INTRODUCTION-TO-MIL-PART-1.pdf

MEDIA AND INFORMATION LITERACY (MIL) 1. INTRODUCTION TO MEDIA AND INFORMATION LITERACY (PART 1) Communication Models Media Literacy Information Literacy Technology (Digital) Literacy  LEARNING COMPETENCIES...

MEDIA AND INFORMATION LITERACY (MIL) 1. INTRODUCTION TO MEDIA AND INFORMATION LITERACY (PART 1) Communication Models Media Literacy Information Literacy Technology (Digital) Literacy  LEARNING COMPETENCIES THE LEARNERS WILL BE ABLE TO… ▪ DESCRIBE THE NATURE OF COMMUNICATION AND THE CONCEPTS RELATED TO IT (SSHS); ▪ DESCRIBE HOW COMMUNICATION IS AFFECTED BY MEDIA AND INFORMATION (MIL11/12IMIL-IIIA-1); AND ▪ IDENTIFY THE SIMILARITIES AND DIFFERENCES OF MEDIA LITERACY, INFORMATION LITERACY, AND TECHNOLOGY LITERACY (MIL11/12IMIL-IIIA- 2).  TOPIC OUTLINE I- INTRODUCTION TO MEDIA AND INFORMATION LITERACY A- COMMUNICATION 1. DEFINITIONS 2. COMMUNICATION MODELS B. HOW MEDIA AND INFORMATION AFFECT COMMUNICATION C. MEDIA LITERACY, INFORMATION LITERACY, AND TECHNOLOGY (DIGITAL) LITERACY FORMATIVE ASSESSMENT: RECITATION What is communication? How do we communicate? Why do we communicate?  the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else Communication (http://www.merriam-webster.com) the exchange of information and the expression of feeling that can result in understanding (http://dictionary.cambridge.org)  TRANSMISSION MODELS Lasswell’s Communication Model (1948) In Which To Whom With what Who Says What Channel effect? COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT  IDENTIFY THE FOLLOWING: ▪COMMUNICATOR/ SENDER? ▪MESSAGE? ▪MEDIUM/ CHANNEL? ▪RECEIVER? ▪EFFECT?  TRANSMISSION MODELS SHANNON-WEAVER’S COMMUNICATION MODEL (1948)  TRANSMISSION MODELS WESTLEY AND MACLEAN’S MODEL OF COMMUNICATION (1957) Event or Information (X1, X2, X3 and X4…Xn) Feedback (f) Advocate (A) Channel (C) Audience (B) TRANSMISSION MODELS GERBNER’S MODEL OF COMMUNICATION (1956)  PUBLICITY MODEL COMMUNICATION AS DISPLAY AND ATTENTION AUDIENCE AS “SPECTATORS” RATHER THAN PARTICIPANTS OR INFORMATION RECEIVERS  RECEPTION MODEL “ENCODING/ DECODING" MODEL OF COMMUNICATION BY STUART HALL (1993) MESSAGES ARE OPEN TO VARIOUS INTERPRETATIONS.  RECEPTION MODEL OSGOOD- SCHRAMM MODEL OF COMMUNICATION (1954)  RECEPTION MODEL BERLO’S SMCR MODEL OF COMMUNICATION (1960)  WHAT HAVE YOU LEARNED ABOUT COMMUNICATION AFTER STUDYING THE DIFFERENT MODELS? SENDER MESSAGE MEDIUM RECEIVER EFFECT  HOW IS COMMUNICATION AFFECTED BY MEDIA AND INFORMATION? MEDIA INFORMATION ▪ Communication ▪ data, knowledge Tools derived from study, experience, or instruction, signals or symbols ▪ knowledge of specific events or situations FORMATIVE ASSESSMENT: RECITATION HOW DOES FACEBOOK SERVE AS A TOOL FOR COMMUNICATION? HOW DID FACEBOOK AFFECT THE WAY PEOPLE COMMUNICATE WITH EACH OTHER? HOW DID FACEBOOK AFFECT THE QUANTITY AND QUALITY OF INFORMATION AVAILABLE TO PEOPLE?  ANALYZE AND EXPLAIN THIS ILLUSTRATION. DIGITAL MEDIA SHARE SHARE INFORMATION INFORMATION RECEIVE RECEIVE TRADITIONAL INFORMATION INFORMATION LOOK FOR LOOK FOR INFORMATION INFORMATION  MEDIA AND INFORMATION LITERACY (MIL) The ability to read, analyze, evaluate Media Literacy and produce communication in a variety of media forms. The ability to recognize when information Information is needed and to locate, evaluate, Literacy effectively use and communicate information in its various formats. Technology The ability to use digital technology, communication tools or networks to (Digital) locate, evaluate, use, and create Literacy information. MEDIA AND INFORMATION LITERACY (MIL)  VIDEO PRESENTATION INTRODUCTION TO MEDIA AND INFORMATION LITERACY YOUTUBE CHANNEL: ARNIEL PING RETRIEVED OCTOBER 26, 2016 FROM HTTPS://WWW.YOUTUBE.COM/WATCH?V=B-Y6LRIPPU4  FORMATIVE ASSESSMENT: GRAPHIC ORGANIZER COMPLETE THE VENN DIAGRAM. Media Literacy Technology Information (Digital) Literacy Literacy  REFERENCES ▪ MEDIA AND INFORMATION LITERACY CURRICULUM GUIDE BY DEPED ▪ MEDIA AND INFORMATION LITERACY BY BOOTS C. LIQUIGAN, DIWA LEARNING SYSTEMS INC. ▪ UNESCO MEDIA AND INFORMATION LITERACY CURRICULUM FOR TEACHERS ▪ HTTP://FACULTY.GEORGETOWN.EDU/IRVINEM/CCTP748/CAREY- SUMMARY-COMM-CULTURE.HTML