EMBA Quantitative and Qualitative Research Techniques PDF

EMBA QUANTITATIVE AND QUALITATIVE RESEARCH TECHNIQUES Dr. Femina Syed  WHAT IS RESEARCH? Reaserch is a systematized effort to gain Knowledge -Redman & Mary  WHAT IS “ RESEARCH? A research is the manipulation of things, concepts and...

EMBA QUANTITATIVE AND QUALITATIVE RESEARCH TECHNIQUES Dr. Femina Syed  WHAT IS RESEARCH? Reaserch is a systematized effort to gain Knowledge -Redman & Mary  WHAT IS “ RESEARCH? A research is the manipulation of things, concepts and events for the purpose of generalizing to verify, correct or extent knowledge, whether the knowledge aids in the construction of theory or in the practice of an art” -Encyclopedia of Social Science Research is a IMPLICIT purposeful 01. QUESTIONS investigation that POSED provides a structure of 02. EXPLICIT ANSWERS decision making PROPOSED COLLECTION, ANALYSIS There are three 03. ANDINTERPRETATION OF INFORMATION LEADING FROM QUESTION TO ANSWERS components to it.  DIFFICULT TO Featur GO BACK AND CORRECT TIME AND EFFORT 1.Systematic PLANNED STEPS CONSUMING es 2.PlannedWE COOLECT THE DAFATA FIRST AND DETERMINE THE STATISTICAL TOOLS INVOLVES CONSIDERABLE THOUGHT 3.Objective HON E ST RECO RDIN OBSE G OF RVAT IONS 4.Relevance AVOID COLLECTION OF UNNECESSARY INFORMATION 2 TASKS THE COMPARISON OF DATA COLLECTED WITH DECEION MAKERS  FEATURES IMPOSSIBLE (CONTD...) TO HAVE CONTROL OVER ALL THOSE VARIBALES THE BEYOUND YOUR 6. Control FACTORS CONTROL SHOULD BE RECORDED WE SHOULD HAVE CONTROL ON INVESTIGATION THOSE VARIABLE WHICH ARE IN YOUR CONTROL SHOULD BE VARIED ACCORDING TO THE NATURE OF INVESTIGATION  TYPES OF RESERCHES EXPLORATORY DESCRIPTIVE 1 3. CONCLUSIVE EXPLANATORY 2 4.  Yo u r Te x t H e r e TYPES OF RESERCHES FUNDAMENTAL/PURE/ CONCEPTUAL RESEARCH BASIC Vivamus quam dolor, tempor ac gravida sit amet, porta fermentum magna. APPLIED RESEARCH EMPIRICAL RESEARCH Vivamus quam dolor, tempor Vivamus quam dolor, tempor ac gravida sit amet, porta ac gravida sit amet, porta fermentum magna. fermentum magna. ANALYTICAL RESERCH EX POSTO FACTOR Vivamus quam dolor, tempor RESERACH Vivamus quam dolor, tempor ac gravida sit amet, porta ac gravida sit amet, porta fermentum magna. fermentum magna. EXPLORATORY RESEARCH Literature review Experience surveys (Neuro divergent It is conducted to people- Doctors) provide a background for Analysis of insight- familiarizing oneself with stimulating and just exploring the The primary experiences (News on purpose is to general subject. high contraceptive pill It is a curiosity approach generate ideas, not consumption among conclusions to investigation tribal in Wyanad) It is the predecessor to Representative investigate the samples are not relationship between two needed variables.  CONCLUSIVE RESEARCH DESCRIPTIVE Designed to describe something/ description of the Exploratory research state of affairs gives rise to a hypothesis Fact finding that has to be tested for Surveys with drawing conclusions. These conclusions are questionnaire further tested for theory Quantitative data validity and reliability, Researcher has no which lay the structure of decision-making control over variables Conclusive research is used for the purpose of Ex: characteristics of testing the hypotheses the users of a given generated by exploratory product, the extent to research which the product use varies with age, sex, income etc Conceptual research Related to some Empirical research abstract ideas or Involves theory Generally used by collecting and analysis of data philosophers and Relies on thinkers to develop new concepts experiments or Observe the surveys Hypotheses surroundings and develop theories or testing concepts Ex: Newton FUNDAMENTAL APPLIED RESEARCH RESEARCH Solution to a specific To make generalisations with problem the formulation of the theory More empirical and or improving a theory practical (Maslow need hierarchy Increasing literacy theory, Alan Chapman) To make rules, laws etc among teenagers, finding ways to treat It is to find information which patients with has a broad base of insomnia, determining application a drug efficacy etc Undertaken both by Undertaken by University academicians and Professors organisations  EXPOSTFACTO RESEARCH After the fact resaerch or causal comparative research Analytical and scientific examination of the relationship between the independent variable and dependent variable Empirical research research  ROLE OF RESEARCH IN IMPORTANT AREAS Marketing HR Banking Supply Chain management/ Opeartions management Finance  What are the five W's and how do they relate to problem statements? The five W's refer to the questions who, what, where, when and why. Good problem statements usually address these questions and explain how they relate to the problem at hand. Here's a breakdown of how you can incorporate these questions into your problem statements: Who: In your statement, outline the individuals who have a stake in the current issue and reference the employees who are responsible for creating a solution. It's also helpful to clearly define the audience for your statement. What: The "what" in the five W's refers to the current problem. In your statement, give a clear description of the issue and its effects, and define the ultimate goal the company aims to reach. Where: Explain where in the company the problem began and what operations and departments it affects. When: As you write your statement, explain when the problem started and outline a timeline for solutions. Why: Describe your reasons for writing the problem statement and explain why the problem requires solutions.  What not to include in a problem statement Here are a few final tips to keep in mind of things to avoid when writing your problem statement: 1. Don't use complicated language, make it simple to follow. 2. Don't refer to other similar problems, keep the focus on your problem. 3. Don't get too technical, keep it readable to a wide audience.  Ideation process 01 02 03 04 Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit Lorem ipsum dolor sit amet, consectetur amet, consectetur amet, consectetur amet, consectetur adipiscing elit, sed do adipiscing elit, sed do adipiscing elit, sed do adipiscing elit, sed do eiusmod tempor eiusmod tempor eiusmod tempor eiusmod tempor incididunt ut labore et incididunt ut labore incididunt ut labore incididunt ut labore et dolore magna aliqua. Ut et dolore magna et dolore magna dolore magna aliqua. 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