GRP1_GEE11.pdf

The Internet and Communication Technologies Group 1 Anadia, Geraldine Mary Angela Mendoza, Matthew Modrica, Aiman Reyes, Ricxanne Verdeflor, Henrich  Table of contents 01 The internet: Structure, Functionality and Services 02...

The Internet and Communication Technologies Group 1 Anadia, Geraldine Mary Angela Mendoza, Matthew Modrica, Aiman Reyes, Ricxanne Verdeflor, Henrich  Table of contents 01 The internet: Structure, Functionality and Services 02 Social Media and Digital Communication 03 The impact of IT on Global Communication  01 The internet: Structure, Functionality and Services  Structure of the Internet Internet Address Computers connected to the internet means that the systems are connected to computers’ worldwide network. Therefore, each machine/device has its own or unique address. This structure of the internet address is known as an IP address (Internet Protocol)  Structure of the Internet Protocol Stacks and Packet A protocol is a standardized way of formatting data so that any computer can interpret the data.  Structure of the Internet Network Access Layer It is a group of applications requiring network communications. This layer is responsible for generating the data and requesting connections.  Structure of the Internet Internet or Network Layer This layer parallels the functions of OSI’s Network layer. It defines the protocols which are responsible for the logical transmission of data over the entire network.  Structure of the Internet Transport Layer The TCP/IP transport layer protocols exchange data receipt acknowledgments and retransmit missing packets to ensure that packets arrive in order and without error.  Structure of the Internet Application Layer This layer is analogous to the transport layer of the OSI model. It is responsible for end-to-end communication and error- free delivery of data.  Structure of the Internet Infrastructure of the Network Computers connected to the internet means that the systems are connected to computers’ worldwide network. Therefore, each machine/device has its own or unique address. This structure of the internet address is known as an IP address (Internet Protocol) Functionality of the Internet Domain Name System (DNS): Translates human-friendly domain names (like www.example.com) into IP addresses that computers use to identify each other on the network Functionality of the Internet Packet Switching: A method where data is broken into smaller packets that travel independently across the network and are reassembled at the destination. Functionality of the Internet Internet Protocols: Rules governing data transmission. For example: TCP/IP: Core protocols for reliable data transfer Functionality of the Internet SSL/TLS (Secure Sockets Layer/Transport Layer Security): Protocols for secure communication over the internet. Web Browsing Accessing websites and information on the World Wide Web (www), enabled by web browsers like Chrome and Firefox. ○ Email ○ Streaming Services ○ File Sharing ○ Social Networking ○ Online Gaming ○ Remote Work and Collaboration  02 Social Media and Digital Communication Social Media and Digital Communication Social media and digital communication have become integral parts of our modern lives. They refer to the use of digital technologies to connect, interact, and share information with others.  History of Social Media Early The Era of Beginnings Facebook (1970s- (Mid- 1990s) 2000s- Present) The Rise of Social The Rise of Networking Microbloggi (Late ng and 1990s-Early Other 2000s) Platforms (2000s- Present) Early Beginnings (1970s-1990s) Usenet BBS(Bulletin Board Systems) The Rise of Social Networking (Late 1990s-Early 2000s) SixDegrees.com Friendster MySpace The Rise of Microblogging and Other Platforms (2000s-Present) Twitter Instagram LinkedIn TikTok The Future of Social Media As technology continues to evolve, we can expect to see new and innovative social media platforms emerge. Trends such as augmented reality, artificial intelligence, and blockchain could significantly shape the future of social networking History of Digital Communication Digital communication, the transmission of information in a series of discrete, binary digits (0s and 1s), has revolutionized the way we interact, work, and obtain information. Here's a simplified timeline of its evolution: ○ Early Developments (1800s-1900s) ○ The Digital Age Begins (1940s-1960s) ○ The Rise of Personal Computers and the Internet (1970s-1990s) ○ The Mobile Revolution (2000s-Present) Early Developments (1800s-1900s) Morse Code Telegraph The Digital Age Begins (1940s-1960s) Electronic Numerical Integrator and Computer (ENIAC): One of the earliest computers, developed in 1946, used vacuum tubes to process information digitally. Transistors: Invented in 1947, transistors replaced vacuum tubes, making computers smaller, faster, and more reliable. ARPANET: A precursor to the internet, established in 1969, connected computers at universities and research institutions. The Mobile Revolution (2000s-Present) Mobile Phones: The widespread adoption of mobile phones in the 2000s led to the development of mobile internet and apps. Social Media: Platforms like Facebook, Twitter, and Instagram have transformed the way we connect with others and share information. Streaming Services: Services like Netflix and Spotify have revolutionized the way we consume entertainment. The Future of Digital Communication The future of digital communication is likely to be shaped by advancements in artificial intelligence, augmented reality, and 5G technology. These innovations could lead to even more immersive and personalized experiences The Impact of Social Media Communication and Relationships ○ Increased connectivity ○ Changing dynamics ○ Impact on relationships The Impact of Social Media Information and News ○ Access to information ○ Spread of misinformation ○ Algorithmic bias The Impact of Social Media Business and Marketing ○ New marketing channels ○ E-commerce ○ Influencer marketing The Impact of Social Media Culture and Society ○ Social movements ○ Cultural exchange ○ Privacy concerns Challenges of Social Media Misinformation and Disinformation ○ Spread of false information ○ Echo chambers Challenges of Social Media Privacy Concerns ○Data collection ○Cyber bullying Challenges of Social Media Digital Divide ○ Access inequality ○ Digital literacy Challenges of Social Media Commercialization and Manipulation ○ Targeted advertising ○ Data monetization  03 The impact of IT on Global Communication Increased Accessibility: The Impact of IT on Global Communication Breaking Down Democratizing Geographical Information Barriers Bridging Language Barriers Lowering Communication Costs Expanding Access to Global Markets Increased Accessibility: The Impact of IT on Global Communication Breaking Down Geographical Barriers: ○ Real-time communication ○ Remote work Increased Accessibility: The Impact of IT on Global Communication Democratizing Information: ○ Online publishing ○ Social media Increased Accessibility: The Impact of IT on Global Communication Lowering Communication Costs: ○ Reduced costs ○ Global reach Increased Accessibility: The Impact of IT on Global Communication Bridging Language Barriers: ○ Translation tools ○ Language learning platforms Increased Accessibility: The Impact of IT on Global Communication Expanding Access to Global Markets: ○ E-commerce ○ Global networking Challenges: Digital Divide Cybersecurity Threats: Data Privacy Misinformation 1…2…3… GAME WHAT IS THIS??? FACEBOOK  ECHO CHAMBERS ONLINE GAMING MOBILE PHONE DIGITAL DIVIDE INTERNET  GLOBAL COMMUNICATION MISINFORMATION  INCREASED CONNECTIVITY  TARGETED ADVERTISING  Thanks! 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