E-Business Strategy Framework.pdf

E-Business Strategy Framework Strategic Analysis External Environment - Macro Environment Political & Legal Environment: Influences include taxation, company legislation, government subsidies, political stability, internet governance, and interest rates. Issues like cross-border regulation...

E-Business Strategy Framework Strategic Analysis External Environment - Macro Environment Political & Legal Environment: Influences include taxation, company legislation, government subsidies, political stability, internet governance, and interest rates. Issues like cross-border regulation and taxation complexity affect e-commerce. Economic Factors: Key Elements: market growth, employment, inflation rate, interest rates & foreign exchange rates. Globalization necessitates capabilities like 24-hour service, regulatory expertise, and market understanding. Social Environment: Factors: population demographics, income distribution, social mobility & attitudes to work & leisure. Natural Environment: E-businesses have a low environmental impact compared to traditional businesses. Examples include the reduced need for physical infrastructure & the rise of 3D printing. Technological Environment: Technological advances such as IoT, AI & 3D printing create new market opportunities. Importance of standards like TCP/IP, HTTP, HTML, XML, and JavaScript. Internal Environment - Micro Environment Strengths & Weaknesses: Focus on creating a "strategic fit" by aligning internal competencies with external opportunities. Micro-environment factors: customers, suppliers, competitors, resellers, and marketing intermediaries. Competence & Core Competencies: Combination of resources & capabilities. Core competencies must be valuable, unique, hard to imitate & applicable across products/markets. Strategic Thinking in E-Business Systematic Thinking Holistic analysis of internal & external environments. Creative Thinking Developing novel solutions for competitive advantage. Vision-Driven Thinking Foreseeing future trends & focusing on customer needs. Market-Oriented Thinking Understanding & responding to market dynamics & competition Critical Success Factors Technology Importance of infrastructure, security, and continual updates. Customers Identifying and monitoring key segments & communication strategies. Suppliers & Partners The internet's impact on supply chains & business models. Digital literacy & skills training. Personnel Use of global virtual teams. Data, Information & Knowledge Handling large amounts of data to create valuable insights. Management Importance of data analysis models. Setting and monitoring KPIs to track and evaluate strategy performance. Strategic Performance Assessment E-business-specific KPIs, such as app downloads. Strategy Formulation Conducting internal and external analysis to identify strengths, weaknesses, opportunities, and threats (SWOT analysis).