User Generated Content & Online Reputation: Digital & Social Media Strategies PDF

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GleefulNaïveArt

Uploaded by GleefulNaïveArt

Tilburg University

Lachlan Deer

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user-generated content social media strategies online reputation digital marketing

Summary

This presentation discusses user-generated content and online reputation, focusing on digital and social media strategies. It explores the learning goals, key concepts, and analysis of online reviews.

Full Transcript

License Social Some Online How Exploiting The Effect Ratings Main Interpreting Takeaways Fake Crowding Regression Social Chain The Treatment Yelp Review Reviews Results Graphical Main Why Empirical Fake Useful on Network Media...

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