Lesson 1: Genre, Codes and Conventions (Q2)

MEDIA AND INFORMATION LITERACY (MIL) Media and Information Languages (Part 1) Genre, Codes and Conventions  TOPIC OUTLINE: I. MEDIA AND INFORMATION MEDIA AND LANGUAGES (PART 1) INFORMATION A. GENRE LITERACY (MIL)...

MEDIA AND INFORMATION LITERACY (MIL) Media and Information Languages (Part 1) Genre, Codes and Conventions  TOPIC OUTLINE: I. MEDIA AND INFORMATION MEDIA AND LANGUAGES (PART 1) INFORMATION A. GENRE LITERACY (MIL) B. CODES AND CONVENTIONS C. TV COMMERCIAL ANALYSIS  Learning Competencies  define genres, codes, and conventions (SSHS);  discuss the different types of genres and codes in each genre (SSHS);  explain how codes and conventions are used in constructing media messages (SSHS);  Identify the genre and codes used on a television advertisement (SSHS); and  Learning Competencies  evaluate everyday media and information with regard to codes, conventions, and messages; in regard to the audience, producers, and other stakeholders (MIL11/12MILA-IIIf15).  Movie Trailers Links Rings  https://www.youtube.com/watch?v=mZBLbeDtpaE Max Steel  https://www.youtube.com/watch?v=Tf4sa0BVJVw Jack Reacher  https://www.youtube.com/watch?v=aRwrdbcAh2s  Movie Trailers Links Central Intelligence  https://www.youtube.com/watch?v=RYW47dArUgw Miracles from Heaven  https://www.youtube.com/watch?v=CldGTG6iVrU  Formative Assessment: Activity 1- Q2 Movie Description Rings Max Steel Jack Reacher Central Intelligence Miracles from Heaven  Difference between trailers and thriller? trailers thriller?  What is genre?  comes from the French word meaning 'type' or 'class‘  can be recognized by its common set of distinguishing features (codes and conventions)  What is genre? a category of artistic composition, as in music or literature, characterized by similarities in form, style, or subject matter.can be recognized by its common set of distinguishing features (codes and conventions) https://www.damvibes.com/music-theory/25-types-of-music-genres/ EXAMPLES OF MUSIC GENRE ❑ Electronic music genre ❑Pop music genre ❑ Blues music genre ❑Hip hop music genre ❑ New age music genre ❑Rock music genre ❑ Christian Music genre ❑Rhythm and blues music genre ❑ Traditional Music genre ❑Soul music genre ❑ Ska music genre ❑Reggae music genre ❑ Indian classical music genre ❑Country music genre ❑ Metal music genre ❑ Brazilian music genre ❑Funk music genre ❑ Flamenco music genre ❑Folk music genre ❑ Salsa music genre ❑Jazz music genre ❑ Merengue music genre ❑Disco music genre ❑ Bachata music genre ❑Classical music genre EXAMPLES OF MUSIC GENRE https://medium.com/@adedayodanieljesutofunmi/types-of-genres-in-music-with-examples-03ab473845f0 What are the four main music genres? Classical Music. Pop Music Folk Music. Rock Music. https://www.premiumbeat.com/blog/guide-to-basic-film-genres/ EXAMPLES OF BASIC FILM GENRE Action Horror Comedy Western Mystery Drama Sci-fi Romance Fantasy Thriller https://www.premiumbeat.com/blog/guide-to-basic-film-genres/ EXAMPLES OF BASIC FILM GENRE https://www.masterclass.com/articles/what-are-the-different-genres-of-literature-a-guide-to-14-literary-genres EXAMPLES OF LITERARY GENRE Bildungsroman Mystery Fantasy Literary Fiction Thriller Historical Speculative Fiction Horror Western Science Fiction Romance Magical Realist Literature https://www.masterclass.com/articles/what-are-the-different-genres-of-literature-a-guide-to-14-literary-genres EXAMPLES OF LITERARY GENRE EXAMPLES OF LITERARY GENRE https://www.premiumbeat.com/blog/guide-to-basic-film-genres/ EXAMPLES OF LITERARY GENRE Bildungsroman - class of novel that depicts and explores the manner in which the protagonist develops morally and psychologically.  What are codes and conventions? CODES  are systems of signs, which create meaning CONVENTIONS  are the generally accepted ways of doing something  Types of Code Technical Symbolic Written Technical Codes  waysin which equipment is used to tell the story (camera techniques, framing, depth of fields, lighting and exposure, etc.) Watch & Learn from Zack King Video Presentation Technical Codes Camera Angles with Zach King.(2014). YouTube Channel: King Film School. Retrieved September 14, 2016, from https://www.youtube.com/watch?v=tD63b6Z-Tr0  Technical Codes Camera Techniques Basic Camera Shots Advance Camera Camera Angles Shots Extreme Wide Shot Two Shot Eye-Level Wide Shot Cut Away High Angle Medium Shot Over the Shoulder Low Angle Medium Close- up Point of View Bird's Eye View Close- up Selective Focus Worm’s Eye View Extreme Close- up Arc Shot Slanted (canted)  Watch & Learn Video Presentation Technical Codes Camera Movement - Storytelling with Cinematography.(2015).DSLRguide.Youtube. Retrieved Sept. 15, 2016, from https://www.youtube.com/watch?v=J9APrV5cYnE Basic Camera Movements Basic Camera Movements  Watch & Learn Video Presentation Technical Codes Lighting with Zach King.(2014). YouTube Channel: King Film School. Retrieved September 14, 2016, from https://www.youtube.com/watch?v=6W70YkNjFKY  Types of Code Technical Symbolic Written Symbolic Codes  showwhat is beneath the surface of what we see (objects, setting, body language, clothing, color, etc. )  Watch & Learn Video Presentation Symbolic Codes Symbolisms in Films.(2010).YouTube Channel: Chris Constantine. Retrieved September 14, 2016, from https://www.youtube.com/watch?v=WhijmmePlU8  Types of Code Technical Symbolic Written Written Codes  use of language style and textual layout (headlines, captions, speech bubbles, language style, etc. ) Written Codes  Watch & Learn Video Presentation Conventions Conventions and Iconography of an Action Film.(2015). YouTube Channel: Skyline Productions. Retrieved September 9, 2016, from https://www.youtube.com/watch?v=HuxNcpC9a0A&list=P LvqJQQNqUbBSD9TLTO7EcEGP1KvRWbGDh&index=3  Watch & Learn Video Presentation - Conventions Cinemalaya 2016 (2016). YouTube Channel: Viral Pinoy. Retrieved September 9, 2016, from https://www.youtube.com/watch?v=DKKuo2kSy0M Formative Assessment: Poster Analysis  Formative Assessment: Poster Analysis Let’s look at the movie posters of the movie presented earlier. What codes and conventions were used in these movie posters to suggest the genre of the film? Take note how the characters are dressed up in the posters and their posing. Take note of the color scheme used in the poster. Take not how the written code was used in these poster.  Video Analysis Codes and Conventions Watch the following clips from AMC’s “The Walking Dead”  https://www.youtube.com/watch?v=0OO9ICQ1x9Y  https://www.youtube.com/watch?v=UkpwMKJptmg  What codes are evident in this scene?  What codes were used to compliment the brilliant acting of this actor?  Formative Assessment Class Discussion How did this scene convince the audience that it is possible for Glenn to survive under this garbage bin?  VIDEO (TV COMMERCIAL) ANALYSIS Kwentong Jollibee Valentine Series: Vow YouTube Channel: Jollibee Philippines Date Uploaded: Feb 9, 2017 https://www.youtube.com/watch?v=7kAOvTFA5rs Guide Questions 1.What codes are used in the tv ad? 2.How were the codes used in constructing the message of this tv ad? 3.What genre is this tv ad? What made you think so? 4.Why do you think particular tv ad went viral?  Formative Assessment Class Discussion Guide Questions 1. How did the director convince the viewers that the two characters in the first clip was in a dangerous situation and escaping from the zombies was impossible? 2. How did the director use codes to make the audience think that Glenn died in the first clip? Do you think it was intentional in the part of the director to “suggest” or “misled” the audience to think that Glenn died? Why or why not?  References  MIL Curriculum Guide by DepEd  Mediaand Information Literacy by Boots C. Liquigan, Diwa Learning Systems Inc.  http://media-studies.tki.org.nz/Teaching-media- studies/Media-concepts/Codes-and- conventions#tkibar-genre-0  http://media-studies.tki.org.nz/Teaching-media- studies/Media-concepts/Genre  References  http://www.thewildclassroom.com/wildfilmschool/get tingstarted/camerashots.html  http://www.mediacollege.com/video/shots/  https://www.youtube.com/user/DSLRguide  https://www.youtube.com/user/KingFilmSchool  http://digitalwriting101.net/content/excerpt-camera- angles-and-shooting-tips-for-digital-storytelling/  References  https://www.pinterest.com/pin/510454938989324202/  https://www.tes.com/lessons/YRVz4Xg3TxrJSQ/camer a-movement  https://www.youtube.com/watch?v=WhijmmePlU8  https://www.youtube.com/watch?v=HuxNcpC9a0A&l ist=PLvqJQQNqUbBSD9TLTO7EcEGP1KvRWbGDh&inde x=3