Consumer Behavior All Chapter Review PDF

**[CONSUMER BEHAVIOR ALL CHAPTER REVIEW]** **[CHAPTER -1]** 1. Mental processes involved in processing of information, thinking and interpretation of stimuli **[Cognition]** 2. Favorable or unfavorable feelings and corresponding emotions towards a stimulus is [Affect] 3. **[Economics]...

**[CONSUMER BEHAVIOR ALL CHAPTER REVIEW]** **[CHAPTER -1]** 1. Mental processes involved in processing of information, thinking and interpretation of stimuli **[Cognition]** 2. Favorable or unfavorable feelings and corresponding emotions towards a stimulus is [Affect] 3. **[Economics]** is the study of income and purchasing power, and its impact on consumer behavior 4. The purchase decision and consumption process always occur in the context of [Specific situation] 5. The situation in which consumers receive information has an impact on their behavior and is referred to as the **[communication]** situation. 6. study of the individual as well as the individual determinants in buying behavior [Psychology] 7. The marketers should be able to communicate the distinct and/or unique product characteristics is **[product positioning]** 8. The marketer needs to identify distinct customer groups with needs and wants, classify them on basis of descriptive characteristics and behavioral dimensions is **[market segmentation]** 9. Consumer behavior focuses specifically on the **[Buyer]** 10. **[Consumer behavior]** involves the process of exchange between the buyer and the seller, mutually beneficial for both. 1. A relatively permanent change in a behavior as a result of experience is **[Learning]** 2. Marketing factor that affect consumer behavior include **[Promotion]** 3. Social Factors that influence consumer behavior include **[Family]** 4. changes in individual behavior that are caused by information and experience is **[learning]** 5. It is a tendency to respond in a given manner to a particular situation or object or idea **[Attitude]** 6. The inner drive that motivates a person to act or behave in a certain manner **[motives]** 7. It is the impression, which one forms about a certain situation or object **[Perception.]** 8. Permanent and ordered division in society on basis of values and interests is **[social class]** 9. Marketing communication is one of the [ **External sources** ]of customer information 1. The person who identifies a need and first suggests the idea of buying a particular product or service **[initiator ]** 2. **A feeling of tension and anxiety that a consumer experiences after the purchase of a product is called [cognitive dissonance]** 3. **[Non Programmed decision making]** is applied for problems that arise suddenly and are unique 4. **[Programmed decision making]** is applied for problems that are routine and regular. 5. A consumer purchase is actually a response to a **[problem]** 6. **[Organize problem-solving (OPS)] is not considered as a Level of Consumer Decision Making.** 7. The consumer is familiar of the product or service offering; but is unaware of the various brands **[( LPS) Limited problem solving]** 8. Any work carried out by the provider in favor of the consumer for a consideration or free of charge **[Service]** 9. Consumer decision making is a **[complex process.]** 10. Buyer decision process starts with **[Need recognition]** **[CHAPTER-4]** 1. In \'stages of adoption process\', customer decides to become regular user in **[Adoption]** 2. The person who identifies a need and first suggests the idea of buying a particular product or service is called **[initiator.]** 3. Adopter group who is suspicious of change is classified as **[Laggard]** 4. The moods and condition of the customer at the time of purchase may also affect the **[buying decision]** 5. Group which adopts innovation only after it becomes a tradition is classified as **[laggard]** 6. Those consumers who are the first to go and purchase a new product or service offering **[innovators]** 7. When any potential customer become a regular user of product, this change is called **[Adoption]** 8. In \'adoption process for new products\', customer seek information in the **[Interest stage]** 9. consumer is exposed to the new product/service offering, and gets to know of the product is **[Awareness]** 10. **[Diffusion]** is a macro process that deals with the spread of a new product or service offering amongst the potential market. 11. As per Rogers classification of adopters, **[Innovators]** are those consumers who are the first to go and purchase a new product or service offering.