Lesson 1 - Introduction to Multimedia PDF

Modules in Multimedia Lesson 1 -Introduction to Multimedia Lesson 1 – Introduction to Multimedia Lesson Contents: 1. An Overview of Multimedia 2. People in Multimedia 3. Multimedia Architectures 4.Cinematography & Basic Filmmaking 5. Multimedia Authoring Tools 6. Multimedia Timel...

Modules in Multimedia Lesson 1 -Introduction to Multimedia Lesson 1 – Introduction to Multimedia Lesson Contents: 1. An Overview of Multimedia 2. People in Multimedia 3. Multimedia Architectures 4.Cinematography & Basic Filmmaking 5. Multimedia Authoring Tools 6. Multimedia Timeline  What is Multimedia? Multimedia is the integration of multiple forms of media such as text, images, audio, video, and interactive elements. It has evolved from the traditional single-medium formats to a more dynamic and interactive form of communication where different media types are combined to convey information more effectively.  Categories of Multimedia 1. Linear Multimedia Linear multimedia is a non-interactive form where the user passively consumes the content in a predetermined order. Examples include movies, music, slideshows, and non-interactive e-books. The user has no control over the sequence or flow of the information.  Categories of Multimedia 2. Non-Linear Multimedia Non-linear multimedia also known as interactive or hypermedia. It allows users to control their own experience by navigating through the content non-sequentially. Examples include websites, video games, and interactive tutorials. Users can interact with the content through hyperlinks, buttons, menus, or other interactive elements. Components of Multimedia  Applications and Uses of Multimedia 1.Education: E-learning platforms, interactive presentations, and educational videos make learning more engaging and effective. 2.Entertainment: Movies, video games, music, and other forms of entertainment often combine multiple media forms to create stunning pieces of knowledge. 3.Business: Marketing campaigns, advertising, and employee training programs use multimedia to communicate effectively. 4.Communication: Social media, video conferencing, and other communication tools use multimedia to enhance collaboration and information sharing.  Applications and Uses of Multimedia 5. Art and design: Digital art, animation, and interactive installations use multimedia to create unique and creative words. 6. Healthcare: Medical simulations and patient education programs use multimedia to improve understanding and provide more effective healthcare. 7. Science and research: Data visualization, simulations, and other scientific applications use multimedia to make complex concepts more accessible.  Benefits of Using Multimedia Multimedia enhances communication and learning by: 1.Increased engagement and interactivity: The combination of different media forms creates a more captivating and interactive experience compared to traditional single- medium formats. 2.Catering to different learning styles and preferences: Multimedia can accommodate a wide range of learning styles from visual to hearing to hands-on learning. 3.More memorable and impactful information delivery: Multimedia can make information more memorable and impactful by engaging multiple senses and creating a more immersive experience.  People in Multimedia Someone who has a career in multimedia may use any combination of visual effects, audio, video, graphic design, text or animation in their work, and the industry spans many fields like marketing, education, technology, creative arts, design and sales.  Multimedia Industry jobs 1. Journalist 2. Audiovisual Engineer 3. Video editor 4. Animator 5. Video game designer 6. Social media manager 7. Interpreter 8. Technical writer 9. Multimedia designer 10. Advertising manager  Multimedia Architecture Multimedia encompasses a large variety of technologies and integration of multiple architectures interacting in real time. All of these multimedia capabilities must integrate with the standard user interfaces such as Microsoft Windows. The following figure describes the architecture of a multimedia workstation environment For each special devices such as scanners, video cameras, VCRs and sound equipment-, a software device driver is need to provide the interface from an application to the device. The GUI require control extensions to support applications such as full motion video  Cinematography & Basic Filmmaking Cinematography is the art and technique of capturing moving images on a film or digital media. It includes a variety of techniques such as scene composition, lighting, camera and lens selection, special effect integration, etc. Cinematographers work hand-in-hand with directors to bring their vision to life. They create a visual representation of the story that appeals to the audience’s emotions and imagination.  Three fundamental elements of cinematography 1. Lighting Lighting is a key aspect of cinematography. It plays a crucial role in setting the mood and atmosphere of a scene. It refers to the process of illuminating a shot in order to achieve the desired look and feel. Good lighting can greatly enhance the visual impact of a scene. It can enhance the shot’s depth, texture, and atmosphere Visual contrast is also an important aspect of lighting in cinematography.  Three fundamental elements of cinematography 2. Framing Framing refers to the arrangement and composition of elements within a shot. It is a critical aspect of cinematography. It determines what the audience sees and how they see it, helping to create visual interest, balance, and meaning. The right framing can bring a scene to life by emphasizing the key elements.  Three fundamental elements of cinematography 3. Camera Movement Camera movement in cinematography refers to the deliberate movement of the camera. It is done either physically on a dolly, through a crane or Steadicam, or in post-production through the use of visual effects. The way the camera is moved and positioned can have a significant impact on the mood, tone, and meaning of a shot  Multimedia Authoring Tools Multimedia authoring tools are software that allow developers to integrate different media elements into cohesive multimedia applications These tools provide an integrated environment for combining text, graphics, audio, video, and animation into interactive presentations Multimedia authoring tools allow developers to integrate individual multimedia elements, such as sequencing visual changes with an audio track. An authoring tool can be used to create screen-based storyboards of the final application and to facilitate creation and editing of the media elements  Categories of Authoring Tools Authoring tools can be roughly categorized into five basic programming approaches: Script-based tools depend primarily on a scripting language for programming, though they may be menu driven. They are often faster for experts than tools with graphical interfaces. Examples of script-based tools include Grasp and Tempra. Card-based tools use a “card” or “page” as the basic unit of organization. An application is composed of many cards that are linked by programming logic. These tools typically work best when application content can be organized into separate cards with hyperlinks connecting them. Examples of card-based tools include HyperCard, SuperCard and Multimedia ToolBook.  Categories of Authoring Tools Icon-based tools allow a graphical programming approach. In these tools, icons represent events and programming is structured as a series of event-driven links between icons. Examples of icon based tools include Authorware, IconAuthor and TIE. In timeline-based tools, media elements and events are organized along a time-line. This allows precise control of temporal characteristics of the application. Examples of timeline based tools include Director, Power Media and MediaMogul. Object-based tools treat applications as a collection of objects. The author defines the properties and classes of these objects. Examples of object-based tools include QUEST, mTropolis and Apple Media Tool  Some popular multimedia authoring tools: Adobe Animate Adobe Photoshop Adobe Captivate Articulate Storyline Microsoft PowerPoint Prezi Canva Capcut Filmora  Multimedia Timeline 1972 - earliest and best-known examples of multimedia was the video game Pong which was developed in by Nolan Bushnell (the founder of a then new company called Atari). 1976 - Steve Jobs and Steve Wozniak founded a startup company called Apple Computer. 1981 - released og IBM's first PC. 1984 - Apple released the Macintosh, the first computer system to use a graphical user interface (GUI). 1985 - Microsoft released the first version of its Windows operating system. 1988 - Macromedia released its landmark Director program, which allowed everyday computer users to create stunning, interactive multimedia presentations. Today, Macromedia Flash drives most of the animation and multimedia you see on the Internet, while Director is still used to craft high-end interactive productions.  References: What is Multimedia-Categories, Uses, and Components 13 Multimedia Careers for the Creative Individual | Indeed.com Multimedia Systems Architecture What Are The Three Basic Elements Of Cinematography? https://dl.acm.org/doi/pdf/10.1145/257089.257384 THE HISTORY OF MULTIMEDIA