COMM-1100-LECTURE-REVIEWER.pdf

COMMUNICATION - THE PROCESS WHAT IS COMMUNICATION? “Sending Or Receiving” ✓ connote some thing one persons does or give to someone else. “Sharing” ✓ connote something that two or more people do together. Black and Bryant (1922) Define as: -Share Meaning Communication is Transmission of Informatio...

COMMUNICATION - THE PROCESS WHAT IS COMMUNICATION? “Sending Or Receiving” ✓ connote some thing one persons does or give to someone else. “Sharing” ✓ connote something that two or more people do together. Black and Bryant (1922) Define as: -Share Meaning Communication is Transmission of Information, Ideas, Attitude Or Emotion. -Social Interaction Through Message. According to Kincaid and Shcram Not all communication has to be human communication. Communication can take place over large distance of spade and time. Not all participants in a communication process have to be present at the same time. Does not always require two or more participants. Thinking is a form of communication. COMMUNICATION AS PROCESS AND ITS ATTRIBUTES: A. SYSTEMATIC -Consist of Group of elements which interact to influence each other and the system as a whole. B. DYNAMIC -On going ever changing with no clear beginning and ending. C. MEANING IS PERSONALLY CONSTRUCTED -Meanings are in peole not in words. D. SYMBOLIC INTERACTION Language is a form of symbol: “The medium shapes the message” (Medium means ginagamit) Ex. Phone, Messenger, Online Platform SENDER -> MEDUIM -> RECIEVER ELEMENTS OF THE PROCESS: BERLO’S MODEL OF COMMUNICATION ♻️ SOURCE -> MESSAGE -> CHANNEL -> RECIEVER -> EFFECT -> FEEDBACK -> SOURCE ( ). SOURCE - A Person or a Group “with purpose, a reason for engaging in communication”. (BERLO,1961) -It initiates communication process. -Referred to as the encoder sender. RECIEVER - A Person or a Group of Person at the end of communication process. -He/She is the target of communication (BERLO,1961) -Listen when the source talks, He reads what the source write. -THINK, FEEL, HEAR- MESSAGE -Source must have something to transmit. -Him/Her purpose is express in form of a message. -The message may be an IDEA, PURPOSE OR INTENTION that has been translate into a code or a systematic set of symbols. Ex. “Pssstt” can be mean stop or tinatawag ka. A Message Has 3 Factors 1. Message Code - any group of symbol that can be constructed in a way that is meaningful to some person. 2. Message Content - The material selected by the source to express his/her purpose. 3. Message Treatment - Decision that the communication source makes in selecting and arranging both code. CHANNEL(MEDUIM) -Modes of encoding and decoding the message (e.g speaking) -Message Vehicles (Sound Waves) -Vehicle Carrier (Air) - Dertimined by: Availability, Money, Source Preference, Which channels are recieve by most people at the lower cost. Channel have the most impact. EFFECT -The outcome of a communication or the response of the reciever to the message of the source. -Sometimes it adhere to the desired outcome of the source, sometimes the effect is not the desired outcome 2 types of effect Overt Effect- obvious or vissible; response include non verbal cause (nodding head or signing contract) Covert Effect- Non Observable but sometimes they are the most important FEEDBACK -When an individual communicates with himself, The message He encodes are feedback into his system by his decoder - Feedback is response to communication - Feedback can be also non-verbal “REPLY, REACTION, RESPONSE” GOODLUCK SA QUIZ NEXT WEEK!