Media and Information Languages PDF

MEDIA AND MEDIA and INFORMATION INFORMATION LANGUAGES LANGUAGES PRESENTED BY: BAWIGA,SARIEGO &SEÑEREZ  ICE BREAKER DECODE THE EMOJI 🧙‍♂️⚡📚🧹  🧙‍♂️⚡📚🧹 HARRY POTTER 🚢💔🌊👫 🚢💔🌊👫 TITANIC 🦁👑🌄🌍  🦁👑🌄🌍 THE LION KING 🧊🚢❄️👸 🧊🚢❄️👸 FROZEN 🦖🌴⚠️🚁 🦖🌴⚠️🚁 JUR...

MEDIA AND MEDIA and INFORMATION INFORMATION LANGUAGES LANGUAGES PRESENTED BY: BAWIGA,SARIEGO &SEÑEREZ  ICE BREAKER DECODE THE EMOJI 🧙‍♂️⚡📚🧹  🧙‍♂️⚡📚🧹 HARRY POTTER 🚢💔🌊👫 🚢💔🌊👫 TITANIC 🦁👑🌄🌍  🦁👑🌄🌍 THE LION KING 🧊🚢❄️👸 🧊🚢❄️👸 FROZEN 🦖🌴⚠️🚁 🦖🌴⚠️🚁 JURASSIC PARK  LANGUAGE "Language' in this sense means the technical and symbolic ingredients or codes and conventions that media and information professionals may select and use in an effort to communicate ideas, information and knowledge.it refers to the interactive process of communication involving rapid turn- taking, short responses, and varying lengths of turns. WHAT IS MEDIA LANGUAGE??? Media language Media language is the way in which the meaning of a media text is conveyed to the audience. Different types of media languages  Visual language This type of language can often be observed on television and film. Whatis on the screen has been chosen specifically to generate a series ofeffects and meanings also called as SEMIOTICS. Semiotics also called semiology,the study of signs and sign- usingbehavior. It was defined by one of its founders, the Swiss linguist Ferdinand de Saussure, as the study of “the life of signs within society  Visual language Denotation is the literal or obvious meaning - description of what is physically seen or heard. Connotation - is the potential or suggested meaning of something seen or heard. EXAMPLE: object: APPLE denotation: RED, SWEET, FOOD connotation: KNOWLEDGE, SIN, GRAVITY  AURAL LANGUAGE Its basically the use of sound. Sounds help to create a scene or construct an environment, atmosphere and mood.  2 types of aural language Diegetic Non-Diegetic sounds sounds Dialogue Footsteps and Background Sound effects between environmental Music from score Narrator's a radio voice-over for dramatic sounds or soundtrack character emphasis  VERBAL LANGUAGE Verbal language is used in many areas of media such as; film, radio, television programmes and music videos. The ways in which this language is delivered to the audience and it's context of the language used are important factors in the way meaning is generated for the audience. For example, a television news item will be delivered using language that creates a sense of the importance of the story in the mind of the viewer.  NON-VERBAL LANGUAGE Non verbal language is often defined in terms of body language such as gestures. These gestures help the audience to understand a feeling of the actor when acting. For example, this media language works very well in silent films as it is essential to show expression of thoughts and feelings to the audience as a replacement of verbal speech. WRITTEN LANGUAGE Written language is found within print- based media such as newspapers and magazines which include a particular style and presentation of language to match their audience and genre. Written language can also be found in silent films and is used to anchor the audiences reading of the visual elements in the same way that a caption does, for example in a newspaper. ROLAND BARTHES (SEMIOTICS) Roland Gérard Barthes (12 November 1915 - 25 March 1980) was a French literary theorist, philosopher, critic, and semiotician. Barthes' ideas explored a diverse range of fields and he influenced the development of schools of theory including structuralism, semiotics, social theory, anthropology and post- structuralism. MEDIA CODES AND CONVENTIONS  CODES are known as a system or collection of signs that create meaning when put together. TYPE OF CODES SYMBOLIC CODES WRITTEN CODES TECHNICAL CODES  SYMBOLIC CODE the language, dress or actions of characters, or iconic symbols that are easily understood EXAMPLES:  WRITTEN CODES use of language style and textual layout (headlines, captions, speech, bubbles, language styles, etc. EXAMPLES:  TechnIcal codes are ways when equipment is used to tell a story. These includes sounds, camera angles, type of shots and lightning as well as camera techniques, framing, depth of field, lightning, exposure and juxtaposition EXAMPLES:  CONVENTION (THE INDICATORS OF CONTENT FAMILIARITY doing things that has formed into a habit because of repeated exposure and experience of these messages TYPE OF CONVENTIONS FORM CONVENTIONS STORY CONVENTIONS GENRE CONVENTIONS  STORY CONVENTIONS are common narrative structures and understandings that are common in story telling media products  FORM CONVENTIONS Form conventions are the certain ways we expect types of media's codes to be arranged  GENRE CONVENTIONS point to the common use of tropes, characters, settings or themes in a particular type of medium. Genre conventions are closely linked with audience expectations. Genre conventions can be formal or thematic QUESTION TIME  Direction: Write true if the statement is correct and false if not. 1.)Media language refers to the codes, conventions, and formats used to convey messages through different forms of media. 2.)Visual language in media relies solely on text to communicate messages 3.)Color and lighting are elements of media language that affect how audiences perceive messages. 4.)Audio codes, such as background music and sound effects, are irrelevant in influencing audience emotions 5.)Genre conventions in media help audiences understand the type and style of content they are viewing. Direction: Write true if the statement is correct and false if not. 6.)The purpose of media language is to help convey information more clearly and effectively. 7.)Media codes are universal and have the same meaning across all cultures. 8.)In media studies, denotation refers to the underlying or hidden meanings in a media text. 9.)Media language involves both technical elements, such as camera angles, and symbolic elements, such as gestures. 10.)Media language helps to construct meaning, shaping how audiences interpret information. MULTIPLE CHOICE 1.)This term refers to the system of symbols and conventions used to convey messages in media. a) Language b) Media language c) Visual language d) Verbal language 2.)Which type of language includes images, symbols, and graphics to communicate messages? a) Written language b) Visual language c) Aural language d) Non-verbal language MULTIPLE CHOICE 3.)This type of language includes gestures, body language, and facial expressions to communicate without words. a) Non-verbal language b) Aural language c) Written language d) Media language 4.)This language form involves the use of written words to express ideas and information. a) Aural language b) Verbal language c) Written language d) Visual language MULTIPLE CHOICE 5.)This type of language includes gestures, body language, and facial expressions to communicate without words. a) Non-verbal language b) Aural language c) Written language d) Media language 6.)This language form involves the use of written words to express ideas and information. a) Aural language b) Verbal language c) Written language d) Visual language MULTIPLE CHOICE 7.)Who is known for his work on semiotics and the analysis of cultural codes in media? a) Umberto Eco b) Roland Barthes c) Michel Foucault d) Noam Chomsky 8.)In media studies, the term "codes" refers to: a) The rules of grammar b) The symbols and conventions used to convey meaning c) The language spoken in a particular region d) The sound quality of audio MULTIPLE CHOICE 9.)Roland Barthes is famous for his theory that: a) All communication is purely verbal. b) diverse range of fields and he influenced the development of schools of theory. c) Language has a single, fixed meaning. d) Visual elements are not important in communication. 10.)The study of how signs and symbols create meaning in media is known as: a) Linguistics b) Semiotics c) Pragmatics d) Syntax Thank you