of our test marketing are positive, we can now implement or make the changes in our business to address the needs and demands of our target market.  WHY IS IT IMPORTANT TO CONDUCT A MARKET SURVEY FOR YOUR BUSINESS? SOURCES OF FRUIT TREES AND FAMOUS ORCHARDS IN THE PHILIPPINES WHAT IS AN ORCHARD? WHAT IS AN ORCHARD?  MOST FAMOUS ORCHARDS IN THE PHILLPINES 1. Generalization Write a letter to an absent student telling him/her --- (the point of the lesson, the steps in a process, the details learned through the lesson, etc.)  Valuing 1. What can you infer from the image? 2. What can you do for the preservation of forests and trees?  Activity Create a 20-question survey about fruit marketing and have at least five of your classmates answer the survey.