BCM-301 Principles of Marketing Past Paper 2020 PDF

Total No. of Printed Pages : 4 Roll No................. BCM-301 Principles of Marketing foi.ku ds fl¼kUr Bachelor of Commerce (B. Com.-17) Third Year, Examination-2020 Time Allowed : 2 Hours Maximum Marks : 80 Note :...

Total No. of Printed Pages : 4 Roll No................. BCM-301 Principles of Marketing foi.ku ds fl¼kUr Bachelor of Commerce (B. Com.-17) Third Year, Examination-2020 Time Allowed : 2 Hours Maximum Marks : 80 Note : This paper is of Eighty (80) marks divided into Two (02) sections A and B. Attempt the question contained in these sections according to the detailed instructions given therein. uksV % ;g iz'u i=k vLlh (80) vadksa dk gSA tks nks (02) [k.Mksa d rFkk [k esa foHkkftr gSA izR;sd [k.M esa fn, x, foLr`r funs'Z kksa ds vuqlkj gh iz'uksa dks gy dhft,A Section-A/[k.M&^d* (Long Answer type Questions/nh?kZ mÙkjh; iz'u) Note : Section-‘A’ contains Five (05) long answer type questions of Twenty (20) marks each. Learners are required to Answer any two (02) Questions only. (2×20=40) S-15/BCM-301 P. T. O. uksV % [k.M&^d* esa ik¡p (05) nh?kZ mÙkjh; iz'u fn, x, gSa] izR;sd iz'u ds fy, chl (20) vad fu/kZfjr gSaA f'k{kkfFkZ;ksa dks buesa ls dsoy nks (02) iz'uksa ds mÙkj nsus gSaA 1. Define the Marketing and describe the Modern concept of Marketing. How does it differ from earlier concepts ? Explain. foi.ku dks ifjHkkf"kr dhft, rFkk foi.ku dh vk/qfud vo/kj.kk dk o.kZu dhft,A ;g iqjkuh vo/kj.kkvksa ls fdl izdkj ls fHkUu gS\ O;k[;k dhft,A 2. What are the different steps involved in the buying process ? Describe the role of the influencer and the decision-maker in the buying process. Ø; izfØ;k esa lfEefyr fofHkUu pj.k dkSu&dkSu ls gSa\ Ø; izfØ;k esa izHkkod vkSj fu.kZ;&drkZ dh Hkwfedk dk o.kZu dhft,A 3. Explain the stages in the Product Life Cycle. What is the significance of Product Life Cycle in the marketing mix and in the product planning and development ? Explain. mRikn ds thou pØ ds pj.kksa dh O;k[;k dhft,A mRikn ds thou pØ dk foi.ku feJ.k vkSj mRikn ;kstuk rFkk fodkl esa D;k egRo gS\ O;k[;k dhft,A 4. What do you mean by Channel of Distribution ? Describe the main channels of distribution and middlemen used in a Modern Business world. S-15/BCM-301 2  forj.k ekè;e ls vkidk D;k vk'k; gS\ vk/qfud O;kolkf;d txr esa viuk, tkus okys izeq[k forj.k ekè;eksa ,oa eè;LFkksa dk o.kZu dhft,A 5. What is Advertising appeal ? What are the various types of Advertising appeals ? Describe the factors that effect the Advertising appeal. foKkiu vihy D;k gS\ foKkiu vihyksa ds fofHkUu izdkj dkSu&dkSu ls gSa\ foKkiu vihy dks izHkkfor djus okys ?kVdksa dk o.kZu dhft,A Section-B/[k.M&[k (Short answer type questions/ y?kq mÙkjh; iz'u) Note : Section-B Contains Eight (08) short answer type questions of Ten (10) marks each. Learners are required to Answer any four (04) questions only. (4×10=40) uksV % [k.M&^[k* esa vkB (08) y?kq mÙkjh; iz'u fn, x, gSa] izR;sd iz'u ds fy, nl (10) vad fu/kZfjr gSaA f'k{kkfFkZ;ksa dks buesa ls dsoy pkj (04) iz'uksa ds mÙkj nsus gSaA 1. Relevance and importance of Marketing Management in Developing Country. fodkl'khy ns'k esa foi.ku izcU/ dk vkSfpR; ,oa egRoA 2. Principles to be followed While Building a structure of Marketing Organization. S-15/BCM-301 3 P. T. O.  foi.ku laxBu lajpuk dk fuekZ.k djrs le; viuk, tkus okys fl¼kUrA 3. Distinguish between Product Diversification and Market Segmentation. mRikn fofo/hdj.k ,oa cktkj foHkDrhdj.k esa vUrjA 4. Techniques used in Sales Forecasting. fcØh iwokZuqeku esa iz;qDr rduhdsaA 5. Opportunities and Threats before the Organized Indian Retail Sector. Hkkjr ds laxfBr iqQVdj {ks=k ds le{k volj o pqukSfr;k¡A 6. Procedure followed for Determining Price of a Product. fdlh mRikn dk ewY; fu/kZfjr djus ds fy, viukbZ tkus okyh dk;Zfof/A 7. Various steps to be taken for promotion of Sales in a Big Business concern. ,d cM+s O;kolkf;d x`g ds foØ; lao¼Zu ds fy, mBk, tkus okys dneA 8. Need and importance of International Marketing. vUrjkZ"Vªh; foi.ku dk vko';drk ,oa egRoA ******* S-15/BCM-301 4