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What is the term used for mental processes involved in processing information, thinking, and interpretation of stimuli?
What is the term used for mental processes involved in processing information, thinking, and interpretation of stimuli?
Cognition
What is the term for favorable or unfavorable feelings and corresponding emotions towards a stimulus?
What is the term for favorable or unfavorable feelings and corresponding emotions towards a stimulus?
Affect
What is the study of income and purchasing power, and its impact on consumer behavior?
What is the study of income and purchasing power, and its impact on consumer behavior?
Economics
Where do the purchase decision and consumption process always occur?
Where do the purchase decision and consumption process always occur?
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What is the term for the situation in which consumers receive information and it has an impact on their behavior?
What is the term for the situation in which consumers receive information and it has an impact on their behavior?
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What is the study of the individual as well as the individual determinants in buying behavior?
What is the study of the individual as well as the individual determinants in buying behavior?
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What is the process of communicating distinct and/or unique product characteristics?
What is the process of communicating distinct and/or unique product characteristics?
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What is the process of identifying distinct customer groups with needs and wants, classifying them on the basis of descriptive characteristics and behavioral dimensions?
What is the process of identifying distinct customer groups with needs and wants, classifying them on the basis of descriptive characteristics and behavioral dimensions?
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What does consumer behavior focus specifically on?
What does consumer behavior focus specifically on?
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What is the process of exchange involving the buyer and the seller that is mutually beneficial for both?
What is the process of exchange involving the buyer and the seller that is mutually beneficial for both?
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What is a relatively permanent change in a behavior as a result of experience?
What is a relatively permanent change in a behavior as a result of experience?
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What is the name of the marketing factor that influences consumer behavior?
What is the name of the marketing factor that influences consumer behavior?
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What are the name of the social factors that influence consumer behavior?
What are the name of the social factors that influence consumer behavior?
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What refers to changes in individual behavior that are caused by information and experience?
What refers to changes in individual behavior that are caused by information and experience?
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What is the term for a tendency to respond in a given manner to a particular situation or object or idea?
What is the term for a tendency to respond in a given manner to a particular situation or object or idea?
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What is the inner drive that motivates a person to act or behave in a specific manner?
What is the inner drive that motivates a person to act or behave in a specific manner?
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What refers to the impression that one forms about a certain situation or object?
What refers to the impression that one forms about a certain situation or object?
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What is the permanent and ordered division in society based on values and interests?
What is the permanent and ordered division in society based on values and interests?
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What is a source of external customer information?
What is a source of external customer information?
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What is the term for the person who identifies a need and suggests the idea of buying a particular product or service?
What is the term for the person who identifies a need and suggests the idea of buying a particular product or service?
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What is the feeling of tension and anxiety that a consumer experiences after the purchase of a product?
What is the feeling of tension and anxiety that a consumer experiences after the purchase of a product?
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What type of decision making is applied for problems that arise suddenly and are unique?
What type of decision making is applied for problems that arise suddenly and are unique?
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What type of decision making is applied for problems that are routine and regular?
What type of decision making is applied for problems that are routine and regular?
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What is a consumer purchase actually a response to?
What is a consumer purchase actually a response to?
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Organize Problem Solving (OPS) is considered a level of Consumer Decision Making.
Organize Problem Solving (OPS) is considered a level of Consumer Decision Making.
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When a consumer is familiar with the product or service offering, but unaware of the various brands, what type of problem solving is it?
When a consumer is familiar with the product or service offering, but unaware of the various brands, what type of problem solving is it?
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What is referred to as any work carried out by the provider in favor of the consumer for a consideration or free of charge?
What is referred to as any work carried out by the provider in favor of the consumer for a consideration or free of charge?
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Consumer decision making is a simple process.
Consumer decision making is a simple process.
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Where does the buyer decision process start?
Where does the buyer decision process start?
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In the stages of the adoption process, what term refers to the stage in which the customer decides to become a regular user?
In the stages of the adoption process, what term refers to the stage in which the customer decides to become a regular user?
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What is the name of the person who identifies a need and suggests the idea of buying a particular product or service?
What is the name of the person who identifies a need and suggests the idea of buying a particular product or service?
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What is the name of the adopter group who is suspicious of change?
What is the name of the adopter group who is suspicious of change?
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What can significantly influence the buying decision?
What can significantly influence the buying decision?
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What is the name of the adopter group that adopts an innovation only after it becomes a tradition?
What is the name of the adopter group that adopts an innovation only after it becomes a tradition?
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What are the name of the consumers who are the first to purchase and use a new product or service?
What are the name of the consumers who are the first to purchase and use a new product or service?
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What is the term for the change that occurs when a potential customer becomes a regular user of a certain product?
What is the term for the change that occurs when a potential customer becomes a regular user of a certain product?
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In the adoption process for new products, when does customer seek information?
In the adoption process for new products, when does customer seek information?
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What is the term for the process that involves the consumer being exposed to the new product or service, and getting to know about it?
What is the term for the process that involves the consumer being exposed to the new product or service, and getting to know about it?
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What is the term for the macro process that deals with the spread of a new product or service offering amongst the potential market?
What is the term for the macro process that deals with the spread of a new product or service offering amongst the potential market?
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According to Rogers' classification of adopters, what group of consumers are the first to purchase a new product or service?
According to Rogers' classification of adopters, what group of consumers are the first to purchase a new product or service?
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Study Notes
Consumer Behavior - Chapter 1
- Cognition: Mental processes involved in processing information, thinking, and interpreting stimuli.
- Affect: Favorable or unfavorable feelings and emotions towards a stimulus.
- Economics: The study of income, purchasing power, and its impact on consumer behavior.
- Specific situation: The context in which purchase decisions and consumption occur, influencing consumer behavior.
- Communication situation: The situation in which consumers receive information, impacting their behavior.
- Psychology: The study of the individual and individual determinants in buying behavior.
- Product positioning: Communicating distinct and unique product characteristics.
- Market segmentation: Identifying customer groups based on needs and wants, classifying them descriptively and behaviorally.
- Buyer: Consumer behavior focuses specifically on the buyer.
- Exchange process: Consumer behavior involves the process of exchange between buyer and seller, mutually beneficial for both.
Consumer Behavior - Chapter 2
- Learning: A relatively permanent change in behavior resulting from experience.
- Marketing factors: Promotion, Family, and Social factors influencing consumer behavior.
- Attitude: A tendency to respond in a given manner to a particular situation, object, or idea.
- Motives: The inner drive motivating a person to act or behave in a certain manner.
- Perception: The impression formed about a situation or object.
Consumer Behavior - Chapter 3
- Initiator: The person who identifies a need and suggests buying a product or service.
- Cognitive dissonance: A feeling of tension and anxiety after purchasing a product.
- Non-programmed decision making: Used for unique, sudden problems.
- Programmed decision making: Used for routine, regular problems.
- Organized problem solving (OPS): Not a level of consumer decision-making.
Consumer Behavior - Chapter 4
- Stages of adoption process: "Interest," "awareness" is where customers seek information about new products and become regular users.
- Initiator: The person who identifies a need and suggests buying a product or service.
- Laggard: A cautious adopter of new products.
- Moods and conditions: Influences buying decisions.
- Innovation: The adoption of new products/services; classified as Innovators who are first to buy new products.
- Adoption: The process of a potential customer becoming a regular user of the product.
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Description
Explore the foundational concepts of consumer behavior in Chapter 1. This quiz covers cognitive processes, emotions, market segmentation, and buyer influences that shape purchasing decisions. Understand how various situations affect consumer actions and the psychology behind them.
