Principles of Marketing WS1-8 PDF

Republic of the Philippines Department of Education N a t i o n a l C a pi t a l Re g i o n Sc h o o l s D i v i s i o n O f f i c e o f La s Pi ñ a s C i t y NAME: ______...

Republic of the Philippines Department of Education N a t i o n a l C a pi t a l Re g i o n Sc h o o l s D i v i s i o n O f f i c e o f La s Pi ñ a s C i t y NAME: ___________________________________________ Score: ___________________ GRADE & SECTION __________________________ Teacher: ___________________ PRINCIPLES OF MARKETING Second Quarter Learning Activity Worksheet (LAW) Week 1: Product Marketing Mix Specific Week: Quarter 2 - Week 1 Target Competencies: define a product and differentiates the product, services, and experience Directions: Multiple Choice. Write the letter of your answer before each number. 1. The idea generation includes the following EXCEPT. A. Brainstorming C. Need/Identification B. Observation D. Prototyping 2. It is the stage wherein new product ideas are converted into product concepts. Which is it? A. Business Analysis C. Idea Generation B. Concept Development D. Market Testing 3. All are examples of new products EXCEPT. A. Improvements C. New value B. New brands D. Original products 4. It refers to the final stage where new products are launched. A. Business Analysis C. Market Testing B. Commercialization D. Product Development 5. Product sampling is done in which stage of the new product development process? A. Business Analysis C. Market Testing B. Commercialization D. Product Development 6. Which of the following is an example of a product? A. Cell Phone C. Vlogs B. Photo shoot D. All of the above 7. What is Idea screening? A. Choosing the best idea C. Market strategizing B. Developing ideas D. Prototyping 8. What type of elements are taglines and logos? A. Branding C. Product attributes B. Product Support Services D. Prototyping 9. XYZ Co. employees and staffs gathered to come up with the product ideas for invention or innovation, what stage is it? A. Business Analysis C. Idea Generation B. Concept Development and Testing D. Market Testing 10. Hawk bags are known for the durability of their backpacks. Durability is what individual product decisions? A. Branding C. Product attributes B. Product Support Services D. Prototyping 11. It is a method that involves significant change of product/ services. A. Consumer behavior C. Market demand B. Innovation or invention D. Market opportunities 12. Which of the following communicates the name or other pertinent information about the product? A. Labeling C. Product attributes B. Packaging D. Product Support Services 13. It is in this stage where a business starts to think where the product should be sold, how much it will be cost and how it should be marketed. A. Business Analysis C. Market Testing B. Commercialization D. Product Development 14. Customer Service is a part of individual product decisions. A. Branding C. Product attributes B. Packaging D. Product Support Services 15. ABC Company gives product samples to their potential customers. This is an example of ______. A. Business Analysis C. Market Testing B. Commercialization D. Product Development Part II. Classify the following according to its categories. Items 1-4 will be taken from the box and item 5 will be provided by the student. organization medical check-up faster business transactions good product packaging events goods different payment options friendly staff ideas tutorial photoshoot book writing Products Services Experiences 1. 1. 1. 2. 2. 2. 3. 3. 3. 4. 4. 4. 5. 5. 5.  Part III. Matching type. Match the corresponding activity in Column A with the steps of the new product development process in Column B. Write your answers before each number. Column A Column B ________1. Brainstorming A. Idea Generation Product Launching B. Idea Screening ________2. C. Concept Development and Making of prototypes ________3. Testing Screening of product ideas D. Business analysis ________4. Product sampling E. Product Development ________5. Making of detailed descriptions of F. Market testing ________6. product Making of business/marketing G. Product Commercialization ________7. plans  Republic of the Philippines Department of Education N a t i o n a l C a pi t a l Re g i o n Sc h o o l s D i v i s i o n O f f i c e o f La s Pi ñ a s C i t y NAME: ___________________________________________ Score: ___________________ GRADE & SECTION __________________________ Teacher: ___________________ PRINCIPLES OF MARKETING Second Quarter Learning Activity Worksheet (LAW) Week 2: Price Marketing Mix Specific Week: Quarter 2 - Week 2 Target Competencies: identify and describe the factors to consider when setting prices and new product pricing and its general pricing approaches Directions: Multiple Choice. Write the letter of your answer before each number. 1. Which pricing strategy whereby a firm charges a high introductory price to recover investments? A. Going Rate C. Market Penetration B. Loss Leader D. Price Skimming 2. A firm charging a price similar or close to the competitor’s price. A. Going Rate C. Market Penetration B. Loss Leader D. Price Skimming 3. Charging a very low price on a product with the purpose of driving away competitors of the market. A. Going Rate C. Market Penetration B. Loss Leader D. Price Skimming 4. When a business launches a new product at a low price to reach a larger market. A. Going Rate C. Market Penetration B. Loss Leader D. Price Skimming 5. ABC company sends people to shop at similar retailers to make sure it is charging comparable prices. A. Going Rate C. Market Penetration B. Loss Leader D. Price Skimming 6. Which of the following marketing mix pertains to the sum of all values that customers give up to gain benefits of having or using a product? A. Place C. Product B. Price D. Promotion 7. A cost that does not change as the level of products and services produced changes. A. Expenses C. Marginal Cost B. Fixed cost D. Variable Cost 8. A cost that varies as the level of products and services produced changes. A. Expenses C. Marginal Cost B. Fixed Cost D. Variable Cost 9. It is one of the factors in setting prices in which the company set their price based on existing market price or at par with the company’s competitors. A. Competitors C. Product Cost B. Economic Conditions D. Overall Marketing Strategy 10. When the company considers the costs involved in manufacturing good or offering services, what factor affecting price decisions should be taken into account? A. Competitors C. Product Cost B. Economic Conditions D. Overall Marketing Strategy Part II. Pricing Strategies. Based on the pictures shown, choose what pricing strategy is employed by the business. Check the circle that corresponds to your answer on the right side. 1. A store that sells everything starting from 88 pesos. 2. Prices of oil companies 3. A luxurious bag that costs $500 thousand. 4. A famous painting by Leonardo Da Vinci 5. Prices found in malls which end in.99 6. A known e- commerce website that sells only Php 1 on limited items. 7. A store having a 75% discount to all Christmas decors they have on the first week of January.  Republic of the Philippines Department of Education N a t i o n a l C a pi t a l Re g i o n Sc h o o l s D i v i s i o n O f f i c e o f La s Pi ñ a s C i t y NAME: ___________________________________________ Score: ___________________ GRADE & SECTION __________________________ Teacher: ___________________ PRINCIPLES OF MARKETING Second Quarter Learning Activity Worksheet (LAW) Week 3: Place Marketing Mix Specific Week: Quarter 2 - Week 3 Target Competencies: discuss the structure of distribution channels, its functions, and the nature of supply chain management 1. Channels who facilitate the sales of a product from the manufacturer to the customer by representing a company and providing product details A. Agents and brokers C. Merchants B. Retailers D. Wholesalers 2. A channel used for buying products in bulk and at discounted price. A. Agents and brokers C. Merchants B. Retailers D. Wholesalers 3. Which of the following businesses is most likely to use a retail as a channel of distribution? A. Car dealer C. Medical doctor B. Distributor D. Sari-sari store 4. The following are not involved in the inbound activities EXCEPT. A. Manufacturer C. Supplier B. Retailer D. None of the above. 5. Which of the following is the primary goals of supply chain management? A. Physically moving a product to costumers B. Assuming business risks in the ownership of inventory. C. Purchasing in large quantities and breaking into smaller units desired by customers. D. Make sure that activities and resources involved are well coordinated until it reaches the consumer. 6. Candies and soft drinks are sold in grocery stores, convenience stores, and service stations. What level of distribution is being used in this strategy? A. Channeling C. Intensive B. Exclusive D. Selective 7. Which of the following channels sell mostly to consumers? A. Broker B. Exporter C. Retailer D. Wholesaler 9. Different businesses that are involved in delivering products or services available to customers. A. Distribution C. Marketing Mix B. Distribution channel D. Retailers 10. JK’s pineapple pie was sold from house to house until they displayed it to different convenient stores. JKs used _____to create a competitive advantage. A. Advertising C. Marketing B. Distribution channel D. Promotion 11. Uniqlo, a clothing line store inside the mall is an example of______. A. Broker B. Exporter C. Retailer D. Wholesaler 12. Each party in a distribution channel is called ______________. A. Retailer C. Intermediary B. Consumer D. Distributor 13. An organization that buys products in bulk from manufacturers and resell them to other businesses and retailers. A. Broker C. Retailer B. Exporter D. Wholesaler 14. Mr. John, a sales agent of Pepsi Co, goes around a particular area in Parañaque to look for and communicates with prospective buyers. What function of marketing intermediaries does he perform? A. Facilitating C. Transactional B. Logistical D. Product promotion 15. What is the objective of distribution? A. To make the products available in the right place at the right time in the right quantities B. To make the products available in the place on time in the right quantities C. To make the products available in the place at the right time in the large quantities D. To make the products available in the place at the right time in the right quantities 16. Intermediaries or channels take care of storage of products to the customer. What logistical function does it refer to? A. Assorting B. Sorting C. Storing D. Transporting 17. Emilio S. Lim, Imperial Plaza and Abenson offer installment plans of appliances to their customers at low interest rates. Which of the following facilitating function of distribution channels do these appliance stores perform? A. Financing B. Grading C. Storing D. Marketing 18. Many of the function of a retailer include sorting and repacking the products they purchased from manufacturers and sell it to their customers in a piece by piece manner or “tingi” to their customers. What intermediary function do they perform? A. Facilitating C. Transactional B. Logistical D. Product promotion 19. It involves moving of products from manufacturer to the distributor to the retailers and finally to consumer. A. Inbound Distribution C. Outbound Distribution B. Logistics D. Reverse Logistics 20. Fast moving consumer goods like shampoo, noodles and soft drinks employ this kind of distribution channel. Which of the following is it? A. Direct B. Indirect C. Intermediate D. Logistic  Part II. Channels of Distribution. Pick a product with which you are familiar or that you anticipate being able to research easily. Draw or create a diagram, or even cut and paste pictures showing the distribution network of your product. Then, identify participants in the channel by company name and location as much as possible. For Note: You may use a separate sheet for your answer. Also, please refer to the rubric given below as basis in grading your output.  Republic of the Philippines Department of Education N a t i o n a l C a pi t a l Re g i o n Sc h o o l s D i v i s i o n O f f i c e o f La s Pi ñ a s C i t y NAME: ___________________________________________ Score: ___________________ GRADE & SECTION __________________________ Teacher: ___________________ PRINCIPLES OF MARKETING Second Quarter Learning Activity Worksheet (LAW) Week 4: Promotion Marketing Mix Directions: Read each item carefully. Write the letter of the correct answer before each number. 1. Which of the following is not a promotional mix? A. Advertising C. Marketing Plan B. Direct Marketing D. Sales Promotion 2. The following are all promotional tools for a product EXCEPT ONE. Which is it? A. Coupon cards C. Product demo B. New product packaging D. TV ads 3. Which of the following is one of the aims of promotional mix? A. Create catchy product designs B. Lower the price of the product C. Find the best location for the business D. Inform the consumer about the product 4. It is the best promotional tool to be used to target large audience. A. Advertising C. Public Relations B. Personal Selling D. Sales Promotions 5. If Zed Co. wants to launch a new energy sports drink to reach a greater target market, which method of promotion should it use? A. Ads during international boxing events C. Newspaper B. Local radio station D. Sports magazine 6. Personal selling is best used for which kind of product? A. Cellphones C. Daily newspaper B. Chocolate bars D. Food products from a supermarket 7. Lamoiyan Corporation employs deaf employees and is very active in engaging donation drives and charities. Which promotional mix they employ? A. Advertising C. Public Relations B. Personal Selling D. Sales Promotions 8. Promotion refers to how companies ____ their customers. Which word does it refer to? A. communicate with B. find C. keep D. research 9. Jollibee's coupon cards are example of what promotional mix? A. Advertising C. Public Relations B. Direct Marketing D. Sales Promotions 10. Buy 1 take 1, giving discounts and sales season are all examples of what promotional mix? A. Advertising C. Public Relations B. Direct Marketing D. Sales Promotions 11. A business wants to build customer awareness of features and benefits in its products that are better than the competition. Which element of the marketing mix is most likely to help them achieve this? A. Price C. Place B. Product D. Promotion 12. Which of the following descriptions provides the best definition of the ‘marketing mix’? A. The way products and priced and package B. The way products are arranged in a retail store to maximize sales C. The way a business distributes its products through retailers and wholesalers D. The way a business combines the main marketing elements to sell products that meet the needs and wants of customers 13. The marketing mix does not apply to very small businesses: True or False? A. True B. False 14. What does the overall marketing mix create? A. Customer needs C. A unique selling point for a product  B. Business objectives D. Organization of the company 15. Which of the following statements about marketing mix variables is FALSE? A. Promotion" includes personal selling, public relations, and sales promotion. B. The term "Product" refers to services as well as physical goods. C. A channel of distribution does not have to include any middlemen. D. "Price" is more important than "Place." Part II. Identify what promotional elements does each of the tool belongs to. Write AD if its Advertising, PS for Personal Selling, SP for Sales Promotion, PR if its Public Relations, and DM if its Direct Marketing. ___________ 1. Giving free samples for vloggers ___________ 2. Product demo in grocery stores ___________ 3. Product appearance on films ___________ 4. Home TV shopping ___________ 5. Photo Liking and sharing Contest ___________ 6. brochures ___________ 7. 3-Day Sale ___________ 8. Fun run ___________ 9. Live chat messages ___________ 10. Rebates  Republic of the Philippines Department of Education N a t i o n a l C a pi t a l Re g i o n Sc h o o l s D i v i s i o n O f f i c e o f La s Pi ñ a s C i t y NAME: ___________________________________________ Score: ___________________ GRADE & SECTION __________________________ Teacher: ___________________ PRINCIPLES OF MARKETING Second Quarter Learning Activity Worksheet (LAW) Week 6: Marketing Planning, Implementation and Control Directions: Read each item carefully. Write the letter of the correct answer on your notebook. 1. In managing the marketing efforts of the company, which of the following is NOT a marketing function? A. Market Analysis C. Market Implementation B. Market Control D. Market Research 2. This is the function of marketing efforts in which certain marketing plans or strategies are developed so that the overall objective of the marketing should be accomplished. A. Market Analysis C. Market Implementation B. Market Control D. Market Planning 3. ABC company is looking at customer trends, its competitors, and the economy to see if there are any threats or opportunities. ABC is conducting a _______. A. Environmental Scanning C. Situation Analysis B. Marketing D.SWOT Analysis 4. The following are all marketing strategies EXCEPT ONE. Which is NOT? A. Market Development C. Product Development B. Market Penetration D. Product Diversification 5. Which of the following marketing efforts should be used to measure and evaluate performance of the marketing programs? A. Market Analysis C. Market Implementation B. Market Control D. Market Planning 6. The marketing planning process includes _____________ A. Goal setting C. Creating the marketing strategy B. Analyzing the current situation D. All of the above 7. Goal setting includes ____________________. A. Mission C. Both (1) and (2) B. Corporate objectives D. Marketing audit 8. ROI stands for _____________________. A. Return on investment C. Risk on investment B. Rate of investment D. Return on Input 9. Which of the following remains at the center of any marketing process? A. Target consumers C. Price B. Product D. Promotion 10. Marketing implementation is critical to the success of any firm. It refers to: A. How the marketing plan will be put into action B. How the marketing plan will be approved by top management C. Deciding who will write the marketing plan D. The process by which marketing strategy will be developed 11. Which of the following is one of the three basic marketing management jobs? A. To direct the implementation of plans C. To plan marketing activities B. To control the plans in actual operation D. All of the above 12. SWOT is an acronym for ______________________________. A. strategy, working, opinion, tactical. B. strengths, weaknesses, opportunities, threats. C. strategy, work, openness, toughness. D. strategy, weakness, opinions, tactics. 13. TOP Corp. managers prepared a marketing plan in which they define the mission and objectives of the business and evaluate the present situation of the firm. Which of the following phases of the marketing plan includes these activities performed by the top managers? A. Planning B. Implementation C. Control D. Evaluation 14. Which of the following is an activity in the control phase of a marketing plan? A. Developing and implementing the marketing mix B. Segmenting, targeting, and positioning a market C. Evaluating the performance of a marketing strategy D. Identifying the opportunities present in a market 15. Maligaya Company appoints a marketing manager to study the effectiveness of the marketing plan that it has implemented. The manager analyzes organizational performance using various matrices and gives a final report. This organization is in the __________ phase of marketing plan. A. control C. defining B. designing D. planning Part II. Fill in the blanks using the clues inside the box. monthly work together market planning marketing efforts marketing control market penetration diversification marketing analysis select product development 1. Companies need to focus not only on marketing their products or services, but as well as managing the ________________________ relating to company’s profitability. 2. _______________________ deals with understanding the company’s position in the market, its current situation, industry trends, and other factors that might affect the performance of the business. 3. The company needs to know how to measure and forecast the attractiveness of any given market whenever they will ______________ the target market. 4. _________________________ requires the use of marketing strategies to attain company’s strategic objectives. 5. According to Ansoff Matrix, marketing strategies include __________, 6. ______________, market development and 7. ________________. 8. People at all levels in the company must _________________ to implement properly the strategic plans of the company. 9. _________________ evaluate results of Marketing strategies and plans, and take corrective actions on a 10. ___________ , quarterly, or semi- annual basis to ensure that objectives are attained  Republic of the Philippines Department of Education N a t i o n a l C a pi t a l Re g i o n Sc h o o l s D i v i s i o n O f f i c e o f La s Pi ñ a s C i t y NAME: ___________________________________________ Score: ___________________ GRADE & SECTION __________________________ Teacher: ___________________ PRINCIPLES OF MARKETING Second Quarter Learning Activity Worksheet (LAW) Week 7-8: The Marketing Plan Today, we will create a marketing plan. There are four P’s of marketing: Product, Price, Promotion and Place (Distribution). This set of forms will help you create a marketing plan for your business. 1. This form will help you distinguish your product/ business in a simple, straightforward way. Fill in the following data about the product and services that you plan to offer for a specific target market. ELEVATOR SPEECH-PLANNING QUESTIONNAIRE 1. What business are you in? 2. What is your product or service? Give a broad-brush answer without getting hung up on details. 3. Who is your target customer? Please define their demographic profile such as gender, age, status, etc. You may also provide their location and buying behavior. 4. What benefits do your customers receive, or what problems do you help them solve? 5. What sets your business apart? Think about unique technologies, special expertise, marketing potential, and the strengths of your management team, investors, board members, and industry associations. 6. Who are your competitors and how is your business different and better? 2. Create your positioning and brand statement by looking at the examples below and creating it for your product: Formula for a positioning statement Your business or product + What makes + Your market description name your business  unique and different Business Plans Kit For is the easiest, for brand-new or expanding Dummies most self- businesses of any size contained do-it- yourself resource iPod is the digital for people who want 40,000 music player songs in their pocket Zappos offers the to customers who value a absolute best business that’s powered by service and service selection in online shopping Now it’s your turn… Formula for a brand statement A phrase that captures the promise your business makes to its customers. Bing Get Relevant Results & Decide Faster. Twitter Without a doubt the best way to share and discover what is happening right now. Amazon.com Earth’s biggest selection. Now it’s your turn…  3. Create your Product Strategy: PRODUCT STRATEGY CHECKLIST 1. How will you present your products to develop customers and sales? What are the details of your packaging? You may draw or list the design and details of the packaging. 2. Which products or product features will you emphasize? 3. Will you introduce new product names, packaging, or labeling to re-inspire market interest? 4. Can you bundle products into packaged offers to increase sales? 5. Will you develop new products or add new design elements or functions to existing products to achieve market interest, meet competitive challenges, or address consumer demands? 6. Will you introduce or increase emphasis on quality assurances or service policies? 7. Other product considerations…  4. Create your Price Strategy: 5. PRICING STRATEGY CHECKLIST 1. What is your pricing philosophy? Does your business want to be the high- end price choice? Middle-of-the-pack? Low end? 2. How do your current (or planned) prices compare with those of your competitors? If your prices are higher, do you offer extra value? If your prices are lower, what affects your lower price, and can your pricing sustain profitability? 3. Do you plan to offer special initial pricing (promo price) to gain trial and acceptance? If so, what is your plan for increasing prices later? 4. Do your prices cover all costs plus a profit margin? 5. How much will be profit? Show your computation. 6. Do your prices cover costs such as shrinkage, returns, bad debt, and allowance for employee errors? 7. Do you offer financing like installments? Discuss the details if there’s any. 8. How often do you alter your prices or offer sale pricing?  9. Do you allow bargaining (tawad)? 10. Do you — or can you — join a buying group, buy through an association, or establish bulk-buying agreements (bultuhan) to reduce the costs of your product? 11. Do you offer a range of payment options, and do you know the impact of each choice on your financial condition? 12. Other pricing considerations…  6. Create your Place (Distribution) Strategy: DISTRIBUTION STRATEGY CHECKLIST 1. Will you introduce new distribution or delivery systems — such as home delivery, subscription delivery, free delivery to volume customers, and so on — to increase sales, serve customers, or gain advantage over competitors? 2. Can you increase sales by adding new distribution channels, such as online sales, distributor relationships, or new retail outlets? 3. Would your business benefit from business partnerships that allow you to achieve off-premise sales outlets in other retail settings? 4. If you use or are adding distributors or representatives, do you have adequate plans for recruiting, training, motivating, and compensating them, and do you have a clear plan for assignment of territories? 5. Other distribution strategy considerations…  Create your Promotion Strategy: PROMOTION STRATEGY WORKSHEET 1. Can you communicate with your prospects and customers one-to-one using direct mail, e-mail, and personal meetings, or do you need to use mass media to reach your market? 2. For advertising or publicity, which media will best reach your prospect — local newspaper, radio, and TV; national/international media; business-to-business publications; special-interest publications; Web presence; outdoor ads; or others? 3. To meet your marketing objectives, will you rely most heavily on advertising, direct mail, personal communications, sales promotions, online advertising, social media, publicity, or other communication vehicles? 4. Are trade shows important for meeting distributors or consumers? 5. Will you offer product brochures, catalogs or contents to attract prospects or to help move prospects to a buying decision? 6. What kind of message will you convey in your communications? (Remember: Consistency is the key to strong branding and sales.) 7. Does your program require professional assistance from freelancers, Web site designers, advertising or public relations firms, or media buyers? 8. Name the three to five most effective ways to communicate with your consumers in order to meet your marketing objectives. Great job! Now, if you are working primarily on a marketing plan, you should put all of these elements into a document outlining your strategy, and then create one or two of the elements of your plan. These might include: Designing a logo Creating an advertisement Designing your stores/ locations Designing your product Source: Day 10 Marketing Plan Forms. https://studylib.net/doc/8952839/day-10-marketing-plan