LESSON-1.pdf

INTRODUCTION TO MEDIA AND INFORMATION LITERACY Prepared by: GIE ANN V. CALISIN  FORMATIVE ASSESSMENT: RECITATION 1. What is Communication? 2. How do we communicate? 3. Why do we communicate?  COMMUNICATION A two way process in...

INTRODUCTION TO MEDIA AND INFORMATION LITERACY Prepared by: GIE ANN V. CALISIN  FORMATIVE ASSESSMENT: RECITATION 1. What is Communication? 2. How do we communicate? 3. Why do we communicate?  COMMUNICATION A two way process in which there is exchange of thoughts, opinions or information by speech, writing, or symbols toward mutually accepted goal. Media are the communication outlets or tools used to store and deliver information or data. Exchange of information and the expression of feeling that can result in understanding.  TWO MODELS OF COMMUNICATION Linear Communication Model Interactive Communication Model  Linear Communication Model It is a straight line communication found typically in mass communication:  Shannon and Weaver were the first to present the Linear Model of Communication in 1949′s.  Interactive Communication Model The Interactive Model takes the Linear Model and multiplies it times two with a quick flip of the return message. It allows for a feedback element because after a message is encoded and sent to the decoding receiver, the roles then reverse, and the receiver encodes and sends a response to the original sender who has now turned receiver.  Interactive Communication Model Envision an exchange of text messages whereby your friend sends you a message, during a telephone call or even an email exchange. A message is sent and received, then the roles reverse. Interactive Communication Model  MEDIA AND INFORMATION LITERACY: A BRIEF INTRODUCTION In the Digital Age we find ourselves in, the media are in upheaval. Tremendous changes in the way information are packaged, received, retrieved, and shared have sparked fascination, confusion and peril- especially when it comes to news, which is so essential in democracies (Clay Shirky, 2010).  HOW MEDIA AFFECTS THE COMMUNICATION Technology advancement allows us to have access to fast and easy forms of communication through the use of different media platforms and social media sites. However, this form of communication may have a negative effect on people in terms of personal relationships that may be strained by the over- reliance on social media that are fertile grounds for fake news and hoaxes.  DEFINING MEDIA & INFORMATION LITERACY Media and Information Literacy (MIL) is used as a composite concept to refer to a set of competencies that empowers citizens to access, retrieve, understand, evaluate, and use, create, as well as share information and media content in all formats, using various tools, in a critical, ethical, and effective way, in order to participate and engage in personal, professional, and societal activities  MEDIA LITERACY The ability to read, analyze, evaluate and produce communication in a variety of media forms. TECHNOLOGY MEDIA 33.3% 33.3% INFORMATION LITERACY The ability to recognize when information is needed and to locate, evaluate, effectively use and communicate information in its various formats. INFORMATION TECHNOLOGY LITERACY 33.3% The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information.  RESPOSIBLE USE OF MEDIA INFORMATION Ensure personal information safety Keep your password safe Get permission Think before you click Spread positivity ACTIVITY TIME: QUICK INTERVIEW Directions: Choose of your three classmates or friends. Using the given questions below, interview (chat/call) each of them. Interview Questions: 1. What specific media do you commonly use every day? 2. Why do you prefer to use these media? 3. How do these media influence you as a student? ACTIVITY TIME: QUICK INTERVIEW Student’s Student’s Thank you for Listening!