Corporate Public Relations: Discussion Overview PDF

Corporate Public Relations: Discussion Overview  Introduction Corporate PR focuses on customers, investors, government agencies, employees, and the community. Large corporations often have separate PR departments or hire agencies for data analysis, social media, and corporate communic...

Corporate Public Relations: Discussion Overview  Introduction Corporate PR focuses on customers, investors, government agencies, employees, and the community. Large corporations often have separate PR departments or hire agencies for data analysis, social media, and corporate communications. Corporate Social Responsibility (CSR) is a growing trend, balancing stakeholder interests and benefiting society. CSR includes financial donations, employee time, and socially beneficial business practices.  McDonald's Case Study Rising prices at McDonald's have led to consumer dissatisfaction. Franchisees control wages and prices, while McDonald's supplies food. Prices have increased by 20% since 2019. Joe Erlinger deflected blame to franchisees but emphasized transparency. Open letter discussed prices and McDonald’s impact on communities. This Photo by Unknown Author is licensed  Response to rising prices and inflation. Aimed at offering $5 value and affordability Value during tough economic times. Meal Emphasized two-way Campai communication with customers. gn PR campaign framed around trust and transparency.  Health and Menu Responsibility Erlinger emphasized personal responsibility for food choices. McDonald's reduced preservatives, improved beef quality, and sourced cage-free eggs. Ethical question: Is it fair to shift responsibility onto consumers? Does this align with CSR principles? This Photo by Unknown Author is licensed under  Climate Change and CSR McDonald’s is testing sustainable agriculture and grazing practices. Is this a deflection or an earnest CSR initiative? Public perception may be ‘good enough’ due to convenience. Ethical dilemma: Is this a manipulation of public opinion for profit?  Definition: Risks: Can Disingenuou lead to long- Spin in s strategic communicati on that term damage if not backed Public skews information. Arthur by authentic actions. Relation Page’s PR principles: Is Honesty, s action, listening, McDonald’s aligning its actions with long-term its values? planning, and character. Evaluating Joe Deflected responsibility for Managed tough questions about rising prices but health, prices, and Erlinger’s highlighted transparency. CSR. PR Performan ce Did McDonald’s Was the actions align with its communication values? strategy effective or manipulative?