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Questions and Answers
What is the purpose of gathering information in a market survey?
What is the purpose of gathering information in a market survey?
What is the next step after analyzing the data from a market survey?
What is the next step after analyzing the data from a market survey?
What is a test market in the context of marketing?
What is a test market in the context of marketing?
What should be done if the results of the test marketing are positive?
What should be done if the results of the test marketing are positive?
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Which tool can be used for organizing and summarizing data from a survey?
Which tool can be used for organizing and summarizing data from a survey?
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What is the primary purpose of conducting a market survey?
What is the primary purpose of conducting a market survey?
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What is one of the first steps to take before conducting a market survey?
What is one of the first steps to take before conducting a market survey?
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Why is it important to know the target market when conducting a survey?
Why is it important to know the target market when conducting a survey?
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Which of the following best describes a questionnaire in a market survey?
Which of the following best describes a questionnaire in a market survey?
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What should be considered when preparing the questionnaire for a survey?
What should be considered when preparing the questionnaire for a survey?
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What is a likely consequence of conducting a survey in the wrong market?
What is a likely consequence of conducting a survey in the wrong market?
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What is an appropriate method for conducting surveys online?
What is an appropriate method for conducting surveys online?
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What is an example of information you should gather in a fruit market survey?
What is an example of information you should gather in a fruit market survey?
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Study Notes
Conducting a Market Survey
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Learning Objectives:
- Discuss the sources of fruit trees and famous orchards in the Philippines.
- Manifest the value of caring for mother earth by taking care of the forests and trees.
- Create a 20-item survey to market fruits.
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Essential Question: How can you effectively sell your products to your target market?
Survey Form
- Purpose: Identify popular vegetables.
- Instructions: Complete the survey form. Provide answers to the questions.
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Questions:
- Respondent's name, contact number, email address, and age
- Rank vegetable preferences (squash, eggplant, okra, and sitaw).
- Identify favorite family vegetable choices.
- Frequency of vegetable purchases (daily, once a week, twice a week, thrice a week, never).
- Discuss preferred vegetable purchase locations and reasons.
- Explain factors considered during vegetable purchases.
How to Reach Your Target Market
- Unstated: No further details.
What is a Survey?
- Definition: A method of gathering information using relevant questions from a sample of people to understand entire populations.
Conducting a Market Plan/Survey
- Business Growth: If you want to grow any business in a certain area, conducting a market survey can help you build a business plan.
Important Fruit Business Questions
- Buyer Demographics: Identify your buyers, customer locations, and local area population.
- Existing Fruit Preferences: Determine whether people currently buy a specific fruit.
- Competitor Pricing: Find out the prices offered by your competitors.
- Supply Availability: Verify if suppliers have sufficient produce.
Guidelines for Doing a Market Survey
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1. Set Objectives:
- Satisfy your buyers by including them in changes through feedback.
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2. Know Your Target Market:
- Define your target market when establishing survey objectives. Failure to do so will not provide the desired results.
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3. Prepare the Questionnaire:
- Formulate detailed questions.
- Consider using online tools like Google Forms if needed.
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4. Conduct the Survey:
- Get answers from buyers, either through paper/pencil or online.
- Collect all necessary data.
- Make required changes to the survey.
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5. Gather Information:
- Base the survey on the needs and demand of your products/services.
- Use the buyer responses as the next steps' basis.
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6. Analyze the Data:
- Analyze all collected information.
- Organize your data and create a summary and conclusion.
- Use electronic spreadsheets (e.g. Excel) to summarize data.
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7. Do Test Marketing:
- Find a smaller group of people/place to assess product/service efficiency.
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8. Implement Findings: Implement necessary changes to your business based on results.
Why Conduct a Market Survey?
- Unstated: No further details provided.
Sources of Fruit Trees and Orchards in the Philippines
- Agricultural Role: Farming and harvesting fruits are crucial to the Philippine economy.
- Farming Responsibility: The Department of Agriculture is responsible for promoting local agriculture and fishery products.
What is an Orchard?
- Definition: A farm where fruits and nuts grow on trees and shrubs.
- Fruit Examples: Apples, pears, oranges, bananas, and cherries.
- Nut Examples: Pecans, walnuts, and almonds.
Most Famous Orchards in the Philippines
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1. Mangoes: Zambales is a major mango producer, home to the famous Rosa Farms.
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2. Bananas: Davao is the Philippine Banana Capital, with plantations like TADECO.
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3. Grapes: Gapuz Grapes Farm in La Union is a prominent grape producer with more than 30 years of experience.
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4. Rambutan: Nica's Farm in Antique is known for its large rambutan plantations.
Generalization
- Activity: Write a letter to an absent student, explaining the lesson, procedures, and details learned.
Valuing
- Image Interpretation: Understand the implied message presented in the image.
- Preservation: Identify ways to protect forests and trees.
Activity
- Survey Creation: Create a 20-question survey about fruit marketing to give to at least 5 classmates.
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Description
This quiz focuses on understanding the market dynamics for fruits and vegetables, specifically targeting popular options in the Philippines. Participants will learn to create a comprehensive survey that captures consumer preferences and purchasing behavior. It emphasizes the importance of environmental care in agriculture.
