Change Management Strategies
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Questions and Answers

What is the primary purpose of horizontal teams within MYOB?

  • To oversee the overall company management
  • To conduct employee training programs
  • To manage specific product innovations (correct)
  • To handle customer service inquiries

    • Which feature of MYOB's Space Area encourages employee interaction?

  • Desks assigned to each team member
  • Private office spaces for each employee
  • Onsite dining and gaming areas (correct)
  • Integrated digital workstations

    • Which of the following statements best describes MYOB's approach to quality management?

  • Every employee takes personal responsibility for quality during the development process (correct)
  • Employees are discouraged from questioning processes to maintain efficiency
  • Focus on product design over quality assurance practices
  • Quality management is solely the responsibility of the management team

    • How does MYOB incorporate customer feedback into their development process?

    <p>They use partial or BETA releases to identify improvements</p> Signup and view all the answers

    What does the term 'FIT FOR PURPOSE' mean in the context of MYOB's services?

    <p>The software meets the expected features and functions needed by customers</p> Signup and view all the answers

    What is a consistent aspect of MYOB’s inclusive culture?

    <p>Encouraging employees to speak up when identifying problems</p> Signup and view all the answers

    What was identified as a key factor in the top-down change management strategy?

    <p>Strong communication</p> Signup and view all the answers

    What is the role of quality circles at MYOB?

    <p>To meet regularly to discuss product improvements and work practices</p> Signup and view all the answers

    How frequently does the company build its strategic plan?

    <p>Every three years</p> Signup and view all the answers

    Which statement is true about the temporary nature of teams at MYOB?

    <p>Teams are formed for specific projects and dissolve afterward</p> Signup and view all the answers

    What is a critical component of the company's recruitment strategy?

    <p>Employing team members with innovative attitudes</p> Signup and view all the answers

    What is a primary goal of MYOB's innovation events?

    <p>To enhance product features and improvements</p> Signup and view all the answers

    Which structure is employed by MYOB for its teams?

    <p>Matrix organizational structure</p> Signup and view all the answers

    What purpose does MYOB serve when creating scenarios for the future?

    <p>To prepare for potential changes in technology</p> Signup and view all the answers

    What change has contributed to a cultural shift within the company?

    <p>Hiring team members with digital-first mindsets</p> Signup and view all the answers

    What aspect of MYOB's operations is focused on improving efficiency and reducing waste?

    <p>Quality circles and Kaizen initiatives</p> Signup and view all the answers

    What characterizes step change in comparison to incremental change?

    <p>It occurs rapidly and is completed quickly.</p> Signup and view all the answers

    Which change strategy is described as having little to no involvement from those affected?

    <p>Directive change</p> Signup and view all the answers

    What is one of the main advantages of the expert change strategy?

    <p>It can quickly resolve technical problems.</p> Signup and view all the answers

    What is a significant drawback of the negotiated change strategy?

    <p>It may take longer to implement.</p> Signup and view all the answers

    In the context of change management, what does participative change emphasize?

    <p>Full involvement of personnel affected by the changes.</p> Signup and view all the answers

    Which of the following change strategies involves changing people's values and beliefs?

    <p>Educative change</p> Signup and view all the answers

    What is one pro of using the directive change strategy?

    <p>Quick implementation.</p> Signup and view all the answers

    Why might an organization prefer Quality Assurance over Total Quality Management (TQM)?

    <p>Quality Assurance can be implemented with less staff involvement.</p> Signup and view all the answers

    What is intellectual property primarily aimed at protecting?

    <p>Creativity and innovation in various forms</p> Signup and view all the answers

    What was one significant consequence of MYOB's resistance to change?

    <p>Fell out of favour among customers</p> Signup and view all the answers

    Which of the following is NOT a main type of intellectual property?

    <p>Land grants</p> Signup and view all the answers

    What was a major pro of implementing change for MYOB?

    <p>Increased commitment from employees</p> Signup and view all the answers

    Which factor contributed to MYOB's initial denial of change?

    <p>Successful desktop business model</p> Signup and view all the answers

    What legal protections do IP owners have against unauthorized use of their creations?

    <p>Right to take legal action against infringement</p> Signup and view all the answers

    Why can defending trademarks be considered expensive?

    <p>Monitoring the market and taking action incurs legal fees</p> Signup and view all the answers

    What is a key advantage of Quality Assurance over Total Quality Management in MYOB?

    <p>It identifies faults earlier, reducing costs to fix them.</p> Signup and view all the answers

    What did MYOB decide to focus on as they adjusted to market changes?

    <p>Investing in cloud accounting solutions</p> Signup and view all the answers

    How are computer programs classified concerning intellectual property?

    <p>As literary works</p> Signup and view all the answers

    Which was a challenge faced by MYOB managers during the transition period?

    <p>Resistance from clients to adopt new products</p> Signup and view all the answers

    What does MYOB utilize patents for?

    <p>To prevent competitors from recreating their ideas for up to 20 years.</p> Signup and view all the answers

    What does the right to monetize intellectual property entail?

    <p>IP owners can sell or license their creations</p> Signup and view all the answers

    Which of the following is a disadvantage of holding a patent?

    <p>Patents require the publication of innovation details, aiding competitors.</p> Signup and view all the answers

    What was one of the changes MYOB implemented in 2010?

    <p>Launching the MYOB Live suite for cloud solutions</p> Signup and view all the answers

    Which option describes a downfall of MYOB during the market shift to the cloud?

    <p>Significant drop in international sales</p> Signup and view all the answers

    What distinguishes intellectual property from physical property?

    <p>Intellectual property requires legal protection of ideas rather than tangible items</p> Signup and view all the answers

    What is the main purpose of trademarks in MYOB's business strategy?

    <p>To represent the brand and protect it from association with poor-performing businesses.</p> Signup and view all the answers

    How did MYOB's perception change after launching their cloud products?

    <p>They rebranded as a technology company</p> Signup and view all the answers

    Why might Total Quality Management be considered unsuitable for MYOB?

    <p>It has slow implementation costs and introduces too many changes too quickly.</p> Signup and view all the answers

    What is one of the basic rights granted to intellectual property owners?

    <p>Exclusive use of their IP</p> Signup and view all the answers

    How does MYOB's practices of benchmarking benefit the company?

    <p>By ensuring their service standards are comparable or better than competitors.</p> Signup and view all the answers

    What role does the quality team in MYOB play regarding new projects?

    <p>They test and identify faults before new projects are released.</p> Signup and view all the answers

    What does MYOB's continuous improvement strategy, known as Kaizen, primarily focus on?

    <p>Developing small, consistent improvements over time.</p> Signup and view all the answers

    Study Notes

    Change Management

    • Step change: Occurs rapidly, gets done quickly
    • Incremental change: Takes small steps over time, changes over time

    Change Strategies

    • Directive: Change made by authority with little involvement.
      • Pros: Can be done quickly
      • Cons: Ignores views, valuable info missed, strong resentment
    • Expert: Problems solved by an expert.
      • Pros: Experts play a major role, done quickly
      • Cons: Different views ignored, outcome may not be appreciated
    • Negotiated: Senior managers bargain for change.
      • Pros: Individuals involved, affected have input
      • Cons: Takes longer, expectations may not be met
    • Educative: Changing people's values and beliefs.
      • Pros: Positive commitment to change
      • Cons: Extensive amounts of time

    Participative Change

    • Full involvement of affected personnel
      • Pros: Changes supported, commitment increased, opportunities to learn
      • Cons: More costly due to meetings, considerable time required

    MYOB Change Management

    • Desktop accounting package: Loaded onto computers
    • Market dominance: NZ and AUS, impact in USA and UK
    • Innovation: Tools, functions, differentiated competitors
    • Cloud shift: Gained a new competitor (Xero)

    MYOB Resisting Change

    • Initial denial/resistance: Designers and managers
    • Passionate individuals: Hard to move the big ship
    • Clunky interface: New cloud-based competitors
    • Sophisticated feature-rich package: MYOB perceived as viable
    • 1.2 million desktop clients: Prioritization of existing clients

    Impacts of Resisting Change

    • Fell out of favor: Loss of popularity
    • Large drop in sales: Significant decline in revenue
    • Collapsed international work: Focus shift to NZ
    • Started working on their own cloud: Development of in-house solutions

    MYOB Embracing Change

    • MYOB Live suite: Accounting solutions/LiveAccounts/AccountRight Live launched in 2010
    • Cloud accounting: Now accounts for nearly half of new product registrations
    • New product image: Transformation of traditional accounting software business => technology company, cloud solutions
    • New features: Interoperability with banks and tax systems, quality circles and Kaizen initiatives.

    Change Management Strategy

    • Top-down Approach: Strong communication played a key factor
    • Strategic plan: Built every three years, clearly defined objectives
    • Internal Communication: Taken through strategy, actions outlined
    • Environmental Analysis: Technological and other changes examined, scenarios created
    • Culture Shift: Increased capacity for innovation through recruitment, digital-first mindset

    Innovation

    • Product features: Enhancements for improved competitiveness, interoperability, information exchange between systems.
    • Operational efficiency: Reduction of waste and costs through better ways of operating, quality circles, Kaizen initiatives.
    • Innovation events: Hosted for generating ideas and implementing improvements

    MYOB Use Matrix Organizational Structure

    • General Manager: Overseeing production, finance, marketing, R&D
    • Project Managers (A, B, C): Accountable for specific projects
    • Functional Groups: Production, finance, marketing, personal, etc., reporting directly to functions

    Vertical Teams

    • Organized by function: Coding, page design etc.
    • Team members belong to a function: Reporting directly to function

    Horizontal Teams

    • Managed specific product innovations: Improve functionality, features, documentation, cross-section of functions
    • Temporary teams: Focused on specific projects or objectives, cross-functional
    • Cross-functional teams: Made up from varying functions

    MYOB Space Area

    • Shared open spaces: Promote collaboration and interaction
    • Onsite facilities: Cafe, dining, gaming areas
    • Quality circles: Meetings for discussions and gathering feedback

    Quality

    • Quality Management significance: Reliability and accessibility crucial for cloud-based accounting
    • PURPOSE: Meeting expectations of features and quality
    • Quality Assurance/Quality Control: Used to ensure quality

    Intellectual Property

    • Patents: Exclusive rights for up to 20 years
    • Cons of patents: Disclosure of details, modification/claim by competitors, cost of application
    • MYOB strategies: Maintain secrets, maintain innovative advantage, protect against imitations
    • Trademarks: Represent brands, unique symbols, used for distinction, partnerships with businesses
    • Copyright: Original works, protections of software/documents

    Maori Business Concepts

    • Pūtake (Origin): Reason for the business
    • Tūranga (Positioning): Location/anchor
    • Tikanga (Way of doing things): Values and guiding principles

    MYOB-Tikanga

    • Together we win: Teamwork, shared vision
    • The Real Deal: Honesty, courage, authenticity, respect
    • Kaitiakitanga: Sustainability, environmental responsibility
    • MYOB-Kaitiakitanga (Environment): Sustainability 100% carbon neutral, emissions reduction
    • Rangatiratanga: Leadership, authority, rights, strategic development, maintenance

    Intellectual property (IP)

    • Patents, Copyrights and Trademarks
    • Exclusive Use: Only the owner (MYOB) can use, reproduce or sell the IP
    • Protection against unauthorized use: Legal action can be taken against infringement,
    • Control over Distribution: The owner decides how and where the IP is used or shared.
    • Monetization: The ability to license, sell, or profit from the IP

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    Related Documents

    MYOB Change Management PDF

    Description

    This quiz focuses on the various change management strategies including step changes versus incremental changes. It covers directive, expert, negotiated, and educative approaches, examining their pros and cons. Gain insights into participative change and its implications for personnel involvement.

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