Media-Language-Part-1.pdf

MEDIA LANGUAGE (CODES, CONVENTIONS, AND GENRES) WHAT IS MEDIA LANGUAGE? - The way in which the meaning of a media text is conveyed to the audiences. Just as English involves studying how we communicate with words, media studies delve into how we communicate with images, sounds, and other multime...

MEDIA LANGUAGE (CODES, CONVENTIONS, AND GENRES) WHAT IS MEDIA LANGUAGE? - The way in which the meaning of a media text is conveyed to the audiences. Just as English involves studying how we communicate with words, media studies delve into how we communicate with images, sounds, and other multimedia components.  AUDIENCE Refers to the group of consumers for whom a media text was constructed as well as anyone else exposed to the text. TYPES OF AUDIENCE: ▪ TARGET AUDIENCE – refers to the group of people to whom media text is especially addressed because of the set of characters they share. - A political campaign: Registered voters with specific political leanings. ▪ ACTIVE AUDIENCE – refers to the theory that people receive and interpret media messages as if it is the light of their own history, perspective, and experience - Engage with the show's creators: Attend conventions, ask questions during Q&A sessions, or write letters to the show's producers. TYPES OF MEDIA LANGUAGES: ▪ WRITTEN LANGUAGE - Represents a spoken or gestural language by means of a writing system Examples: ▪ Headlines in a news paper ▪ An incident in a flash report ▪ Title of news article It may generate interest, intrigue, or instant reaction from the audience TYPES OF MEDIA LANGUAGES: ▪ VERBAL LANGUAGE - It is how the language is delivered. - The contexts used are important factors in the way meaning is generated for the audience - Commonly used in broadcasting, televisions, radio, and films TYPES OF MEDIA LANGUAGES: ▪ NON-VERBAL LANGUAGE - Related to body languages such as gestures and body actions. - The meaning is received and understood by the audience through the way actors uses their body TYPES OF MEDIA LANGUAGES: ▪ NON-VERBAL LANGUAGE TYPES OF MEDIA LANGUAGES: ▪ VISUAL LANGUAGE - A form of communication that uses visual elements as opposed to formal written language to convey meaning or idea. - Graphicacy – ability to communicate visually - Visual communication can find expression in paintings, drawings, symbols, or simply lines and shapes arranged for a specific effect - “ART” is an example of visual language - Pictograms and ideograms are types of visual languages VISUAL LANGUAGE PICTOGRAM IDEOGRAM TYPES OF MEDIA LANGUAGES: ▪ AURAL LANGUAGE - The second most basic language skill aside from oral. - Refers to the language as we hear it - Differs from “oral” as it is about the language that we say  MEDIA LANGUAGE: CODES - Are systems of signs that create meaning when put together - can be both verbal and non-verbal, and they help to shape the way audiences interpret and understand media messages - The study of these signs is called SEMIOTICS A.1 Setting - The time and place of the narrative A.2 Mise en scene - Everything within the frame TYPES OF CODES A.3 Acting A. SYMBOLIC CODES – - Actors bring characters to life and fuel the narrative. shows what is beneath the surface of what we A.4 Color see like objects, setting, - as highly cultural and strong connotations. body language, clothing, color, or iconic symbols that can be effortlessly understood SETTING If given this kind of color in cinematographic. It has a meaning that this film is in the past. If switched from colored to black and white, then it means a throwback. MISE EN SCENE