Principles of Marketing Chapter 1 and 2.pdf
Document Details
Tags
Related
- Principles of Marketing WS1-8.pdf
- Principles of Marketing Module 1.pdf
- Principles-of-Marketing-11_Q1_SLM_WK1.pdf
- Principles of Marketing, Global Edition 17E.pdf
- Marketing Management Lecture Notes PDF 2024
- Principles of Marketing, 17th Global Edition (Philip Kotler, Gary Armstrong, Marc O. Opresnik) (Z-Library).pdf
Full Transcript
">5:/571@5:3 ">5:/571@5:3 +A@4;> >19;B10 -@ >1=A1?@ ;2 ;>535:-8 , ' ($%&* ! %!& $$% "' % &! &% &! "& $! )!$ !$ * "$!' * "' %$ )! % $#'%& && & !& $( &&$'&! "...
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
