ENTREP CUTIE PDF Marketing Concepts

1. This research helps identify trends and compare markets or different groups of customers. - Descriptive research: 2. It is a financial report that summarizes a company's revenues, expenses, and profits (or losses) over a specific period, typically a quarter or a year. - Income Statement 3....

1. This research helps identify trends and compare markets or different groups of customers. - Descriptive research: 2. It is a financial report that summarizes a company's revenues, expenses, and profits (or losses) over a specific period, typically a quarter or a year. - Income Statement 3. Helps marketers investigate a market for instance, when there is no existing information available in a particular market. It helps to identify and understand problems or gaps in the market. - Exploratory Research 4. This represents the total income generated from selling goods or services. - Revenue 5. Refers to the fees you incur from manufacturing, sourcing, or creating the product you sell. - Cost 6. Refers to the additional amount you charge for your product over the production and manufacturing fees. - Markup 7. These are the costs incurred in the process of generating revenue and running the business. - Operating Expenses 8. Helps a company understand why a particular phenomenon occurs. - Explanatory Research 9. Is a person or organization that purchases goods or services from a business on the basis of the quality and price of the products or services provided. - Customer 10. Is a financial statement that provides a snapshot of a company's financial position at a specific point in time. - Balance Sheet 11. Is a person who uses or consumes a product or services. It can refer to anyone who uses products whether they purchased. - Consumer 12. Is a person or organization that receives professional services from a business, such as legal or financial services. - Client 13. This is the difference between total revenue and total expenses. - Profit 14. The cash flow statement is crucial for assessing a company's liquidity, as it provides insights into its ability to generate and manage cash to meet its financial obligations. - Cash Flow Statement 15. A kind of customer who is very likely to buy the product or service offered by the business. - Target Customer 16. Are essentially the financial reports of a company that detail its economic activities and position. - Financial Statements 17. They are those customers who repeatedly make purchases irrespective of minor changes in parameters like price, quantity, etc. - Loyal Customers 18. The customers who have used the product or service for the first time from a particular organization. - New Customers 19. These are customers who are connected to your organization. - Engaged Customers 20. They are customers that make purchases on a whim, often without much thought or research. - Impulse Buyers 21. These customers make up the mall crowd, who love the shop's ambiance and will come in for relaxation. - Wandering customer 22. Is a group of people that have been identified as the most likely potential customers for a product because of their shared characteristics, such as age, income, and lifestyle. - Target Market 23. This is a major segment where you consider your possible consumer that belongs to a specific age group, income level, gender, occupation, and education level. - Demographic Segmentation 24. This segment encompasses the lifestyle, attitudes, interests, and values. - Psychographic Segmentation 25. This segment relies on the research of the decisions made by the current customers. New products can arise from the proven appeal of past products. - Behavioral Segmentation 26. a specific, defined segment of the market that is addressed by a particular product or service. - Niche 27._________ is at the heart of entrepreneurial marketing. - Innovation 28. marketing occurs when a satisfied customer tells others about their positive experience with a good or service. - Word-of-mouth (WOM) 29. is the process of intentionally shaping and managing the perceptions others have of you. - Personal branding 30. the act of maintaining positive relationships with clients and other professionals in your industry. -Business networking 31 are specialized programs or organizations supporting entrepreneurs and startups in their early stages by offering funding, resources, and mentorship. -. Accelerators 32. ________ is also known as surge pricing, demand pricing, or time based pricing. - Dynamic Pricing 33. Pricing strategy is when a company initially sells a product at a high price but lowers that price when the product drops in novelty or relevance - High-Low Pricing 34. It is when companies enter the market with an extremely low price, effectively drawing attention (and revenue) away from higher-priced competitors - Penetration Pricing 35. It is when companies charge the highest possible price for a new product and then lower the price over time as the product becomes less and less popular. - Skimming Pricing 36. It is when products or services are priced differently depending on geographical location or market. - Geographic Pricing 37. in the startup context refers to the process of launching and growing a business without external help or capital. - Bootstrapping 38. involves obtaining work, information, or opinions from a large group of people who submit their data via the Internet, social media,, and smartphone apps - Crowdsourcing 39.. Individuals or firms capable of making substantial investments in businesses that they view as having very high and rapid growth potential, competitive advantages, and solid prospects for success. - Venture Capitalists 40. is an initial public offering, which shares of a private company are made available to the public for the first time. - Initial Public Offering (IPO) 41. the campaigns amass donations without being required to provide anything of value in return. This type of campaign serves social causes and charities best. - Donation crowdfunding 42. allows entrepreneurs to raise funds in the form of loans that they will pay back to the lenders over a pre-determined timeline with a set interest rate. - Lending based crowdfunding 43. is the exchange of actual shares in a private company for capital. - Equity Crowdfunding 44. The amount at which a product or service is sold to customers. - Selling Price 45. is the average revenue earned after selling a particular number of goods - The Average Selling Price 46. is the process of raising capital through the sale of shares. - Equity financing 47. a model or method used to establish the best price for a product or service. - Pricing Strategies 48. a framework or strategy adopted by a business to generate income through the sale of goods or services to customers - Revenue Model 49. Customer leveraging ,Customer intensity , Risk taking Willingness to change , Proactiveness, Innovativeness, Opportunity focus. - Dimension of Entrepreneurial marketing 50. Entrepreneurial marketing emphasizes the efficient allocation of resources, especially for businesses with limited budgets. - Cost-effective 51. Customers who are interested in buying the finished goods and services that a company produces but are not directly involved in corporate operations are known as external customers. - External 52. are people or organizations that are integrated into the operations of the business; they may exist as staff members or other functional groupings within the organization. - Internal customers 53. is an estimate of the market for a product or service. - Market Size 54. refers to the total value of goods and services produced within a specific sector of the economy over a set period of time. - Industry 55. It refers to the estimated worth of the entire market for a specific product or service that can be targeted by a company. - Value