MYOB Change Management PDF

Change Management MYOB Change Management The Fall of MYOB with a Change Management Lense Kubler-Ross change curve MYOB Resisting change Impacts of resisting change MYOB Embracing Change Change management strategy Innovation MYOB Innovation...

Change Management MYOB Change Management The Fall of MYOB with a Change Management Lense Kubler-Ross change curve MYOB Resisting change Impacts of resisting change MYOB Embracing Change Change management strategy Innovation MYOB Innovation MYOB Use Matrix Organizational Structure Vertical Teams Horizontal Teams MYOB Space Area Quality MYOB Management For Quality Why is Quality Assurance better than Total Quality Management? TQM is not appropriate for MYOB Intellectual Property Change Management Step change Step change occurs rapidly Gets done quickly Incremental change Incremental change is taking small steps over time Small steps Changes over time Change strategies give pros and cons and what it is Directive Directive change is a change made by the authority with little to no involvement Pros Can be done quickly Cons No consideration views and feelings of those involved or affected Valuable information could be missed Strong resentment and resistance from staff Expert The problems are solved by an expert (normally used for more technical problems)and are led by a specialist team or project manager Pros Experts play a major role in the solution by limiting the amount of input and people Can be done quickly Cons Different views will be ignored The outcome may not be appreciated Negotiated Senior managers would negotiate a bargain to affect the change so that accepting will be easier Pros Individuals would be involved and feel supported for changes made Those affected have a right to input their thoughts Cons Takes longer to occur Expectations may not be met Educative Involves changing peoples values and beliefs Pros Individuals have a positive commitment to changes being made Cons Extensive amounts of time Participative Full involvement of personnel affected by the change and less management dominated. Pros Changes are supported including affected ones Commitment increased Opportunities to learn and gain knowledge about the organization Cons A significant amount of time May be more costly due to more meeting and consultations MYOB Change Management The Fall of MYOB with a Change Management Lense They provided a desktop accounting package that would be loaded onto a computer Dominated the market in NZ and AUS Made strong impacts in the international markets (USA and UK) Innovated and had tools and functions that set them apart from competitors. Market shifts to the cloud (gained a new competitor (Xero) Kubler-Ross change curve MYOB Resisting change The designers and managers at MYOB were initially in denial and resisted the change from the desktop model to the cloud That isn’t to say that the individuals inside the incumbents aren’t passionate, it’s just hard to move the big ship. the new cloud-based competitors had a clunky interface and few features. MYOB designers and managers felt that they would not be seen as a viable alternative to their sophisticated feature-rich package At the time, the company felt it needed to prioritise its base of about 1.2 million desktop clients. MYOB faced the classic strategic problem of a market leader in a changing environment: invest its limited resources in a range of new products or use those resources to support and retain existing clients? Impacts of resisting change Fell out of favour Large drop in sales Collapsed international work and only focused on NZ Started working on their own cloud and improving it. MYOB Embracing Change MYOB, an established market player with their MYOB Live suite, launched their cloud accounting solutions (LiveAccounts and AccountRight Live) in 2010 and these now account for nearly half of all their new product registrations. New Product New Image While the new look was only recently unveiled, executive GM of marketing Natalie Feehen says the journey started five years ago when MYOB transformed itself from a traditional accounting software business to a technology company that provides cloud-based solutions and accounting products. It also found through its research, that it didn’t matter how much MYOB talked about its proposition or its evolution and transformation, because as Feehen says, “people just weren’t listening”.\ Change management strategy Top-Down strategy (Directive) Allowed for strong communication Communication was a key factor in this strategy “We build a strategic plan every three years,” he says. “We launch that to the team internally … we take them through the strategy, what we’re trying to achieve, the key actions to get us to that end point.” “We look at our environment, we look at how things may change from a technology perspective, and we create a number of scenarios,” he says. “We’ll discuss and debate those. How likely are those to occur? What are the sorts of events that need to occur to create that end point? How can we shape those going forward?” Culture Shift The company has grown the capacity for innovation through the recruitment strategy, with a focus on employing team members wit the right skill set and innovative attitude. “We have many more product managers who have spent their entire career on online solutions and tools, marketing team members who are digital first, who think quite differently to the team we had four years ago. Internally, there’s been a very large cultural change.” Innovation MYOB Innovation New product features and improvements allow for more competitiveness. (better interoperability(the ability of computer systems or software to exchange and make use of information.) with banks and tax systems) Looking for better ways to operate within teams/organisation and improve efficiency and reduce waste( less production costs)(Quality circles and Kaizen initiatives) MYOB Run innovation events  MYOB Use Matrix Organizational Structure Vertical Teams Organized by function( coding, page design, manuals and documentation, customer support, accounting, marketing ect) All team members belong to a function They report to functions Our functions is where roles of common fisciplines sit together and we ensure everyone has the right skills and support to execute brilliantly in their roles. Horizontal Teams Teams are made to manage specific product innovations(improve home page functionality, add new features, upgrade documentation etc) Teams are temporary Made from a cross-section of different functions MYOB Space Area Shared open spaces to encourage collaboration and interaction( no desks) Onsite Cafe/Dining/Gaming areas to encourage employees to stay in the building Teams work in quality circles(they meet often to share ideas and get feedback MYOB celebrate success and faliure MYOB’s inclusive culture allows employees to have their own input and allows for more ideas from other people. This environment allows for people to speak up without being afraid when identifying a problem or solution when failure is found. Quality MYOB Management For Quality Significance of quality management to MYOB As MYOB is a cloud based accounting system (world first), it needs to be reliable and accessible 24/7, globally. Small businesses will not invest time and resource into a new system if they cannot be certain it is dependable and will protect their data. To compete with existing accounting systems MYOB needs to be “FIT FOR PURPOSE”. These means having all the expected features that other software offers, and that these features work in a way that the customers need. MYOB uses Quality Assurance and Quality control. Every MYOB employee takes personal responsibility for the quality of the project throughout the development process and they are encouraged to speak up when they  see problems or better ways of developing the product. They are expected to challenge their team to make the product better for the end users MYOB does partial or BETA releases of new features to a small number of willing customers and always have a role back if a problem is detected. This means that small issues are detected before wide scale release. They also use the build/measure/learn model, getting feedback from customers to identify further improvements. Development teams work as quality circles which meet regularly to discuss possible improvements in both the product and their work practices. Teams treat other teams as clients and ensure they provide resources of high quality to allow them to create quality solutions. E.g. if the bank connection is inaccurate the transactions unit will work poorly MYOB practices Kaizen, with small improvements constantly being developed both internally and with the product itself. MYOB practices Benchmarking to ensure its standards of service are comparable or better than key competitors e.g. outage times, time in replying to customer requests, satisfaction of customers etc MYOB has a quality team who are tasked with “breaking” new projects before finally released. Why is Quality Assurance better than Total Quality Management? Faults are Identified earlier (less cots to fix) Gives every employee ownership and creates a more rewarding work environment. TQM is not appropriate for MYOB Too many changed too fast Restrictive for org and limit development and creativity for employees Slow costs for implementation  Intellectual property MYOB Intellectual Property Patents A patent gives rights to the owner and prevents other companies from recreation, using or selling it for up to 20 years. Patents In MYOB MYOB uses international patents to prevent competitors from copying their ideas or processes for up to 20 years The patent also allows MYOB to license the innovative process to firms in overseas markets where it does not operate. (allows for more revenue to be generated.) Cons of the patent Have to publish any details of the innovation This allows the information to be available to its competitors(allows them to modify the innovation and claim it as theirs) Expensive MYOB has strong security and strategies that allow it to maintain some of the secrets of its innovation.(allowing them to keep some of the innovations can be protected without having to be published Trademarks A trademark is a unique symbol that is used to represent brands They have partnership arrangements with other businesses that allow them to inter-operativity ( this includes payroll businesses, tax returns businesses, and share trading businesses). These businesses are allowed to use the MYOB trademark to promote this ability. MYOB can prevent non-parter firms from using the trademark. ( this protects the integrity of the brand from being associated with poor-performing businesses or be associated with bad business in general.  Designing trademarks and defending their use can be expensive because of the legal fees to take action and monitor the markets Copyrights Copyright protects the original work of authorship and artistic works in tangible form(things you can touch) MYOB publishes documentation for its products, insights and advice for its clients. This is protected by copyright and is not allowed to be produced by other companies. Computer programs attract copyright by being classed as literary works to provide further IP protection for their innovative parts. Can be expensive to monitor breachees and will be expensive to take legal action. What is intellectual property (IP), and why is it important? Intellectual property property is making sure that your work is protected. It is important because it prevents other people from stealing your ideas and remaking them and claiming it as their own Intellectual property refers to creations of the mind, such as inventions, designs, literary works, artistic expressions, and brand identifiers, that are legally protected. It is important because it ensures that creators and innovators can control, profit from, and receive recognition for their work, while also preventing others from stealing or misusing their ideas. What are the main types of intellectual property? The main types of intellectual property are Patents, Copyrights and trademarks. How is intellectual property different from physical property? Intellectual property is legally protecting your rights to your product or designs What are the basic rights granted to IP owners? Basic rights granted from intellectual property are protection over the innovations he basic rights granted to IP owners include:  Exclusive use – Only the owner can use, reproduce, or sell the IP. Protection against unauthorized use – Legal action can be taken against infringement. Control over distribution – The owner decides how and where their IP is used or shared. Monetization – The ability to license, sell, or profit from the IP. Maori Business concepts Pūtake: The origin or reason for being Every business has a reason for being. Many Maori businesses exist for the same reason as other businesses(providing foods or services at a profit) MYOB-Pūtake MYOB exists to make life easier for small businesses Tūranga: The positioning/anchor of the business Many Maori businesses are formed around collectively owned assets that may be subject to laws that govern their operations MYOB-Tūranga MYOB operates in a small business market(allows them to be reliable any and anywhere) Tikanga: the way of doing things guided by their core values Operate by a set of values that set them apart from other businesses MYOB-Tikanga Values are driven Together we win ○ We want everyone who joins our mission to experience how powerful teamwork can be. We achieve more when we do it together. Every person plays a unique role in shaping our growth, and in return we help shape theirs. We succeed because we care about each other, and we champion anyone willing to give it a crack. The Real Deal ○ We believe being honest is being courageous. It takes guts. Originality and authenticity are our ultimate superpowers. We use them liberally and with respect. That’s why we’re undeniably us. Above all, we hold ourselves, and each other accountable, by owning our mistakes and celebrating our wins. Kaitiakitanga: The sustainability and environmental protection The owners are responsible for protecting/growing resources MYOB-Kaitiakitanga They are proud of their Environment and sustainability(100% carbon neutral and aiming to reduce emissions) Rangatiratanga: Leadership, Authority and Ownership Rights Strategic development and maintenance MYOB-Rangatiratanga MYOB uses its business data to create industry-wide reports that allow it to grow the small business sector. (allowing for guidance and support