Conducting a Market Survey on Fruits

Conducting a Market Survey

• Learning Objectives:

  • Discuss the sources of fruit trees and famous orchards in the Philippines.
  • Manifest the value of caring for mother earth by taking care of the forests and trees.
  • Create a 20-item survey to market fruits.

• Essential Question: How can you effectively sell your products to your target market?

Survey Form

• Purpose: Identify popular vegetables.
• Instructions: Complete the survey form. Provide answers to the questions.
• Questions:
  • Respondent's name, contact number, email address, and age
  • Rank vegetable preferences (squash, eggplant, okra, and sitaw).
  • Identify favorite family vegetable choices.
  • Frequency of vegetable purchases (daily, once a week, twice a week, thrice a week, never).
  • Discuss preferred vegetable purchase locations and reasons.
  • Explain factors considered during vegetable purchases.

How to Reach Your Target Market

• Unstated: No further details.

What is a Survey?

• Definition: A method of gathering information using relevant questions from a sample of people to understand entire populations.

Conducting a Market Plan/Survey

• Business Growth: If you want to grow any business in a certain area, conducting a market survey can help you build a business plan.

Important Fruit Business Questions

• Buyer Demographics: Identify your buyers, customer locations, and local area population.
• Existing Fruit Preferences: Determine whether people currently buy a specific fruit.
• Competitor Pricing: Find out the prices offered by your competitors.
• Supply Availability: Verify if suppliers have sufficient produce.

Guidelines for Doing a Market Survey

• 1. Set Objectives:

  • Satisfy your buyers by including them in changes through feedback.

• 2. Know Your Target Market:

  • Define your target market when establishing survey objectives. Failure to do so will not provide the desired results.

• 3. Prepare the Questionnaire:

  • Formulate detailed questions.
  • Consider using online tools like Google Forms if needed.

• 4. Conduct the Survey:

  • Get answers from buyers, either through paper/pencil or online.
  • Collect all necessary data.
  • Make required changes to the survey.

• 5. Gather Information:

  • Base the survey on the needs and demand of your products/services.
  • Use the buyer responses as the next steps' basis.

• 6. Analyze the Data:

  • Analyze all collected information.
  • Organize your data and create a summary and conclusion.
  • Use electronic spreadsheets (e.g. Excel) to summarize data.

• 7. Do Test Marketing:

  • Find a smaller group of people/place to assess product/service efficiency.

• 8. Implement Findings: Implement necessary changes to your business based on results.

Why Conduct a Market Survey?

• Unstated: No further details provided.

Sources of Fruit Trees and Orchards in the Philippines

• Agricultural Role: Farming and harvesting fruits are crucial to the Philippine economy.
• Farming Responsibility: The Department of Agriculture is responsible for promoting local agriculture and fishery products.

What is an Orchard?

• Definition: A farm where fruits and nuts grow on trees and shrubs.
• Fruit Examples: Apples, pears, oranges, bananas, and cherries.
• Nut Examples: Pecans, walnuts, and almonds.

Most Famous Orchards in the Philippines

• 1. Mangoes: Zambales is a major mango producer, home to the famous Rosa Farms.

• 2. Bananas: Davao is the Philippine Banana Capital, with plantations like TADECO.

• 3. Grapes: Gapuz Grapes Farm in La Union is a prominent grape producer with more than 30 years of experience.

• 4. Rambutan: Nica's Farm in Antique is known for its large rambutan plantations.

Generalization

• Activity: Write a letter to an absent student, explaining the lesson, procedures, and details learned.

Valuing

• Image Interpretation: Understand the implied message presented in the image.
• Preservation: Identify ways to protect forests and trees.

Activity

• Survey Creation: Create a 20-question survey about fruit marketing to give to at least 5 classmates.