3.Delivering-an-Assessment.docx

The exact way in which you operate your Assessments will be up to you. However, there are some crucial scheduling actions and recommendations you should take to make this program a success within your coaching business. It is up to you to decide on the duration of your Assessment and the further pr...

The exact way in which you operate your Assessments will be up to you. However, there are some crucial scheduling actions and recommendations you should take to make this program a success within your coaching business. It is up to you to decide on the duration of your Assessment and the further programming opportunities available. However, we recommend that Assessments should be a minimum of 30 minutes to allow enough time to build a strong relationship with the customer. You should decide if you would like to generate leads into your Assessment and handle the booking process yourself or allow students to book their Assessments directly. You can customise how this is setup within GLF Connect. Regardless as to whether the booking process is led by you or the student, we recommend all Assessments are booked into the GLF Connect system. This will drive the customer experience, ensure you collect vital student data and allow you to track key insights. Via GLF Connect, you have the ability to customise your Booking Confirmations and Reminders linked to your Assessments. You can use this to include important information such as the pre-Assessment profile questions. We recommend that you offer Assessments free of charge, however you may decide you would like to charge for them and you should ensure this is setup accurately on your GLF Connect system. Through the Coaches Toolbox on the GLF Connect system, you can access a variety of supporting resources that are specifically tailored to the Assessments. We recommend you utilise the resources for each step of implementation. Firstly, select the Activation Event option from the Adult Academy page. Next, select Assessments on the selection page. You can then access a variety of supporting resources including scheduling tutorials as well as marketing and communication templates. It is vital that you are organized for your Assessment and their are a number of actions we recommend you take after you receive a new Assessment lead or booking. This will drive the experience of the students within your coaching business and ensure you have important information prior to delivering the Assessment. If you receive an enquiry for an Assessment you should respond as quickly as possible. This will help to drive a professional experience and ultimately capitalise on the engagement of the student. You should then book the student into your schedule on GLF Connect and this will automatically trigger a Booking Confirmation. In preparation for the Assessment you should ask the student to provide you with a brief overview of their golfing experience and take the time to answer three simple questions. What do you want to achieve with your golf? When do you want to achieve this by? What would it mean to you to achieve this? This should be sent back by the student ideally 24 hours before their Assessment date. Your GLF Connect system will automatically send a Booking Reminder to your student with key information but you can also follow with a short personalised email or message via the GLF Connect App or web based system. All Assessments should be scheduled and bookings processed through your GLF Connect system. An Assessment program booking filter has been created for you on your system and the Support Team has built a range of training materials to help you get this setup and scheduled correctly. Assessments are categorised under the Assessment Program filter with the various durations options available which can be customised for each coach. Further training is available from the support team to help you learn how to setup the Assessment booking filter and how to book an Assessment within the Scheduling section on the Coaches Toolbox Assessment page. Delivering an assessment effectively is essential to achieving a successful experience for the student and ultimately conversion into further programing with you at your club. Let\'s take a look at how we recommend you structure an assessment delivered over a 30 minute duration. At the start of the assessment and in the first 10 mins provide a friendly welcome. You should begin with an informal discussion covering some crucial points. You should confirm and find out WHY they have booked the assessment, find out who they play with and their scoring ability. During this time listen to main points of feedback about their game and explore previous lesson experience. You should also check suitability of equipment and find out what their motivators are. You can also use this time to review any information from the pre-assessment questions. In the middle part of the assessment you should aim to gain their trust. You should observe them hitting some shots in the chosen practice environment and ask further questions. Determine their knowledge of their own game and any tips or thoughts they have that may prohibit improvement. Confirm that what you are observing is what happens on the course and you should built trust by confirming that you will help them achieve their goals and build their confidence in your abilities by telling them about your coaching style. During this time provide them with a small intervention that will help their game and allow them to feel they have left the session with information that they can act on to improve. The next important component of the assessment is to recommend a plan that will suit the students goals. You should discuss the lesson programs you offer including the options, payment structure and make a confident recommendation. Outline the plan of how the time will be spent within that recommendation and be ready to respond to any concerns of the student. Finalise the assessment by getting the next session booked and if the student is signing up to a coaching plan, this should be the on course discovery session. You should be prepared to deal with any objections and be flexible with your recommendations to suit their needs. Crucially, provide lesson feedback after the assessment via GLF Connect and spent this time educating the student about it's importance and ensure they have access to the system. Via the Assessment page on the Coaches Toolbox you can view an example Assessment conducted by Andrew Simmonds, the Director of Coaching at Orbis Golf. This short 6-minute video will show you an example of how the effectively structure each step of the assessment as outlined previously. A successful Assessment doesn't just end with delivering the assessment itself. Providing post assessment communication is vital and this will help you to gather feedback, communicate coaching program information or share any specific information related to the Assessment content. We recommend that after the assessment you prioritize some important actions. A day or two after the assessment you should follow up with the student on the phone or via email. You can communicate the learning outcomes from the assessment and make a recommendation to a further coaching program such as a Private Coaching Plan as well as ensuring the next engagement is booked in. To record the students learning outcomes from the Assessment the GLF Connect Media feature can be used. You can share lesson notes, images and videos directly to the student. You should ensure that your student is added to any digital campaigns that are sent out on a regular basis as well as make notes in the students profile on GLF Connect so you can review this at a later date.