INTRODUCTION TO DIGITAL PUBLISHING.pdf

INTRODUCTION TO DIGITAL PUBLISHING What is Digital Publishing? - Digital publishing, sometimes called online or web publishing, involves using online technology to create and share digital content. - This content can include websites, ebooks, podcasts, email...

INTRODUCTION TO DIGITAL PUBLISHING What is Digital Publishing? - Digital publishing, sometimes called online or web publishing, involves using online technology to create and share digital content. - This content can include websites, ebooks, podcasts, email newsletters, and apps. Digital publishing allows content creators to: - Reach a wider audience (including mobile users and international audiences) - Save money relative to the more expensive method of traditional publishing - Analyze website visitor data and optimize content accordingly - Collect market research data Digital Publishing Examples - Digital publishing platforms such as WordPress and social media platforms like X (formerly Twitter) and Instagram make online publishing readily accessible for all. - Each time someone posts to Instagram or Snapchat, publishes a tweet or shares their thoughts on Medium, they are part of the digital publishing game. And they’re doing it in  large numbers: each day, more than 100 million posts on - Kindle eBooks and Wattpad are the most recognizable Instagram and spend 25.7 hours per month on TikTok. examples of this format, with readers able to buy and Online Newspapers download digital books via Amazon’s digital publishing - Digital news outlets are, more often than not, one of the first platform and Wattpad’s website. things to spring to mind when thinking about digital Digital Brochures publications. - Digital brochures provide information, visuals and details - These newspapers provide access to current events, about products, services or organizations. Flywire’s features, sports and more via websites and dedicated news interactive report from 2020 on COVID-19’s impact on the apps. travel industry is a great example of this in action. Digital Magazines - Not only did it explore the steps the travel industry needed to - Online magazines mimic the look and feel of traditional print take to get back on its feet, but it provided calls to action publications and are typically accessible via websites, apps (CTA) throughout to engage with Flywire for a free travel and e-readers. payments assessment. - Digital publishing platform Issuu hosts National Geographic’s Advantages of Digital Publishing Expeditions magazine, which captures the feel of leafing 1. Understanding the Audience - Digital media publishers can through a glossy magazine with double-page spreads. track a wealth of information about their audience that provides Online Newsletters previously unavailable valuable insights. - An online newsletter conveys news, updates, or information 2. Multimedia Integration - Digital publishing can insert more to subscribers via email or website. visual and interactive content than traditional methods. Digital - An example is the weekly newsletter release of local natives expect to see videos, infographics, GIFs and links to newspapers, which contains a round-up of our latest stories, other media in their content. The best digital publishing some external reading recommendations, and industry news platforms enable publishers to integrate YouTube, Vimeo, bites. SoundCloud and SlideShare into PDFs and whitepapers. Digital Catalog 3. Cost Savings - By eliminating printing and physical distribution - While a digital catalog shows the same product listings and costs, publishers can invest more heavily in content creation associated images as its physical counterpart, it often and marketing. Digital publishing allows media companies to contains exclusive interactive features such as “Shop Now” quickly reach new audiences without the associated costs of buttons, allowing readers to launch their customer journey. physically selling copies entering a new city, state or country. At eBooks the same time, marketing costs are substantially less. - Audiences can read digital books on their computers, 4. Digital Advertising - Print publishers’ ad layout and format laptops, eReaders, tablets and smartphones. options are relatively limited, while their digital peers have more  freedom when experimenting. Digital advertising supports example of the publisher affiliate model is The New York Times’ multimedia elements — such as videos, animations and social Wirecutter, which includes affiliate links along with its product media links — encouraging user engagement. reviews. 5. Social Media Exposure - Digital publishers can increase their 4. Sponsored Content - This model involves brands paying visibility by sharing stories via their social media profiles. For publishers to create and promote content that aligns with the example, the last few years have seen a surge in publishers brand’s messaging and goals. This approach allows brands to entering TikTok to connect with younger audiences. These connect with the publisher’s audience more authentically. social media networks allow readers to share content, which can 5. eCommerce - Retailing and eCommerce models are aimed at lead to more views, traffic and subscribers. consumers interested in purchasing specific products and Digital Publishing Business Models - Digital publishing consuming product-related content. companies not only have to consider audience building and content creation but also need a clear strategy for monetizing both. TIMELINE OF DIGITAL PUBLISHING 1. Advertising - Advertising remains the most popular approach to content monetization because the barriers to entry are relatively low. The publisher has to focus on creating content that drives traffic to their site, which can then be converted into ad impressions and clicks. As traffic numbers increase, publishers can collaborate with one of the best ad networks to optimize their revenue further. 2. Subscriptions - The subscription or membership model focuses on users who value high-quality, exclusive content and are willing to pay a recurring fee to access it. Paywalls are vital to making this strategy work, limiting non-subscribers’ access. Publishers value this model because it reduces their reliance on advertising while building audience segments and collecting subscriber data. 3. Affiliate Marketing - Publishers can generate additional revenue using affiliate marketing. Publishers that send traffic to a business via an affiliate link will receive a small percentage of whatever sales the brand gets from those users. A well-known WEBSITE NAVIGATION Good website navigation is an essential website feature. And I’m not just saying that — there's research to back it up. According to a study by Top Design Firms, 38% of consumers look at a page's navigational links and layout when looking at a site for the first time. What is Website Navigation? - Website navigation is a collection of user interface components that allows visitors to find content and features on a site. These components can be in the form of copy, link text and buttons, and menus. WHAT IS A WEBSITE NAVIGATION MENU? - A website navigation menu is an organized list of links to other web pages, usually internal site pages. Navigation menus appear in page headers or sidebars across a website, allowing visitors to access the most useful pages quickly.  menu, either by clicking it or hovering over it with their cursor. - Hamburger Navigation Menu - A hamburger icon is a navigational tool whose purpose is to hide a menu and reveal it when a user clicks, taps or touches the icon. At that point, the hidden menu slides out from the side of the screen, presenting a set of options for future action. - Footer Navigation Menu - Footer navigation (also sometimes called secondary navigation) often includes important info that isn't necessarily your site's main focus, such as terms and conditions, social media links, and company info. Website Navigation Bar Design 1. Card sorting is a technique that involves asking users to organize information into logical groups. Users are given a series of labelled cards and asked to organise and sort them WHAT IS SUB-NAVIGATION ON A WEBSITE? - Sub- into groups that they think are appropriate. navigation, or local navigation, is the interface where your site 2. Attribution reports show you the paths customers take to visitors can locate lower-level categories of a site's IA. These complete conversions and provide insights into how your are usually sub-categories of the main navigation links. different advertising efforts work together to create conversions. Types of Website Navigation 3. In Google's own words: “The Users Flow report is a graphical - Horizontal Navigation Bar - A horizontal website navigation representation of the paths users took through your site, from bar is a list of links at the top of each page. It may be above, the source, through the various pages, and where along their below, to the left, or the right of the header or logo, but it is paths they exited your site.” always placed before the main content of the page and is 4. Object-Based is a collection of properties, and a property is an consistent on every page (Trevellyan, 2020). association between a name (or key) and a value. A property's - Vertical Navigation Bar - A vertical navigation bar is a list of value can be a function, in which case the property is known as links on the left or right side of each page (Trevellyan, 2020). a method. - Dropdown Navigation Menu - A dropdown menu is a list of 5. Action-based Action-oriented navigations may be a better fit for options that is revealed only when a user interacts with the other sites. To know when this is appropriate, ask your audience  whether they primarily come to your website to learn about 1. Film- Film sound design mostly involves creating sounds that something or to take a specific action. mimic real life. If a scene takes place in a diner in the 1970s, the 6. Audience-based navigation is a way of grouping pages by the sound designer might combine the sounds of a kitchen, the type of user. You try to figure out which pages and topics are clinking of glassware, and some era-specific music drifting from relevant to the specific user group or audience, then group all the jukebox. Film sound designers rarely compose original these pages together and label the group. underscore; most movies have a separate composer for that 7. Search engine optimization (SEO) is the practice of orienting portion. your website to rank higher on a search engine results page 2. Television- The duties of a TV sound designer are pretty close (SERP) so that you receive more traffic. to those of a film sound designer. The one main difference with Website Navigation Best Practices TV is that many shows have episodes that return to the same location time and again. As a result, a TV sound designer might 1. Be Consistent design a core template for scenes shot in those locations so 2. Design for every screen size. they can create consistency from one episode to the next. 3. ADVERTISING - If you listen closely, you can hear all kinds of 3. Make the most important information accessible. sound effects in TV and radio commercials. Sound designers 4. Add breadcrumbs. create sonic palettes that transport audiences to the various worlds where those ads take place. The goal of most commercial sound design is to blend in without being distracting. THE ROLE OF SOUND DESIGN IN MOTION DESIGN 4. MUSIC - You can find examples of sound design in music recordings, particularly when you delve into the works of avant- Sound design is the craft of creating an overall sonic palette for garde composers. Probably the most common sonic addition. a piece of art, especially media like film, TV shows, live theater, Typically, stock audio files are previewed, comped (downloaded commercials, and podcasts. It can also apply to multimedia files containing a sonic watermark), and purchased when the visual art forms (video art) and even music recordings that final selection is made. incorporate ambient sounds or sound effects. Sound design can 5. PODCASTS - As a purely sound-based storytelling medium, help to create a more immersive experience for the viewer (and podcasts require careful attention to sound design. This listener), creating an aura that draws them into the world of the particularly applies to narrative podcasts, where the right sonic motion design project and enhances the emotional impact of the textures can transport a listener into the world of the story. visuals. 6. LIVE THEATER - Sound designers make immense SIX APPLICATIONS FOR SOUND DESIGN contributions to live theater. Theater sound design may include sound effects, pre-recorded voiceover, and music coming from  an onstage radio or television. In live theater, sound designers that manipulates raw recordings in just the right way to mimic also oversee sound mixing and reinforcement, which is the sound they might be hearing in their head. particularly necessary when staging musical productions. Sound editing - Sound editing describes the entire process of WHAT DOES A SOUND DESIGNER DO? In most cases, the editing audio. Mixing, sampling, creating sound effects, splicing, creative sound design on a film or TV project is overseen by a and manipulating audio all fall under the umbrella of sound professional sound designer. This specialist is part of a project’s editing. design team, along with a director, a production designer, a Underscore - In podcasting and live theater, sound designers lighting designer, and other design roles. often contribute original underscore and incidental music, in Recording - A sound designer may be the one to record sounds addition to handling sound effects and microphone mixes. In for use in a production. These can be studio recordings or field filmed entertainment such as movies, TV, and televised ads, the recordings, where the designer brings a recording kit to an design team typically includes a separate composer whose outside location. entire job is to compose original music. Mixing - Sound designers mix audio in two ways. Nearly all SIX ELEMENTS OF SOUND DESIGN create studio mixes of sound design palettes and individual cues 1. Voice-over is pre-recorded audio, typically provided by one of beforehand that are played during a production. In live theater, a the actors in a production. It can serve as a narration or come sound designer (or a crew member supervised by the designer) from an off-stage (or off-screen) character. In many productions, may be in charge of mixing all audio elements of a show live, the sound designer is in charge of recording and editing voice- including music cues, sound effects, and the actors’ over audio. microphones. 2. Ambiance describes the sonic tapestries created by a sound Sampling - Sampling is the art of taking an individual sound and designer to create am sense of time and place. Ambient sound allowing it to be triggered by an outside device. For example, a design contains all the real-life sounds of a setting in order to sound designer could sample a car horn by recording the sound transport an audience to any sort of location, from a medieval of a car horn and then programming it into a MIDI sequence so castle to a present-day train station to a futuristic space capsule. the car horn sounds every time they strike a certain key on a 3. Foley Sounds- Foley involves using physical objects to create MIDI keyboard. sound effects, such as using a pair of coconut shells to mimic Modifying effects chains Sometimes a sound designer the sound of galloping horses. Foley artists played a huge role processes audio recordings using different types of effects. in sound design during the Golden Age of Radio. Today, most These effects include audio equalization (EQ), compression, sound designers use pre-recorded digital sound libraries, but a reverb, delay, distortion, phasing, flanging, vibrato, and ring small number of Foley artists still work in film, television, radio, modulation. A sound designer works to create an effects chain and live theater. 4. Audio effects consist of various sounds related to specific objects — like a ringing telephone, a firing gun, or a revving motorcycle. They can also describe standalone audio cues that layer on top of ambient soundscapes. 5. Music -Sound design often involves music —both preexisting music licensed for a production and original music created specifically for the project. This music can appear in a film or theater scene as sound heard by the characters, such as music from a radio or a song a character sings. 6. Live microphones -In live theater productions, a sound designer is often in charge of sound reinforcement, which involves miking actors and projecting their voices through a theater’s speakers. The designer might mix live microphones themselves or they might hire a soundboard operator to handle the live sound mixing. Benefits of Using Sound Design - Creates atmosphere - create a sense of place, time, and mood — the sound of rain can create a sense of calm, while the sound of thunder can create a sense of danger. - Enhances engagement maintain the viewer's attention and make the project more enjoyable to watch — a ticking clock can create an atmosphere of urgency, while a laugh track creates the context of humor. - Supports the story add depth and meaning — a character's footsteps can create a sense of suspense, while a character's voice can reveal their emotions.