Communication and Globalization 02 Handout 1 PDF

GE1711 Communication and Globalization I. Definition of Globalization The interweaving of societies, of systems, fastened by technologies and...

GE1711 Communication and Globalization I. Definition of Globalization The interweaving of societies, of systems, fastened by technologies and hastened by just-in-time management systems (Golding, 2009). It is the increasing economic, political, and cultural integration and interdependence of diverse cultures – the worldwide integration of humanity (Gamble, T. & Gamble M., 2013). It is the process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. This process has effects on the environment, on culture, on political systems, on economic development and prosperity, and on human physical well-being in societies around the world (Globalization101.org). In social terms, globalization describes an increased level of interconnectedness among the people of the world and their lives, work, and families. As a cultural phenomenon, it means the exchange of ideas and values among cultures and implies, for some, a trend toward the development of a single world culture (Investopedia.com). Globalization can be thought of as a process (or set of processes) which embodies a transformation of the spatial organization of social relations and transactions (Held, et.al., 1999). II. Intercultural Communication According to Guydkunst, W. & Y. Kim (1992) cited in Gamble, T. & Gamble M. (2013), it refers to the process of interpreting and sharing meanings with individuals from different cultures. There are different forms of intercultural communication namely: 1. Interracial Communication – interpreting and sharing meanings with individuals from different races 2. Interethnic Communication – interaction with individuals of different ethnic origins 3. International Communication – communication between persons representing different nations 4. Intracultural Communication – interaction with members of the same racial or ethnic group or co-culture as yours culture – system of knowledge, beliefs, values, customs, behaviors, and artifacts that are acquired, shared, and used by its members during daily living (Pearson, J., & Nelson, P., 1994 cited in Gamble, T. & Gamble M., 2013). co-culture – composed of members of the same general culture who differ in some ethnic or sociological way from the parent culture (Grisworld cited in Gamble, T. & Gamble M., 2013). In the Philippine culture, the disabled, the elderly, punks, and gangsters are some examples of it. III. Effects of Globalization to Communication 1. Availability of Information Through the world-wide-web and other communication technologies, the economic and cultural barriers are continuously minimized. Information can now be easily accessed and spread in different countries not only through traditional mass media such as television and newspaper but also through the Internet. Last April 2017, a severely endangered Sumatran Rhino named Puntung was treated for an injury with the help of a tweet (right picture) that caused a domino effect in the internet community (Clausen, 2017). On the downside, Burger King’s Texican Whopper advertisement (left picture) in 2009 received a lot of criticism from the global community in spite of the fact that the company only intended to show the advertisement to European countries. 02 Handout 1 *Property of STI  [email protected] Page 1 of 3  GE1711 Source: https://goo.gl/images/UFipdG Source: https://goo.gl/images/ZBeXH3 2. Improved Business Conduct Globalization has influenced global communication by implementing new techniques for business conduct among workers at international corporations. Long-distance travels are no longer necessary for business people should they require a meeting with a partner overseas. Internet technology makes it possible to exchange business information and conduct video conferences. Additionally, enhanced communication allows businesses to promote their products more efficiently on the international market. This significantly changed the business world (Danev, 2017). Back then, business people only have to mind about the simple process of communication (sender, message, receiver, feedback) but now, each have to understand intercultural communication and its implications for one’s success (Dzenowagis, 2008). 3. Increased Social Awareness Social media platforms like Facebook, Instagram, and Twitter, became the fastest way to express, communicate, gain knowledge, and inform. There are various activities that we can choose from in terms of increasing the social awareness of our audience in social media. We can do this through infographics, unity display pictures, promotion of fundraisers and pride marches, hashtags, video clips, etc. (Estrella, 2016). Source: https://goo.gl/images/XkUemB Source:https://assets.change.org/photos/2/sf/dj/SmSfdjQFfTrpQxp-800x450- noPad.jpg?1443969827 REFERENCES: Clausen, A. (25 April, 2017). How Social Media Saved One of the World’s Last Sumatran Rhinos. news.nationalgeographic.com. Retrieved from https://news.nationalgeographic.com/2017/04/social-media- rhino-rescue/ Danev, N. (2017). The Effects of Globalization on Global Communication. Retrieved from https://bizfluent.com/info-8232542-effects-globalization-global-communication.html/ 02 Handout 1 *Property of STI  [email protected] Page 2 of 3  GE1711 Dzenowagis, A. (2008). Intercultural communication in global business. Retrieved from https://www.pmi.org/learning/library/intercultural-communication-global-business-7044/ Estrella, K. (29, July 2016). 8 Ways to Use Social Media for Social Awareness. Retrieved from https://www.candymag.com/features/8-ways-to-use-social-media-for-social-awareness-a320-20160729 French flag filter in facebook. (n.d.) Retrieved from https://goo.gl/images/XkUemB. Gamble, T. & Gamble, M. (2013) Communication Works. McGraw-Hill-Higher Education. Golding, I. (2009). Navigating our global future. Retrieved from https://www.ted.com/talks/ian_goldin_navigating_our_global_future. Globalisation. (n.d.) Retrieved from http://www.unesco.org/new/en/social-and-human- sciences/themes/international-migration/glossary/globalisation/ Globalization. (n.d.) Retrieved from http://www.globalization101.org/what-is-globalization/ Globalization. (n.d.) Retrieved from https://www.investopedia.com/terms/g/globalization.asp/ Social media saving lives. (n.d.) Retrieved from https://goo.gl/images/Uut74Q Stop lumad killings campaign. (n.d.) Retrieved from https://assets.change.org/photos/2/sf/dj/SmSfdjQFfTrpQxp- 800x450-noPad.jpg?1443969827. Texican whopper ad. (2009). Retrieved from https://goo.gl/images/UFipdG. The Associated Press. (14, April 2009). Mexico protests Europe Burger King Texican Whopper advertisement's use of Mexican flag. Retrieved from http://www.nydailynews.com/news/money/mexico-protests-europe- burger-king-texican-whopper-advertisement-mexican-flag-article-1.360441/ 02 Handout 1 *Property of STI  [email protected] Page 3 of 3