GROUP-2-PURPOSIVE-COMMUNICATION.pdf

COMMUNICATING IN A MULTICULTURAL SOCIETY AND WORLD: COMMUNICATION AND GLOBALIZATION GROUP-2  ALIZAT OB IO GL N Global...

COMMUNICATING IN A MULTICULTURAL SOCIETY AND WORLD: COMMUNICATION AND GLOBALIZATION GROUP-2  ALIZAT OB IO GL N Globalization enables movement of people, goods, and ideas across international borders freely. It integrates markets, trade, and investments, reducing barriers between nations globally. Cultural exchange occurs as traditions and ideas are shared and assimilated. The Silk Road was an early form of globalization, linking China and Europe. Technology, like the internet and email, has greatly accelerated globalization's pace. Wise globalization brings peace and prosperity; poorly done, it may cause disaster. GLOBALIZATION: HAPPENING NOW Globalization refers to the growing interaction among people and companies globally. This trend is driven by advances in technology, communication, and transportation. It leads to economic integration, international trade, and cultural exchanges worldwide. The Internet accelerates global connections, shrinking the world into a "global village." Travel, communication, and international commerce are easier due to globalization’s impact. Awareness of cultural differences is crucial in today's interconnected global society.  GOOD ABOUT GLOBALIZATION BAD ABOUT GLOBALIZATION Globalization lifts millions from poverty by Globalization shifts jobs, benefiting some areas providing jobs and boosting local economies. while others lose employment opportunities. Multinational companies invest in resources, It widens the wealth gap, favoring rich countries services, and even healthcare and education. and increasing global inequality. Global cooperation, like the Paris Agreement, Cancel Culture enforces mob justice, with harsh, tackles shared challenges like climate change. often disproportionate, and unforgiving reactions. COMMUNICATION AND GLOBALIZATION Communication is vital for building relationships, collaboration, and unifying conflicting ideas. Globalization integrates cultural, political, economic, and technological aspects across interconnected countries. Companies like Toyota, Jollibee, and Starbucks have expanded into multinational businesses globally. Technological advancements have made communication smoother and faster across regions worldwide. Efficient communication tools, like email and social media, enhance business transactions globally. Globalization demands strong communication skills to engage with diverse backgrounds and perspectives..  CULTURAL IMPERIALISM Cultural imperialism is the dominance of powerful nations' culture over weaker societies. It stems from Western colonialism, creating a divide between East and West cultures. Less powerful nations adopt Western technologies, changing domestic cultures and values. English becomes the global lingua franca, spreading Western perspectives through media. People take English proficiency tests for global mobility and career opportunities. Language loyalty fades as many embrace Western identity and English for success.  MASS COMMUNICATIONS Mass communications are messages that are communicated through the mass media. It relies more on quantity than quality, while interpersonal communications are the opposite. Mass communications can reach more people at one time than interpersonal communications can. One of the key differences between interpersonal communications and mass communications is the feedback, which mass communications lack. Though the mass media still attempt to assess their ability to connect with audiences. MASS COMMUNICATIONS AND COMMUNITIES Some people defend mass communications as a means of reconfiguring our sense of community, away from a sense of shared physical space that is based on shared interests. The one-sidedness of mass media means that most mass media are driven by profits, rather than a social exchange. Traditional media now encourage their audiences to use the Internet, text messaging, and social media to comment on the articles or programs that these media distribute.  MASS COMMUNICATIONS AND TECHNOLOGY: GUTENBERG The German printer Johannes Gutenberg (1398-1468) often is credited with inventing movable type around 1440. Movable type was a significant improvement in bookmaking, which involved either handwritten manuscripts or the use of carved woodblocks. It also fostered the Reformation, a religious movement that began in Germany (1500). The first important book that Gutenberg published was the Bible in 1455.  MASS COMMUNICATIONS AND TECHNOLOGY: THE INDUSTRIAL REVOLUTION To explore their relationship, we use the chocolate industry as an example. Beginning in the 1840s, Baker's Chocolate of Dorchester, Massachusetts is believed to be the first branded, packaged grocery item in the United States. Years after that chocolate was introduced, Milton Hershey built what was then the world's largest chocolate factory, producing the first molded chocolate bar at the turn of the early twentieth century. The Hershey chocolate bar exemplifies two conditions for the rise of the mass media in the nineteenth century: it has a brand name, and is mass manufactured.  MASS MEDIA AND MASS MARKETS Mass media targets audiences by demographics and psychographics, influencing consumer habits. Different media cater to specific groups, like women, ethnicities, or age demographics. Advertisers push disaggregation by focusing on media platforms that attract their desired customers. Major conglomerates such as Sony and Bertelsmann own multiple media outlets in film, music, and publishing. While media products entertain and inform, their main goal is profit. Overall, mass media deeply influences modern culture and how we spend our time.  THE INTERNET TODAY INTERNET SERVICE PROVIDERS In the 1990s, dial-up service was the most convenient and affordable way to access the Internet, with many Americans relying on it for a decade. AOL and other companies offered free Internet time to encourage subscriptions. As the Internet gained popularity, companies like AOL had to adapt and generate revenue from selling advertising space on the Internet.  THE INTERNET TODAY Business Models for Internet Sites Government agencies, businesses, and organizations are increasingly utilizing the internet for various purposes, including purchasing stamps, contacting politicians, and accessing tax forms. These websites also allow members to pay dues and stay updated on activities. 1.VIRTUAL RETAILERS Businesses use the Internet for convenience, instant gratification, and quick fulfillment of services. Virtual businesses like Amazon offer online shopping, while physical stores use websites for advertising. Consumers appreciate the ability to shop anytime, anywhere, enjoying the ease of online access. 2. BRICKS AND CLICK RETAILERS Businesses today combine physical locations and online selling, offering direct sales, store information, and online shopping, with retailers like Target, Wal-Mart, and Best Buy offering physical locations. 3.SUBSCRIPTION OR PAY-PER-VIEW CONTENT PROVIDERS Websites sell content via subscriptions or pay-per-view, offering convenience to businesses. They monetize by upselling services, providing free content, and catering to personal interests. However, concerns arise over internet addiction, especially with the booming online pornography industry. 4. ADVERTISER-SUPPORTED CONTENT PROVIDERS Websites rely on advertising firms for revenue, similar to older media models. A newer pricing model, cost per click (CPC), charges advertisers based on site visitors' clicks. Internet search sites like Google and Yahoo heavily rely on CPC advertising for revenue.  THE INTERNET IN THE FUTURE CLOUD COMPUTING Many use web services and applications rather than computer-based software to communicate. Relying on web-based e-mail services such as Hot Mail or G-mail. THE VIRTUAL ECONOMY The increasing accessibility of electronic transactions worldwide may lead to electronic currency. COMMUNICATION AIDS AND STRATEGIES USING TECHNOLOGY Overhead Transparencies Flip Chart White Board/Chalk Board (Projection) COMMUNICATION AIDS AND STRATEGIES USING TECHNOLOGY Document Camera Video Handouts Sound Recordings COMPUTER-MEDIATED COMMUNICATION (CMC) Any human symbolic interaction that takes place through digitally based technologies. Information contained in sounds, images and procedures are digitized into one and zero. CHARACTERISTICS Richness Access Openness Mastery  Keep it simple. Emphasize your key ideas. STRATEGIES Show what you can't say. USING TOOLS OF Use close up shots and other images. TECHNOLOGIES Keep the number of images you present manageable. Combine variety with coherence. Use large lettering.  MULTIMEDIA Documents and presentations that incorporate any combination of different media types are often called multimedia. Most people understand multimedia to be the Web and other computer-based applications and documents. BASIC KINDS OF MULTIMEDIA PHOTOGRAPHS VIDEO AUDIO ANIMATIONS STORYBOARDS PODCASTS THE ADVANTAGES OF USING MULTIMEDIA IN WEB DESIGN EMBEDDED VIDEO FOOTAGE Embedded video is an advantage of using multimedia in a Web design. INFORMATIVE IMAGES The advantage of using photos in a multimedia Web design goes beyond the use of images as decoration ANIMATED INFORMATION Flash objects are multimedia elements that you can use in your Web design as well. SOUND Sound can enhance your Web design project. The sound clips you incorporate can be short or long. PHOTOGRAPHS PHOTOGRAPHS USE LIGHT AND EXPOSURE TO CREATE A REPRODUCTION OR "PICTURE" OF WHAT APPEARS IN THE CAMERA FRAME AND THEN SAVE THIS IMAGE ONTO FILM. PRINTED AND DIGITAL PHOTOGRAPH FORMATS PHOTOGRAPHS ARE AVAILABLE IN MANY PRINT AND DIGITAL FORMATS THAT CAN SERVE VARIOUS PURPOSES. Prints Slides Posters Image files Photo CDs and DVDs IMAGE RESOLUTION RESOLUTION REFERS GENERALLY TO THE DENSITY AND NUMBER OF PIXELS (DOTS ON THE SCREEN) IN AN IMAGE FILE. PHOTOGRAPH FILE FORMATS AND QUALITY MOST DIGITAL CAMERAS HAVE A RANGE OF OPTIONS THAT ADJUST HOW IMAGES ARE CAPTURED AND STORED. Joint Photographic Expert Group (JPEG) are the most common Tagged Image File Format (TIFF) are older but still another common Graphic Interchange Format (GIF) are compressed for use on the Internet. Photoshop (PSD) Adobe Photoshop is so widely used that its file format has become a fourth type of standard file EDITING DIGITAL PHOTOGRAPHS COMMONLY USED SOFTWARE FOR PHOTO EDITING Adobe Photoshop GIMP (Gnu Image Manipulation Program) Apple iPhoto Picasa ETHICS OF USING PHOTOGRAPHS AND OF PHOTO ALTERATION When you use a photograph in a document or on a web page, you should always include a photo credit. POCKET TECHNOLOGIES In order to facilitate connectivity in a mobile environment, personal digital assistants and mobile technologies such as smartphones, and mp3 players offer fast, portable access to a variety of information formats, including the web, and email. Designing Text and Visual information Unlike desktop computers, pocket technologies have smaller screens and less memory, therefore information presentation needs to be carefully considered throughout designs. To prevent visual overload, text should be succinct and images should be kept to a minimum. For simpler viewing, a lot of websites have mobile-friendly versions. It’s frequently important to generate distinct documents for desktop and mobile formats. Develop modular content stored in a database for managing extensive information effectively. Using the digital Technology Digital tool improves communication , collaboration, and learning in a number of ways. Users may easily share files and collaborate on projects thanks to cloud storage. Social media, blogs, and vlogs encourage participation from students and lead to lively debates. Audio and video recordings can be made for a variety of instructional uses thanks to digital media. Annotating photos and movies with thinglink facilitates comprehension. Wikis and online lexicons enhance collaboration and vocabulary development.  Advantages and Disadvantages of using technology ADVANTAGES: Exclusive and easily accessible resources reduce the demand for paper, promoting sustainability It offer both teachers and students flexible access and are trustworthy and auditable. Large online classes are supported by affordable solutions, which lessen the need for printed textbooks. Instantaneous outcomes from online surveys and examinations improve the educational process as a whole. Bring Your Own Device (BYOD) encourages students to actively engage in class. Students test anytime, receiving immediate results.  Disadvantages : Funding is needed for equipment upgrades, and software is frequently pricey. Concerns about authenticity, plagiarism, and cheating may arise in student work. The initial setup take a lot of time. which affects students who have confidence or health issues. Bandwidth restrictions, security risks, and user-blocked websites are example of internet issues. Insufficient resources may impede fair access for every student in the classroom. These challenges demonstrate the difficulty of technology integration.  Social networking and Social media Social networking links people with friends, family, and people who have similar nterests on a professional level. It promotes positive interactive interaction when teacher students practice internet safety. The majority of websites are free, yet some could charge for particular extra services. Post might linger, so users should be careful what they reveal. While being in touch and getting information quickly are positive qualities. Digital citizens use the internet in ethical ways. Online Communities An online community is a digital gathering place for individuals who share interests in various fields. Internet-based communication is common in these spaces, with inquiries and discussion on many subjects. Conversations take place on social media.  Social Networking Postal-services and in-person interaction have been supplanted by social media and instant messaging. Users can easily connect individually or in big groups thanks to the internet. They are able to share words online together with photo, videos, and music. The media of the past was controlled by a select few today , communication is available to all. due to it worldwide reach, the internet facilitates communication over long distances and time zones INTERACTIVITY INTERACTIVITY IN ONLINE ADVERTISING ESSENTIAL FOR ADVERTISERS TO ENGAGE USERS EFFECTIVELY, TRACK RESPONSES, AND PERSONALIZE ADS BASED ON USER DATA. THIS REAL-TIME FEEDBACK ALLOWS FOR TARGETED AND TAILORED CAMPAIGNS, MAXIMIZING ROI AND IMPROVING ENGAGEMENT. IN A CONSTANTLY EVOLVING DIGITAL LANDSCAPE, INTERACTIVITY PLAYS A CRUCIAL ROLE IN DRIVING ADVERTISING SUCCESS. SOCIAL MEDIA SOCIAL MEDIA RELATES TO INFORMATION AND MATERIAL WHICH ARE ACCESSIBLE VIA INTERNET USING SOCIAL MEDIA IN A WAY OF TRANSMIT INFORMATION VERY QUICKLY TO MANY PEOPLE THIS INCLUDE TEXT VIDEO PEOPLE DOCUMENTS BLOGS AND VLOGS. T THERE ARE PEOPLE OF SOCIAL MEDIA SITES AVAILABLE WHICH CAN HELP SUPPORT YOUR SUBJECT.THESE ABLE PEOPLE TO COMMUNICATE WITH OTHER ,VIDEOS AND IMAGES FOR THEM TO ACCESS AND UPLOAD LEARNING MATERIALS SUCH AS: FLICKR STORIFY WHATSAPP INSTRAGRAM TED TALKS WORDPRESS PERISCOPE TUMBLR YOUTUBE PINTEREST VIMEO SNAPCHAT VINE COMMUNICATION IN SOCIAL MEDIA There are various modes which we can communicate with other in the past such as ,handwritten messages type written messages and telegraph text because each mode of the communication is the distinct from other ways which we can craft our message differ Today with the rapid spread of internet connectivity the old form of have given away to new form that makes it easier and faster. CYBERCRIME CYBERCRIME PRESENTS CHALLENGES LIKE COPYRIGHT INFRINGEMENT, PHISHING, FINANCIAL FRAUD, PEDOPHILIA, AND CHILD PORNOGRAPHY. INDIVIDUALS SHOULD VERIFY REQUESTS FOR PERSONAL OR FINANCIAL INFORMATION TO AVOID FALLING VICTIM TO PHISHING AND FINANCIAL FRAUD. PARENTS MUST MONITOR THEIR CHILDREN'S ONLINE ACTIVITIES TO PROTECT THEM FROM PEDOPHILES AND CHILD PORNOGRAPHY. REPORTING SUSPICIOUS BEHAVIOR IS CRUCIAL, AND EDUCATION ON ONLINE SAFETY IS ESSENTIAL. IMPLEMENTING SECURITY MEASURES LIKE USING STRONG PASSWORDS AND UPDATING SOFTWARE CAN HELP MITIGATE THESE RISKS. CYBER SQUATTING FORBIDDEN IN THE US SINCE 1999, INVOLVES FAMOUS BRAND OR TRADEMARK. COMPANIES CONSIDER DOMAIN AVAILABILITY WHEN CHOOSING NAMES TO PREVENT CYBERSQUATTING ISSUES. TYPOSQUATTING, DECEIVING USERS WITH SIMILAR DOMAIN NAMES, IS ANOTHER CONCERN FOR BUSINESSES. IT IS VITAL FOR COMPANIES TO PURCHASE RELATED DOMAIN NAMES TO PROTECT THEIR ONLINE PRESENCE. FOR EXAMPLE, THE COMPANY XYLXQQR MAY FACE CHALLENGES IF SOMEONE REGISTERS XYLXQQR.COM BEFORE THEY DO. News Report about the Use of Social Media in the Philippines Pinoys Top Social Media Users, According to Study (Miguel R. Camus) A STUDY BY HOOTSUITE AND WE ARE SOCIAL FOUND THAT FILIPINOS SPEND AN AVERAGE OF FOUR HOURS AND 17 MINUTES DAILY ON SOCIAL MEDIA, THE HIGHEST IN THE WORLD.THIS HIGH USAGE REFLECTS FILIPINOS' CULTURAL FOCUS ON STAYING CONNECTED. Slowest in Asia Pacific THE PHILIPPINES HAS HIGH SOCIAL MEDIA USE BUT SLOW FIXED-BROADBAND SPEED AT 4.2 MBPS. BRAZIL AND ARGENTINA AVERAGE 5.5 AND 5 MBPS, WHILE SOUTH KOREA LEADS AT 26.3 MBPS BUT SPENDS ONLY 1 HOUR AND 11 MINUTES ON SOCIAL MEDIA DAILY. News Report about the Use of Social Media in the Philippines Internet Use on the Rise THE PHILIPPINES EXPERIENCED A 24% RISE IN INTERNET AND SOCIAL MEDIA USERS, ADDING 13 MILLION AND 12 MILLION, RESPECTIVELY. MOBILE TRAFFIC MADE UP 38% OF WEB USAGE. THE COUNTRY’S SOCIAL MEDIA PENETRATION RATE REACHED 58%, HIGHER THAN SOUTHEAST ASIA'S 47%. GLOBALLY, INTERNET USERS GREW BY 10% (354 MILLION), ACTIVE SOCIAL MEDIA USERS BY 21% (482 MILLION), AND MOBILE USERS BY 30% (581 MILLION). Digital Connectivity INTERNET PENETRATION HIT 50%, OR 3.77 BILLION PEOPLE, SHOWING HALF THE WORLD'S POPULATION IS ONLINE. SIMON KEMP FROM WE ARE SOCIAL HIGHLIGHTED THE GROWTH IN DEVELOPING ECONOMIES. THE REPORT COMPILES DATA FROM MAJOR STUDIES BY ORGANIZATIONS LIKE GLOBALWEBINDEX AND GSMA INTELLIGENCE ON ONLINE BEHAVIOR. Online Education ONLINE EDUCATION HAS TRANSFORMED CONTEMPORARY LIFESTYLES, WITH MANY COLLEGES OFFERING COURSES THAT ALLOW STUDENTS AND INSTRUCTORS TO BE GEOGRAPHICALLY DISTANT. MOST ONLINE COURSES ARE ASYNCHRONOUS, ENABLING THOSE WITH WORK AND FAMILY COMMITMENTS, INCLUDING MILITARY PERSONNEL ABROAD, TO PURSUE THEIR STUDIES. ADDITIONALLY, ONLINE EDUCATION BENEFITS GRADE SCHOOL AND HIGH SCHOOL STUDENTS, PARTICULARLY IN RURAL AREAS, BY PROVIDING ACCESS TO SPECIALIZED COURSES THROUGH PARTNERSHIPS. HOWEVER, THE RISE OF FRAUDULENT ONLINE UNIVERSITIES, OR "DIPLOMA MILLS," POSES A CHALLENGE, AS THEY EXPLOIT BOTH DISHONEST AND NAIVE CUSTOMERS. EFFORTS ARE UNDERWAY BY REGULATORS AND EDUCATIONAL ORGANIZATIONS TO DEVELOP PRACTICES TO COMBAT THESE DISREPUTABLE SITES. Internet and Online Class Updates in the Philippines Internet Connection Problems Beyond our Control - DepEd Manila Bulletin AN OFFICIAL FROM THE DEPARTMENT OF EDUCATION (DEPED) ADDRESSED INTERNET CONNECTIVITY ISSUES THAT AROSE DURING THE FIRST DAY OF CLASSES, NOTING THAT THESE PROBLEMS ARE BEYOND THE AGENCY'S CONTROL. UNDERSECRETARY ANNALYN SEVILLA EMPHASIZED THAT WHILE INTERNET ACCESS IS CRUCIAL FOR EDUCATION, DEPED IS ADOPTING A BLENDED LEARNING APPROACH THIS YEAR, WHICH INCLUDES A MODULAR SYSTEM TO ACCOMMODATE STUDENTS WITH CONNECTIVITY ISSUES. SHE STATED THAT 85% OF PUBLIC SCHOOL STUDENTS OPTED FOR MODULAR LEARNING, WITH ONLY A SMALL PERCENTAGE CHOOSING ONLINE CLASSES. SEVILLA HIGHLIGHTED THE NEED FOR COLLABORATION AMONG STAKEHOLDERS TO ADDRESS THE BROADER CHALLENGES OF DIGITAL LEARNING. THANK YOU