Unit 1: Media and Information Literacy PDF

ODOG AYD, SENTDSU! GOOD DAY, STUDENTS! HOW DOES COMMUNICATION PROCESS TAKE PLACE IN VARIOUS SETTINGS? UNIT 1 : INTRODUCTION TO MEDIA AND INFORMATION LITERACY AT THE END OF THIS UNIT, THE LEARNERS SHOULD BE ABLE TO: Describe how much media and information affect communicatio...

ODOG AYD, SENTDSU! GOOD DAY, STUDENTS! HOW DOES COMMUNICATION PROCESS TAKE PLACE IN VARIOUS SETTINGS? UNIT 1 : INTRODUCTION TO MEDIA AND INFORMATION LITERACY AT THE END OF THIS UNIT, THE LEARNERS SHOULD BE ABLE TO: Describe how much media and information affect communication; identify the similarities and differences of media literacy, information literacy, and technology literacy; Editorialize the value of being literate in media and information; and share to class media habits, lifestyles and preferences. AT THE END OF THIS UNIT, THE LEARNERS SHOULD BE ABLE TO: Understand the value and limit of one’s freedom of speech and expression. Be mindful of the proper ways to communicate with others. Be a responsible consumer and contributor of information in the different forms of media. LESSON 1: HOW MEDIA AND INFORMATION AFFECT COMMUNICATION There are 4Cs in the 21st century skills These are creativity, collaboration, critical thinking, connection and communication. Notice that communication skill seems to overlap and subsume with other skills. This shows that communication has a crucial role in every aspect of human lives regardless of age, origin, and nature of work. Communication is derived from the Latin word “communis” which means common. This involves the process of transmitting and delivering information to an intended audience for whatever purpose it may be such as forming relationships, exchanging meanings, making transactions, influencing choices, stimulating aesthetic appeal, and more importantly, for creating and producing ideas. ELEMENTS OF COMMUNICATION Source A source is like the point of reference from where or from whom the message is crafted. The differences in the manner, style and strategies on how the source or the sender shares information have an impact on communication. Message The heart of the communication process that connects the source to the audience. Without the message or the content, there is nothing to discuss or to learn.  Channel or medium is the tool used to deliver the message from the source to the receiver. Can be called as mass media which is designed to reach large audience with the aid of technology.  Receiver This refers to the people who will decode the message. Receivers can be controlled depending on the kind of medium that the source will use.  Noise refers to the unwanted yet unavoidable element in communication flow. This could be a physical noise like technical glitches in the equipment, or a physiological noise that concerns the functional systems of the sender or the receiver.  Noise Another type of noise could be psychological or mental barriers like when there is a presence of bias and stereotype in the message. NOTE:IF ONE ELEMENT IS MISSING OR DISRUPTED, COMMUNICATION BREAKDOWN WILL TAKE PLACE. COMMUNICATION MODELS  Shannon and Weaver model It’s a two-way process that reinforces that message needs to be deconstructed if there is a greater noise or disturbance to lessen ambiguity.  Charles Osgood’s model This explains the circular process in which the roles of being a source and a receiver can be interchanged and done simultaneously with the help of feedback mechanism.  Schramm’s model He emphasized on the shared experiences and understanding between the sender and receiver. If there is less commonality, there is a possibility that both will experience difficulty in communication. What is the ideal communication model should happen in the classroom and in your personal life? LESSON 2: WHAT IS MEDIA AND INFORMATION LITERACY? IT IS EVIDENT THAT BEING MEDIA AND INFORMATION LITERATE IS CONSIDERED AS A FUNDAMENTAL SKILL FOR ANY PERSON TO BE COMPETENT IN SOCIETY. WHAT CRITERIA DOES IT TAKE TO BE CONSIDERED A MEDIA AND INFORMATION LITERATE PERSON?  Literacy as one’s cognitive ability to process information using written materials in various context. (UNESCO,2005)  Information literacy refers to one’s ability to search, access, consolidate, utilize, and create relevant information for varying purpose.  Media Literacy Focuses on how a person identifies the roles and functions of media institutions, how he scrutinizes the content and information providers, and makes use of media in a responsible, ethical manner.  Technology literacy refers to skills on the effective usage of technology including hardware and software to communicate, manipulate, store and access information.  Media and Information Literacy a set of integrated skills, attitudes, competencies that empower citizens to communicate and understand information for democratic discourse, and to evaluate, produce and use all of these resources in an effective, competent and ethical way. Based on UNESCO, Media and Information Literacy is essential to: a. Make informed decisions b. Learn about the world around them c. Build a sense of community d. Maintain public discourse e. Engage in lifelong learning What are the different types of literacy? LESSON 3: RESPONSIBLE USES AND PRODUCTION OF MEDIA AND INFORMATION Add a Slide Title - 5  Media and Information Literate Individuals construct meaningful questions. believe easily not because of biased notions but rather he evaluates the information for its accuracy, adequacy, and appropriateness can discriminate facts, opinions, assertions and blended statement open-minded in constructive criticisms There are some certain issues that will challenge an individual to apply what he knows about media and how to understand its influences in one’s identity, personal choices, and decisions.  Plagiarism a product of poor attitude towards learning Media and information literate will show respect to other people’s ideas and creations To stop plagiarism, one should learn how to summarize, paraphrase and cite sources properly.  Plagiarism Aside from this, one must show intellectual respect and honesty by abiding laws concerning media and information uses such as intellectual property law, e-commerce law, anti- piracy and law.  Cyberbullying Words can make or break a person. When people become mean and offensive online, this is considered a form of harassment in the digital world.  Propaganda it is meant to deceive or hide the truth to the audience is usually found in politics, advertisement, speech, and the like  Propaganda Some common examples: Glittering generalities- sugar-coated positive statement that has no bearing in the message. Bandwagon – an idea that if you want to feel a sense of belongingness, you must join the wagon or the group or else you will be left out  Propaganda Some common examples: Half-truth or card-stacking - which only a partial information is revealed to the consumers Appeal to authority – uses people who are influential like celebrities or professional ones but do not have enough knowledge and background to make conclusive judgment. WHAT ARE THE ISSUES THAT CHALLENGE AN INDIVIDUAL TO APPLY THE MEDIA AND INFORMATION LITERACY? WHAT ARE THE ISSUES THAT CHALLENGE AN INDIVIDUAL TO APPLY THE MEDIA AND INFORMATION LITERACY? MEDIA AND INFORMATION LITERACY IS ESSENTIAL TO: a. Make informed decisions b. Learn about the world around them c. Build a sense of community d. Maintain public discourse e. Engage in lifelong learning WHAT ARE THE THREE COMMUNICATION PROCESSES THAT WE’VE DISCUSSED? WHAT ARE THE 4C’S IN THE 21ST CENTURY SKILLS? DO YOU HAVE ANY QUESTIONS? THANK YOU FOR LISTENING!!!